The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

selfie media activity REIV National Conference VIC research woolworths budget World Water Day google not-for-profit Royals Christmas lunch schools students nfp group session youth balance thought leadership mover and shaker ashley fell Netflix life census fears trend tuesday English professional speaker Generation X jobs McCrindle Speakers teacher optus snapshot 24,000,000 village learn generation winter blues increasing densification trends of 2016 sports unaffordable social research Deaths young australians Aussies recap education research Tuesday Trends 2015 DIY ashley mckenzie kate middleton IT Specialists generation alpha blaxland global Australian Dream social lives experience newspaper Western Australia eliane miles "know the times" new york times sun Northern Territory Australia Day 2017 customer group future of work home rise of local average aussie work-life local communities omnibus Crime Rates capital cities narcissism speakers wealth distribution easter collaborative supply and demand Geoff Brailey award annual income relational online professional focus groups presentations monarchy research visualisation wedding SMSF the changing face of research data child care Mark McCrindle celebration etiquette gen alpha grandparents school mccrindle research social researcher happiness January 26th Australian communities states population parenting outsourcing authenticity cancel plans Christchurch Merry Christmas financial public speaking millenials Sydney keynote speaker transport urban living index small business toys careers plans winter NT pharmacies cash lalor park volunteers cancelling event communities resource study Australian Communities Trends marriages entertainment world twentyseventeen statistics investing wealth renter of the future generation Z weather national crime rates conference presentation environmental scanning Sydney internships storytelling summer area conference 2017 deloitte university degree hills shire Channel Seven challenge South Australia ACT christmas Love Tuesday Trend criminal language PSI internship anzac baby name predictions baby boom education sector tv vegemite career New Zealand stay home affordable property townhouses land of the middle class dreaming dessert tea urban fresh Melbourne ACF parents food workplace future-proof potts point Population Clock work Do It Yourself future proof ease of travel 2012 office space FPA holidays energy cooking trends of 2017 brand 2013 panel Scouts insight keynote speaker social analysis daily telegraph healthy future Australian Trends rich state cultural diversity brand experience follow sydney event house engage not for profit case study earnings in the media community event February 16 huffington post ACF 2016 business baby boomers domestic survey design weekly earnings government ideas cost engagement paying to work visualisation faux-ciliser 10 years Australian Bureau of Statistics leadership workshop socialising middle class SA staff mortgage future proofing social family data visualisation australian social research perth Financial Planning Week Queensland qualitative research Duchess of Cambridge public holiday year 7 real demographic trends australians staying home more define Northern beaches Event System's Architect FOMO conferences data analyst marrickville cars high density apartments economic learner community Australian Home tuesday suburb Financial Planning Association of Australia rent mccrindle in the media organisational culture sector wide menai teachers NSW rain goals offenders overcast sydneycity logan know the times community engagement mccrindle tea school satisfaction tableau GPO jobs of the future population milestone skills Australian Census poor megatrends trends moreton bay Word Up optimistic New Zeland rising house prices Assistant Store Manager property price brands optus my business awards royal influence entrepreneurial long weekend Res Vis social shifts meals video lifestyle keynote mother's day demographic transformations income relevant society focus group workforce employers apartment staying in graphs baby names prince george suburban living generations households children sector leader high density social life typical australian facts equip TAS Kiwi friends in depth interviews emerging technologies sunny days educhat REIV Conference water Engineering Manager marketing shbc financial future housing growth 2014 mobile shopper's pick university seasons EFF education future report sentiments forecast teleworking baby Generation Y digital forum pharmacy visual Education Future Forum alpha social change australian communities forum youth unemployment crows nest emerging generations Aussie repayments student thrive intern CBD generational trends crime social enquiry JOMO norwest office opening innovation aged care puzzle Wellington product rental stress education hello fresh WA report Christmas presents HSC TDE manly 24 million easy rider dream gold coast entrepreneurs of today internet litter world youth day future young people events trend curiosity australia living victoria demographics holiday finance housing market Channel 7 renting sydney speaker Australian schools students pyrmont men school students learning 2020 Christmas season Valentine’s Day schools royal family affordability communication 1980 Wagga Wagga social media australian communities trends report mentor house price rise media networking organisations socialites Financial Planning Association economy divorce researcher employment social trends survey tips commute investor tertiary education salary Gen X acf15 research services technology 1994 sydneysiders household infographic wealth and income distribution high density living new office marriage brisbane cold city cloudy days Gen Y aged care aussie culture clothing post rationalism ABS leadership hobart NEETs moderators guide wealth and income charity spend proactive non profit financial independence media commentary geomapping builders list retirement tattoos innovative darwin demographer futurist priorities Tasmania google for education work mates faux-cilise owning a home infographic wall baby name click capital city Real Estate Institute of Victoria professional development housing trends motivate going out data coffee DESTEL Kirsten Brewer mccrindle goal growth news event conference speaker learning styles social commentary Adelaide 1975 suburbs 40 million vegetarian house price The Daily Edition cost of living rule keeper growing population forecasting earning personal growth cartodb teaching families society trends The ABC of XYZ insights wages sector wide study Social Trend communicate population map stats business index father's day participants debt residents results mythbusting urban taskforce neutral bay religion hornsby quote consumerism Real Estate future of education environment poker master Territory bondi Northern Beaches local ultimo trends analyst property market presentation daily commute entrepreneur publication divorce rate interactive safe educated national wealth shopping royal baby change christianity sustainable Australians ageing population names teach bureau medicine mining boom responsive population growth home owner millionth shifts faux-cilising Caregiver housing affordability dare to dream education future royal 23 million 1968 gen z office friendship buildings Charlotte social impact mythbusters unemployment social commentator millennials communications culture housing training global financial crisis low density research pack personalities waverton consumer Australian Families workplace culture eliane year 12 Myth market research wolloomooloo workshop baby name trends emerging trends women greatness investment social researchers wellbeing collaboration Wodonga identity Australian demographics couple gender global generations Queensland: QLD the australian dream Australia Day New South Wales house prices debate media release earn high school home ownership Hornsby Shire Council resilience ageing politics Bathburst mateship analysis ipswich sunburnt country urban living national private wealth ethnography cancelling plans program financial dreams Research Executive princess charlotte slideshare church Canberra hopes online shopping 2016 Births demographic meetings Northern Beaches Christian School wage

Archive