The Millennial Workforce; Creating Culture Purpose and Impact

Thursday, June 08, 2017

Recently our Head of Communications Ashley Fell delivered a presentation titled, The Millennial Workforce; Creating Culture, Purpose and Impact at a range of conferences. From a state-wide aged care conference through to a Millennials marketing event.

Also known as Generation Y, Millennials are born between 1980 and 1994. They are those who lived their formative years or began their careers in the new Millennium.

Millennials seek leadership involvement and career opportunities rather than job security and a stable work environment. What is important to this generation of emerging workers is CPI - Culture, Purpose and Impact.

Culture

Millennials thrive on a healthy workplace culture. In addition to training, varied job content, an accessible management style and work/life balance, is a workplace culture and sense of community. Workplace cultures that are fun, inviting, inclusive and provide a sense of community are highly valued by a generation who are delaying traditional life markers, such as getting married and starting a family.

Purpose

In addition to an engaging workplace culture Millennials are seeking places of employment where they resonate with the values and purpose of the organisation. If the culture is the ‘how’, the purpose is the ‘why’.

Millennials are seeking a higher order than previous generations. When looking for a job, it is about more than just survival and security (remuneration, employment conditions, superannuation, worker entitlements, role description, tenure and job security).

The social aspects – such as opportunities for collaboration, social events, co-working spaces and team building – are even more important. 

What Millennials consider most important when looking for a job are the ‘higher-order drivers’, such as the triple bottom line (people, profit and planet), volunteer days, organisational values, corporate giving programs, career pathways, further study, training and personal development.

Impact

In addition to culture and purpose, Millennials are looking for an organisation where they can have an impact. Millennials want to contribute to something bigger than themselves. They want to be challenged in their work, make a contribution and celebrate the wins.

As different sectors seeks to attract, recruit and retain this emerging generation of employees, remember that Millennials are looking for an engaging workplace, inspiring values which connect with their own, and employment opportunities where they can make a difference. In short they are looking for Culture, Purpose and Impact.


ABOUT ASHLEY FELL

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage them. 

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. 

From generational change to the impact of technology, key demographic transformations to social trends, Ashley delivers research based presentations dealing with global and national trends.

DOWNLOAD ASHLEY'S SPEAKERS PACK HERE

To find out more, check a date or make an enquiry, please get in touch:

P: 02 8824 3422

E: info@mccrindle.com.au








Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the hills shire rent politics winter blues social research future-proof consumerism debate Deaths insight australian community trends report panel sector wide study #censusfail housing trends house price food bank financial dreams australian communities forum hopes high school REIV National Conference visualisation communicate university offenders brand experience growth the average aussie Research Executive JOMO norwest Births eliane rise of local society local communities Wodonga sydneysider sydney speaker social commentary 2016 24,000,000 SRE dreaming not for profit research leadership workshop Engineering Manager Australian Trends World Water Day baby name predictions retirement VIC emerging trends 2016 census renter of the future apartments charity 40 million Australians aged care puzzle nfp renting newspaper 2020 speakers pack population Adelaide sustainable speakers qualitative research healthy future Australia Day trends analyst gender social commentator cartodb shopping centre The Daily Edition NFP event donate Skilling communities digital customer ABS capital city education future report friendship Tuesday Trend population growth coffee lovers trades Real Estate Institute of Victoria curiosity Valentine’s Day workplace culture national wealth career mother's day FOMO graphs hunger schools students vegemite workshop resilience pyrmont safe ferry toys eliane miles property price royal baby census 2016 Financial Planning Week proactive youth rule keeper deloitte divorce rate investment social researchers 2013 organisations social analysis SMSF city language The ABC of XYZ 1980 housing market goal mortgage dare to dream volunteers geomapping earnings baby names report What is food insecurity? potts point names social change meetings shifts Macquarie University future of shopping middle class Northern Beaches the australian dream social impact logan innovative Tuesday Trends vegetarian tableau religion parenting easter authenticity Australian communities Sydney Hills Business Chamber Generation Y NBRS Architecture faith unaffordable employmee Real Estate fears socialising forecast cost of living research report tv collaboration public speaking wealth and income distribution the lucky country faux-ciliser hello fresh 1975 teachers online grave decision baby boom System's Architect group session work cica events survey design ACT Report easy rider generation economic wealth distribution cancel plans households world GPO financial fears Word Up royal coffee change high density australian communities trends report professional presenters presentations goals relational suburbs sunburnt country Western Australia optus entrepreneur world youth day social conference speaker staying in meals holidays woolworths cold changing face of sydney Christmas presents summer HSC Merry Christmas conference presentation Charlotte hills shire staff professional generation alpha couple stats insights ACT workplace christmas generation Z new office money young people Northern Beaches Christian School economy transport monarchy speajer Northern beaches Event weather schools travel 24 million engagement learning styles not for profit home ownership consumer dreams rising house prices millionth home education sector data visualisation January 26th 2016 census results future of work happiness Jura Coffee capital cities trend tuesday census fail cooking list Territory celebration holiday wellbeing village demographic transformations residents moreton bay ultimo ashley fell community engagement ACF 2016 2012 results lalor park princess charlotte environmental scanning Australian Dream recap Love mccrindle tea brands entrepreneurs of today students ageing population case study sunny days Vocational education social lives micro apartments rich university degree christian house daily commute wolloomooloo prince george life high density apartments public speaker professional development buildings Australia street acf15 urban living litter outsourcing slideshare community focus group royal influence global financial crisis Australian Families sydney metro responsive DIY selfie faux-cilise research on coffee future baby name trends volunteer society trends daily telegraph community event year 7 trend South Australia non profit TAS brand Queensland education future unemployment social shifts millennials award Crime Rates internet report professional speaker purpose repayments national private wealth personal growth volunteering data media media commentary charities teleworking emerging technologies office FPA the changing face of 1968 state school students mover and shaker neutral bay statistics Andrew Duffin forum demographic trends optus my business awards resource medicine sydney hills census australian social research overcast showreel investor twentyseventeen baby name marketing emerging generations presentation hills office space Hornsby Shire Council blaxland live the dream divorce donation Generation X Tasmania parents employmer narcissism James Ward participants crows nest ACF2017 mccrindle in the media annual income australia school satisfaction sports keynote national crime rates analysis wealth typical australian Christmas lunch define google infographic shbc Kiwi workforce Hills Shire Council financial future research pack Queensland: QLD government experience 2015 supply and demand seasons rental stress Sydney keynote speaker commute facts increasing densification urban taskforce alpha equip Aussies REIV Conference educated poor leadership Financial Planning Association of Australia jobs of the future ipswich church stay home pharmacies 23 million urban home owner product education Gen Y gen alpha gen z gig mythbusting micro Gen X Caregiver paying to work data future proofing father's day care support population milestone huffington post affordability shopper's pick communications Australian demographics housing affordability women population map Scouts plans EFF cancelling plans researcher the great screenage SA research data tuesday housing challenge news rain poker master speaker etiquette marriages dream SMART learn TEDx internships employers debt office opening earning aged care global Christmas season networking English Do It Yourself WA choice workers financial independence quote Res Vis weekly earnings winter belief TED Wagga Wagga owning a home Jura Australia "know the times" program Canberra average Australian casual aussie culture Australian schools gig economy Australian Bureau of Statistics 10 years DESTEL travelling Mark McCrindle marriage entertainment jobs housing growth IT Specialists Australian Communities Trends NBRS anzac mccrindle leader tea new york times follow the hills baby ACF area cultural diversity cultural diveristy in depth interviews fresh forecasting McCrindle Speakers budget generations New Zeland trends of 2016 not-for-profit data analyst family business index average sydneysider balance thought leadership cars families tips marrickville pharmacy energy Bathburst CPI moderators guide story hornsby bondi online shopping skills socialites trends shopping focus groups communication Channel 7 crime low density Northern Territory states collaborative chairty teaching child care menai intern domestic ideas culturally diverse personalities cancelling event demography conferences CBD young australians employment wage small business identity Channel Seven australian real estate hobart ageing local food insecurity teach global generations manly long weekend social issues food New South Wales learner youth unemployment school future of education breakfast Royals TED talk impact in the media professional services baby boomers financial planning Geoff Brailey omnibus google for education thrive demographics trends of 2017 cloudy days sun mythbusters brisbane Australian Population criminal mobile work mates student waverton Population Clock snapshot Australian community trends demographic bureau organisational culture friends public holiday mccrindle research optimistic spirituality engage clothing careers education research contiki Social Trend VET sector keynote speaker NSW house prices survey income christianity NT research screenage visual work-life royal family wedding earn australians staying home more census results living New Zealand train TDE census data property market kate middleton ACF17 Wellington media activity suburban living darwin VET year 12 Research Director cash ethnography lifestyle perth affordable futurist Australia Day 2017 tertiary education environment children townhouses property infographic wall February 16 commuters mentor finance gold coast megatrends urban living index Australian Census media release tattoos greatness demographer 2017 social researcher sydneysiders internship Australian Home Work place car bus cost relevant social enquiry social media NEETs conference average aussie research visualisation publication volunteering teacher business performance real millenials builders Aussie Netflix sydney event house price rise culture 1994 research services PSI ashley mckenzie video spend australian victoria infographics apartment suburb study future proof post rationalism award winner baby names financial market research wealth and income interactive high density living click sector mining boom investing McCridle Education Future Forum technology learning wealth inequality Kirsten Brewer sentiments event ease of travel group wages 2014 local community land of the middle class Duchess of Cambridge dessert faux-cilising innovation Assistant Store Manager giving social life Melbourne know the times water sector wide grandparents going out Financial Planning Association business Myth sydneycity Christchurch social trends motivate Sydney training household generational trends mateship baby names australia report growing population entrepreneurial salary educhat storytelling men priorities

Archive