The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

New South Wales educated growing population Valentine’s Day crime buildings 2017 social impact shopper's pick social analysis public transport twentyseventeen jobs Australian Population case study toys VET sector NBRS Architecture tableau government aged care puzzle relevant participants research on coffee property development year 7 sydney speaker click Australian community trends Geoff Brailey demographer sports ACT Report socialites JOMO property market brands population map leadership workshop not-for-profit aged care forum global generations australia Christmas presents Wagga Wagga 2013 university degree school satisfaction emerging technologies baby boom ferry woolworths focus group EFF small business baby boomers Channel 7 hornsby interactive 23 million ageing public holiday workplace culture Queensland Queensland: QLD South Australia hobart Northern Territory Australian Census low density Gen Y supply and demand global financial dreams community 40 million average aussie change ashley mckenzie new office city Deaths engagement changing face of sydney wealth inequality Social Trend politics 2016 insight suburbs households TAS sentiments sydney metro the hills neutral bay life authenticity impact charity learner choice workers Australian Dream shifts organisations the lucky country award winner water lifestyle sector "know the times" sydney hills safe VET publication professional services Retail Melbourne urban living McCrindle Keynote Speakers workforce work gen z focus groups cancel plans not for profit volunteering data NT staff online professional huffington post TED business index internet townhouses ashley fell Christchurch social lives research report mccrinlde giving keynote divorce rate McCrindle Speaker chairty January 26th faux-cilising trends emerging trends mccrindle micro sustainable list System's Architect business GPO mover and shaker Scouts stay home culturally diverse mining boom rent urban development rain New Zealand marriages speaker cooking spirituality mateship criminal presentations youth unemployment retirement financial fears Black Friday in Australia Hunter Valley in depth interviews fresh culture Sydney sydneycity Adelaide sydney event infographic wall post rationalism work from home demographic trends office opening economic gig poor environmental scanning social researchers demographic suburban living middle class screenage quote social research waverton princess charlotte perth media activity Wellington professional development who is generation z child care mentor manly entrepreneur DESTEL grandparents meals social change survey Australians royal Vocational education Myth offenders living daily telegraph Res Vis Australian demographics selfie eliane census data marketing priorities define commuters mythbusters social trends parenting follow relational 2014 collaborative hunger real greatness Maxim Accounting gig economy hills wealth and income trends analyst wedding schools students Tuesday Trend growth of sydney video going out cars social shifts leadership society responsive 2020 shbc investor wealth australian communities trends report holidays Sydney keynote speaker 2016 census results Mark McCrindle in the media australians staying home more christianity communications capital cities optimistic easter product brand experience Sydney’s south west national wealth faith digital couple generational trends medicine ACF children #censusfail marrickville Love workplace owning a home DIY rental stress salary innovative Royals mortgage paying to work rule keeper earnings seasons know the times data visualisation urban employers research researcher work-life consumer population milestone Australia Day 2017 Lower Hunter car cost social researcher cica 24,000,000 ipswich facts Kiwi sunny days renting Assistant Store Manager baby name trends grave decision Elderslie-Harrington park families area the australian dream financial qualitative research social media TED talk Andrew Duffin geomapping donate finance state australian communities forum research pack NSW language bus global financial crisis Australia Day communicate kate middleton experience housing market group session FOMO tuesday 2015 Australian schools women megatrends ACF 2016 weekly earnings affordability balance sydney market Gen Z Expert population education sector Australian Home 2012 socialising conference shopping thought leadership census victoria gold coast proactive jobs of the future village Financial Planning Association Research Executive contiki speakers future of shopping social life unemployment prince george not for profit research graphs volunteering millennials household religion young people world youth day Population Clock generation alpha hello fresh internship investment bureau community engagement education future unaffordable Christmas day weather employmee future-proof World Water Day media lalor park weather mccrindle research Financial Planning Association of Australia ABS alpha sector wide teach google younger generations marriage logan acf15 Real Estate Institute of Victoria brisbane generation Z volunteers keynote speaker economy mccrindle in the media organisational culture social issues Sydney Lifestyle Study typical australian budget entertainment summer teachers monarchy 1980 baby names report pharmacies national private wealth bondi financial independence Australian communities Crime Rates millionth stats motivate tertiary education goals royal influence purpose Christmas day CBD dessert study deloitte Financial Planning Week dare to dream baby name ethnography Jura Australia Hills Shire Council google for education gender baby name predictions Hornsby Shire Council leader non profit tips internships eliane miles education report vegemite belief intern high density futurist clothing social commentator employment communities award schools NFP event business performance fears PSI train tattoos Sydney population financial future SA ACF2017 Tasmania house coffee lovers menai conference presentation Mount Annan-Currant Hill friendship high density living infographics society trends youth residents REIV Conference customer insights technology trend tuesday overcast brand litter royal baby outsourcing home ownership careers trend darwin mother's day Real Estate money dreaming generation hills shire sunburnt country networking learn Education Future Forum urban taskforce market research social enquiry local communities Christmas season cloudy days world annual income family 1968 research data earn average Australian wolloomooloo optus national crime rates learning sydneysiders trends of 2016 capital city home owner Business analysis wealth and income distribution property price February 16 education research education future report ACF17 generations 1975 program high school australian real estate faux-ciliser care support Aussies sydneysider future proofing poker master Channel Seven visual ideas father's day Generation Y local social commentary Western Australia shopping centre housing trends infographic sydney property market wage research visualisation future of work census fail public speaking travelling trades Netflix cultural diversity office space teaching The ABC of XYZ live the dream apartments equip apartment energy forecast school students storytelling staying in healthy future ageing population educhat cost of living speajer debt professional speaker entrepreneurial CPI James Ward 2016 census volunteer ease of travel online shopping sector wide study teacher celebration food men FPA Duchess of Cambridge church SMART young australians screenagers Merry Christmas wages winter increasing densification emerging generations census 2016 NBRS Black Friday global retail Work place 10 years Generation X Cobbitty-Leppington renter of the future in the media donation Gen X future of education statistics food bank high density apartments HSC pyrmont land of the middle class data analyst resource potts point Performance Sentiment Index Australian Trends the changing face of university christmas media release australian social research presentation Australian Families housing affordability states ACT daily commute Northern beaches Event goal Engineering Manager census results learning styles events English the average aussie rich winter blues sun Australian Bureau of Statistics moreton bay group housing New Zeland casual anzac engage survey design TEDx divorce skills demographics Sydney Hills Business Chamber holiday norwest public speaker personalities results commuting office financial planning baby names domestic Macquarie University cold mythbusting repayments McCridle friends average sydneysider charities TEDx Speaker Willowdale thrive blaxland house price rise Wodonga narcissism etiquette coffee happiness recap REIV National Conference spend investing social house prices millenials Northern Beaches Christian School McCrindle Speakers Black Friday Sales news local community 24 million tv media commentary social analyst consumerism Caregiver resilience hopes challenge new york times environment suburb cash SRE digital economy What is food insecurity? Canberra VIC communication rise of local forecasting breakfast IT Specialists panel rising house prices school US event curiosity crows nest future proof research services commute urban living index home housing growth australian Births mccrindle tea personal growth Northern Beaches parents TDE Mark McCrindle micro apartments WA 1994 conference speaker Lower Hunter Region Do It Yourself collaboration population growth career analysis snapshot showreel Jura Coffee Charlotte optus my business awards slideshare Territory speakers pack meetings work mates year 12 innovation easy rider food insecurity long weekend income property workshop mobile cancelling event professional presenters dream Aussie cartodb baby names australia report employmer Skilling tea house price Bathburst aussie culture faux-cilise students entrepreneurs of today Australian Communities Trends demography royal family affordable baby gen alpha conferences Kirsten Brewer training SMSF visualisation Research Director dreams names earning story growth NEETs The Daily Edition christian transport pharmacy community event australian community trends report newspaper future wealth distribution teleworking student Christmas lunch trends of 2017 wellbeing cultural diveristy omnibus travel plans data identity nfp cancelling plans the great screenage vegetarian builders Word Up Australia street the hills shire moderators guide ultimo Tuesday Trends debate demographic transformations

Archive