The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the great screenage CPI healthy future goal South Australia teacher collaboration youth unemployment Australia street going out stay home meetings 1994 names school crows nest Northern beaches Event New Zealand TEDx mccrinlde dream Melbourne wedding economy winter tea entrepreneur relational monarchy challenge investment potts point pharmacy social lives forecast sentiments Wellington urban living daily telegraph public speaking relevant omnibus screenage Generation Y follow January 26th learn Real Estate Institute of Victoria children 23 million demographer research services child care Financial Planning Association of Australia vegetarian paying to work new york times Aussie mobile PSI narcissism casual engagement rule keeper event research on coffee divorce global generations financial planning 2012 2015 shbc wages parents priorities future of work outsourcing Australian schools mateship gen alpha earning land of the middle class community engagement cost of living marriage sydney metro emerging technologies princess charlotte learner darwin grandparents Australian Bureau of Statistics states sunny days screenagers housing trends ipswich eliane Willowdale social life area teachers ferry speaker jobs Gen Y education future report 24 million Western Australia new office buildings gender real rental stress home ownership high density living hello fresh business index household optimistic home australian community trends report social enquiry housing market couple define resource victoria Christchurch cartodb nfp fresh home owner survey university degree survey design Australian Census culturally diverse Australian demographics suburban living social researcher Netflix women norwest media global Merry Christmas ACF 2016 high school debate media commentary house prices stats research report Tuesday Trend future-proof waverton baby names report volunteers hunger training organisational culture spend financial blaxland prince george global financial crisis school satisfaction wage holidays 1980 balance capital cities change urban focus group mythbusters contiki weekly earnings Scouts baby name predictions dare to dream Maxim Accounting digital Gen X local communities Vocational education earnings state infographic wall quote community event schools middle class parenting office space brands public holiday aged care puzzle keynote Christmas lunch Research Director food aged care property price conference presentation clothing Australia Day Cobbitty-Leppington trend tuesday education sector megatrends earn the australian dream households professional speaker lalor park dessert SRE FOMO thrive mover and shaker Australian Families dreaming leadership workshop statistics futurist program growth of sydney millenials social work from home employers Education Future Forum Bathburst trends of 2016 product tv 40 million national wealth royal influence census results cash 2016 census shopper's pick low density property market investor the hills increasing densification Business analysis TAS city market research happiness resilience Myth debt consumerism rent mortgage research data conference speaker The Daily Edition easy rider townhouses coffee lovers Mark McCrindle in the media data visualisation experience poker master pyrmont technology work menai gig economy holiday retirement research pack infographics online economic car environment who is generation z affordability media activity Hunter Valley graphs visual news VIC australian social research royal family population growth travel sun facts supply and demand sector personalities young people organisations social analysis christmas meals society Sydney population manly Sydney keynote speaker jobs of the future men the average aussie population milestone Adelaide group unaffordable leader anzac McCrindle Speakers What is food insecurity? sports tattoos australian communities trends report father's day mccrindle environmental scanning careers baby name Valentine’s Day employmee educhat professional development professional royal financial future faux-cilising Sydney Hills Business Chamber skills McCridle builders population map public transport annual income student weather GPO micro apartments school students criminal census data gen z 2017 System's Architect affordable cancel plans christianity cultural diversity politics tuesday Australian Population Caregiver Territory teaching education future social shifts Elderslie-Harrington park hills future proof marriages authenticity storytelling future of shopping marrickville identity list Deaths average aussie kate middleton twentyseventeen Canberra forum donate REIV Conference transport cloudy days Northern Territory story university australian real estate deloitte 2016 capital city demography friendship train generation results Generation X donation acf15 urban taskforce 2014 cars baby boom Channel 7 optus research New Zeland publication Tasmania demographic transformations australians staying home more family insights 1975 Hills Shire Council google emerging generations Do It Yourself charities social trends money hills shire collaborative impact cica ultimo Australians apartment ABS tertiary education crime Kirsten Brewer small business Work place sydneysider workplace millennials 2020 brand workshop volunteering business staff communication demographic trends australian trends analyst woolworths perth ageing dreams long weekend baby boomers growing population staying in royal baby hopes TED goals breakfast speajer slideshare mccrindle in the media TDE food insecurity cooking cancelling event research visualisation wealth distribution commuting interactive Australian Trends not-for-profit world Northern Beaches Christian School public speaker Lower Hunter Region proactive Mount Annan-Currant Hill urban living index baby names australia report financial independence visualisation office sydneycity report faux-ciliser Financial Planning Association ACF ashley fell Australian Home teleworking housing growth cancelling plans Aussies The ABC of XYZ sector wide study work mates commuters suburb FPA generation alpha entrepreneurial Jura Australia grave decision networking property educated brisbane qualitative research spirituality cultural diveristy demographics budget renting click community tips engage NT personal growth easter wolloomooloo social issues February 16 ACF2017 innovative ease of travel mythbusting Mark McCrindle local community toys group session housing non profit house price rise 10 years customer the lucky country CBD ACT Report insight Jura Coffee newspaper award winner presentation consumer baby name trends sustainable wealth and income distribution Assistant Store Manager census 2016 Macquarie University employment trades ACT "know the times" recap water #censusfail SMSF mother's day ideas TED talk growth social research families rise of local internships live the dream unemployment world youth day national private wealth food bank NSW trends of 2017 learning styles SA WA award logan Channel Seven Tuesday Trends IT Specialists celebration micro sydney event changing face of sydney offenders population education etiquette optus my business awards coffee not for profit research Australian communities volunteer future of education Australian community trends sydney hills cost intern communities students HSC house price living moreton bay ashley mckenzie poor the changing face of ethnography Australia Day 2017 infographic analysis trends owning a home NBRS Architecture communicate Kiwi hornsby high density apartments summer conferences employmer generations showreel not for profit neutral bay overcast sydneysiders gold coast data average sydneysider aussie culture Wodonga alpha Social Trend renter of the future in the media social commentator innovation year 12 thought leadership typical australian JOMO moderators guide speakers know the times the hills shire geomapping Love social media medicine social analyst curiosity chairty Births mccrindle tea rain tableau culture work-life safe Andrew Duffin social researchers faith salary emerging trends suburbs Res Vis investing brand experience entrepreneurs of today Crime Rates Christmas presents language rich financial dreams baby shopping centre panel video social impact Australian Communities Trends generation Z focus groups social commentary Financial Planning Week ACF17 EFF Engineering Manager DESTEL google for education mining boom Charlotte World Water Day fears speakers pack apartments demographic VET sector baby names financial fears church society trends gig lifestyle eliane miles energy charity workplace culture Performance Sentiment Index socialising data analyst hobart internship events seasons selfie giving shifts in depth interviews generational trends australian communities forum motivate snapshot repayments Real Estate keynote speaker vegemite religion wealth inequality younger generations socialites media release professional services case study VET Northern Beaches social change mccrindle research marketing schools students bondi litter business performance huffington post Hornsby Shire Council youth village 2013 post rationalism workforce equip future proofing census wealth and income REIV National Conference sector wide Research Executive Sydney’s south west learning rising house prices government English year 7 Population Clock SMART purpose australia Geoff Brailey travelling care support belief conference Queensland Queensland: QLD leadership entertainment 1968 DIY bureau greatness participants faux-cilise daily commute national crime rates career internet New South Wales average Australian NFP event finance Christmas season researcher Australian Dream Sydney NBRS 24,000,000 study pharmacies Wagga Wagga winter blues mentor James Ward cold christian choice workers shopping education research plans commute wealth presentations life forecasting office opening bus residents Lower Hunter communications online shopping Skilling responsive domestic housing affordability high density income NEETs ageing population future 2016 census results professional presenters young australians trend sunburnt country volunteering data sydney speaker millionth teach divorce rate house local census fail Duchess of Cambridge Word Up Royals wellbeing friends

Archive