The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


poor children real religion Black Friday Sales entrepreneur repayments sydney market Tasmania ashley mckenzie shifts government marriage sentiments The Daily Edition australia dare to dream Australia Day 2017 keynote millenials sun ease of travel mover and shaker coffee lovers ageing do people still change their surname after marriage? shopping centre huffington post property price baby name predictions priorities house prices mccrindle tea national crime rates business performance wages social researchers etiquette demographic transformations Sydney population 2014 trends analyst housing trends NFP event surnames professional speaker the great screenage christianity community engagement church What is food insecurity? DIY apartment cancel plans HR focus groups social researcher dream increasing densification spend organisations the changing face of demography graphs australian food insecurity research data perth 2016 in depth interviews land of the middle class social trends royal trades 2015 February 16 New South Wales educated rise of local high school growth future communicate charities relational economy Australians social enquiry fears cloudy days Macquarie University cartodb cooking employers life speaker Engineering Manager housing growth earning social impact food public holiday Christmas season research tea norwest ACF data visualisation family belief house price rise demographer kate middleton responsive GPO high density living interactive post rationalism growth of sydney social change 1994 cars statistics Wodonga gold coast trends skills Australian community trends maiden names ipswich coffee google for education NBRS choice workers research visualisation visualisation quote darwin SA Hunter Valley 23 million long weekend school Business analysis toys year 12 equip environment Financial Planning Week online shopping public speaker giving World Water Day wealth ferry brand experience apartments donate global generations urban taskforce future proofing ultimo micro acf15 prince george business index demographic nfp friendship VET sector professional presenters rental stress South Australia safe millennials IT Specialists baby boomers future of education learn career teach leader students story financial planning NEETs teacher jobs of the future surname insights recap trend tuesday list moderators guide environmental scanning maiden product high density apartments teachers house TEDx Channel 7 SMSF emerging trends James Ward casual bondi deloitte Northern Beaches Christian School Royals economic hills TED talk Western Australia socialites area learning staff media commentary low density video twentyseventeen workplace culture lalor park faith Sydney’s south west paying to work futurist dreams Christmas day Aussies cost of living healthy future sunny days non profit Willowdale storytelling Jura Australia child care mccrinlde housing not for profit WA digital live the dream wolloomooloo data forum education future REIV National Conference gig economy networking infographic US thought leadership Research Director Aussie personal growth System's Architect generation Z sector future of shopping Elderslie-Harrington park learner Australian Census resilience group session Australian Trends holidays changing face of sydney curiosity Christmas lunch goals insight volunteers australian communities forum city suburb sector wide study Cobbitty-Leppington national private wealth mining boom india social research pyrmont ABS spirituality results Melbourne 2012 politics demographic trends Gen Y Mark McCrindle in the media Generation Y Netflix CBD households business Financial Planning Association of Australia the hills mobile property development Sydney media Valentine’s Day publication employmee clothing Christmas presents capital city future of work google parenting townhouses finance census fail relevant define McCrindle Speaker news father's day urban living index summer internet demographics McCrindle Keynote Speakers entrepreneurial care support research on coffee screenagers residents celebration plans keynote speaker New Zeland CPI small business Generation X breakfast transport hunger faux-cilising participants energy easy rider work-life education sector language Australian Communities Trends challenge litter travel household royal influence census data market research contiki Australian communities parents consumerism optimistic living weather sydneysider Northern Territory sydneycity trend personalities resource mccrindle research local communities McCridle baby names 2017 showreel Charlotte researcher REIV Conference social commentary omnibus mother's day focus group Myth suburbs not for profit research 2016 census January 26th community local survey design happy holidays sustainable financial dreams social media Love know the times moreton bay Black Friday baby names report retirement manly meals EFF Lower Hunter urban development leadership workshop selfie grave decision blaxland population map careers NBRS Architecture average sydneysider Territory Retail goal balance financial future rent Deaths mccrindle data analyst renter of the future Real Estate house price thrive domestic Understanding and Engaging with Generation Z owning a home VIC program tips meetings speajer generation mccrindle in the media potts point indonesia experience group sydney metro USA mentor pharmacies 2016 census results educhat award capital cities earn australian communities trends report shopping rising house prices shbc wealth and income anzac Jura Coffee youth cancelling plans budget the hills shire entrepreneurs of today financial fears 2013 greatness water school satisfaction organisational culture culture brisbane cultural diveristy wealth inequality australian real estate local community global generation eliane miles teaching car supply and demand dessert forecasting Christmas in Australia employmer jobs qualitative research christmas trees TAS 10 years 1975 Sydney Lifestyle Study Do It Yourself society trends state award winner monarchy Mount Annan-Currant Hill "know the times" #censusfail public transport conference speaker facts hills shire cash ACF 2016 buildings leadersip Channel Seven ACT Canberra hello fresh hornsby social analyst Performance Sentiment Index salary future proof stats younger generations optus property entertainment income technology customer gen alpha Australian Population offenders follow Lower Hunter Region bus TED public speaking work mates not-for-profit sydney property market builders daily telegraph Word Up Tuesday Trends hobart training the average aussie Black Friday in Australia tv McCrindle Speakers ideas social analysis urban learning styles ACF17 Andrew Duffin waverton christmas 2017 new office engage schools intern generations Vocational education renting affordable Christmas Stats happiness vegemite work from home population growth train national wealth sydney hills work Tuesday Trend case study office space university degree internship cost Assistant Store Manager FPA TEDx Speaker global retail commuters dreaming investment tableau conference click 2020 trends of 2017 families generational trends Christmas day weather young australians mythbusting 1980 baby name Skilling Northern beaches Event annual income study christian rain NT home owner going out ACT Report presentation socialising urban living hopes wedding Population Clock communications fresh Wagga Wagga the lucky country average Australian newspaper mateship marriages woolworths digital economy 40 million unaffordable Australian Families motivate holiday employment survey pharmacy impact Research Executive collaborative friends Queensland: QLD christmas aged care puzzle purpose community event teleworking research report growing population consumer events seasons speakers Northern Beaches education future report seasons greetings men Financial Planning Association states wellbeing report change panel online emerging technologies leadership aussie culture in the media Scouts presentations earnings emerging generations geomapping speakers pack sydney event Australian demographics housing affordability women megatrends 1968 cancelling event office opening weekly earnings victoria Duchess of Cambridge schools students education research daily commute media activity ACF2017 Social Trend unemployment property market young people Christmas data mortgage crows nest social issues SRE Hornsby Shire Council menai Australia Day world youth day royal baby Bathburst event food bank poker master NSW volunteering Australian Home faux-ciliser slideshare optus my business awards money home ownership school students high density office brand couple crime grandparents Births housing market Kiwi chairty baby boom Real Estate Institute of Victoria Merry Christmas Australian Bureau of Statistics the australian dream rule keeper social commentator screenage Australia street typical australian names Hills Shire Council shopper's pick visual donation ethnography outsourcing analysis debt divorce rate who is generation z Australian schools SMART New Zealand financial sydneysiders logan DESTEL Kirsten Brewer identity workplace Mark McCrindle authenticity volunteering data Geoff Brailey Education Future Forum china commuting The ABC of XYZ professional sector wide faux-cilise australian social research youth unemployment education affordability commute gen z professional services easter cold brands gig media release overcast baby population milestone divorce culturally diverse future-proof sydney speaker cica research services baby names australia report criminal innovative Australian Dream marrickville australian community trends report FOMO snapshot new york times global financial crisis lifestyle volunteer year 7 nativity scene australians staying home more marketing population tuesday forecast HSC financial independence sunburnt country village social shifts global generaion rich student bureau alpha generation alpha ashley fell conference presentation social medicine baby name trends home internships Crime Rates ageing population Maxim Accounting TDE wage 24,000,000 staying in suburban living eliane society infographic wall middle class royal family 2009 vegetarian mythbusters JOMO Caregiver average aussie aged care sports university winter investor princess charlotte travelling Christchurch millionth charity census 2016 workshop Gen X neutral bay innovation PSI gender communities stay home professional development proactive tertiary education debate world investing 1995 Wellington cultural diversity census wealth distribution global winter blues conferences micro apartments 24 million infographics English Adelaide narcissism engagement Christmas research census results Sydney Hills Business Chamber Res Vis workforce collaboration Sydney keynote speaker Gen Z Expert social lives trends of 2016 Queensland Work place communication wealth and income distribution social life VET tattoos research pack