New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


#censusfail 2012 households conference baby names report meals unaffordable Wodonga school students resilience Valentine’s Day research optus my business awards etiquette village Res Vis EFF vegemite conference presentation population VIC politics office weekly earnings keynote bus careers screenage TEDx capital city increasing densification investor Australian Families darwin baby names australia report charities public holiday moderators guide professional presenters parents cloudy days leadership workshop suburbs wolloomooloo REIV Conference future-proof millennials average Australian Caregiver trends of 2016 wages Births Education Future Forum youth menai New South Wales snapshot students national private wealth SRE brands toys baby household future proofing skills royal baby hopes visualisation newspaper earn going out cost group session society trends 23 million car social impact event narcissism business index faux-ciliser Financial Planning Association of Australia TED Generation Y quote Wellington FPA middle class property market fears Melbourne live the dream researcher rich SMART social commentator storytelling social Sydney keynote speaker potts point millenials resource Queensland: QLD personalities crime speaker slideshare the changing face of financial urban living omnibus aussie culture eliane Andrew Duffin religion nfp Aussie father's day cold Aussies shopping Queensland insights sunburnt country state norwest work-life social shifts sydney hills Merry Christmas schools WA woolworths overcast property apartments supply and demand train The ABC of XYZ alpha James Ward low density shopper's pick google for education Crime Rates poor casual non profit sports future proof Sydney Hills Business Chamber owning a home NFP event urban living index winter blues future of work lalor park home ownership student names food learning speakers pack house price medicine brand experience suburb teacher sydney speaker mover and shaker FOMO ageing population royal family criminal stats 24 million Financial Planning Week culture commuters brand Tuesday Trends census results university Australian schools program baby boomers world youth day australian community trends report 10 years grandparents shopping centre rising house prices workplace culture conferences product young people Tasmania pyrmont employers wealth and income focus group "know the times" presentation interactive group schools students click customer demographic trends census data define Northern Beaches Christian School children city public speaker wealth inequality jobs of the future research data analysis christmas cancel plans high density faux-cilising office opening System's Architect debt Deaths year 12 futurist earning generation Australian Home church social lives google sustainable trends professional services 1968 NT seasons recap faux-cilise gig economy royal healthy future learner choice workers proactive friends wealth and income distribution volunteer offenders local communities gen alpha life australian real estate research services community wellbeing Bathburst local pharmacy entrepreneurs of today commute Australians grave decision optimistic dessert professional speaker affordability waverton census 2016 Hornsby Shire Council demography sector trend tuesday shbc JOMO Generation X fresh australians staying home more in depth interviews experience 40 million australian communities forum chairty teleworking tips australia safe demographics PSI property price ACT emerging technologies australian communities trends report royal influence house prices NEETs sector wide study workplace holiday perth communicate mccrindle summer media cancelling plans data analyst cartodb ethnography case study Charlotte sydneycity baby names graphs VET sector thought leadership entertainment business performance government money blaxland sector wide millionth greatness charity moreton bay house price rise financial future demographic transformations renter of the future cancelling event Australia street housing market marrickville volunteers 2016 census dreams Sydney aged care priorities living organisations micro apartments plans capital cities mobile leader bureau mortgage census survey design coffee Research Director insight apartment hills shire global financial crisis video acf15 mining boom domestic global generations area collaborative breakfast public speaking ipswich couple builders social researcher mythbusters urban new york times authenticity easy rider poker master employment budget community engagement Christmas season not-for-profit infographic holidays professional urban taskforce finance social enquiry trends analyst Hills Shire Council winter investing media commentary hello fresh learn South Australia school not for profit communications report shifts tableau national crime rates HSC residents sunny days sentiments ashley fell trends of 2017 rule keeper trend typical australian world economy generation Z Financial Planning Association relevant Myth average sydneysider work cultural diveristy annual income income Australian Bureau of Statistics salary crows nest social analysis prince george TED talk VET debate 2016 volunteering data belief university degree high density apartments Australia Day 2017 mateship IT Specialists Australian community trends community event Tuesday Trend selfie volunteering Northern Beaches research pack education research parenting growth economic personal growth litter demographer social life 2020 new office high density living statistics 1975 office space story cost of living global organisational culture child care 2014 population milestone suburban living technology award dream megatrends cica meetings research report financial fears digital social trends social issues faith gen z long weekend australian social research Territory Australian Dream infographics local community monarchy Australian Population ACF2017 infographic wall consumer work mates men follow deloitte house mentor Australian communities mccrindle tea staff the average aussie generation alpha friendship media activity forecast Australian Trends marriage data staying in hobart media release tea happiness baby boom unemployment ACF 2016 investment relational teach consumerism financial planning Gen Y celebration jobs SMSF cash entrepreneurial Canberra sun Western Australia socialites TDE ideas the great screenage growing population speakers focus groups housing trends Australian demographics huffington post Northern Territory social commentary internet anzac mccrindle in the media paying to work 2017 DIY Real Estate Institute of Victoria know the times real cars weather socialising Kiwi curiosity Christchurch NBRS home christian ABS Australian Communities Trends learning styles the hills shire hornsby baby name vegetarian business training ferry engagement victoria 1994 housing baby name trends survey logan education sector data visualisation transport divorce sydney metro marketing online shopping social media 2015 conference speaker Gen X the australian dream townhouses intern small business engage Macquarie University change 24,000,000 ageing Australian Census easter daily telegraph tertiary education rain TAS dare to dream travelling REIV National Conference ACF17 states NBRS Architecture Engineering Manager water clothing purpose goals stay home average aussie showreel Social Trend ease of travel teaching marriages Netflix energy mythbusting gold coast market research princess charlotte ultimo post rationalism education cultural diversity education future report communication sydneysider New Zealand DESTEL gig teachers spend national wealth workforce forum news neutral bay ashley mckenzie affordable facts pharmacies lifestyle kate middleton study hills participants thrive panel tv Assistant Store Manager Wagga Wagga Kirsten Brewer Geoff Brailey women events housing growth family christianity financial dreams education future future of shopping Christmas lunch McCrindle Speakers mother's day future land of the middle class in the media challenge demographic brisbane geomapping Skilling internship social researchers identity generational trends GPO ACF changing face of sydney entrepreneur Vocational education dreaming list SA New Zeland Research Executive rent award winner equip contiki Work place Christmas presents Royals 2013 online responsive keynote speaker population map Do It Yourself innovation internships generations NSW rental stress young australians January 26th population growth publication tuesday The Daily Edition repayments results outsourcing society CPI school satisfaction twentyseventeen Word Up emerging generations retirement environmental scanning trades Scouts high school Adelaide communities earnings Duchess of Cambridge visual financial independence micro workshop social research youth unemployment professional development networking bondi care support home owner divorce rate aged care puzzle Channel 7 Real Estate career sydney event innovative eliane miles tattoos leadership mccrindle research sydneysiders goal rise of local collaboration 2016 census results the hills census fail emerging trends Channel Seven wealth 1980 manly educhat daily commute Australia Day February 16 wealth distribution gender spirituality forecasting wage research visualisation Population Clock CBD educated cooking balance wedding future of education families buildings optus australian qualitative research culturally diverse Mark McCrindle housing affordability travel environment Northern beaches Event motivate Love baby name predictions impact social change presentations year 7 renting English language World Water Day