The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

commute speaker ultimo women Australia street school students in depth interviews weather sector wide young people not-for-profit princess charlotte gender Wodonga showreel manly Hornsby Shire Council rise of local REIV Conference plans urban stay home Gen Y moderators guide case study office land of the middle class Duchess of Cambridge demographic transformations entertainment world youth day office opening Financial Planning Association blaxland holidays media commentary builders woolworths collaboration socialites hello fresh employers national private wealth tableau divorce education research Charlotte population milestone NT bus NBRS ideas stats housing growth public speaking travelling victoria SMART sector wide study New Zeland publication shopping centre educhat australia housing trends Christchurch demographer Work place personal growth market research communities national crime rates infographic wall future of education tips Christmas presents cash shifts church story conference speaker visualisation life house price CBD mateship daily commute 1980 SA hornsby aged care gen alpha social research sydney speaker insight growth home ownership parenting Channel 7 religion wealth and income breakfast youth Territory safe ageing population retirement infographic Bathburst housing affordability perth WA government learner couple visual forecast report australian social research keynote speaker Canberra annual income cartodb domestic household demographic 1975 litter analysis winter blues workplace eliane wedding cancel plans child care weekly earnings DESTEL ease of travel mccrindle research hills healthy future optimistic sunburnt country intern research report volunteers men click 2014 Netflix wealth generation Z South Australia marketing identity education future report travel Mark McCrindle pharmacy renting newspaper urban living 40 million 10 years rich narcissism sun village internet Assistant Store Manager food renter of the future urban living index shbc social potts point brisbane debt February 16 social shifts mortgage dare to dream Australian Census professional services monarchy public holiday Australian demographics teacher VIC pharmacies contiki local emerging generations cultural diversity staying in micro apartments census data royal influence property price offenders affordability customer digital TAS data visualisation world brand PSI Real Estate Institute of Victoria local communities clothing screenage new office criminal royal 2017 baby name trends state trend demographic trends change capital city jobs mccrindle in the media debate average sydneysider mythbusting norwest emerging technologies unaffordable ferry students meetings Western Australia snapshot Queensland: QLD dream trend tuesday lalor park study leadership conferences long weekend student grandparents financial independence family acf15 2016 census budget population map product gen z high density apartments wealth distribution housing low density affordable prince george staff forum rising house prices Deaths speakers keynote Education Future Forum HSC coffee Word Up tertiary education schools students Australian Dream 2013 FOMO eliane miles panel faux-cilising the hills shire winter Aussie trends of 2016 christian environmental scanning vegetarian recap marriages qualitative research interactive millionth ABS 2012 mobile 24 million names mining boom not for profit rental stress experience apartments follow engage Kirsten Brewer Christmas lunch going out trades curiosity transport dessert property market challenge 24,000,000 baby name optus my business awards generations teaching local community communicate celebration home owner Northern Beaches Christian School participants post rationalism fears population demography SMSF children Research Executive Royals sunny days 23 million sydney event futurist social issues poor holiday spend insights cold city leadership workshop growing population housing market alpha waverton sydney hills goals car Macquarie University 1994 future of shopping social impact community engagement households owning a home speakers pack social commentator townhouses non profit sydney metro future of work the average aussie Northern Territory hopes mccrindle tea social commentary educated pyrmont Australians neutral bay baby names selfie January 26th train supply and demand father's day omnibus ashley fell millenials workplace culture generation media activity hills shire research services #censusfail economy cloudy days christmas Wagga Wagga house price rise innovation emerging trends Births Scouts global generations google for education house entrepreneurial financial future proofing group impact presentations career Adelaide NSW The Daily Edition System's Architect Population Clock property huffington post NEETs kate middleton personalities university royal baby the hills cost learning styles research pack ageing social life employment friendship census 2016 technology education cancelling plans group session residents marriage mccrindle bondi slideshare innovative typical australian jobs of the future Australian Communities Trends darwin Res Vis summer baby names report social trends statistics business performance 2020 goal spirituality media release fresh the great screenage Channel Seven investor survey paying to work social change brand experience media Australian schools community optus online Crime Rates education sector sentiments baby name predictions communication skills census results Tasmania professional forecasting poker master workshop professional presenters consumerism Love wellbeing etiquette program internship Sydney states twentyseventeen moreton bay teleworking know the times friends teach year 12 work-life balance national wealth training anzac Financial Planning Week 2016 census results professional speaker VET apartment 1968 Hills Shire Council Australia Day future proof Northern beaches Event environment young australians school satisfaction wealth and income distribution online shopping bureau thought leadership earn trends collaborative SRE networking Northern Beaches schools brands focus groups repayments investment motivate ethnography marrickville energy sports entrepreneur families cars Australian Families "know the times" real overcast generational trends changing face of sydney social lives responsive easter finance engagement wages education future Do It Yourself facts mentor focus group World Water Day office space high density social media IT Specialists financial dreams researcher nfp investing Australian Population Australian Trends survey design megatrends Engineering Manager area unemployment workforce cica organisations TDE Merry Christmas capital cities Australian communities commuters culturally diverse sustainable Myth Andrew Duffin CPI teachers millennials results JOMO small business thrive business index FPA Social Trend wage trends analyst work society Kiwi Generation X mother's day outsourcing authenticity trends of 2017 award winner rule keeper research visualisation high school ACF 2016 consumer baby boom Australian Bureau of Statistics ACF 2015 sydneysiders suburbs year 7 ashley mckenzie Australia Day 2017 hobart cooking lifestyle ACT geomapping university degree social analysis mythbusters greatness charity social enquiry australian communities trends report Christmas season Aussies easy rider leader crime toys shopping daily telegraph tea sydneysider infographics aged care puzzle graphs English learn cultural diveristy equip events learning The ABC of XYZ rain language culture baby work mates video conference Caregiver middle class sector salary Gen X seasons school ipswich tuesday faith faux-ciliser Research Director REIV National Conference priorities Generation Y Real Estate financial future research data micro meals happiness James Ward house prices research Financial Planning Association of Australia dreaming cost of living the changing face of relational list social researchers sydneycity New Zealand tv christianity define entrepreneurs of today faux-cilise rent census fail politics careers australians staying home more McCrindle Speakers gold coast presentation future the australian dream Geoff Brailey buildings divorce rate resilience parents business shopper's pick mover and shaker baby boomers increasing densification award tattoos in the media google new york times conference presentation logan medicine storytelling vegemite 2016 earnings belief community event grave decision resource suburb professional development New South Wales Melbourne high density living NBRS Architecture deloitte society trends financial fears Tuesday Trend Skilling proactive census living Vocational education income australian communities forum future-proof communications water royal family social researcher purpose data Sydney keynote speaker GPO public speaker aussie culture generation alpha data analyst socialising baby names australia report population growth cancelling event menai relevant youth unemployment economic urban taskforce suburban living crows nest Wellington DIY Australian Home average Australian internships global Valentine’s Day news event demographics Tuesday Trends quote wolloomooloo EFF global financial crisis VET sector average aussie Queensland Sydney Hills Business Chamber organisational culture home earning

Archive