Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


capital cities overcast ACF high density apartments facts new york times future proof Hornsby Shire Council national crime rates internet mateship sydney metro 2013 mythbusting socialising product domestic presentations happiness vegetarian CBD motivate collaborative DESTEL land of the middle class national wealth 2015 hobart schools students kate middleton Christmas season sector wide study millenials capital city vegemite unemployment social commentary brisbane Gen X Caregiver market research fears growing population home owner alpha Scouts royal influence women Financial Planning Association Gen Y weekly earnings demographics business index transport Queensland: QLD public speaker social change baby name trends social lives Channel 7 wages personalities Adelaide divorce rise of local shbc skills typical australian blaxland not for profit 2012 tv baby name predictions mobile ageing ease of travel brands socialites #censusfail snapshot Australian communities entrepreneurs of today social issues FPA social life relational baby boom local communities demographic transformations office rain housing market educated Australia Day 2017 travelling woolworths wage cash social commentator JOMO workplace optimistic census equip conference presentation high density living research visualisation suburban living meetings national private wealth trends analyst generation personal growth innovative water gen alpha events census 2016 rental stress communications Northern beaches Event families darwin 1968 household insights Tasmania middle class forecast survey innovation property market System's Architect cold Australian demographics Aussies acf15 friends social researcher Australian Dream data analyst news resilience house price global media release recap forum 2014 aged care menai relevant research services marriage business Christmas presents celebration January 26th tea cost small business DIY millennials train teacher housing growth Tuesday Trend WA lifestyle wellbeing income know the times 1975 define social media post rationalism visual generations 2016 census PSI world average aussie google for education logan SMSF australians staying home more society trends selfie sports technology seasons insight crows nest winter blues marketing google sunburnt country car educhat growth hello fresh future of education 24,000,000 baby name conference ipswich eliane housing village cancelling event Melbourne focus groups food twentyseventeen teleworking christianity Aussie children culture christmas focus group mother's day networking rising house prices internships speakers apartment work mates career Christmas lunch brand easy rider ultimo education SA community Generation Y storytelling university degree brand experience demographer ferry urban data visualisation Engineering Manager family ashley mckenzie global financial crisis population milestone Deaths neutral bay Wagga Wagga office opening youth internship results learner winter megatrends conferences sun professional development media commentary engage population growth world youth day demographic trends follow staying in TAS Australian Home survey design plans stats authenticity low density media crime Tuesday Trends youth unemployment entertainment 1994 program Canberra optus my business awards wealth hopes language fresh schools 2016 Northern Beaches local McCrindle Speakers leadership workshop professional speaker sector financial fears australian communities trends report public speaking non profit infographic wall bondi mccrindle tattoos social shifts HSC real future goal work holidays debate hornsby Duchess of Cambridge future proofing housing affordability award Western Australia contiki teaching marriages mccrindle tea curiosity employment Kirsten Brewer identity perth manly geomapping The Daily Edition Wodonga 10 years Australian Bureau of Statistics social Australian Census Assistant Store Manager poker master research Research Executive keynote urban living index Real Estate baby names urban taskforce earnings change in depth interviews affordability education future report trend tuesday bureau Bathburst Population Clock financial future New Zeland Crime Rates economic World Water Day wealth and income owning a home lalor park report suburb Financial Planning Association of Australia royal baby Real Estate Institute of Victoria NEETs christian sunny days eliane miles Generation X staff thought leadership panel trend investment Word Up buildings investor TDE data Financial Planning Week student in the media social impact environmental scanning media activity social analysis wedding healthy future etiquette generational trends toys dare to dream sydneycity dessert wealth distribution English living sustainable New Zealand the average aussie pharmacy emerging technologies the changing face of online shopping Sydney mover and shaker state university qualitative research Australian Families social trends digital men culturally diverse students sydney event renting slideshare moreton bay social research customer narcissism story 40 million visualisation cost of living The ABC of XYZ Kiwi nfp ACF 2016 rent research pack census fail Australian Communities Trends sydneysiders consumerism study stay home cartodb Geoff Brailey community engagement proactive couple forecasting omnibus divorce rate daily telegraph 2016 census results workplace culture population map shifts mentor IT Specialists repayments millionth monarchy parenting generation alpha Australia Day statistics optus experience 2017 property price society wolloomooloo rich builders Merry Christmas pyrmont faux-cilise supply and demand Births weather Education Future Forum Royals participants research data Social Trend keynote speaker "know the times" click retirement government Charlotte VIC energy holiday learning shopper's pick child care REIV National Conference volunteers aged care puzzle Queensland intern Valentine’s Day futurist learn trends of 2016 sentiments mining boom politics home clothing easter unaffordable careers priorities friendship rule keeper church ideas deloitte interactive teachers long weekend outsourcing grandparents investing future of work financial dreams pharmacies social enquiry economy ABS community event father's day huffington post communicate wealth and income distribution house price rise jobs of the future 2020 shopping Myth census results trends of 2017 cultural diversity debt organisational culture sector wide workforce commuters baby boomers litter charity leader infographic gen z cars school satisfaction responsive faux-cilising education future organisations school professional services households balance bus generation Z Channel Seven religion tuesday high density going out dream learning styles office space australia summer ethnography moderators guide cancelling plans new office FOMO dreaming affordable year 12 city australian communities forum ACT jobs group session commute faux-ciliser social researchers medicine Mark McCrindle house prices collaboration safe ashley fell global generations criminal cancel plans increasing densification mortgage prince george tips Australian Trends norwest online daily commute travel demographic Australian schools school students property mccrindle research February 16 waverton communities names victoria list tableau not-for-profit graphs event life Northern Territory tertiary education financial cooking the australian dream spend training emerging generations greatness Australians budget royal family renter of the future resource quote entrepreneur environment 24 million teach South Australia future-proof coffee entrepreneurial challenge housing trends urban living Res Vis meals mccrindle in the media changing face of sydney thrive education sector royal aussie culture young australians anzac residents baby area NSW communication Northern Beaches Christian School emerging trends REIV Conference goals GPO gender 1980 leadership offenders suburbs EFF Sydney keynote speaker parents analysis salary potts point princess charlotte ageing population finance engagement public holiday group video earning year 7 annual income townhouses 23 million Wellington work-life population paying to work NT publication financial independence newspaper house Netflix Territory mythbusters young people award winner home ownership Christchurch high school hills shire professional employers sydney speaker Love states education research New South Wales poor cloudy days gold coast earn consumer australian social research workshop presentation marrickville trends conference speaker researcher case study Do It Yourself