McCrindle in the Media

Thursday, August 25, 2016

As Australia’s leading social researchers, we regularly assist our clients in identifying newsworthy angles in their research to help communicate the insights effectively with the broader public. Our senior research team at McCrindle are actively involved in media commentary, and the communication of key research findings. At McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Our recent research commissioned by the Financial Planning Association found that one in two of us dream more about our future now than we did five years ago. Check out our latest media activity that we have been cited in just in time for Financial Planning Week (August 22 - 28).

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.

DOWNLOAD ELIANE'S SPEAKERS PACK HERE

To have Eliane present at your next event, please feel free to get in touch via email to kim@mccrindle.com.au or call through to 02 8824 3422

Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

seasons greetings tips toys NFP event work from home innovation brisbane lalor park trends analyst supply and demand Gen X low density 40 million innovative dare to dream daily telegraph gen alpha SMSF Channel Seven casual nativity scene money volunteers research report financial fears Real Estate Institute of Victoria women #censusfail church australian communities forum career environmental scanning urban living presentations royal influence teleworking retirement award parents trends of 2016 the australian dream media careers financial future communications Northern Territory sydney market religion sydney hills menai dreaming impact faux-cilise New South Wales mccrindle research cancelling event area celebration Mount Annan-Currant Hill follow housing affordability cost living social commentator Jura Australia Maxim Accounting ease of travel woolworths Queensland: QLD ageing giving screenage medicine economy salary sports infographics communication professional presenters Western Australia NSW goal communicate Engineering Manager donate local communities Canberra shifts ABS Australian Bureau of Statistics Willowdale the changing face of survey Australian Families slideshare happiness gig grave decision Christmas research 1968 conference speaker CBD megatrends university degree business index 2020 hunger education research urban living index TED talk royal unemployment growth of sydney speakers pack Births demographics Performance Sentiment Index breakfast moreton bay grandparents australian communities trends report national private wealth generation alpha Royals paying to work social commentary population growth society newspaper ashley fell tattoos SA know the times father's day Tasmania trends hills demographic trends relational in the media increasing densification brand experience Gen Y charity train young people investing wealth and income Work place demographic not-for-profit census results tuesday business tv anzac forum infographic professional wolloomooloo workshop mccrindle urban development travelling politics income property market demographic transformations aged care puzzle Macquarie University trend schools easter future sector wide training food bank travel consumer non profit language who is generation z priorities australia australian community trends report Australia street digital meetings demographer blaxland local village budget 24,000,000 PSI 2012 Real Estate infographic wall Retail storytelling bureau high density living world youth day IT Specialists cica 1975 cancelling plans McCrindle Speaker Christchurch men internship residents geomapping rain Social Trend suburb Australian Communities Trends debate online shopping DESTEL social change sunburnt country Christmas day education forecasting hopes mccrindle in the media engagement home Hornsby Shire Council futurist sustainable cold research services owning a home census data selfie hobart graphs crows nest speajer crime aged care litter data visualisation Population Clock online holiday suburbs vegetarian local community dream home ownership investment parenting huffington post goals baby names moderators guide Skilling Australian Dream facts educated optus my business awards Australia Day professional speaker food social impact investor donation media release NBRS Architecture global google for education Australia Day 2017 choice workers McCrindle Speakers community event community engagement micro easy rider summer Hills Shire Council renter of the future mining boom growing population home owner entrepreneurial housing growth twentyseventeen 2014 daily commute Crime Rates Jura Coffee christian employment personal growth skills customer office Black Friday belief dessert Australian Home insights wedding Australian demographics ideas learning entrepreneurs of today define Lower Hunter future of shopping events society trends house prices data analyst thought leadership holidays internships communities Adelaide poker master baby names report identity media commentary work mates Do It Yourself staying in spirituality Cobbitty-Leppington future proofing global financial crisis contiki nfp Sydney population capital city click cash showreel fresh 23 million The Daily Edition global retail interactive happy holidays market research aussie culture office opening wealth volunteering data census marriages recap Myth stats Gen Z Expert ipswich socialising baby name trends ACF17 Assistant Store Manager annual income households ACT gig economy chairty NEETs challenge Australian Trends leadership Wagga Wagga house proactive 2013 in depth interviews Queensland workforce the average aussie renting darwin emerging generations visualisation cooking the hills urban millenials property development employmee christmas trees focus groups school students Northern Beaches Christian School university Mark McCrindle TDE workplace Aussie earnings responsive social lives Financial Planning Association of Australia organisational culture Northern Beaches christianity Research Director Netflix demography purpose property price perth eliane miles balance insight sector cultural diversity capital cities program research data neutral bay 1994 mccrinlde social shifts Lower Hunter Region January 26th work-life repayments social researchers car divorce resource urban taskforce school satisfaction panel leadership workshop results high school Black Friday in Australia baby education future report new york times tertiary education sunny days Kiwi 2017 Christmas presents 2015 HSC stay home English baby boomers rich ashley mckenzie Channel 7 couple public speaker thrive mother's day dreams experience collaboration participants keynote engage poor marriage tableau townhouses housing wealth inequality New Zealand prince george tea cartodb spend generational trends sun going out Geoff Brailey Andrew Duffin brand ethnography sentiments google change speaker real education sector baby name predictions micro apartments future of work bondi Business analysis national crime rates gender social research live the dream christmas intern media activity NBRS equip not for profit Elderslie-Harrington park forecast jobs of the future motivate year 7 staff rule keeper office space charities TEDx Speaker transport TED conference hornsby commute post rationalism research visualisation visual Christmas in Australia census fail friends australians staying home more school housing trends optus victoria the lucky country group session mythbusting buildings brands news learning styles commuters schools students affordability offenders not for profit research builders Australians presentation System's Architect domestic millennials leader wellbeing rise of local students Christmas Stats sydneysider teaching focus group US Generation Y event Wodonga business performance housing market young australians shopping centre mobile typical australian ferry mover and shaker australian real estate NT Australian schools winter life mccrindle tea baby name collaborative volunteer friendship public transport employmer Deaths financial dreams SMART Melbourne education future video Kirsten Brewer Christmas day weather research pack product research data ACT Report entertainment social screenagers optimistic potts point teacher 10 years DIY educhat acf15 ACF 2016 February 16 Financial Planning Association bus TEDx entrepreneur rent names sydney property market logan qualitative research mateship public speaking analysis Sydney Lifestyle Study care support wage conferences weekly earnings city royal family list faux-cilising government work internet group earn report economic technology GPO keynote speaker property social trends suburban living generation Z researcher alpha jobs ageing population family the hills shire What is food insecurity? census 2016 relevant Res Vis McCrindle Keynote Speakers digital economy sector wide study population map etiquette culture meals seasons financial planning public holiday weather norwest youth unemployment Australian community trends research on coffee social issues water professional services resilience EFF networking VET Education Future Forum child care household middle class population milestone coffee house price baby boom earning sydney speaker workplace culture faux-ciliser cost of living plans the great screenage Black Friday Sales sydneysiders cancel plans overcast winter blues average sydneysider marketing wealth and income distribution study world Research Executive eliane mythbusters Word Up australian social research McCridle community hello fresh debt commuting financial independence teach pharmacy generation WA authenticity outsourcing global generations ACF2017 Christmas lunch affordable average aussie Christmas data 24 million survey design personalities consumerism Bathburst Sydney keynote speaker REIV National Conference New Zeland families youth emerging technologies high density apartments Generation X lifestyle The ABC of XYZ pyrmont future proof cultural diveristy emerging trends Hunter Valley mortgage long weekend learn criminal Wellington Sydney speakers australian sydney event statistics Australian Census Scouts changing face of sydney vegemite trades greatness sydneycity award winner socialites environment conference presentation publication Duchess of Cambridge manly Merry Christmas snapshot future of education land of the middle class 1980 Australian Population Australian communities Sydney’s south west TAS rising house prices shopper's pick christmas 2017 children states rental stress volunteering finance food insecurity Love Northern beaches Event student younger generations financial Tuesday Trend apartments princess charlotte SRE unaffordable employers narcissism waverton 2016 census high density Vocational education "know the times" generations FOMO social researcher faith clothing teachers apartment Caregiver Territory shopping ACF 2016 curiosity Financial Planning Week healthy future pharmacies trend tuesday national wealth trends of 2017 deloitte monarchy year 12 REIV Conference social analyst millionth Tuesday Trends future-proof social media royal baby Sydney Hills Business Chamber mentor coffee lovers cars omnibus social analysis VET sector gen z story Mark McCrindle in the media population Valentine’s Day social life VIC state energy professional development Christmas season James Ward World Water Day cloudy days fears baby names australia report Aussies wages 2016 census results ultimo South Australia culturally diverse JOMO FPA average Australian shbc hills shire Charlotte gold coast CPI growth learner organisations divorce rate safe small business house price rise kate middleton social enquiry new office quote wealth distribution case study sydney metro marrickville

Archive