Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

new office dreaming Australian communities focus group workshop future proofing home ownership royal influence crime 23 million pharmacies Financial Planning Week housing faux-cilising ABS bus fresh baby boomers speakers pack Gen Y eliane social analysis financial fears social commentary results tea youth unemployment New Zealand real retirement research data Northern Beaches communication property market mentor weekly earnings princess charlotte keynote speaker travelling Deaths futurist debt presentation tips economy Western Australia English rising house prices 2016 census Northern Beaches Christian School Christmas lunch acf15 plans infographics collaboration land of the middle class medicine dreams 10 years Res Vis car language office opening Channel Seven Andrew Duffin relevant school satisfaction wealth owning a home etiquette social life researcher renting brands Vocational education Australian Communities Trends graphs divorce rate sunny days housing market proactive sydney metro capital cities long weekend communities social change royal baby suburb ACF 2016 panel volunteering group session screenage Education Future Forum Duchess of Cambridge housing growth google for education state supply and demand environmental scanning conference presentation megatrends gig office space marketing study hobart earnings not-for-profit VET high density living buildings consumerism teachers weather grave decision Do It Yourself generation financial dreams shopper's pick wealth and income ultimo volunteering data victoria Sydney keynote speaker parenting professional presenters brisbane domestic personal growth digital cartodb Tuesday Trends small business newspaper workplace culture survey google Northern beaches Event innovative mccrindle tea low density Wagga Wagga local communities communicate keynote alpha demographic trends faux-cilise Australia street builders change winter blues financial rental stress community engagement national crime rates vegetarian education future award winner Sydney Hills Business Chamber Word Up neutral bay goals Aussies typical australian educated ageing australians staying home more Kirsten Brewer sentiments menai Australian demographics Merry Christmas school students fears mythbusters rise of local cost of living organisations aussie culture income future of shopping 2014 tv child care manly huffington post young australians Social Trend customer unemployment logan sydneysiders environment area 40 million geomapping Australian schools SRE learn renter of the future James Ward parents sector wide study optus 2015 SMSF church program earn sector wide Crime Rates university hello fresh school ethnography market research pyrmont deloitte lifestyle moreton bay the australian dream unaffordable ashley fell REIV Conference gen alpha award organisational culture product baby names australia report australian communities forum research services System's Architect professional speaker urban taskforce non profit TED talk cloudy days focus groups investor data visualisation forecast men casual potts point Kiwi challenge workplace schools students ferry Tuesday Trend recap perth February 16 earning financial future generational trends national private wealth Channel 7 Generation X travel demographic transformations poker master research leadership workshop business index investment Research Director high density apartments New South Wales Melbourne mccrindle Australians 1980 emerging trends cars tableau social issues families clothing events story darwin the great screenage education future report meetings showreel Christchurch publication statistics Mark McCrindle NBRS Architecture schools marrickville gender social impact visual sun work-life motivate authenticity online society trends wealth and income distribution society crows nest trends of 2017 research visualisation charities city culture 24,000,000 hopes Wellington children faith media commentary internships baby baby names NSW baby names report forecasting engage conference speaker new york times Australian Population sports Tasmania Australian Families students REIV National Conference leader cancel plans Research Executive trend tuesday energy future of education suburbs public speaker baby name predictions ease of travel sunburnt country social shifts eliane miles tuesday data analyst infographic wall states employers click teaching NFP event wages student holidays politics going out shopping centre group relational Valentine’s Day the average aussie South Australia australian social research #censusfail Netflix Hornsby Shire Council year 12 father's day speakers faux-ciliser prince george rich social media cancelling event internet learner christianity growing population high school presentations social commentator water shifts business Assistant Store Manager bondi 2020 ageing population affordability responsive SA train World Water Day NEETs goal 1975 media activity thought leadership average aussie anzac year 7 insights cash FOMO salary future WA house price monarchy blaxland Myth Geoff Brailey christmas average Australian easter marriages list know the times criminal TED spirituality sydneysider experience learning styles networking grandparents women households innovation sustainable sydney hills census 2016 summer skills Australian Census conferences The Daily Edition NT insight social researcher vegemite data easy rider millennials trends census January 26th cica Population Clock community teacher happiness ideas home owner Australia Day 2017 conference leadership 2017 population growth budget millenials local brand investing New Zeland analysis house prices survey design online shopping purpose population map generation Z socialites DIY shbc IT Specialists Sydney NBRS mccrindle research wealth distribution charity social lives pharmacy hills property price dream baby name trends demographics Work place impact equip offenders emerging technologies collaborative demographer participants thrive work global financial crisis twentyseventeen Royals dessert Skilling professional mortgage house price rise speaker religion rule keeper professional development Queensland population business performance TAS public holiday internship employment choice workers annual income the changing face of litter optimistic wage debate Australian Trends professional services cancelling plans ACT 2016 names careers average sydneysider JOMO storytelling trades communications infographic news education sector dare to dream VET sector mateship trend millionth report qualitative research CPI balance ashley mckenzie intern rent university degree TEDx wellbeing in depth interviews "know the times" demographic financial planning Australian Dream life Australian Bureau of Statistics 1968 staff sydney speaker entrepreneurs of today training cost celebration mythbusting media release hills shire culturally diverse australian social trends Financial Planning Association growth Generation Y curiosity urban living Australian Home Christmas season 24 million work mates affordable Hills Shire Council tertiary education healthy future housing affordability repayments micro priorities gig economy stats australia global identity EFF generations house Australia Day economic omnibus moderators guide residents village shopping money cold volunteers Queensland: QLD Bathburst Territory GPO wedding daily telegraph youth case study optus my business awards seasons tattoos urban living index future of work Gen X the hills entrepreneur educhat ACF cultural diversity future proof contiki australian communities trends report 1994 social media career education research marriage woolworths resilience Scouts emerging generations video mccrindle in the media care support visualisation technology waverton Canberra global generations high density brand experience coffee not for profit gold coast sydneycity mother's day education entertainment transport financial independence royal family aged care aged care puzzle toys baby name townhouses mobile Australian community trends post rationalism breakfast slideshare household sector CBD stay home census fail personalities selfie generation alpha finance workforce Northern Territory outsourcing Engineering Manager australian community trends report trends analyst population milestone winter 2012 rain overcast research pack live the dream increasing densification property FPA sydney event urban follow resource apartment entrepreneurial gen z consumer commuters 2016 census results home Wodonga suburban living Aussie Charlotte teleworking family forum baby boom food living paying to work research report Real Estate poor demography chairty belief social enquiry census data housing trends kate middleton define Love event census results mover and shaker engagement hornsby 2013 Macquarie University SMART social researchers divorce royal nfp capital city quote snapshot Caregiver future-proof DESTEL ipswich spend PSI The ABC of XYZ volunteer micro apartments cultural diveristy changing face of sydney Births Adelaide facts teach learning Christmas presents lalor park VIC friends bureau friendship staying in daily commute couple wolloomooloo Real Estate Institute of Victoria HSC ACF2017 community event jobs of the future in the media norwest social research young people narcissism middle class national wealth safe local community trends of 2016 cooking interactive TDE Financial Planning Association of Australia McCrindle Speakers apartments commute christian ACF17 meals public speaking world the hills shire holiday world youth day socialising government office mining boom jobs greatness

Archive