Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


plans hunger mccrindle tea marriages dreams charity debt balance friendship youth unemployment affordability not for profit research FPA global newspaper focus groups happy holidays System's Architect national wealth 40 million goals baby name trends digital Jura Coffee James Ward new york times sydney hills cultural diveristy analysis ferry census results Wodonga manly buildings networking mccrinlde urban development 2020 researcher teachers gig economy high density living January 26th social issues ashley fell coffee lovers healthy future donation training care support gen z socialising annual income dare to dream research report speajer community commuters sydney event proactive vegetarian google data visualisation woolworths workplace summer environmental scanning teleworking selfie VET land of the middle class christian Work place social enquiry optus my business awards education future report year 12 Christmas data FOMO Crime Rates list urban ACF17 forecast product resilience NBRS Architecture 2016 census results mentor SRE cartodb future proofing Business analysis skills micro poor social shifts social impact media activity hornsby breakfast SMART wealth and income distribution insight cooking marriage optimistic Gen Y marketing mccrindle in the media wealth distribution family the lucky country storytelling demographic challenge pyrmont internships property price millennials volunteers generation crime Western Australia career ageing population keynote speaker World Water Day food insecurity vegemite home ownership younger generations wage mover and shaker follow collaborative JOMO Generation Y repayments employmee royal mythbusters future of shopping 2014 experience school students student schools students ipswich high density earnings New Zeland data analyst Merry Christmas priorities royal baby Australia Day 2017 screenage generational trends Assistant Store Manager the hills unemployment identity case study Australia Day baby names TEDx Speaker rain geomapping CPI finance low density 10 years Sydney Lifestyle Study future suburban living ABS business index 2013 communications wealth inequality cost of living sector not-for-profit REIV National Conference politics mccrindle research infographics spend property education sector religion waverton typical australian TDE future proof cancel plans What is food insecurity? Mount Annan-Currant Hill Australian Dream transport census data house price social trends Bathburst shopping centre capital city sunburnt country grandparents REIV Conference education future apartments Canberra Aussie investment education research menai future of work resource 24 million greatness princess charlotte wealth salary kate middleton census 2016 winter Christchurch public speaker census fail Royals Deaths relational investing Gen X criminal Australian schools NEETs cancelling plans Australia street earn slideshare conference speaker careers jobs the great screenage shifts national crime rates Love potts point demographer Northern Beaches infographic home owner HSC language tattoos insights 1994 faux-cilise Christmas Stats work from home eliane miles volunteer visualisation 1980 household speakers pack world easter workplace culture ACT omnibus national private wealth speakers trends of 2017 income sunny days DIY school demographic trends customer parents wellbeing housing weather dream households high density apartments school satisfaction Sydney forecasting ageing perth sustainable sydney property market christmas 2017 aussie culture seasons McCrindle Speaker Maxim Accounting australians staying home more average Australian professional presenters speaker educhat Macquarie University Sydney’s south west population map marrickville capital cities events growth of sydney learning styles online shopping research data children wolloomooloo Territory cars property development volunteering define the hills shire sydneycity 1968 WA financial future NSW energy Andrew Duffin showreel commuting etiquette thought leadership population high school ACT Report public speaking work mates community engagement sun "know the times" australian community trends report NBRS cultural diversity holiday social researcher acf15 changing face of sydney generation Z rule keeper Population Clock teach conferences Australian Trends Australians visual society students the changing face of economy brands trades Channel Seven Sydney Hills Business Chamber fears Retail hopes Skilling micro apartments ideas 1975 employers screenagers mccrindle PSI US gig church nfp organisational culture lifestyle Sydney keynote speaker financial survey collaboration cost owning a home life residents learning society trends ease of travel young australians small business sports Northern Territory charities tertiary education NFP event eliane overcast Valentine’s Day pharmacy ACF2017 Real Estate Institute of Victoria optus affordable earning NT baby names australia report Channel 7 wealth and income SA Generation X states conference TED sydneysider royal influence local communities 2012 housing market responsive millionth Cobbitty-Leppington middle class personal growth teacher contiki 23 million winter blues retirement rise of local goal investor New Zealand men emerging generations safe australian real estate outsourcing Financial Planning Week learner housing affordability nativity scene Engineering Manager public holiday Adelaide VET sector Geoff Brailey motivate communicate names baby boom generation alpha long weekend logan baby name financial planning the average aussie work Caregiver Tuesday Trend McCrindle Speakers suburb royal family global financial crisis not for profit darwin authenticity intern dreaming social analysis growing population future of education aged care puzzle going out megatrends budget Research Executive report engagement communities rent australian communities trends report divorce growth conference presentation anzac research Kiwi survey design event Queensland entertainment christmas trees mobile tableau university degree social commentary narcissism Do It Yourself McCrindle Keynote Speakers business technology teaching click Financial Planning Association social recap February 16 tuesday mateship entrepreneurial demographics couple weekly earnings choice workers shbc daily telegraph Research Director McCridle live the dream social change state parenting ethnography dessert media commentary who is generation z world youth day tea ACF 2016 Tasmania sydneysiders average aussie village holidays qualitative research casual property market wedding travel sydney metro baby boomers food chairty change city housing trends VIC car cloudy days Lower Hunter forum wages relevant environment DESTEL lalor park Births research services presentation quote mining boom builders coffee internet GPO publication Christmas lunch The Daily Edition norwest cancelling event Black Friday Sales Financial Planning Association of Australia Sydney population millenials award in the media google for education neutral bay money culturally diverse local social researchers pharmacies work-life bondi equip Social Trend Australian Bureau of Statistics women poker master thrive supply and demand local community infographic wall presentations average sydneysider friends cold trends of 2016 easy rider trend mythbusting non profit Myth personalities emerging trends renter of the future Wellington gold coast Charlotte impact housing growth living australian social media house prices moderators guide employmer tv participants Res Vis victoria offenders urban living seasons greetings news purpose Willowdale leader suburbs Australian Population financial dreams hello fresh donate urban living index grave decision award winner Real Estate rich meals IT Specialists celebration Northern beaches Event meetings consumerism Australian community trends area innovative staying in in depth interviews Gen Z Expert domestic divorce rate brand experience focus group culture Christmas in Australia giving research pack christmas jobs of the future digital economy Elderslie-Harrington park Christmas day weather year 7 hobart clothing Hills Shire Council shopper's pick future-proof youth sydney speaker commute entrepreneur Christmas presents census data home new office the australian dream Black Friday in Australia prince george communication medicine leadership community event group session train Lower Hunter Region brisbane global retail professional Tuesday Trends The ABC of XYZ Australian communities socialites child care Aussies program mortgage study Performance Sentiment Index father's day TEDx brand Black Friday post rationalism Scouts statistics bus know the times 2016 educated australian communities forum Australian Communities Trends sydney market business performance employment water TAS financial fears futurist faux-ciliser rising house prices leadership workshop cica moreton bay trend tuesday Word Up real snapshot Australian Families professional services social life office opening rental stress baby TED talk crows nest young people Australian demographics financial independence Hunter Valley faith office space happiness belief sector wide study twentyseventeen organisations New South Wales faux-cilising monarchy australia tips engage blaxland schools shopping education townhouses Christmas day Mark McCrindle Kirsten Brewer trends analyst 2017 social commentator sector wide Australian Census ashley mckenzie baby name predictions South Australia house sentiments gen alpha interactive Queensland: QLD unaffordable alpha panel generations online emerging technologies social lives curiosity Duchess of Cambridge toys internship ultimo economic professional development renting government facts global generations christianity Hornsby Shire Council innovation stats SMSF baby names report 2015 aged care debate increasing densification professional speaker hills shire English demographic transformations social research apartment results group daily commute families fresh keynote research visualisation office entrepreneurs of today workshop litter volunteering data australian social research EFF Melbourne mother's day 2016 census Education Future Forum Vocational education spirituality public transport workforce CBD social analyst Jura Australia learn video media release staff Australian Home university story population growth trends Christmas research paying to work Wagga Wagga deloitte urban taskforce house price rise Mark McCrindle in the media food bank research on coffee stay home ACF Netflix huffington post market research gender graphs 24,000,000 #censusfail Northern Beaches Christian School media consumer bureau hills population milestone Christmas season travelling demography cash