The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


urban taskforce Christmas Stats Crime Rates annual income families WA consumerism social change video events rule keeper trend tuesday shopping Gen Z Expert unaffordable IT Specialists ABS high density living summer parenting princess charlotte qualitative research Sydney Hills Business Chamber collaboration trends analyst schools students young australians Jura Coffee 1968 wedding leader youth unemployment media commentary younger generations #censusfail curiosity marrickville group salary DESTEL australian food insecurity children Sydney Lifestyle Study relevant greatness culture emerging trends learning Christmas day surnames sydneycity USA tertiary education professional presenters christianity holiday investment water school satisfaction TAS unemployment commuters teach Christmas season investing Merry Christmas earnings educated System's Architect not-for-profit capital city Financial Planning Week TEDx school New Zeland wealth inequality bondi data analyst entrepreneurs of today mover and shaker family tableau NT McCrindle Speakers earning acf15 ACT Report Canberra sydney event Christmas lunch Black Friday CBD car Work place education research national crime rates jobs of the future royal family sector wide study local communities poor Royals manly society housing market work-life hopes Melbourne NEETs brisbane royal baby sydney market slideshare ideas government entrepreneurial easter financial dreams January 26th socialites changing face of sydney prince george Christmas research ageing population 1995 study dream professional development shopper's pick sun parents media activity millennials Social Trend fears census fail Skilling micro cash gig economy christian collaborative thrive Territory friends stats population milestone suburbs property Gen X 10 years Elderslie-Harrington park in the media economic outsourcing business index Vocational education impact marriage volunteer demography keynote career Aussie meetings population growth 23 million Australian schools ashley fell speakers pack giving generational trends change sydneysider challenge the hills shire wealth PSI follow eliane Australian Trends define tattoos kate middleton newspaper online REIV Conference mythbusters waverton conference presentation poker master Jura Australia sydney metro 2013 sports mccrindle area wages global generation case study social lives capital cities US CPI spend Understanding and Engaging with Generation Z SMART small business Mark McCrindle google financial future couple presentations wolloomooloo teaching hills healthy future training divorce rate food bank New South Wales the great screenage mccrinlde proactive residents HR young people 2016 census staying in growing population nfp Christmas in Australia ACF17 middle class future 2020 cica shifts public transport leadership workshop baby name trends trends hello fresh etiquette urban deloitte speajer clothing demographer baby easy rider community engagement mccrindle tea shbc Sydney keynote speaker award investor growth rise of local authenticity hornsby product social impact gender Duchess of Cambridge TDE donate population map belief learning styles VIC bus long weekend household daily commute national private wealth who is generation z mortgage consumer money Christmas data participants cost Australian Bureau of Statistics Australian Population happy holidays state personal growth employment Queensland: QLD Northern Territory February 16 housing donation conference micro apartments social commentator commuting New Zealand visualisation future of education Education Future Forum generation visual employmee not for profit wage customer focus groups potts point neutral bay crime lifestyle debate states social enquiry moderators guide land of the middle class ACT home owner public holiday market research trades politics sunburnt country local community media relational mobile NBRS story the hills ACF2017 not for profit research social commentary screenagers resource social analyst motivate Black Friday in Australia daily telegraph post rationalism hunger goal census results world youth day HSC McCridle futurist environmental scanning owning a home university Macquarie University business performance workplace GPO click Tuesday Trend youth TED future proof The ABC of XYZ panel mateship Tasmania renting dreams aged care do people still change their surname after marriage? travel engagement suburban living work mates weather "know the times" research data travelling global world conference speaker VET sector victoria women christmas trees goals apartments australian social research Mark McCrindle in the media Generation X Adelaide 2012 financial planning snapshot hills shire Assistant Store Manager life learn stay home facts 1980 sydney hills high density apartments South Australia weekly earnings community event Australian Dream society trends choice workers shopping centre budget selfie Hornsby Shire Council 2016 happiness social research Business analysis chairty SA Cobbitty-Leppington ferry insights teleworking award winner blaxland intern christmas learner networking Caregiver trends of 2016 tips Andrew Duffin Charlotte data contiki environment report public speaker social trends 2017 staff SMSF professional speaker internships average sydneysider equip paying to work mccrindle research generation Z rising house prices What is food insecurity? Channel Seven moreton bay screenage leadership royal influence gold coast Black Friday Sales ashley mckenzie workshop survey design average aussie speaker property market meals James Ward repayments Northern Beaches Christian School Financial Planning Association of Australia thought leadership census World Water Day house christmas 2017 forecast litter workplace culture Real Estate Institute of Victoria Lower Hunter celebration optus my business awards alpha business infographic wall infographics twentyseventeen holidays friendship emerging generations data visualisation transport mythbusting royal high school Australian Communities Trends office conferences dreaming Births DIY Australian Home safe criminal entertainment Geoff Brailey logan experience 1975 future proofing Christmas presents marriages pharmacies 24,000,000 sector rain eliane miles maiden names future of work social life Christchurch wealth and income distribution cold gig NBRS Architecture JOMO leadersip forecasting education future report names work from home in depth interviews Lower Hunter Region global generations analysis 40 million Financial Planning Association TEDx Speaker global retail faux-ciliser quote research services teachers urban living index baby names australia report demographic trends tea resilience students educhat cancelling plans religion public speaking publication crows nest baby names report engage responsive Kiwi housing trends casual education showreel growth of sydney sector wide 2009 financial fears rich employmer ease of travel dare to dream australian communities forum organisations gen alpha Christmas day weather mentor year 7 McCrindle Keynote Speakers townhouses rental stress house prices china omnibus Research Director teacher mining boom SRE Aussies volunteering data trend social researcher year 12 Gen Y lalor park vegetarian debt woolworths plans indonesia suburb demographic the average aussie father's day property development TED talk community tv care support Australia street language huffington post marketing coffee Valentine’s Day charities urban living wealth and income house price rise English Performance Sentiment Index overcast social researchers school students supply and demand group session global financial crisis property price Bathburst grandparents local education future REIV National Conference maiden global generaion office opening Scouts optimistic internet research report ipswich cultural diveristy social media coffee lovers perth Australian demographics census data know the times demographics cost of living train schools Australia Day recap dessert 1994 Wodonga Sydney pharmacy optus Deaths retirement fresh forum culturally diverse live the dream baby name millionth research visualisation sentiments socialising social analysis increasing densification australian real estate faith survey narcissism darwin Australian Families work Engineering Manager spirituality population Love millenials renter of the future home brand experience ageing ultimo toys trends of 2017 social cars communicate monarchy seasons greetings living generations media release Kirsten Brewer home ownership ACF aussie culture FPA mother's day Queensland storytelling infographic high density economy statistics McCrindle Speaker EFF research on coffee menai social issues national wealth census 2016 purpose winter earn apartment cancel plans entrepreneur faux-cilise employers NFP event income speakers hobart Hills Shire Council organisational culture innovation affordable going out priorities surname sustainable interactive australian community trends report graphs workforce sydneysiders Australian community trends megatrends research pack city brands education sector research innovative emerging technologies Netflix average Australian sydney speaker anzac university degree the lucky country Do It Yourself results new office cultural diversity real sunny days professional services technology households presentation pyrmont faux-cilising india seasons affordability Sydney’s south west Western Australia geomapping new york times Willowdale grave decision researcher Generation Y financial independence internship Maxim Accounting Tuesday Trends men mccrindle in the media charity divorce future of shopping event urban development child care housing growth wellbeing Research Executive Real Estate 2015 digital Word Up professional offenders identity digital economy energy list baby name predictions nativity scene Retail non profit Res Vis cancelling event Wagga Wagga vegemite Hunter Valley gen z the changing face of 2014 baby boom communication ethnography Australian Census aged care puzzle Mount Annan-Currant Hill future-proof news demographic transformations focus group commute 2016 census results church brand cooking winter blues builders ACF 2016 village sydney property market norwest medicine australia cloudy days Australian communities VET communities student insight financial The Daily Edition food volunteering google for education 24 million housing affordability Myth FOMO Wellington NSW cartodb Northern Beaches Population Clock keynote speaker the australian dream personalities generation alpha online shopping Sydney population finance baby names wealth distribution careers social shifts Australians bureau tuesday house price breakfast typical australian australians staying home more Northern beaches Event low density skills balance buildings australian communities trends report baby boomers Australia Day 2017 jobs rent domestic office space communications Channel 7 volunteers program