The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Andrew Duffin business social enquiry school satisfaction national crime rates sector wide demographic housing 1994 neutral bay Christmas lunch Hills Shire Council home owner growth land of the middle class not for profit census results population growth rich "know the times" earn Tuesday Trend high density greatness world youth day Sydney keynote speaker travel February 16 census data thrive SA trades The ABC of XYZ proactive youth unemployment keynote australian communities trends report dare to dream social analysis results wedding entrepreneurial video DIY aussie culture geomapping financial ACT rain australian communities forum suburban living alpha daily telegraph staying in economic social impact Merry Christmas gen alpha office space men national private wealth TAS apartment futurist repayments fresh NBRS ashley mckenzie public speaker group session survey design brisbane interactive mccrindle research learning poker master royal baby financial dreams 1980 mobile transport educhat average sydneysider FOMO sydneysider rental stress social trends Australians winter keynote speaker trend intern tertiary education social lives cash product award cloudy days New Zeland local community tuesday media commentary debt population map forecasting community work couple emerging trends wolloomooloo professional development sustainable culture demographics tableau thought leadership ipswich jobs global program social life education future Work place easy rider social media consumerism mythbusting TED public holiday Australian demographics wealth distribution middle class parents earning engagement new york times storytelling high density apartments demographic trends millennials Charlotte seasons retirement clothing Social Trend sydney speaker social change TED talk digital children generational trends data visualisation in depth interviews data shopper's pick study authenticity demographer conference speaker trends of 2016 future media litter micro house price rise buildings healthy future deloitte future of work skills darwin Do It Yourself economy mccrindle in the media Australia street schools renting budget ease of travel culturally diverse Australian Communities Trends JOMO organisational culture wellbeing anzac increasing densification high density living focus groups #censusfail infographic wall ideas education research pyrmont school students baby name experience tattoos Tasmania workshop baby celebration brands financial independence urban living Skilling rising house prices eliane future proof shopping centre Aussies Australian Census logan office opening coffee family collaborative award winner New South Wales parenting insights future of shopping internships contiki brand Kiwi staff typical australian stay home future of education 2020 World Water Day market research research report investment census fail gender analysis property market perth Population Clock professional presenters cold social researcher group families marketing cancelling plans organisations balance potts point mover and shaker shbc speaker society 2013 social commentator presentation Financial Planning Association of Australia Australian Population population milestone careers schools students innovation motivate hills shire Northern Beaches Christian School optus my business awards follow Christmas presents research pack average aussie New Zealand Adelaide Netflix identity baby names Australian Families cica holiday weather low density participants student mateship house energy rise of local bus residents the average aussie NBRS Architecture housing growth global financial crisis population vegemite capital cities car infographics emerging technologies REIV Conference Wodonga optimistic school ageing population Australian Bureau of Statistics narcissism cancel plans entertainment 2015 teaching annual income daily commute grandparents Sydney 1968 responsive builders millionth conference friends moderators guide Deaths kate middleton urban career cost new office DESTEL cooking data analyst home Wagga Wagga trends analyst environmental scanning mccrindle tea christianity generations business index employers summer EFF university demographic transformations Queensland aged care VET McCrindle Speakers workforce teachers bureau sunburnt country hello fresh teleworking networking church year 7 going out names stats social researchers cultural diversity NT lifestyle father's day earnings meetings future proofing women Australian Trends Real Estate research data goal FPA Financial Planning Association overcast statistics local public speaking australia ageing home ownership royal politics professional hobart sydney event Generation X South Australia personalities CPI medicine commuters VET sector 2016 community engagement NEETs renter of the future waverton ashley fell property price publication micro apartments screenage The Daily Edition housing affordability baby name trends Canberra education future report paying to work work-life Australian schools cartodb slideshare hopes workplace culture wealth and income distribution Assistant Store Manager Gen Y salary megatrends households outsourcing Generation Y Melbourne sports 40 million employment James Ward CBD child care Real Estate Institute of Victoria religion income house price tv australians staying home more sunny days rule keeper lalor park Vocational education Geoff Brailey Crime Rates monarchy news qualitative research Word Up baby boomers mother's day spirituality Caregiver the great screenage city capital city shifts travelling suburb affordability housing trends PSI resilience online pharmacy holidays social Mark McCrindle social issues demography Education Future Forum Channel Seven real SRE eliane miles forum relevant Research Executive list financial fears priorities mining boom Christchurch the australian dream communities socialising offenders happiness facts domestic etiquette post rationalism property define Research Director plans train story wealth dream manly menai teach wealth and income social research mortgage future-proof selfie omnibus professional speaker in the media 2017 high school Engineering Manager relational personal growth resource ethnography 24 million small business 2014 brand experience changing face of sydney SMSF insight 23 million baby names report weekly earnings charity marriage states know the times sector wide study infographic challenge young australians Kirsten Brewer trends research apartments GPO area mythbusters royal influence poor unemployment sun media release wage sydney metro Northern Territory speakers pack young people training professional services researcher faux-cilise speakers meals REIV National Conference grave decision Wellington gold coast spend survey Northern beaches Event breakfast non profit easter social commentary business performance household events report socialites marriages belief purpose village IT Specialists equip criminal sentiments communication WA Royals the hills learning styles woolworths owning a home sector NSW January 26th Australian communities Scouts sydney hills impact Christmas season Love education sector goals housing market supply and demand SMART crime workplace trends of 2017 safe fears christian millenials dreaming System's Architect language Australian Home baby boom urban living index Queensland: QLD newspaper optus rent change graphs 2016 census results wages winter blues social shifts national wealth victoria entrepreneurs of today university degree local communities faux-cilising educated engage Australian Dream baby names australia report community event Australia Day hornsby living ACF 2016 friendship moreton bay Channel 7 investor debate focus group visual 2016 census recap Tuesday Trends finance Territory Sydney Hills Business Chamber prince george curiosity norwest communications innovative conference presentation case study leadership australian social research pharmacies vegetarian long weekend Aussie conferences divorce rate Hornsby Shire Council dessert event emerging generations learn townhouses environment gen z not-for-profit twentyseventeen christmas acf15 year 12 hills presentations students blaxland ferry TDE urban taskforce forecast tea princess charlotte click toys the changing face of cars bondi census work mates online shopping generation alpha investing suburbs youth collaboration customer Gen X cultural diveristy generation royal family panel TEDx Res Vis education Duchess of Cambridge average Australian sydneycity growing population faith house prices marrickville Financial Planning Week baby name predictions cancelling event Macquarie University huffington post internship crows nest nfp Bathburst office state Australia Day 2017 ultimo divorce global generations financial future ACF showreel society trends HSC learner government 2012 24,000,000 unaffordable consumer tips affordable media activity Myth sydneysiders ABS generation Z cost of living water teacher census 2016 VIC mentor leader google shopping mccrindle snapshot quote entrepreneur English Births the hills shire internet life faux-ciliser Valentine’s Day food trend tuesday jobs of the future communicate volunteers commute Western Australia 1975 visualisation technology research visualisation google for education aged care puzzle 10 years research services Northern Beaches leadership workshop world

Archive