Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

24 million baby names future-proof gold coast financial dreams Charlotte suburb stats waverton dessert New Zealand holidays social shifts house price new office state ashley fell teaching proactive rich marrickville financial future victoria social commentator mccrindle tea networking neutral bay moreton bay grandparents outsourcing consumerism group session debate safe marriage wellbeing Australians Australian Census dream school learner anzac property Wagga Wagga video royal baby long weekend school students city conferences investing mccrindle research parenting professional development Northern Territory Myth land of the middle class future nfp Christchurch researcher Australian demographics housing market summer Assistant Store Manager DESTEL demographic conference speaker not for profit parents Word Up infographic going out real twentyseventeen apartment housing affordability award February 16 Financial Planning Association office space happiness slideshare home owner sector wide workforce baby boomers innovative cancelling plans fresh research visualisation the changing face of sustainable click children Territory experience generation alpha Channel Seven resource 2012 holiday mccrindle presentation customer WA authenticity panel English shopper's pick schools goal focus group community in the media public speaking townhouses qualitative research renter of the future mother's day NEETs vegemite Love technology communications transport global property price demographics supply and demand national crime rates earn area New Zeland women "know the times" Australian schools faux-cilise collaboration wealth communities perth 24,000,000 World Water Day urban taskforce ideas learning styles urban living pharmacy debt small business year 12 Crime Rates social impact media omnibus social enquiry insights mateship australian communities trends report CBD Channel 7 baby urban social life relevant entrepreneur Australian Dream new york times Christmas lunch FPA Wellington Australian Home 2016 Generation X increasing densification men spend suburbs post rationalism young people logan repayments curiosity tattoos workshop market research optus my business awards participants cost of living balance Population Clock gen alpha dare to dream TAS rent millennials criminal educated challenge lifestyle buildings future proofing students investment digital financial independence seasons mentor thought leadership university degree social commentary 1975 eliane miles royal child care economic global financial crisis mythbusting winter insight Tuesday Trends housing growth event demographic transformations 1980 group report 2013 baby name census McCrindle Speakers workplace engagement hopes Wodonga ABS infographic wall jobs Northern Beaches sector recap leadership workshop future of work New South Wales wage optimistic school satisfaction social change Christmas season Duchess of Cambridge SMSF christmas cancelling event trend research data life Real Estate Valentine’s Day Births brand staying in education sector Northern beaches Event organisational culture moderators guide father's day language local house prices youth unemployment Deaths environment cash friends aussie culture church generations youth internships future of education teleworking brands water resilience population milestone research pack high density IT Specialists shbc Tuesday Trend Queensland Geoff Brailey Australia Day 2017 average aussie paying to work demographic trends coffee google teach sun organisations politics ageing population 2015 GPO news rain social poor responsive survey easter sentiments meetings trends dreaming woolworths charity Aussies interactive overcast Social Trend Northern Beaches Christian School Christmas presents culture Sydney wages consumer daily commute Generation Y families wolloomooloo business index medicine energy world trends analyst 1994 education research Australian Communities Trends renting volunteers not-for-profit earning baby boom presentations world youth day tv business thrive sports keynote speaker events wedding online shopping personalities daily telegraph community event urban living index rule keeper year 7 poker master christianity engage alpha sydneysiders australians staying home more Financial Planning Week work mates affordability Tasmania royal influence rise of local study student tips Queensland: QLD socialising media activity village unemployment gen z storytelling skills 2017 focus groups list society ACF Mark McCrindle pyrmont cancel plans quote employment conference presentation cold Netflix kate middleton training huffington post relational housing ease of travel acf15 The ABC of XYZ winter blues survey design cartodb divorce forum Research Executive home Res Vis leader learning menai income salary emerging generations tertiary education monarchy 2014 budget trends of 2017 NSW intern professional speaker forecasting mythbusters schools students wealth and income distribution house baby name predictions social researcher cars religion celebration property market forecast crime EFF brisbane national private wealth teacher blaxland results vegetarian demographer Financial Planning Association of Australia social lives unaffordable research services Hornsby Shire Council sydney event Australian Families ageing university healthy future population growth publication eliane earnings NT Bathburst entrepreneurs of today learn social trends pharmacies darwin ACT mortgage futurist trends of 2016 sydneycity Sydney keynote speaker hello fresh financial population map VIC builders employers South Australia stay home ipswich the australian dream retirement bureau owning a home geomapping Australian Bureau of Statistics domestic identity home ownership 10 years sydney speaker Aussie global generations high density living staff cultural diversity selfie collaborative sunburnt country litter FOMO wealth and income finance personal growth living know the times shifts meals generation deloitte Adelaide capital cities norwest high school workplace culture emerging technologies TDE baby name trends media release suburban living trend tuesday plans 2020 non profit ACF 2016 follow commute REIV National Conference graphs emerging trends food household bondi aged care puzzle social media generational trends princess charlotte 23 million australia internship visual middle class tuesday local communities jobs of the future weather career capital city Royals Scouts professional brand experience Engineering Manager innovation Merry Christmas cooking SA goals educhat google for education social researchers royal family names clothing social research fears statistics online community engagement leadership entertainment define shopping divorce rate households mobile REIV Conference marriages high density apartments narcissism growth Australian communities government environmental scanning family Melbourne low density priorities 40 million national wealth faux-ciliser couple residents data visualisation 1968 hobart rental stress case study faux-cilising toys tea data analyst rising house prices housing trends communication analysis mover and shaker media commentary motivate millenials public holiday young australians society trends office work-life ethnography education Australian Trends cloudy days australian communities forum friendship marketing manly states prince george crows nest typical australian keynote speakers offenders optus work PSI potts point economy education future report HSC office opening Gen X sector wide study conference generation Z ashley mckenzie Canberra house price rise mining boom affordable etiquette wealth distribution careers facts Kiwi product annual income Western Australia growing population Education Future Forum australian social research tableau investor millionth Kirsten Brewer change teachers gender aged care January 26th internet hills shire megatrends snapshot communicate weekly earnings research social analysis easy rider Gen Y System's Architect sunny days Real Estate Institute of Victoria cost Australia Day in depth interviews hornsby mccrindle in the media data visualisation ultimo equip population Caregiver future proof socialites Do It Yourself lalor park newspaper The Daily Edition education future JOMO DIY entrepreneurial greatness program

Archive