The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

mccrindle 1968 wolloomooloo South Australia story narcissism rise of local travel future community engagement Christmas presents coffee personal growth focus groups social impact 2015 young australians baby boom social women state demographer selfie in the media Social Trend demographic equip cartodb online area father's day case study national wealth TAS students trends of 2016 neutral bay cultural diversity suburbs Generation X language ACF research Geoff Brailey marketing aussie culture NT australian social research presentations schools students #censusfail hornsby product Australian Families geomapping the australian dream learner Merry Christmas leadership workshop energy SA office opening brands new york times sustainable entrepreneur wealth distribution skills the changing face of stats professional development internships work google for education house prices poker master learn weekly earnings housing trends stay home Bathburst new office renter of the future families toys social researchers professional speaker Deaths Queensland: QLD financial dreams not-for-profit owning a home Australian Home group deloitte trend tuesday national crime rates holiday acf15 Gen X salary Northern Territory gen z Australian Bureau of Statistics Research Executive sydney event authenticity buildings responsive relational average aussie easter presentation earnings suburban living meetings data environmental scanning statistics mythbusting digital survey design social enquiry TDE research data infographic wall optus my business awards social analysis property commute daily telegraph kate middleton offenders government charity fears cooking communications communicate Real Estate religion Australian Trends brand experience follow wealth and income NEETs generation brisbane princess charlotte sydney metro emerging trends media activity outsourcing award monarchy goal social commentator winter insights technology paying to work training 24,000,000 family real census 2016 sydneycity futurist market research education research goals media commentary australian communities forum Res Vis households data analyst cancelling plans internet consumerism ipswich generation Z urban living social trends personalities home owner moderators guide annual income 23 million 24 million Channel 7 debt media release cars etiquette mortgage Australian communities housing tips Hornsby Shire Council rule keeper HSC recap global environment ABS mobile education workshop motivate engagement employment housing growth bureau McCrindle Speakers Myth grandparents forum social researcher healthy future The Daily Edition office shopper's pick university degree prince george staff contiki facts conference presentation dreaming sentiments wages proactive criminal culture Western Australia careers data visualisation financial independence earn Northern Beaches Northern Beaches Christian School ferry winter blues litter investor retirement education future report rent Sydney long weekend newspaper challenge crows nest 1975 research pack employers residents Australian Census hills shire builders parenting property market shbc study resource future proof tertiary education train sunny days future-proof teleworking high density in depth interviews home ownership wealth faux-cilise Charlotte CBD Aussies trends analyst ageing the average aussie norwest public speaker "know the times" crime January 26th resilience English income school students sector wide study education sector house educhat marriage workplace investment thrive research services volunteers business youth unemployment greatness twentyseventeen collaborative commuters royal baby Word Up generations cost DIY hobart career wedding transport suburb New Zeland February 16 Financial Planning Association weather keynote speaker unaffordable media research visualisation brand World Water Day divorce community Education Future Forum faux-cilising friendship interactive capital city woolworths home wage local communities church small business Australians leader men ideas 2016 census results celebration population growth domestic car baby rising house prices census apartment politics wealth and income distribution urban population milestone holidays internship know the times JOMO middle class Channel Seven entrepreneurs of today work-life megatrends teachers census fail social commentary 10 years eliane social shifts Financial Planning Association of Australia socialites not for profit Territory priorities REIV National Conference snapshot news school satisfaction seasons dare to dream future of education organisational culture balance emerging technologies gen alpha perth 2020 System's Architect Gen Y speakers Wodonga Wagga Wagga DESTEL world youth day IT Specialists social issues pharmacies mccrindle tea educated social change christianity keynote conference researcher travelling 2017 mining boom moreton bay entrepreneurial VIC australians staying home more royal family cash entertainment millenials Real Estate Institute of Victoria anzac Christchurch generational trends Australian Dream schools dessert learning pharmacy Australia Day 2017 focus group young people jobs of the future unemployment REIV Conference future proofing community event baby names dream Do It Yourself ageing population events tableau daily commute 2013 hopes PSI year 12 Christmas lunch panel teach click living aged care puzzle life New Zealand logan graphs baby name trends innovative 2016 census Sydney keynote speaker rain house price typical australian australia 40 million mother's day work mates housing affordability ashley mckenzie household bondi sports sector baby boomers divorce rate WA national private wealth victoria hello fresh youth increasing densification Financial Planning Week Population Clock trend networking sector wide housing market slideshare event mentor jobs economy communication sydneysiders vegemite menai analysis New South Wales future of work non profit emerging generations parents cost of living Canberra capital cities Kirsten Brewer clothing blaxland Adelaide social lives ultimo optimistic debate cancelling event 1994 low density local office space potts point waverton intern demographics summer Love optus shifts millennials global financial crisis names australian communities trends report Mark McCrindle collaboration professional services visual SMSF mover and shaker huffington post sun Assistant Store Manager year 7 public speaking global generations darwin repayments forecasting engage cold Engineering Manager Tasmania teacher christmas leadership population map investing infographic states GPO Tuesday Trends survey sydney speaker census results cancel plans Generation Y population fresh Valentine’s Day demographic trends mythbusters 2012 relevant insight earning world qualitative research FPA participants Australian Communities Trends award winner mccrindle in the media urban living index publication social life social research NSW Australian demographics meals business index happiness renting eliane miles shopping list children storytelling ashley fell Aussie growth bus forecast EFF vegetarian tea online shopping village ACT tattoos post rationalism Duchess of Cambridge going out mccrindle research lalor park Crime Rates group session nfp Births aged care manly cloudy days The ABC of XYZ changing face of sydney food high school innovation growing population society student society trends demographic transformations change royal influence spend google report Wellington results high density living ease of travel poor organisations economic friends customer program townhouses social media 1980 trends overcast rental stress water faux-ciliser tuesday financial fears house price rise affordable teaching royal quote conferences experience affordability school Royals consumer high density apartments pyrmont workforce Australian schools staying in education future Caregiver supply and demand identity tv define wellbeing curiosity workplace culture financial future couple socialising trends of 2017 gold coast property price video lifestyle communities safe Queensland public holiday Tuesday Trend rich FOMO learning styles Netflix omnibus finance gender plans baby name marrickville Kiwi christian budget university Northern beaches Event millionth professional child care urban taskforce marriages medicine alpha Christmas season mateship Scouts Melbourne easy rider city 2014 sunburnt country baby name predictions ethnography 2016 Australia Day financial land of the middle class visualisation culturally diverse generation alpha conference speaker thought leadership ACF 2016

Archive