The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

What Makes a City the Most Liveable?

Wednesday, July 20, 2016

What makes a state or city liveable? Is it the low crime rate, affordability, ease of travel or is it simply the weather? We have compared some of the major factors and revealed what Aussies really think.

Affordability

If you take the average weekly earnings, subtract the average weekly mortgage repayments based on house costs, you find that NSW doesn’t do too well, it is earning 20% above the average, but the houses are 64% above the average, so NSW works out to be the worst in terms of income after housing. But WA is on top of the charts, with the ACT doing pretty well also.


Ease of travel

We took the centre of population of each of our capital cities, the mid-point of the population sprawl where as many people live north, as south of this point, and as many east, as west. From this centre of living we measured the average, non-peak hour driving time to the centre of the CBD marked by the GPO of each capital. We found that as we would probably expect, Sydney was the longest drive, about 33 minutes to get from the centre of population to the centre of the city, but the quickest trip of all was Brisbane with just 8 minutes.


Crime rates

This is the number of offenders per annum, per 100 people and the Territories book end the data here, with the ACT with the lowest crime rate nationally and the Northern Territory as the highest crime rate and the other states right in the middle. As measured by crime rates, the ACT is Australia’s safest place to live.


Weather

We measured this by looking at the average number of sunny days - totally clear days in a year. Tasmania not doing too well with a lot of cloudy, overcast days, but WA takes the crown with the most number of sunny days in any given year.



Watch Mark McCrindle's full interview on The Daily Edition here


McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”
CLICK HERE TO READ THE ARTICLE


Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.


Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”




Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”

CLICK HERE TO READ THE ARTICLE



According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.




Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


CLICK HERE TO READ THE ARTICLE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

equip crows nest research services Australian Families internship collaborative state keynote speaker demographic trends future proof mythbusting Australian communities learn overcast mortgage ageing daily commute father's day safe focus groups apartment Wodonga brand teacher owning a home tea house price rise lalor park greatness ipswich jobs Canberra rise of local public holiday suburban living case study work-life Aussies education WA 2016 census criminal politics faux-cilise investment parenting thrive teaching victoria motivate World Water Day educhat states optus my business awards cost of living property price high density living program interactive sun socialising Gen Y the hills shire intern future proofing aged care puzzle child care sustainable kate middleton infographic wall ideas Kirsten Brewer mccrindle in the media housing market vegemite generation alpha life Wellington google Myth potts point finance IT Specialists communities builders Duchess of Cambridge challenge non profit Melbourne litter DESTEL seasons gen z high density poor public speaker megatrends happiness baby boomers McCrindle Speakers royal baby meals sydney metro low density Sydney australian social research ABS middle class house prices relevant careers Real Estate forecast cash cloudy days education sector digital Deaths mythbusters 2014 marriage ACF royal influence earn fresh renter of the future buildings innovative high density apartments clothing Sydney keynote speaker offenders Netflix Mark McCrindle demographic mover and shaker Charlotte shifts ferry commute ashley fell hornsby pharmacies sunburnt country home owner wages research pack census fail futurist focus group census results leader housing growth hills shire define TAS sector wide ACT social researcher wolloomooloo cold investing "know the times" unaffordable shopper's pick social change youth unemployment car #censusfail coffee future aged care communication participants System's Architect teleworking bus community Australian demographics children NEETs wealth distribution Aussie dessert home ultimo anzac survey design baby name workplace education research resource internet identity annual income rising house prices population dreaming youth Channel 7 leadership workshop hello fresh local Research Executive capital cities menai storytelling real 2016 social sector pyrmont Wagga Wagga 1980 video faux-ciliser New Zeland supply and demand Northern Beaches sydney hills cancelling event domestic VIC EFF staying in social media FPA house price winter blues australian communities forum Assistant Store Manager Valentine’s Day PSI story tips generation Z social researchers australia financial future moreton bay population milestone January 26th Christmas lunch royal year 7 online wellbeing sydneycity women media activity 1975 learner hobart community event mateship celebration consumer forum families data analyst cooking Territory easy rider mccrindle research economy product social commentator Australian Dream list quote Tuesday Trends analysis mentor news financial fears social lives suburb paying to work Queensland Christchurch trend engagement change presentations trend tuesday curiosity tertiary education newspaper australians staying home more Social Trend world youth day census REIV National Conference CBD the hills social enquiry cars divorce society workforce debt vegetarian growth professional services not-for-profit family office space government land of the middle class area volunteers population map ageing population global generations South Australia new york times resilience proactive Tuesday Trend house housing affordability report work mates internships SMSF 2020 baby organisations facts parents city trends contiki urban living index sports property young people 1994 trends of 2017 media commentary eliane miles communications New Zealand thought leadership professional development snapshot prince george cost research data global village language demographics gen alpha publication event entrepreneurs of today Real Estate Institute of Victoria eliane education future workplace culture research visualisation narcissism social analysis meetings personal growth daily telegraph brands social life dream statistics consumerism social trends future of education baby boom omnibus Scouts marrickville wealth graphs manly employment rent post rationalism energy rich JOMO twentyseventeen professional speaker housing etiquette transport speakers emerging technologies Hornsby Shire Council millennials click affordability trends of 2016 travel fears Births selfie leadership Word Up brand experience engage Geoff Brailey households presentation group award winner stay home global financial crisis learning styles marketing responsive friends slideshare housing trends nfp group session Australian Home dare to dream tuesday perth visualisation Gen X SA 10 years personalities teachers mccrindle winter sydneysiders faux-cilising weekly earnings mobile the average aussie rule keeper hopes long weekend investor deloitte baby names urban capital city data divorce rate conference Adelaide culture communicate NSW innovation national crime rates holiday entertainment demographic transformations the australian dream ACF 2016 2012 baby name trends The ABC of XYZ balance educated going out award suburbs google for education education future report medicine renting typical australian economic summer data visualisation 2015 society trends school students Australian Communities Trends Australian Census mother's day media release market research norwest priorities bondi Engineering Manager friendship church school lifestyle rain wage the changing face of office Population Clock environmental scanning christianity sentiments business index ease of travel insight mccrindle tea workshop Australian schools shbc staff growing population goal community engagement rental stress weather social impact students toys cartodb Queensland: QLD Christmas presents holidays charity experience Merry Christmas emerging trends retirement stats Australian Bureau of Statistics FOMO relational water Do It Yourself Education Future Forum repayments alpha Northern Beaches Christian School men ashley mckenzie ethnography The Daily Edition financial independence schools students millionth wealth and income distribution follow demographer research census 2016 February 16 Crime Rates commuters learning national wealth 2017 generation in the media results emerging generations social commentary 2013 train Australians household Royals religion future-proof residents panel earning tv university degree average aussie financial dreams optus GPO tattoos conferences study office opening moderators guide technology young australians New South Wales know the times healthy future grandparents debate school satisfaction employers wealth and income jobs of the future food tableau visual English teach outsourcing new office DIY local communities logan university couple poker master future of work forecasting income online shopping Western Australia socialites world 1968 recap skills unemployment living Financial Planning Association gender mining boom customer 40 million Northern beaches Event australian communities trends report shopping wedding cancelling plans Australian Trends neutral bay earnings trends analyst 24,000,000 sector wide study qualitative research millenials Generation Y generational trends social shifts Christmas season princess charlotte not for profit Caregiver small business 24 million financial christian pharmacy training cultural diversity NT REIV Conference geomapping year 12 home ownership TDE Love Bathburst cancel plans brisbane Financial Planning Week spend professional schools media conference speaker Res Vis environment social issues researcher survey Kiwi keynote increasing densification generations culturally diverse baby name predictions salary urban taskforce huffington post bureau monarchy networking 23 million christmas changing face of sydney social research business work Channel Seven collaboration travelling events high school HSC student crime organisational culture conference presentation acf15 marriages Tasmania Australia Day names townhouses career urban living easter Financial Planning Association of Australia Generation X population growth entrepreneurial infographic waverton property market woolworths Australia Day 2017 public speaking 2016 census results blaxland in depth interviews budget royal family sunny days Northern Territory authenticity plans aussie culture insights gold coast sydney speaker optimistic goals affordable national private wealth darwin entrepreneur sydney event

Archive