The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

consumerism charity Tasmania personalities product trends future of education PSI ACF New Zeland panel NSW tea volunteers leadership baby names australia report Northern beaches Event goals sector investment Australian demographics brands NBRS millenials average sydneysider conference presentation youth unemployment social change cost FOMO social lives google internet hello fresh trades house price food economy Adelaide buildings wolloomooloo infographic wall rain social commentator suburban living anzac Christmas season events holiday workforce hornsby mentor state engage breakfast data analyst socialites public speaker infographic states marrickville commuters Territory professional economic future of work thought leadership eliane daily commute IT Specialists earnings Northern Beaches Christian School rental stress etiquette apartments ACF17 hills shire professional development investing Generation Y growing population father's day 40 million media professional services research pack new york times James Ward results Crime Rates school paying to work The Daily Edition Channel 7 the changing face of 1975 internships WA demographic society trends monarchy entertainment 24,000,000 fresh Australian Communities Trends housing market travel Australia Day 2017 office space researcher focus groups EFF balance acf15 the average aussie Australian communities women wage Caregiver royal influence research report mining boom media activity real JOMO jobs engagement Tuesday Trends NEETs qualitative research medicine ease of travel ageing population typical australian priorities trends of 2016 gen z census 10 years SMART vegemite weekly earnings belief Duchess of Cambridge townhouses micro environmental scanning australian kate middleton home ownership low density twentyseventeen budget friendship Skilling forum litter mccrindle research local communities urban living challenge internship men marriages social research ACF2017 tattoos conferences cica VET sector weather education research Gen Y social issues sunburnt country school satisfaction happiness travelling cash middle class intern faux-cilising know the times teleworking finance narcissism gig Generation X Charlotte January 26th global generations area business performance future clothing Assistant Store Manager keynote World Water Day Do It Yourself population map university Deaths housing affordability Australians report Financial Planning Week TED talk global financial crisis Scouts capital cities spend Christmas presents 23 million TAS local community census data sydneysiders teach faux-ciliser event #censusfail tertiary education news Res Vis 1994 demographer Sydney salary sentiments financial future Aussie education sector housing growth Real Estate Institute of Victoria social analysis ABS McCrindle Speakers social researchers 2016 census Financial Planning Association of Australia customer organisations shopping sports hopes trend research high density grandparents menai live the dream non profit 2012 entrepreneurial hobart tuesday in the media vegetarian Australian Census google for education mccrindle tea follow royal geomapping mover and shaker manly workplace culture divorce rate DIY socialising story media commentary future of shopping rent property tv Merry Christmas affordable graphs award winner year 7 brand experience financial independence faith fears millennials changing face of sydney daily telegraph year 12 research data rule keeper optimistic deloitte bureau online shopping charities in depth interviews faux-cilise the hills keynote speaker innovation VET mother's day census 2016 relational land of the middle class gig economy outsourcing program baby names collaborative coffee technology entrepreneur micro apartments cultural diveristy teacher church stats wealth work-life car Royals teachers language plans average aussie toys cars stay home employers Births sydney speaker sydney hills business study huffington post gold coast 2020 emerging trends forecasting Netflix holidays care support woolworths high density apartments safe public speaking meetings young people ethnography national crime rates easter sydney event poker master moderators guide Mark McCrindle environment winter blues logan sydneysider global trends of 2017 social impact Aussies Melbourne tips retirement innovative HSC newspaper residents neutral bay media release mateship national private wealth high school Australian Trends future-proof social media Hills Shire Council Christmas lunch chairty digital communities baby name experience ashley fell living winter speaker culturally diverse students victoria australia TED NT Engineering Manager equip Kirsten Brewer national wealth emerging technologies list online city group session Australian Home wages society workplace social community engagement Northern Beaches 2017 schools Australian Bureau of Statistics Myth Population Clock demographic transformations post rationalism Word Up gen alpha blaxland volunteering 24 million eliane miles Northern Territory aged care puzzle 2016 Tuesday Trend teaching Australian schools sun government australians staying home more student dream sydney metro households tableau debt professional speaker water data visualisation sydneycity brand leader Queensland REIV Conference conference speaker education future report educhat property market unaffordable video Australian Dream Bathburst religion cancelling event baby boomers impact young australians unemployment urban taskforce owning a home learning styles rich village poor workshop couple marriage capital city Australia Day generation alpha moreton bay educated Macquarie University princess charlotte GPO not for profit wealth and income data Research Director school students royal baby facts ACF 2016 australian community trends report TDE snapshot casual world youth day visualisation australian communities forum leadership workshop ideas New South Wales baby boom increasing densification culture ashley mckenzie christmas grave decision thrive Sydney Hills Business Chamber new office The ABC of XYZ Canberra Christchurch annual income schools students cancel plans forecast population milestone waverton training English rise of local pyrmont megatrends shifts Valentine’s Day australian social research darwin cloudy days Australian community trends sector wide study DESTEL futurist politics property price sector wide insights speakers pack Financial Planning Association speakers cultural diversity presentations supply and demand suburbs mccrindle in the media career showreel australian communities trends report staff summer REIV National Conference trends analyst relevant dreaming visual potts point average Australian financial fears NBRS Architecture wealth distribution presentation click survey market research norwest insight generation future proof case study investor office demography pharmacies award bondi New Zealand shbc seasons ageing world motivate money house price rise generations lalor park Australian Families interactive recap christianity train population mythbusters mccrindle millionth offenders research services wedding collaboration publication household conference cost of living SA 2015 Real Estate research visualisation resource families Education Future Forum youth family omnibus child care identity CBD earning overcast domestic commute Channel Seven networking aged care parenting divorce house prices community event financial dreams Australia street cartodb small business SRE housing skills hills learn staying in life 2013 census results February 16 cooking social shifts Wodonga demographic trends baby name predictions 1968 choice workers ultimo SMSF brisbane lifestyle Vocational education group selfie census fail aussie culture growth Queensland: QLD builders Gen X financial South Australia 2016 census results wellbeing VIC 1980 dessert prince george not-for-profit marketing going out quote christian friends bus goal criminal future proofing 2014 Kiwi responsive repayments social trends communications Western Australia financial planning perth crime rising house prices meals social commentary Work place participants focus group TEDx home owner wealth and income distribution community entrepreneurs of today suburb shopper's pick Love Sydney keynote speaker mythbusting income transport house long weekend Research Executive resilience urban baby names report learning easy rider personal growth volunteering data dare to dream trend tuesday alpha generational trends Social Trend business index population growth slideshare mortgage work mates define social life gender employment storytelling communicate parents crows nest contiki debate authenticity cold earn "know the times" demographics Andrew Duffin learner sustainable volunteer System's Architect proactive Geoff Brailey social researcher shopping centre Wellington generation Z work Australian Population screenage organisational culture purpose children statistics social enquiry Hornsby Shire Council home celebration CPI communication renting high density living healthy future pharmacy sunny days baby name trends public holiday urban living index baby professional presenters dreams analysis university degree renter of the future the great screenage ipswich Wagga Wagga education future spirituality affordability jobs of the future careers royal family the hills shire the australian dream survey design change office opening ACT cancelling plans names emerging generations education energy optus my business awards FPA consumer curiosity greatness apartment infographics optus mobile ferry local NFP event housing trends nfp

Archive