Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

forum potts point cancel plans tv baby boom Australia Day Real Estate trends of 2017 geomapping youth global teleworking Valentine’s Day tattoos global generations Word Up forecasting hopes Financial Planning Association pyrmont mobile australian communities trends report youth unemployment ipswich fresh huffington post Do It Yourself middle class Education Future Forum menai builders Charlotte summer tea millenials employment Res Vis world youth day sunburnt country paying to work growing population staff baby name educated mythbusters couple wealth and income distribution education future report employers stay home networking not-for-profit thought leadership Financial Planning Week crows nest state media The Daily Edition living megatrends visual winter spend gen z conference presentation responsive renter of the future capital cities results Caregiver suburbs neutral bay Wodonga high density moreton bay slideshare non profit small business royal influence Melbourne generational trends Australian Trends ageing population wages baby name trends city define divorce rate investment millennials sustainable February 16 households work-life goal education research socialites trends relevant Netflix 10 years parenting Kirsten Brewer residents domestic Sydney keynote speaker high density apartments divorce national crime rates schools presentations apartment NSW sydney speaker internship workshop narcissism internships fears Births 1994 real google home community Gen Y housing trends year 12 GPO mythbusting school students 2012 Bathburst WA Channel Seven 1980 housing market entertainment Australian Families challenge dessert language learn families water university degree alpha Crime Rates faux-cilise life professional development tertiary education charity cost schools students aussie culture Adelaide collaboration future proofing trend food volunteers presentation acf15 safe school VIC organisational culture housing affordability personal growth lalor park meals perth collaborative local communities selfie urban living Wagga Wagga resilience equip financial dreams JOMO demographer easy rider cultural diversity generation insights Financial Planning Association of Australia earn change crime faux-ciliser weekly earnings culture Myth financial independence financial future social commentary local mentor System's Architect data visualisation young people 2020 future-proof brand experience online holiday emerging technologies world mining boom January 26th poor high school business index family property demographics HSC Aussies wellbeing baby boomers waverton trend tuesday researcher media activity FOMO product names ease of travel student conference speaker Hornsby Shire Council "know the times" social life budget Australian Dream CBD trends analyst jobs of the future teaching deloitte ideas repayments ACF 2016 publication digital futurist goals Christchurch social trends salary training investor debate sunny days 24 million the changing face of seasons national wealth future proof Australian Bureau of Statistics toys social change future of work easter overcast social analysis energy Duchess of Cambridge Tasmania workforce graphs The ABC of XYZ men hobart Christmas presents wedding twentyseventeen engage trends of 2016 population map cancelling plans kate middleton average aussie mortgage participants shbc video identity media commentary data housing growth children quote career Australian Census leader staying in household government ashley fell cartodb focus group wealth distribution property price daily commute future Australian Communities Trends cold focus groups ACF dream ABS cars 2016 Queensland housing politics mccrindle research priorities social poker master mother's day study population social researchers EFF growth emerging trends social research public speaking Australian communities interactive sector wide study marriage buildings gender Christmas season tuesday criminal 2017 Generation X 1968 Royals greatness entrepreneur event finance Aussie social lives World Water Day google for education cooking sentiments resource experience program urban living index community event affordable land of the middle class owning a home woolworths women vegetarian education future rise of local house prices logan qualitative research TAS home ownership work mates research visualisation townhouses unemployment ashley mckenzie Love dare to dream long weekend market research coffee Western Australia typical australian Canberra school satisfaction Generation Y South Australia media release low density commute urban cloudy days post rationalism demographic sydneysiders entrepreneurial sector wide christianity hornsby DIY lifestyle retirement newspaper New Zealand infographic friends faux-cilising learning styles New Zeland going out cash entrepreneurs of today mccrindle sports communications house price Scouts Australian demographics McCrindle Speakers Research Executive Northern Beaches events happiness balance demographic transformations Merry Christmas plans facts generation alpha urban taskforce survey religion village New South Wales proactive australia sun economic child care royal family daily telegraph social researcher new york times insight earnings business bondi litter leadership Northern Territory millionth generations community engagement mccrindle tea Kiwi shopping holidays brisbane not for profit society visualisation social shifts thrive mateship australian social research snapshot FPA anzac 23 million Northern beaches Event Deaths brands offenders capital city shopper's pick research services prince george year 7 unaffordable rain tips ethnography Christmas lunch authenticity conference 24,000,000 Tuesday Trends outsourcing financial list consumerism house teacher Real Estate Institute of Victoria Territory transport ultimo Tuesday Trend hills shire vegemite australians staying home more Wellington education darwin suburb income marriages Gen X keynote in the media personalities Australia Day 2017 manly society trends 2013 online shopping census Assistant Store Manager grandparents environment workplace culture optus father's day young australians demographic trends property market shifts gen alpha affordability group communicate population milestone workplace Geoff Brailey teach public holiday Channel 7 customer princess charlotte 40 million parents careers annual income relational mccrindle in the media know the times data analyst PSI future of education marrickville survey design omnibus SA award research data Social Trend students generation Z social commentator report curiosity optus my business awards case study motivate innovation social media royal rising house prices renting Australian Home brand TDE baby name predictions friendship communication English skills research mover and shaker work jobs sydney event in depth interviews learning innovative states monarchy Engineering Manager Population Clock suburban living IT Specialists increasing densification rent cancelling event rule keeper eliane Australians leadership workshop statistics consumer high density living Australian schools professional clothing area winter blues stats christmas 2014 economy research pack tableau wealth baby names follow analysis emerging generations ACT royal baby internet education sector news eliane miles hello fresh university Queensland: QLD REIV National Conference marketing etiquette optimistic intern gold coast australian communities forum socialising dreaming technology church REIV Conference wealth and income organisations moderators guide NEETs click weather baby celebration panel debt rental stress 2015 wolloomooloo blaxland NT Sydney keynote speaker home owner rich teachers Mark McCrindle victoria Northern Beaches Christian School social enquiry population growth sydneycity 1975 cost of living national private wealth group session global financial crisis educhat recap learner

Archive