Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

aussie culture poker master the great screenage rental stress trends australian social research global financial crisis social lives parenting sustainable ashley mckenzie VIC World Water Day Word Up optimistic micro generations ACF17 grandparents 10 years not-for-profit menai list generation educated learning styles tea future-proof Kirsten Brewer 2015 Engineering Manager infographics click gen alpha mortgage Elderslie-Harrington park social researcher DIY conference research couple FPA christian suburbs consumerism ageing Territory fears presentation easter sydney speaker school students media commentary typical australian social life megatrends winter norwest trends analyst mateship showreel cars coffee census 2016 offenders thrive generation Z australian community trends report social issues English recap new york times crime global weekly earnings plans Charlotte car tips holidays New Zealand focus groups contiki high density mccrindle curiosity belief The Daily Edition Scouts parents baby boomers socialites brand experience data forecasting wealth and income qualitative research emerging trends geomapping Australian Bureau of Statistics Merry Christmas future of education capital cities Do It Yourself investor marriage sydneysider manly outsourcing not for profit research work changing face of sydney not for profit Christchurch skills group session socialising long weekend increasing densification christmas educhat area employers HSC Australian Population repayments australian communities forum dessert 1994 newspaper Channel 7 shbc home employmee product Christmas season investing Australian demographics Res Vis baby names woolworths Research Executive Work place waverton anzac 2016 census communication census results engage spend training world global generations alpha workshop perth annual income researcher food insecurity Northern Beaches Christian School church the changing face of state faux-cilise impact capital city social FOMO DESTEL property price NSW Australian community trends case study house speakers McCridle Australian Trends australian real estate hornsby wealth forum the hills urban workplace culture Queensland: QLD national wealth emerging generations demographer demographic trends mobile unaffordable meals data visualisation thought leadership medicine rain names shopping centre 24,000,000 speakers pack men Christmas lunch volunteering data darwin high density living internship cold professional presenters dream deloitte omnibus toys entrepreneurs of today student resource environment speaker Christmas presents local community REIV National Conference earning charity population middle class housing market JOMO sentiments business wealth distribution stats logan education future report father's day research data royal chairty cancelling plans Love consumer 2017 dreaming spirituality sun gig infographic Generation X growing population charities professional speaker energy System's Architect Myth resilience youth the lucky country leadership workshop 1975 selfie faux-ciliser research services wealth inequality sector define NT Mount Annan-Currant Hill online shopping Mark McCrindle research pack university degree google shifts renter of the future EFF future proofing award Channel Seven futurist ease of travel change neutral bay leadership Assistant Store Manager Births goals VET moderators guide ethnography government mover and shaker innovation customer narcissism friendship social commentator community engagement social trends financial fears dare to dream financial planning 2012 engagement national crime rates proactive teaching baby names australia report home owner trend tuesday wage social enquiry domestic friends overcast house prices huffington post teleworking debate gender renting money millionth purpose keynote speaker earnings debt report low density optus my business awards victoria visualisation future proof year 12 business index baby names report Hornsby Shire Council children Adelaide environmental scanning social media suburban living Sydney’s south west cultural diveristy 2016 census results goal kate middleton apartment millenials vegetarian property market cica mythbusting education future forecast marketing the australian dream Western Australia entrepreneurial blaxland ACF work-life volunteering award winner careers micro apartments investment conference speaker 23 million insights IT Specialists builders cancel plans Australia street tattoos SMART food bank gold coast professional financial dreams 1980 eliane miles culture christianity urban living index teachers organisations Bathburst states Australia Day responsive generational trends buildings employment google for education hello fresh analysis hills shire education research households work mates learn PSI demographic baby name politics jobs families career population milestone infographic wall follow Australian Census education sector hopes travel family Gen Y sector wide slideshare Wellington australians staying home more coffee lovers Northern Territory generation alpha rule keeper jobs of the future house price population map brand acf15 population growth meetings language shopper's pick professional services online 24 million prince george economic suburb royal influence Geoff Brailey fresh affordability collaboration youth unemployment ACT Report motivate school satisfaction TEDx housing growth society census pharmacy in depth interviews transport technology office space relational brands australian communities trends report real Duchess of Cambridge growth quote unemployment sydney metro staff NBRS Architecture Skilling speajer office crows nest royal baby leader ideas storytelling Australia Day 2017 cultural diversity media activity economy McCrindle Speakers schools students Australian schools social change eliane students vegemite year 7 townhouses NBRS Hills Shire Council What is food insecurity? cloudy days education teach mccrindle research wellbeing poor workforce "know the times" divorce survey seasons new office learning social researchers Jura Australia in the media cost rent social impact affordable non profit twentyseventeen happiness housing financial future facts community rising house prices mining boom small business entertainment cooking volunteer safe census fail know the times personal growth research on coffee future of work easy rider Melbourne mccrindle tea participants gen z house price rise Wodonga Australian Families priorities statistics sydney hills Wagga Wagga lalor park monarchy screenage bondi holiday local communities community event paying to work marriages sports snapshot personalities balance workplace divorce rate South Australia wolloomooloo presentations stay home census data learner sunburnt country REIV Conference market research supply and demand home ownership Real Estate Aussies public holiday litter salary going out donation Cobbitty-Leppington weather breakfast Australians GPO choice workers shopping TDE owning a home panel ashley fell princess charlotte New South Wales interactive mccrindle in the media ferry cancelling event apartments visual moreton bay tv communications Tasmania mythbusters 2020 news collaborative challenge TED talk donate Sydney keynote speaker future aged care business performance relevant hobart CBD wealth and income distribution events winter blues story Education Future Forum keynote faux-cilising commute Royals dreams sydneysiders office opening sydneycity Financial Planning Association Aussie Jura Coffee celebration research report potts point results VET sector income urban taskforce housing affordability Macquarie University professional development young australians ABS New Zeland program cartodb daily telegraph trends of 2016 budget study city CPI retirement local #censusfail media release optus demographics Tuesday Trends finance insight ultimo the average aussie financial independence criminal SA Northern beaches Event Vocational education entrepreneur mother's day wages young people 1968 Netflix residents travelling baby the hills shire Generation Y brisbane demography public speaker child care ACF2017 mentor food sector wide study housing trends innovative rise of local tuesday national private wealth Australian communities baby name trends social analysis SRE bureau hunger greatness Social Trend conference presentation teacher tertiary education public speaking financial communicate Financial Planning Association of Australia wedding Queensland ageing population 2016 Financial Planning Week society trends pharmacies authenticity world youth day identity live the dream 2014 trades average sydneysider gig economy Sydney Hills Business Chamber sunny days group Australian Communities Trends land of the middle class sydney event internships bus high school data analyst Australian Home event internet Crime Rates living aged care puzzle urban living social shifts emerging technologies giving NFP event TAS conferences ACT Australian Dream grave decision survey design marrickville Research Director cost of living NEETs lifestyle social research 40 million trends of 2017 clothing pyrmont future of shopping intern Real Estate Institute of Victoria faith graphs religion TED care support Deaths casual university australian employmer hills 2013 millennials Gen X experience baby boom Kiwi etiquette WA schools rich healthy future research visualisation ipswich social commentary Northern Beaches Caregiver australia commuters household SMSF focus group post rationalism trend property James Ward earn volunteers tableau daily commute royal family train communities Valentine’s Day equip networking village summer Andrew Duffin average aussie life digital publication Tuesday Trend video The ABC of XYZ cash Willowdale water February 16 ACF 2016 January 26th nfp school demographic transformations high density apartments baby name predictions Sydney average Australian media Canberra organisational culture staying in Population Clock women culturally diverse

Archive