Growing number of Australians moving to New Zealand

Monday, August 15, 2016

They are calling it a slice of heaven on a budget, with a growing number of Australian families packing their bags for a better life in New Zealand.

For the first time in about a quarter of a century, we have more Australians headed to New Zealand than New Zealanders heading to Australia. We aren't talking about people as retirees or as young people, but in those middle years, those family years and those key employment years, they are the ones making the move across the Tasman and heading to New Zealand.

Most of them are ending up in the Kiwi Capitol, Wellington, where you get much more bang for your buck compared to the much more expensive Auckland.

IT Specialists are in hot demand in New Zealand, and dominate the highest paying jobs. A System’s Architect have a median salary of $125,000 per year. Although an Engineering Manager isn’t all that far behind at $105,000 per year. The lowest paying jobs see Caregivers average $32,000 per year, while an Assistant Store Manager brings in $35,000 per year.

Australians are making the move because of jobs, affordable housing and a better quality of life. For a country that for so long has been tagged as Australia’s little cousin, it appears New Zealand is all grown up.

Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


balance collaborative Australian Communities Trends DIY socialites supply and demand brand experience GPO SMART impact Christmas in Australia gold coast environmental scanning Northern Beaches car Engineering Manager suburb selfie business divorce rate Christmas Stats slideshare Research Director Australian Families surnames baby name predictions typical australian World Water Day ACT changing face of sydney results social issues #censusfail 1994 gig economy brand System's Architect Social Trend food online shopping coffee lovers Christmas day weather US Skilling gender property development visualisation breakfast communicate investor eliane miles families housing trends wealth define futurist hello fresh names goal jobs of the future social lives Financial Planning Association of Australia ACT Report Australian Dream Vocational education parents donation group finance leadership workshop training Myth Real Estate teachers daily telegraph report earnings geomapping Christmas day rental stress Valentine’s Day FPA christmas 2017 Charlotte capital cities perth social change presentations millenials purpose speajer hunger google nativity scene twentyseventeen internship ipswich Maxim Accounting mccrindle research office space South Australia unemployment Tuesday Trend What is food insecurity? future-proof retirement conferences government resilience woolworths entrepreneurs of today faux-ciliser wedding speaker 10 years baby names report research data ACF2017 teaching shbc Wellington sydney property market business performance increasing densification 2017 Jura Australia students aged care moreton bay Melbourne sunny days shopping anzac demographic trends professional services bureau housing affordability event urban economy university younger generations panel rule keeper local Performance Sentiment Index Population Clock faux-cilising trades financial independence world teleworking trends case study workplace NEETs generation alpha Financial Planning Association christmas urban taskforce world youth day megatrends NSW Education Future Forum travelling cica new york times sports social analysis media commentary census 2016 faith storytelling weekly earnings rain fresh brands post rationalism Aussies list Australian schools education research award Northern Territory cultural diversity seasons Black Friday Sales trend tuesday states commuting mobile marrickville Christmas presents clothing mythbusters hobart mccrindle tea repayments education employment participants aged care puzzle outsourcing goals australian real estate do people still change their surname after marriage? sun happy holidays innovation neutral bay paying to work ashley fell maiden Australia Day 2017 social trends happiness toys the average aussie average sydneysider trends analyst social research urban living index hornsby intern The ABC of XYZ brisbane Northern beaches Event Christmas research HR stay home Elderslie-Harrington park investing leadership cooking financial planning school students emerging technologies alpha staying in workplace culture 40 million survey house price fears Retail Hunter Valley Christmas season Crime Rates business index infographic growth housing Tuesday Trends rent spend financial dreams spirituality faux-cilise group session The Daily Edition australians staying home more challenge Sydney keynote speaker social commentary holidays Channel 7 care support offenders REIV Conference cancelling event staff christianity schools average Australian pharmacy community event manly trends of 2017 census fail 1980 proactive Andrew Duffin high density living networking presentation future of work follow careers waverton food bank news VIC media dreaming Queensland: QLD winter 2012 organisations leadersip population milestone youth REIV National Conference friends thought leadership social researcher grandparents NBRS suburbs wealth and income home national private wealth Western Australia australian etiquette youth unemployment ethnography employmer financial future Australian demographics wellbeing communities data analyst online women McCrindle Keynote Speakers mythbusting city consumerism data choice workers speakers pack train identity Sydney study Cobbitty-Leppington kate middleton mateship not for profit 1975 gen alpha career work from home socialising who is generation z Australian Census omnibus population map culture Work place Sydney’s south west Black Friday the great screenage work huffington post Tasmania Deaths personal growth baby names workforce NBRS Architecture townhouses sustainable interactive celebration student research report dare to dream monarchy organisational culture not-for-profit royal family house price rise stats gen z mother's day society ashley mckenzie buildings program CBD environment food insecurity speakers church TEDx Speaker census data growth of sydney TAS story lifestyle quote the lucky country future of education award winner ideas mccrinlde australia future proof area budget urban living generational trends infographic wall video TED talk Love global generations baby boom tuesday baby name trends ease of travel Gen Y poor Aussie conference 2016 census hills shire medicine media activity Do It Yourself resource sector micro Christmas data shopping centre father's day long weekend teacher engagement culturally diverse ACF17 Sydney Hills Business Chamber tea renting relevant cartodb Sydney population wealth and income distribution McCridle residents money digital economy Channel Seven debate australian community trends report screenage affordability in the media 23 million wealth inequality winter blues local community Australians couple sector wide study sydneysiders safe mccrindle in the media home owner personalities visual households menai insight Australian community trends economic not for profit research cost of living social impact property price engage land of the middle class generation Z work-life easter infographics water going out ACF 2016 grave decision FOMO Lower Hunter ageing Scouts cars marriages Australian Population blaxland conference speaker salary recap living English collaboration 24 million know the times national wealth New Zeland Generation X Queensland professional presenters February 16 Willowdale cloudy days australian social research dream house darwin vegemite Australia Day hills easy rider Research Executive tips google for education holiday baby names australia report cash sunburnt country financial plans suburban living house prices SMSF meetings relational sector wide australian communities forum Bathburst average aussie population growth employers cold population middle class university degree bondi research visualisation Kirsten Brewer research services community newspaper affordable maiden names Canberra professional SA aussie culture tableau earning Word Up chairty sydneycity digital litter equip baby gig ABS educated sydney event property market click deloitte politics divorce screenagers home ownership ultimo child care dessert Australian communities financial fears tattoos data visualisation owning a home global qualitative research demographic transformations Australia street sydney speaker census results learner New Zealand SRE HSC life volunteer social analyst Lower Hunter Region 24,000,000 nfp VET mover and shaker millennials social enquiry CPI responsive village optimistic overcast baby name Black Friday in Australia vegetarian Financial Planning Week renter of the future forum entrepreneur weather future proofing technology work mates priorities unaffordable builders DESTEL IT Specialists authenticity donate micro apartments logan NT pyrmont generations entertainment facts growing population internships poker master forecasting summer capital city cost Gen X analysis EFF generation professional speaker office opening TDE prince george high school Merry Christmas family demographic McCrindle Speakers mentor the australian dream Australian Trends volunteering high density apartments daily commute Generation Y criminal research researcher ageing population state school the hills shire mortgage friendship curiosity wealth distribution healthy future Sydney Lifestyle Study social property public speaking the hills New South Wales norwest travel Mark McCrindle cultural diveristy focus groups communication apartments McCrindle Speaker royal influence TEDx Adelaide research on coffee Northern Beaches Christian School mining boom educhat cancelling plans Real Estate Institute of Victoria graphs debt Mark McCrindle in the media trend high density tv demographer consumer publication shopper's pick customer pharmacies keynote 2015 social commentator energy emerging generations trends of 2016 ferry TED public speaker statistics belief demography office learning styles entrepreneurial language surname Geoff Brailey urban development marriage experience commute social researchers Assistant Store Manager VET sector new office Wodonga dreams annual income wages wolloomooloo victoria skills future of shopping rise of local live the dream Territory optus my business awards education future report volunteers Births lalor park princess charlotte apartment small business social life casual mccrindle innovative investment education future housing market eliane communications thrive millionth meals moderators guide Res Vis learn future public transport crime real Business analysis Christmas lunch demographics learning bus forecast greatness internet charity charities young people 2014 community engagement royal baby seasons greetings "know the times" public holiday income narcissism sydney hills survey design school satisfaction national crime rates market research workshop conference presentation WA media release census employmee 1968 marketing focus group sentiments Gen Z Expert royal housing growth household Australian Home Mount Annan-Currant Hill low density research pack Hills Shire Council Royals baby boomers education sector events parenting religion year 12 product global retail Australian Bureau of Statistics teach potts point cancel plans James Ward change ACF Wagga Wagga Caregiver local communities young australians men volunteering data in depth interviews Kiwi January 26th jobs 2020 Christchurch giving Macquarie University transport australian communities trends report leader coffee sydney market children 2016 insights rising house prices optus PSI JOMO showreel society trends NFP event keynote speaker Hornsby Shire Council social shifts the changing face of sydneysider 2013 global financial crisis contiki christian crows nest motivate 2016 census results sydney metro rich year 7 earn non profit schools students domestic shifts snapshot tertiary education Netflix wage hopes Duchess of Cambridge social media professional development Jura Coffee commuters acf15 christmas trees emerging trends