2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Mentoring the Next Generations

Wednesday, September 21, 2016

Teachers, employers and parents want to see younger people reach their potential, however the problem is that the pathway to productivity and living a life of high capacity and great quality is not a straight line for Gen Y and Gen Z’s. In an era of increasing change, greater complexity and global mega-trends these younger generations need mentors to grow them, guide them and give them the feedback they need to develop and mature.

At McCrindle we know these younger generations and we believe in their potential to achieve greatness. Managers, CEO’s, team leaders, teachers and parents have a unique opportunity to mentor these younger generations through formal and informal conversations. Gen Y and Z’s are keen be mentored. That means they want to be listened to, not lectured at, encouraged and asked open-ended questions that help their decision making process.

The goal of mentoring young people is to expand their values and worldview, strengthen their character and enlarge their personal and professional capacity. These younger generations desire opportunities for personal growth through a friendly and supportive partnership.

Mentors and leaders in society today have an opportunity to shape these younger generations. The challenge mentors often face is around how to turn general conversations into character and skill development.

7 Developmental Areas mentors need to cover

PRIORITIES: Help these generations focus amongst digital distractions

RESILIENCE: Highlight their current experience and strengths to provide assurance in anxious moments

AUTHENTICITY: Showcase the benefits of community in and above digital connectivity

INSIGHT: Provide greater vision to make wise life decisions

ENERGY: Encourage decisiveness to remove blockers, overcome obstacles and move forward

BALANCE: Teach them how to say a positive 'no' in a busy ‘yes’ work/life culture, to maintain a healthy lifestyle

GREATNESS: Inspire the best in these young people as they move through the transitional stages of life.

Geoff Brailey speaking on this topic at the Australian Communities Forum 2016

Understanding the next generation of volunteers and donors

A specific area of focus in the 2016 Australian Communities Report is analysis of volunteers and supporters aged under 30 and in this session, Geoff Brailey, Research Executive at McCrindle Research, will share the findings as well as give practical insights on engaging young people in community organisations and developing the leadership capacity of the next generation of staff and volunteers.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


high density apartments Royals overcast priorities organisational culture future of education geomapping communicate twentyseventeen Tuesday Trend wellbeing teacher GPO national crime rates generational trends organisations sydney hills buildings year 12 Northern Beaches Christian School qualitative research ipswich language government hills shire future-proof Gen Y vegetarian criminal program school woolworths wealth and income distribution baby name trends professional development winter blues salary townhouses sydney event prince george newspaper cancelling plans thrive census 2016 wealth Hills Shire Council meals marriage education brand Aussies paying to work public holiday JOMO commuters social commentary Love workplace 2016 census results weekly earnings shifts rule keeper PSI media commentary names staying in world youth day work challenge resilience huffington post pyrmont learn supply and demand cold 2012 storytelling affordable 23 million Christmas season community event father's day sustainable tattoos logan communication SMART Australian Dream proactive debt facts dream weather The Daily Edition fears church christmas child care future of work Kiwi work mates victoria royal population milestone engagement unaffordable focus group statistics collaboration google define community the hills shire Australian Families shopper's pick suburban living sports Christchurch tuesday social research Queensland Generation X millenials study insight poker master Queensland: QLD high school google for education Northern Beaches curiosity ethnography sydney speaker forum REIV Conference potts point wealth and income VET sector New Zeland global financial crisis responsive increasing densification Sydney suburbs Macquarie University eliane miles workforce business REIV National Conference faith winter builders contiki 10 years renting generations events quote media activity 24,000,000 Sydney Hills Business Chamber social analysis DIY survey sector wide culturally diverse data not for profit student families royal family trend TDE budget sunny days rental stress young australians goal wages learner Wellington Duchess of Cambridge forecast healthy future Engineering Manager demographic transformations neutral bay participants trends of 2016 WA Assistant Store Manager retirement housing market parents Caregiver social commentator trades internet internship Adelaide growth poor teachers The ABC of XYZ graphs charity identity sunburnt country non profit unemployment school students shopping internships experience deloitte social life travel social researcher Sydney keynote speaker research data business performance census financial fears Real Estate Institute of Victoria skills cultural diversity safe snapshot social issues Canberra students mccrindle research Education Future Forum daily commute in the media christianity gen z Myth plans earning keynote media release mover and shaker hobart speakers engage residents brands tips keynote speaker infographic Generation Y long weekend ACT friendship 1980 Real Estate research report 1994 DESTEL typical australian interactive tableau local presentations McCrindle Speakers ashley mckenzie data visualisation schools students daily telegraph Population Clock staff Tuesday Trends trends of 2017 careers Australian Communities Trends gender Charlotte dessert investor earnings social impact conferences population house prices selfie in depth interviews know the times business index emerging technologies dare to dream brand experience financial future grandparents Australian schools cancelling event apartment kate middleton panel growing population forecasting alpha TAS investing faux-cilise home ownership cancel plans baby boomers bus EFF 40 million list domestic VIC coffee 2013 resource global generations Australian communities men financial independence school satisfaction jobs of the future capital cities state VET 1975 rain optus my business awards property market brisbane research optimistic award generation Z leadership workshop food offenders 2015 the australian dream mythbusting hello fresh demographer report conference presentation consumer Channel 7 sentiments annual income entrepreneur generation commute sun outsourcing trends analyst results crows nest global emerging generations 24 million holidays world Netflix optus megatrends year 7 focus groups jobs Australians couple Geoff Brailey ease of travel politics cooking consumerism hopes faux-ciliser wolloomooloo suburb educhat goals video communities Bathburst work-life village narcissism case study 2020 New Zealand breakfast wage fresh educated hornsby Kirsten Brewer ferry entrepreneurs of today not-for-profit Word Up publication real innovation baby boom education sector learning motivate baby name schools Melbourne January 26th SMSF bureau eliane manly moderators guide cloudy days demographic trends conference CBD easy rider high density living volunteers mentor monarchy ashley fell anzac cars social shifts Do It Yourself survey design online education future report New South Wales follow personalities seasons baby names 1968 Deaths aged care lifestyle mccrindle cash Vocational education menai mateship future ABS ACF 2016 new york times energy Mark McCrindle "know the times" states marketing crime area leader thought leadership shbc workplace culture balance office cost of living norwest English Australian Home NEETs train mccrindle in the media local communities online shopping celebration rise of local Australian Population relational capital city pharmacies marriages sector wide study NBRS Architecture culture social researchers clothing millennials marrickville mother's day Australian demographics pharmacy teach Births social media population map Australia Day education future office space owning a home urban teleworking NBRS Australian Trends NSW cost aussie culture australian communities trends report FPA property price researcher Financial Planning Week Australian Census household data analyst investment product children Hornsby Shire Council water insights ultimo small business repayments IT Specialists urban living index stay home dreaming customer renter of the future infographic wall Crime Rates census fail divorce wedding friends conference speaker mythbusters sydney metro public speaking belief city environment baby property vegemite toys employers Skilling Scouts Gen X career Wodonga aged care puzzle Territory home owner tertiary education social lives #censusfail future proofing transport millionth income Channel Seven grave decision finance news education research car australian communities forum Australian Bureau of Statistics waverton spirituality population growth relevant SA australian social research media networking economic royal influence spend society house learning styles low density presentation summer tv Work place HSC social enquiry future proof Merry Christmas personal growth house price divorce rate James Ward Andrew Duffin employment easter trends professional services gold coast financial bondi house price rise intern rising house prices award winner public speaker baby names australia report futurist visualisation professional darwin mobile 2016 mccrindle tea households sector royal baby leadership urban taskforce society trends Financial Planning Association of Australia change ageing population environmental scanning tea communications housing trends market research litter moreton bay gen alpha Australia Day 2017 teaching stats cartodb new office national private wealth post rationalism nfp happiness economy christian changing face of sydney the hills event socialites etiquette Financial Planning Association life community engagement ideas professional speaker group research services sydneysiders omnibus Western Australia religion visual australia land of the middle class average aussie generation alpha 2014 greatness blaxland South Australia 2016 census training entrepreneurial social change university degree Wagga Wagga analysis group session equip middle class wealth distribution meetings women earn Northern Territory national wealth mining boom family social FOMO the average aussie youth faux-cilising emerging trends demographic ACF Christmas presents trend tuesday Northern beaches Event medicine World Water Day 2017 Res Vis university young people perth innovative workshop sydneycity click going out Christmas lunch housing youth unemployment affordability housing growth digital Research Executive collaborative rent entertainment home ageing baby names report rich office opening census results holiday living authenticity NT high density housing affordability technology travelling research pack urban living Valentine’s Day slideshare acf15 financial dreams parenting baby name predictions System's Architect Aussie story australians staying home more lalor park social trends Social Trend Tasmania princess charlotte mortgage debate February 16 socialising recap demographics research visualisation the changing face of