The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australian Census Aussie gen z the australian dream conferences ferry survey TDE domestic presentation skills geomapping social research blaxland priorities forecast infographic wall names future proof social change The ABC of XYZ follow grave decision qualitative research winter blues wedding work-life EFF list NSW population milestone conference speaker trend tuesday urban living cash shifts sector wide English 1968 Generation X baby name predictions dreams Northern beaches Event baby boom Melbourne average sydneysider Financial Planning Week care support ACF 2016 identity divorce rate urban living index workshop financial planning Merry Christmas cooking mythbusters challenge capital cities CPI home ownership relevant schools students demographic trends Bathburst builders Deaths ashley fell financial students trends of 2017 social trends community engagement rain house price rise sunburnt country tuesday fears hopes TED snapshot baby names land of the middle class sun optimistic unemployment selfie local communities logan national wealth REIV Conference bus resource meals Kiwi daily commute employment community event research finance cost of living proactive internship shbc millennials interactive story urban taskforce hello fresh mateship mortgage 1980 marketing hills shire Australian Population society baby name business millenials January 26th daily telegraph Gen X showreel car Vocational education report Engineering Manager anzac shopper's pick media wellbeing technology conference HSC village small business Western Australia women young australians Macquarie University future real christian infographics australia employers work mates careers investment water speakers 1994 recap average aussie poker master results experience teleworking rule keeper residents stay home media commentary princess charlotte child care Tasmania social researcher future of shopping retirement marrickville the great screenage curiosity volunteering data average Australian money housing trends ACF2017 rental stress educhat socialising mccrindle in the media fresh Real Estate #censusfail menai media activity grandparents Queensland housing affordability 2020 coffee goal winter Geoff Brailey generation emerging generations global financial crisis australian communities forum Australian Communities Trends trend australian community trends report focus group volunteering Sydney tips household Research Executive demographics balance education future report marriages changing face of sydney business performance professional services growth entertainment SMART faux-cilise Crime Rates future-proof debt Queensland: QLD NEETs divorce property market mythbusting Duchess of Cambridge lifestyle communication year 12 cica train offenders repayments waverton affordability Channel Seven research services charities in the media cultural diversity census results speakers pack Wodonga eliane miles couple research pack medicine tableau victoria neutral bay Australia Day 2017 sydney metro Northern Territory cancelling event apartment society trends focus groups hobart wealth and income distribution trends of 2016 city gold coast ease of travel ACF emerging trends demography ashley mckenzie financial independence DESTEL TEDx 2016 award wage cancelling plans Do It Yourself Christmas lunch workplace culture Australian communities Financial Planning Association of Australia IT Specialists teacher prince george Charlotte micro apartments media release leader CBD aged care FOMO summer sydneycity housing growth GPO System's Architect education sector sector sydney speaker low density woolworths culture group session teachers owning a home SMSF property hornsby holiday futurist men generational trends middle class tattoos living post rationalism going out James Ward training research report Australian Bureau of Statistics future proofing staying in Australian community trends jobs of the future 23 million cultural diveristy commuters families potts point salary Valentine’s Day spend Canberra workplace social media mentor income university easy rider sydneysider Births responsive Australian Trends charity Myth entrepreneurial lalor park ultimo christmas house prices TED talk royal influence wealth distribution budget brands parents moreton bay economic healthy future state learning not for profit NFP event education future Tuesday Trends research data bondi holidays youth unemployment WA transport Real Estate Institute of Victoria royal communicate church DIY 24,000,000 schools greatness social impact staff infographic mobile food national crime rates ideas faux-cilising litter Australian demographics property price authenticity Research Director consumerism casual PSI high density apartments home owner global generations generations local year 7 wages high density millionth google 24 million World Water Day Hills Shire Council census learner christianity weather wealth and income Financial Planning Association cartodb Skilling pyrmont suburbs consumer 2013 ACF17 professional development outsourcing internships earning house ageing VIC commute cost trades change rise of local mover and shaker social issues Adelaide mining boom darwin global online shopping events equip collaborative optus micro McCrindle Speakers earnings wealth brand growing population purpose mother's day forecasting non profit the changing face of organisational culture brisbane tv social life earn office space statistics keynote sector wide study social analysis long weekend Christchurch local community teaching thrive manly renting financial future baby names report insight bureau click australian communities trends report slideshare generation alpha speaker Caregiver population growth product cars insights award winner norwest internet VET aussie culture school the average aussie demographer leadership census fail wolloomooloo seasons energy faux-ciliser crime ABS demographic transformations communities census 2016 marriage volunteer teach Res Vis acf15 social enquiry Australia street rent Northern Beaches Work place royal baby area public speaking government affordable VET sector Christmas presents mccrindle research weekly earnings generation Z paying to work Word Up twentyseventeen 2012 Mark McCrindle Education Future Forum professional presenters leadership workshop google for education eliane financial fears toys Territory friends 40 million Andrew Duffin vegetarian business index digital ACT entrepreneur world learn culturally diverse educated gender collaboration megatrends high school stats australians staying home more trends analyst case study overcast happiness dream spirituality JOMO omnibus ethnography annual income rich youth motivate family dare to dream personal growth Gen Y sunny days in depth interviews Tuesday Trend debate economy quote education research engagement The Daily Edition research visualisation community urban rising house prices Royals demographic FPA group baby names australia report townhouses buildings mccrindle tea breakfast storytelling travel moderators guide hills chairty national private wealth dreaming new york times deloitte tea visualisation house price data visualisation friendship Sydney Hills Business Chamber facts Kirsten Brewer school students entrepreneurs of today video cold the hills not-for-profit baby university degree contiki organisations tertiary education Australia Day program typical australian socialites mccrindle workforce language Netflix 10 years career Australians conference presentation 2016 census royal family suburb belief Social Trend Australian schools sydneysiders sydney event the hills shire kate middleton customer Hornsby Shire Council Generation Y investing monarchy communications Wagga Wagga New Zeland environment sentiments study relational capital city Northern Beaches Christian School increasing densification states keynote speaker NT office opening Assistant Store Manager social researchers "know the times" population investor professional politics future of work forum environmental scanning gen alpha innovation suburban living brand experience education resilience Wellington social shifts meetings Christmas season analysis pharmacies ipswich survey design plans new office cloudy days social commentator data event young people sustainable shopping centre school satisfaction religion public speaker Population Clock market research TAS define newspaper social renter of the future Love financial dreams NBRS Architecture office 2015 easter intern etiquette online know the times vegemite 2017 social lives father's day emerging technologies learning styles data analyst personalities NBRS panel gig faith high density living crows nest South Australia screenage innovative news researcher apartments jobs engage dessert housing market sports work supply and demand social commentary networking professional speaker volunteers world youth day ageing population goals gig economy criminal REIV National Conference clothing alpha parenting SRE safe census data thought leadership participants Australian Dream cancel plans student graphs New Zealand publication travelling public holiday pharmacy future of education 1975 SA perth australian shopping unaffordable live the dream optus my business awards Aussies children New South Wales Australian Home baby boomers housing celebration narcissism poor impact 2016 census results households huffington post sydney hills trends Australian Families Scouts presentations australian social research population map February 16 nfp visual aged care puzzle life choice workers baby name trends Sydney keynote speaker Channel 7 2014 home