Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

CBD statistics New South Wales social mortgage analysis online safe educated Mount Annan-Currant Hill networking world youth day crime tv research services live the dream hello fresh sector wide ACF story Australian Families Elderslie-Harrington park emerging generations define sydney event royal baby Financial Planning Association vegetarian Australia Day 2017 commute kate middleton suburb JOMO rental stress entrepreneurial hills builders NBRS Architecture purpose christmas New Zealand forecast gen alpha Christmas season REIV Conference TAS global generations weekly earnings baby name trends high school brands urban living Mark McCrindle Crime Rates spend young people Vocational education twentyseventeen data analyst Valentine’s Day staying in change SRE learner darwin state Northern Beaches trends analyst school students national private wealth small business breakfast in depth interviews megatrends January 26th socialising Australian demographics supply and demand local community professional services Cobbitty-Leppington proactive educhat households innovative Scouts professional optus my business awards rising house prices 2016 Channel 7 ACT What is food insecurity? gig economy demography rule keeper urban taskforce apartment forum average Australian ferry Wagga Wagga forecasting FPA demographics youth Australian Home meetings renting list contiki IT Specialists local communities study transport Macquarie University jobs of the future trend Channel Seven Melbourne Australian communities australian communities trends report engage professional presenters hopes SA challenge generation alpha earn ageing choice workers System's Architect professional speaker research data impact Gen Y google personalities mccrindle research chairty social media cica millenials Queensland: QLD WA speaker economic population holiday speakers brand experience Christmas lunch business TED talk authenticity village GPO ACF17 anzac sunny days 24,000,000 volunteers ACT Report 2015 politics New Zeland Kiwi rain office environment ACF2017 high density employers repayments 23 million office opening 1975 huffington post spirituality australian community trends report ethnography office space Word Up perth social trends qualitative research domestic city sydney metro Adelaide EFF capital city work hunger young australians housing affordability weather product baby boom Christchurch poor insight Australian Dream christian waverton tea gender salary conference train food census data faux-cilise long weekend 2014 futurist program fears criminal debate DIY Engineering Manager DESTEL research visualisation moderators guide wealth distribution business index social analysis interactive pharmacies VIC thought leadership eliane responsive sydney speaker faux-cilising 2012 the hills finance demographic transformations real future of shopping tattoos religion storytelling deloitte generation dessert plans not for profit acf15 winter wages unemployment identity Willowdale going out cars TED news cash snapshot Australian community trends omnibus property market social commentator gen z tertiary education Hills Shire Council SMSF government casual aged care blaxland moreton bay education future report innovation global food bank holidays cartodb baby litter presentation intern census fail mccrindle survey hills shire land of the middle class easter ashley fell relational digital friendship sentiments high density living average sydneysider the changing face of sector wide study the great screenage baby names australia report etiquette Tuesday Trends ageing population house price rise award NT education micro apartments growing population wolloomooloo ACF 2016 average aussie dreaming Sydney’s south west parenting apartments mythbusters coffee engagement social change balance stats social researcher staff annual income Aussie baby name predictions events dream housing growth prince george sydneysider housing culture entrepreneurs of today names hornsby consumerism Queensland teach rise of local rich medicine food insecurity equip infographic wall giving princess charlotte friends emerging technologies 2016 census results student CPI paying to work potts point McCridle grave decision Australians Caregiver TEDx community event marketing demographer financial planning skills tableau Skilling future proof communities visual teaching retirement Financial Planning Association of Australia mentor affordability Deaths men home ownership school mccrindle in the media housing trends water group session infographics sydney hills renter of the future high density apartments Australia Day seasons social enquiry volunteer trends of 2017 fresh future of education goals travelling NFP event owning a home divorce rate woolworths earning royal family learning styles cold local increasing densification speajer donate australians staying home more survey design eliane miles marriage neutral bay community dreams shifts outsourcing internships wealth and income earnings resilience public holiday faith infographic February 16 results environmental scanning money media World Water Day volunteering energy cultural diversity cultural diveristy Res Vis house prices Population Clock volunteering data poker master marrickville socialites market research media activity communicate marriages Generation Y Australia street Canberra suburban living PSI society trends affordable quote Sydney keynote speaker teacher celebration social researchers language Charlotte public speaker researcher showreel shopper's pick 1980 not for profit research living Wodonga schools students Jura Coffee monarchy home owner ashley mckenzie NSW The Daily Edition area winter blues McCrindle Speakers mining boom recap wellbeing coffee lovers family new office emerging trends students lalor park women media commentary greatness social life leadership workshop non profit housing market census results father's day pharmacy South Australia geomapping #censusfail research on coffee micro training social shifts aussie culture menai manly millionth ipswich royal influence case study house price trades census 2016 investment household education future James Ward wealth baby name pyrmont stay home post rationalism Wellington hobart ultimo Royals typical australian financial independence cancel plans clothing teachers business performance Australian Census Social Trend workshop research pack middle class sydneysiders wage demographic trends suburbs overcast church work-life townhouses victoria technology 2013 schools budget Australian Communities Trends society NEETs year 7 TDE happiness sustainable the hills shire aged care puzzle shopping car visualisation facts data narcissism Real Estate social lives cost of living belief donation Merry Christmas learning families data visualisation couple research social commentary Australian Bureau of Statistics nfp tuesday mateship employmer education research Financial Planning Week world Duchess of Cambridge norwest baby boomers year 12 university degree 1968 personal growth commuters national crime rates REIV National Conference property price follow event cloudy days australian communities forum 1994 graphs workforce publication the australian dream population milestone Northern Territory goal Generation X alpha social research Netflix VET sector investing school satisfaction motivate shbc population growth professional development Bathburst global financial crisis future-proof generational trends national wealth career click know the times research report curiosity rent daily telegraph Love residents lifestyle public speaking daily commute SMART work mates conferences child care report urban living index Aussies leadership toys optus youth unemployment baby names report generations changing face of sydney healthy future australian care support communication baby names debt summer financial brisbane financial future christianity trend tuesday cancelling event collaboration property generation Z not-for-profit organisational culture Western Australia conference speaker wealth inequality 2017 group parents logan australian social research financial fears selfie entrepreneur experience workplace video mccrindle tea unaffordable capital cities Myth ease of travel 2020 insights communications royal newspaper screenage Sydney Hills Business Chamber investor workplace culture teleworking urban Research Executive Real Estate Institute of Victoria FOMO keynote speaker mythbusting australia internet life 24 million Births employment Do It Yourself house learn sunburnt country financial dreams millennials new york times mother's day low density google for education cost census Australian schools home Geoff Brailey Territory bus economy customer consumer conference presentation The ABC of XYZ Kirsten Brewer slideshare keynote Andrew Duffin education sector trends income Research Director panel optimistic meals in the media sports wedding award winner employmee charity demographic media release 2016 census brand mobile social issues participants population map trends of 2016 ideas gold coast organisations NBRS mover and shaker resource vegemite thrive tips Australian Population "know the times" states divorce Sydney faux-ciliser Tuesday Trend leader sector social impact future Work place the lucky country Jura Australia ABS culturally diverse Tasmania travel charities Hornsby Shire Council bondi gig Education Future Forum Gen X children 10 years jobs sun future proofing internship Assistant Store Manager priorities entertainment bureau the average aussie relevant dare to dream presentations australian real estate easy rider crows nest VET Northern beaches Event cooking focus group growth wealth and income distribution careers buildings 40 million university HSC shopping centre speakers pack Christmas presents grandparents offenders Northern Beaches Christian School community engagement Australian Trends focus groups online shopping future of work English sydneycity collaborative cancelling plans

Archive