New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

EFF life online shopping Northern Territory mortgage housing market rent interactive paying to work budget Hornsby Shire Council Christchurch poor households NBRS conference speaker fears CBD census 2016 investor public holiday society blaxland focus group cartodb communities challenge goal rich VET seasons breakfast event sun Real Estate Institute of Victoria skills 2016 WA cloudy days census fail youth unemployment Channel 7 millennials tableau investing SA ease of travel work mates parenting gen z consumerism winter blues millionth cancelling event careers hopes market research DESTEL educated visualisation online village keynote research services customer spend future of education church ACT cancel plans future social researcher proactive tv celebration state in the media repayments networking the hills infographic wall Northern Beaches Australian communities year 7 conferences manly sydneysiders home the hills shire social issues quote faux-ciliser stay home survey Queensland cultural diversity define VIC new office population milestone infographic long weekend IT Specialists high school Territory prince george commuters 2017 baby names graphs social shifts children social life Engineering Manager house price rise high density VET sector summer university experience retirement financial dreams 2012 thrive youth generation alpha Generation Y relational divorce staying in culturally diverse goals capital city 1968 ipswich finance hornsby crows nest innovation Work place 2015 Macquarie University pharmacy child care Valentine’s Day year 12 Kirsten Brewer trend emerging technologies staff mateship New Zealand Research Executive Bathburst Australian schools professional development collaborative World Water Day meals Netflix SMART government NT training office acf15 wealth teachers shopper's pick owning a home residents workforce Australian Communities Trends salary outsourcing clothing business index tattoos menai renter of the future domestic digital commute marketing education sector lalor park australian social research sydneycity engagement 1994 winter entrepreneurial sydney metro Christmas lunch land of the middle class narcissism office opening property market Christmas presents workshop brand cost story baby boom urban taskforce Financial Planning Week greatness cancelling plans NEETs trend tuesday report vegemite culture career healthy future national wealth eliane newspaper coffee demographic transformations house Wellington Australian Bureau of Statistics NBRS Architecture teleworking Crime Rates Australian Home leadership social media property social enquiry motivate census results analysis house price education research trends of 2016 sunburnt country education future report responsive travelling local communities politics victoria Education Future Forum litter mccrindle in the media study not for profit bureau Sydney shifts typical australian social change Sydney keynote speaker teacher social impact apartment Australian Families Generation X publication brands volunteers water nfp school satisfaction media activity Population Clock trends product the australian dream Assistant Store Manager Royals Myth learner ethnography resilience new york times socialites Australian Population ACF 2016 stats ageing population university degree anzac australian communities forum low density emerging generations future-proof award winner deloitte facts vegetarian social commentator work-life speakers REIV Conference dreaming Australian Census mythbusting learn generations royal influence states bondi sports South Australia megatrends schools students wellbeing earnings in depth interviews high density living Duchess of Cambridge conference presentation financial independence fresh 2016 census Do It Yourself transport baby names report data charity January 26th future proof 1980 40 million emerging trends group session suburban living twentyseventeen medicine leadership workshop wolloomooloo christmas snapshot income unaffordable names TDE father's day Word Up Skilling 24 million norwest affordability employment home ownership housing growth property price organisational culture Australia Day Northern Beaches Christian School not-for-profit brand experience darwin school sector wide forum entertainment wealth distribution forecasting New Zeland area mining boom public speaking research pack cost of living social trends education schools census changing face of sydney families rising house prices future of work Tasmania community men New South Wales Australian demographics Gen Y The ABC of XYZ national crime rates future proofing entrepreneur System's Architect real Melbourne women 10 years population growth demographics survey design australians staying home more jobs car ashley fell ACF student demographic etiquette teach presentation events religion qualitative research personal growth investment renting conference follow faux-cilise local internet Financial Planning Association dessert media release selfie pyrmont 2013 national private wealth Australian Trends global financial crisis school students economic Mark McCrindle Western Australia community event baby name financial future gender Vocational education jobs of the future Deaths hello fresh resource insight spirituality the average aussie criminal innovative research data huffington post video suburb "know the times" increasing densification australian communities trends report FOMO debate baby name trends click #censusfail community engagement population living recap urban futurist February 16 McCrindle Speakers news the changing face of Charlotte work royal middle class mccrindle research Merry Christmas results ultimo GPO builders Love 2014 statistics Social Trend post rationalism gold coast 23 million generational trends housing affordability data analyst identity presentations australia data visualisation potts point office space baby The Daily Edition internship Wodonga waverton household Andrew Duffin employers marrickville Northern beaches Event tips holiday intern media 24,000,000 poker master meetings sentiments bus dream young people perth program google for education overcast financial PSI woolworths easter internships millenials communicate entrepreneurs of today forecast dare to dream easy rider researcher communication consumer Tuesday Trends TAS Real Estate financial fears rain going out equip tuesday English growing population know the times insights social commentary learning styles FPA Australians ferry trends analyst mobile ABS daily commute grandparents lifestyle 2020 professional speaker Wagga Wagga Queensland: QLD alpha NSW baby boomers Christmas season marriage research visualisation authenticity Adelaide urban living optus my business awards holidays thought leadership shbc young australians train home owner urban living index change offenders earning sunny days neutral bay divorce rate mccrindle tea organisations James Ward rule keeper non profit earn 2016 census results hobart focus groups Births students belief growth Canberra small business trades Hills Shire Council leader personalities world youth day aged care puzzle faux-cilising Kiwi plans moderators guide Gen X trends of 2017 cash rental stress annual income unemployment grave decision list communications gen alpha Geoff Brailey housing trends food research wage visual suburbs research report social research DIY christian economy mythbusters case study sydney event social teaching shopping family rise of local hills shire crime monarchy professional JOMO 1975 Financial Planning Association of Australia supply and demand global generations optus HSC cars townhouses marriages friends population map curiosity workplace culture sector sydney hills generation business performance group society trends eliane miles debt christianity ageing friendship happiness toys tea Aussie brisbane buildings mccrindle baby name predictions Aussies Res Vis omnibus royal family business demographer high density apartments parents public speaker Australian Dream housing mover and shaker affordable social analysis faith Australia Day 2017 wages aussie culture REIV National Conference tertiary education daily telegraph collaboration average aussie keynote speaker cooking Scouts wealth and income distribution kate middleton storytelling mother's day sydney speaker travel ideas weekly earnings wealth and income geomapping city sustainable house prices baby names australia report award cold learning workplace technology optimistic contiki sector wide study Channel Seven socialising social lives capital cities princess charlotte educhat Sydney Hills Business Chamber ashley mckenzie mentor wedding weather environment royal baby demographic trends aged care professional services logan google global relevant engage Caregiver Tuesday Trend environmental scanning world balance participants social researchers panel SMSF energy generation Z slideshare moreton bay language education future media commentary safe pharmacies priorities couple

Archive