Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

twentyseventeen professional speaker survey design collaboration toys affordability Word Up social researchers poor 1968 optus my business awards schools students environmental scanning tableau change financial independence investor FPA urban living healthy future Generation X authenticity 2014 social trends 24 million education event jobs of the future mentor marriage budget royal social shifts consumer learn daily commute news increasing densification suburban living home click Australian Home environment sydneysiders personalities list cooking world 2013 weather manly baby boomers royal baby innovation public holiday ipswich conference presentation tv baby boom builders demographic transformations Births grandparents housing trends moreton bay mobile Love outsourcing trends balance online educated experience crime Australian Trends networking Australia Day group media release education research Crime Rates 2015 princess charlotte facts states debate professional development Territory sunburnt country house price australian communities trends report forum millionth Gen Y sustainable holidays society forecasting rent challenge selfie New Zeland technology crows nest school youth unemployment trends of 2017 communities Valentine’s Day high density apartments pharmacy mythbusters identity royal influence Northern beaches Event cost celebration capital city schools priorities Charlotte qualitative research apartment office Hornsby Shire Council school students online shopping divorce keynote going out Scouts growing population Kiwi mccrindle innovative financial future Northern Territory ACT education future employment unemployment learner townhouses investment mccrindle research poker master interactive keynote speaker forecast media activity millennials teacher 1980 children training CBD resilience low density study data visualisation debt dreaming educhat house price rise cancelling event insights shopping generations meetings researcher home ownership cancelling plans city brands rain engage February 16 long weekend australians staying home more cartodb shifts faux-cilise not for profit brisbane Kirsten Brewer earnings baby names staying in JOMO divorce rate REIV Conference future proof easy rider education future report young australians work NEETs hello fresh thought leadership medicine Channel 7 population growth survey wellbeing work mates social enquiry cold learning styles blaxland mortgage focus groups infographic wall global generations 40 million aged care darwin victoria sentiments trends of 2016 national private wealth year 12 cost of living income capital cities rental stress VIC families property the changing face of Myth media commentary sydney event fresh ageing omnibus REIV National Conference media eliane internship gold coast wages wealth and income engagement define waverton post rationalism sector wide community friends high density living parents communication staff suburbs shopper's pick names happiness cloudy days goal Sydney generation dessert stay home language socialising leader government future New South Wales high school motivate EFF PSI Wodonga pharmacies geomapping ashley fell state social DESTEL social lives land of the middle class thrive new york times moderators guide faux-cilising potts point McCrindle Speakers cancel plans research services Financial Planning Association of Australia millenials customer water university responsive work-life narcissism safe mccrindle in the media South Australia plans recap Bathburst buildings Channel Seven christianity village global proactive affordable year 7 collaborative finance vegemite house prices offenders Engineering Manager kate middleton residents owning a home huffington post Do It Yourself tattoos ideas parenting communications mateship follow emerging generations renting business growth couple teachers google sports deloitte overcast gen z acf15 students Tuesday Trend The Daily Edition market research wedding economic analysis Tasmania teaching tuesday population map entrepreneurial earn national wealth commute tertiary education ultimo sun hornsby teleworking non profit not-for-profit mythbusting weekly earnings community engagement local communities vegetarian conferences sunny days cars lalor park presentations storytelling housing growth panel workplace culture internet Res Vis mccrindle tea presentation NT suburb marketing retirement neutral bay education sector Duchess of Cambridge relevant Northern Beaches Christian School SA Real Estate Institute of Victoria Christmas season menai speakers baby young people nfp Financial Planning Association sydney speaker anzac leadership repayments clothing 2012 quote alpha office space area award Social Trend tea 23 million dream teach culture skills child care logan volunteers population milestone case study demographer easter statistics in depth interviews January 26th Australia Day 2017 household the australian dream gender father's day fears internships ethnography office opening New Zealand consumerism school satisfaction Royals gen alpha litter emerging trends Aussies ABS community event society trends Queensland: QLD future of work royal family The ABC of XYZ spend sydneycity workforce annual income jobs ACF relational housing market baby name rule keeper Wagga Wagga student communicate NSW faux-ciliser intern Australian demographics brand slideshare Generation Y entrepreneur pyrmont social commentary 2016 data unaffordable cultural diversity socialites Australian communities brand experience hopes Canberra social media rising house prices workplace wealth employers church Caregiver video organisational culture wealth distribution property price Tuesday Trends research data monarchy Aussie ease of travel results urban living index data analyst supply and demand Western Australia small business lifestyle Gen X social research urban taskforce food social analysis census australian communities forum 24,000,000 entertainment property market publication product etiquette equip national crime rates social impact World Water Day demographic trends house future of education population wolloomooloo holiday research housing affordability learning mother's day know the times renter of the future business index coffee TAS shbc world youth day dare to dream goals Australian Families Adelaide workshop urban program insight snapshot average aussie Wellington demographics wage sector wide study winter blues Melbourne professional hills shire Australians demographic Real Estate ACF 2016 living youth trends analyst tips megatrends conference Assistant Store Manager men meals rise of local 10 years rich energy google for education DIY earning university degree TDE Geoff Brailey social life winter curiosity future proofing conference speaker public speaking norwest entrepreneurs of today Deaths friendship baby name predictions seasons 1975 greatness sector focus group new office eliane miles Population Clock Australian Dream Research Executive real career cash generational trends Queensland participants visualisation Northern Beaches investing ashley mckenzie generation Z Christmas presents optimistic woolworths careers social commentator financial dreams salary Financial Planning Week System's Architect emerging technologies Christmas lunch charity GPO HSC Sydney keynote speaker aussie culture typical australian perth Australian Bureau of Statistics Australian schools high density optus baby name trends local religion wealth and income distribution report daily telegraph christmas home owner visual transport graphs trend tuesday research pack australia organisations Mark McCrindle WA summer economy financial leadership workshop infographic events criminal mover and shaker Netflix newspaper bondi SMSF households Christchurch in the media Australian Communities Trends mining boom generation alpha women research visualisation group session marriages English life stats digital domestic futurist prince george resource Education Future Forum bureau global financial crisis FOMO 1994 australian social research paying to work 2020 "know the times" ageing population aged care puzzle family social researcher hobart middle class Merry Christmas 2017 politics social change Australian Census personal growth housing trend future-proof marrickville IT Specialists

Archive