The Average Australian on Australia Day 2017

Wednesday, January 25, 2017

Australia is home to 24,341,000 people living in more than 9 million households comprised of more than 300 different ancestries. And while Australians are anything but average, what would a statistically “average” Aussie look like?

Statistically, they are more likely to be female (50.5% of the population) than male (49.5%).

The average Australian is an older Gen Y or younger Gen Xer (born between 1979 and 1981), aged 37 (36 for a male and 38 for a female).

Australians at birth can expect a life expectancy to exceed 80 years, with women on average outliving men by 4 years.

However, our average 36 year old male can expect to live another 45.5 years to 81.5 while the average 38 year old female should get another 47.3 years of life expectancy, taking her to 85.3.

The average Australian adult is employed most likely full time (68% of all employees), gets to work by car (69% of all commuters) and is probably earning $60,330 per year (average of all employees, before tax). After tax, and as a household, their total disposable annual income is $88,551.

They will take 4 days of sick/carers leave (5 for women) and 16 days annual leave in a year and work on average 32 hours per week (women) or 41 hours per week (men).

They live in a capital city (3 in 5 of us) in a household of around 3 people, have around 2 cars for their household, and average 14,000 kilometres per year.

They are paying off their 3-bedroom home, they have lived there for 5 years and have $427,847 equity in their home which is the bulk of their wealth. And they have $65,880 worth of stuff - the total of all of their other household possessions (furniture, equipment, household goods – but not house and cars).

The average Australian identifies their religion as Christianity (61%), has completed Year 12, and gone on to complete a post-secondary qualification. They most likely have had a child, and they live in a household with a pet.

The average Australian man is 178cm tall and weighs 85kg while the average woman is 164cm and weighs 68 kg. The World Health Organisation states that a Body Mass Index (BMI) of 25 to 29 is overweight which is where the average Australian sits with 27 for a male and 26 for a female.

But they are doing something about it and exercise on average 3 times per week, getting 7.2 hours of sleep per night and they also have private health insurance.

And on average they’ve most likely experienced and contributed to the great Australian value of community and mateship. It is a “come in for a cuppa” culture that gives a “no worries” welcome to someone regardless of how average or not they may be.

Happy Australia Day, Australia!

Australia at 12 vs 24 million

Thursday, January 28, 2016

Australia’s population will soar to 24 million this year, but what exactly did the country look like when the population was half that? The year was 1968 – John Gorton was Prime Minister, our soldiers were still in Vietnam and it was the year that Kylie Minogue and Hugh Jackman were born.

But since then Australia’s population has sky rocketed. The population has doubled since 1968. We had just hit 12 million back then, and next month we will hit 24 million people nationally. In fact 1 in 3 Aussies have seen the population double in their lifetime.

The rate of marriages has dropped by over 40% since then, and in 1968 the average woman had 2.34 babies, compared to today’s 1.8.

Weekly earnings have also increased over the last 48 years. If we go back to 1968, the average hourly rate was $1.22, and that meant that the weekly wage was about $48.00 per week. Comparatively, today’s average earnings – if you put it in annual terms – is about $88,000 per year.

While wages have risen so too has the cost of living, and owning your own home is now 5 times more expensive than it was 48 years ago. Back in 1968 the average Sydney home would set you back $18,000, compared to the average Sydney median house price of $1 million today.

But the good news is that milk, butter and potatoes all cost less today. A litre of milk back then was 19 cents, in today’s dollars that’s actually $2.00, which is more expensive than a litre of milk today which is about $1.25.


Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Which Australian major city has the best weather on Australia Day?

Monday, January 25, 2016

Australians love to celebrate Australia Day in the sun. We attend the thousands of events taking place in every suburb and council area right around Australia. It’s a relaxed day which we spend having a picnic, at the beach or watching the fireworks.

But, we know that rain can spoil all these festivities and the atmosphere around them. So which major Australian capital city has the best Australia Day weather?

An analysis of Australia Day weather data from the Bureau of Meteorology since 1900 has yielded some intriguing results over the 116 years.

Perth's Australia Day's are hardly ever rainy

Perth arguably has the best Australia Day weather, experiencing just 8 Australia Day's of rain since 1900 with an average of 2.9mm of rain falling on these days. It also has the highest average maximum temperature at 30.4°C with 61 of the past 116 Australia Days above 30°C.

In comparison, Sydney has experienced 51 rainy Australia Day's, Melbourne with 28, Brisbane, 41 and Adelaide, 17.

Australia Day temperatures most consistent in Sydney

Sydney may have recorded the rainiest Australia Day's, but when it rains, it rains significantly less than it does Melbourne and Brisbane.

The temperatures in Sydney are much more comfortable for a day out, with average temperatures of 26.6°C over the past 116 years. Sydney has only experienced 2 Australia Days above 40°C and 13 above 30°C compared with 61 and 4 for Perth respectively.

Melbourne has had the coolest maximum temperatures

On the other hand, Melbourne experiences a range of temperatures, with the lowest average maximum temperature out of the 5 major capital cities, at 25.9°C. It has experienced 21 Australia Day's where the mercury has failed to rise up 20°C but there have been 28 days of temperatures above 30°C over the past 116 years.

Brisbane experiences rainy Australia Day’s

In Brisbane, when it rains, it pours, on Australia Day as it has the wettest rainy days out of all the capital cities, with average rainfall of 22.7mm on their rainy days, compared with 5.5mm in Adelaide and just 2.9mm in Perth.

Brisbane and Adelaide have experienced average temperatures of 29.9°C and 28.5°C respectively, with 57 days reaching above 30°C in Brisbane and 39 days in Adelaide.

Depending on your preference …

So what’s the best capital city to celebrate your Australia Day? Based on the past 116 years of data, if you’re hoping for a day that feels slightly cooler, Sydney has been typically greeting Australians with a 20°C range in temperatures, but higher likelihood of wetter weather. If you’re looking for a classic, hot Australian summer’s day, Brisbane, Perth or Adelaide is the destination where temperatures could reach above 30°C. Melbourne is probably the most unpredictable, where your Australia Day could take a chance at being hot like summer should be, or cold and wet instead.

24 facts about Australia at 24 million

Friday, January 22, 2016

As Australia closes in on the next population milestone of 24 million, which it will reach in February, social researcher Mark McCrindle analyses what life was like when the population was half this- and how we have changed in the 48 years since.

  1. Australia hit 12 million in 1968 and has doubled since then to hit 24 million in 2016. Over the 48 years from 1968 to 2016 Australia’s population increased by 12 million. Over the previous 48 years (1920 to 1968) the population increased by just 6.5 million.

  2. More people live in the three cities of Sydney, Melbourne and Brisbane today than lived in the whole nation in 1968.

  3. More than 1 in 3 Australians (8.6 million) have seen the population of the nation double in their lifetime.

  4. In the time that Australia’s population has doubled, (1968 to 2016), Tasmania has only increased by one-third (36%) while the Australian Capital Territory and the Northern Territory have increased more than two and a half times (252% and 263% respectively)!

  5. In 1968, there were 83,807 more males than females while today there are 121,292 more females than males
  6. 1968 = 101.3 males per 100 females

    2016 = 99.0 males per 100 females

  7. 29% of the population in 1968 was aged 0-14 compared to under 19% of the population today, however there are still 1 million more under 15’s today than then.
  8. 0-14 years

    1968: 29%, 3,486,000

    2016: 18.8%, 4, 476,045

  9. In the time that the population has doubled, the number of Australians aged over 65 has more than tripled from 8.4% of the population (1,014,000) to today’s 15% of the population (3,569,556).

  10. The rate of marriages has dropped by over 40% since 1968 from 8.8 per 1000 population to 5.2 today. However there are around 20,000 more marriages annually than the 106,000 seen in 1968.

  11. The total birth rate has decreased by a quarter since 1968, from an average of 2.34 births per woman to 1.8 today. However with a population twice as large there are far more births today, exceeding 300,000 annually compared to 240,906 in 1968.

  12. The death rate has dropped by almost 30% since 1968 and life expectancy has increased by 13.2 years for males and 10.9 years for females to now exceed 80 for males and 85 for females.

  13. Standard variable interest rates were exactly the same in 1968 as today, at 5.4% while inflation was slightly higher (2.6%) compared to today (1.5%).

  14. The male average hourly wage was $1.22 and the weekly full time wage was $48.93 which in today’s dollars is $567. The current average weekly full time earnings is almost three times this at $1,484.50.

  15. Back then 1 Australian dollar bought 1.11 US dollars compared to 0.73 US dollars today.

  16. The maximum marginal tax rate was much higher at 68.4% on $32,000 and over while for the 2015-16 financial year it is 45% on $180,000 and over. The tax free threshold has also increased from $416 ($4,800 in today’s dollars) to $18,200 today.

  17. The company tax rate was 40% for private companies and 45% for public companies while for the 2015-16 year it is 30% and 28.5% for small businesses.

  18. While our population is twice as large, our economy is five times the size it was in 1968. Back then Australia’s GDP was $28,817 million ($334,072m in today’s dollars) while for the 2014-15 financial year was $1,619,195m.

  19. Men are participating in the workforce much less (male participation rate has dropped from 83.7% to 70.8%) while women are participating much more (up from 37.7% to 59.6%).

  20. Homes cost 5 times more. The median Sydney house price was around $18,000 (in today’s dollars this equates to $195,300) compared to the current Sydney median house price which exceeds $1 million.

  21. But milk, butter and potatoes cost less today.

  22. In 1968 TV was black and white, music was played on record players and the moon had not been reached.

  23. John Farnham’s Sadie the Cleaning Lady was the top song for five weeks and 1968 was the year that Hugh Jackman and Kylie Minogue were born.

  24. The postage rate in 1968 was 5 cents for a standard letter compared to $1 today. Most suburbs had twice-daily delivery service compared to the current 3-day delivery times.

  25. In the 1968 Olympics in Mexico City, Australia bagged 5 gold medals (17 in total) compared to an AOC target of 13 gold medals (and 37 in total) for Rio in 2016.

  26. Australia was still getting used to the new currency system, moving from the Australian pound to the Australian dollar from 1966 and we’ve gained two new coins and two new notes since then.

  27. The coins in use were the 1, 2, 5, 10, 20 and 50 cent coins. There were also notes with values of $1, $2, $5, $10 and $20.



About Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

Download Mark's speaking pack here

100 Years of Change

Monday, April 27, 2015

As Australia's social researchers, we love research that takes the pulse of the nation and reveals something of who we are. We are passionate about research that is engaging and that tells a story. So here are 35 interesting statistics about Australia, highlighting how much we have changed over the last 100 years!

100 years of change: 1915 to 2015

  1. In 1915 Australia was a young nation in more ways than one — our average age was just 24 compared to 37 today.
  2. Back then it was the Northern Territory which the census showed had the oldest median age (41.7) with Tasmania the youngest (with a median age of 22.4). A century later this has completely reversed with Tasmania being our oldest state (median age of 40.8) and the NT at 31.5 — the youngest.
  3. In 1915 men outnumbered women by more than 161,000. Today it is women who outnumber men in Australia by more than 105,000.
  4. In Australia in 1915, those aged 65 were classified as being of ‘old age’. Less than one in 20 Australians was aged 65 or over compared to almost one in five today.
  5. The number of aged pensioners has increased by more than 31 times in a century from 72,959 in 1915 to 2.3 million today.
  6. The percentage of the Australian population aged under 15 has halved over the last 100 years. While the under 15’s comprised 31 per cent in 1915, today they comprise just 15 per cent.
  7. Amazingly in 1915 there were 4,289 Australians ‘born at sea’, which meant that the 10th most likely birthplace for Australians born overseas was actually born at sea.
  8. Remarkably the top five birthplaces of Australians born overseas has hardly changed: In 1915 it was, in order UK, Germany, New Zealand, China and Italy. Today it is UK, New Zealand, China, India and Italy.
  9. Over the last 100 years Australia’s population has increased almost fivefold from just under five million to almost 24 million today.
  10. The average household today has two less people in it than in 1915: from an average of 4.5 people to just 2.6 people today.
  11. In 1915 there were 45,364 marriages registered per year while a century on there are 2.6 times more marriages registered at around 119,000 per year.
  12. However while marriages have increased by 2.6 times, divorce numbers are up 95.7 times. 1915 saw just 498 divorces recorded compared to today’s annual numbers exceeding 47,000.
  13. Back in 1915, Sydney was the city where most Aussies resided. However, Adelaide today has twice the population of Sydney back then.
  14. As many people live in Sydney today (4.9 million) as lived in the whole of Australia in 1915.
  15. Melbourne is seven times larger today than it was in 1915. In fact the Gold Coast has a larger population today than Melbourne had back then when it was home to the Commonwealth Parliament.
  16. Australia’s population growth rate has almost halved in a century from more than 3 per cent per annum to 1.6 per cent today. However it remains the second fastest growing nation in the developed world — in 1915 it was beaten only by Canada, and today only by Luxembourg.
  17. The population of Perth has seen the greatest growth rate of any Australian capital in a century. In 1915 the population of Perth was 106,792 while today it is 2,107,000 which is almost 20 times the size!
  18. Brisbane has also experienced great growth over the last century, increasing by 16.6 times its population of 139,480 back in 1915 to 2,329,000 today.
  19. The population of Adelaide has also experienced steady growth over the last 100 years from 189,646 people in 1915 to 1,318,000 today, which equates to 6.9 times its size of the century.
  20. Hobart has experienced the least growth of all Australia’s major cities, only increasing by 5.5 times its 1915 population of 39,937 to its current population of 220,000.
  21. In 1915 most of Australia’s population growth came from natural increase (births minus deaths) which accounted for almost three fifths of growth with just two fifths coming from net migrations (permanent arrivals from overseas minus permanent departures). Today this statistic is reversed with two fifths of our growth from natural increase and three fifths from immigration.
  22. In 1915 there were just 2,465 university students in Australia while today there are almost 1.2 million — an increase of 480 times!
  23. While a loaf of bread would have cost you 3½ pence in 1915, today a loaf could cost you around $2.50 and milk has gone from 3 pence per litre to $1.50 today. However land price rises have been even more significant with for example land blocks in newly developed suburbs such as Asquith for £200 compared to more than $600,000 today.
  24. Back in 1915, the vast majority of the population (96 per cent) associated themselves with the Christian faith, while today this has dropped to 61.1 per cent.
  25. A century ago the biggest religion after Christianity was Judaism (0.38 per cent) then Confucianism (0.12 per cent), Islam (0.09 per cent) and Buddhism (.07 per cent). Today Buddhism (2.5 per cent) has the most Australian adherents after Christianity followed by Islam (2.2 per cent), Hinduism (1.3 per cent) and Judaism (0.5 per cent).
  26. While all the mainstream religions other than Christianity have increased their share of the population, the option with the biggest increase has been “no religion” and “agnostic” having gone from 0.6 per cent a century ago to 22.5 per cent currently, an increase of more than 37 times.
  27. Today we have 4 times more students attending a state school than we did 100 years ago. Back in 1915, 593,059 students attended a state school compared to 2,406,495 today.
  28. There are also a lot more students attending private or catholic schools then there were 100 years ago, eight times more in fact. Back in 1915 only 156,106 attended a private or Catholic school, compared to 1,287,606 today.
  29. 100 years on, due to increased migration capacity, less residents of our population are Australian born than they were a century ago. Back in 1915 more than four in five (82 per cent) people were Australian-born. Over the century this figure has decreased to 71 per cent of the population.
  30. Australia’s European-born population has also decreased from 15 per cent of the total population in 1915 to 10 per cent 100 years later.
  31. In the last 100 years Australia has only planted two new cities: places that had no population base and are now stand-alone cities: Canberra (our 8th largest currently) and the Gold Coast (6th largest).
  32. By the end of World War 1, 420,000 men had enlisted which was around 39 per cent of the population of men aged 18 to 44. In 1915 there were 367,961 males aged 18 to 26.
  33. When WW1 began in 1914, there were 161,910 more males than females in Australia. By the end of 1918 there were 83,885 more females than males nationally.
  34. In WW1 there were 219,461 Australians killed, captured or injured in battle which was a casualty rate of almost two thirds of all those who embarked, and is the equivalent of one in five of the total 1915 Australian male population aged 18 to 44.
  35. The total Australian soldier casualties in WW1 exceeds the total number of adult males currently living in the state of Tasmania.

See the full article here

Australia's Defining Traits

Friday, January 23, 2015
As a nation, there are traits that have defined Australia for decades, but as the times shift and trends emerge we take a look at the extent to which these are still relevant in defining us today.

1. The Lucky Country

Statistics show that Australia is doing better than ever when it comes to health, education, economic opportunities, and even political participation.

The economy is on a steady increase, even despite a recent global economic crisis. Cash flow is increasing with the net disposable income for everyday Australians now $10,000 more than it was a decade ago.

We value independence but in a community-minded way. As Aussies we recognise that individual achievement rarely occurs without a helping hand from others. After all we call this the lucky country—we don’t take the credit for it all ourselves. Despite our differences we know that when adversity strikes, whether in the form of personal tragedy, natural disasters or international conflict, there’ll usually be a fellow Aussie there to help out. It’s the tradition of the digger, the character of mateship, and it’s still the essence of the Australian community.
Fast Facts
  • Compared to the unemployment rate of the US, UK and France, Australia’s unemployment rate is lowest at just 5.8
  • The EU, G20, OECD and USA have all experienced a recession during the last 7 years, whereby Australia has not
  • Over the last 10 years Australia’s life expectancy has increased by 2 years
  • Over the last 40 years our life expectancy has increased by 10 years

2. Big Australia

Australia’s population exceeded 23 million on 23 April 2013. Having doubled since 1966, this rise is fuelled by an increase in birth rate, life expectancy and migration. These factors have allowed Australia to grow at a rate of 1.7% per year, above the world average of 1.0%. Not only is Australia the fastest growing OECD nation, but its population is increasing faster than Indonesia, India, and Malaysia.
Fast Facts
  • Australia’s population is growing by 1.7% annually
  • Australia currently has a population of 23 million people, with an increase of 397,200 people
  • Natural increase accounts for 40% of growth, adding 154,500 people to the population
  • Net overseas migration accounts for 60% of the population increase, increasing Australia’s population by 228,000 people
  • Australia’s population density is 2.99 people per km2
  • Vertical communities - with record population growth comes increase densification, where we now live up and not out
  • Traditional detached homes vs housing approvals. More new homes in greater Sydney are medium density than detached homes

3. The Clever Country

The Top 5 industries 30 years ago were all industrial (mining, utilities, manufacturing, construction, and transport) whereas today there has been a shift to professional industries (Top 5 are mining, technical, IT, financial, and utilities).

While once derogatorily referred to as the world’s quarry, it turns out that we are the clever country after all with more people than ever employed in science and technical roles. The Australian workforce has undergone significant structural change and we’ve moved from an industrial base to a knowledge base.
Fast Facts
  • The average years of schooling Australian’s engage in is 12 years
  • The number of patents granted by Australia annually is 17,877
  • 1 in 5 Baby Boomers, 1 in 4 generation X’s, 1 in 3 generation Y’s have a university degree and 1 in 2 generation Z’s will have a university degree

4. The Land of the Middle Class

Australia is the land of the fair go, where people are taken at face value and class and values based on where people are from or where they were educated don’t rate highly in interactions. Lifestyles are busy and our lives are complex but our culture is down-to-earth, and mainstream recreations are simple. Regardless of income or social status, there are rich pleasures offered in Australia, and these are all the more appreciated in times of rising living costs.

It is a collaborative rather than individualistic culture and this teamwork, a mix of mateship and altruism, creates a context where neighbourhoods and communities are defined by diversity and connecting rather than class and hierarchies.
Fast Facts
  • Australia’s median household income is $47,736. This is 2.6 times Spain’s average household income and 47 times the income of more than 30 other countries with household income below $1,100 (Spain’s is $18,531, Greece $15,823)
  • The average capital city house price in Australia is $2.5 million

5. The Small Business Nation

Australia has always been an entrepreneurial nation, with small business the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in these latest business statistics. The tough economic times and the terrain in which small business operates is having an impact, however, with only half (51%) of new business starts surviving 4 years in operation. For many Australians, the entrepreneurial dream is still alive but as demonstrated by the survival rates of new businesses, without better support, only a minority will achieve success.
Fast Facts
  • There are 2.1 million businesses in Australia
  • Just 39% are employing businesses
  • 69% of employing businesses are micro and have 1-4 employees, 6.2% are small (5-19 employees), 24.3% are medium (20-199 employees) while just 0.5% of businesses are large and employ over 200 employees
  • 50% of new businesses cease operation within 3.5 years of establishment
  • 1 in 10 cease operation every year

6. Land of the Long Weekend

Australians enjoy between 11 and 12 public holidays in addition to the 4 weeks annual leave for employees, which is more public holidays than many countries, and twice the annual leave of the average worker in the US. However Australians also work amongst the longest hours when compared to other developed nations and some of the most years of schooling. The “no worries” attitude is strong but it is more “no worries- we’ll sort it out” rather than “no worries- she’ll be right”. The “can-do” culture balances the “long weekend” mindset to shape a people who enjoy time off and know how to holiday- but work hard to earn the break.
Fast Facts
  • Australians enjoy 11 to 12 public holidays a year
  • Full time workers receive 4 weeks annual leave
  • On average, Australians work 38 hours per week, (41.0 for males and 35.8 for females)

7. The Tyranny of Distance

While Australia is warmly referred to as the land down under, the isolation and distance that the term once communicated is not the case today. While Australia is geographically a long way from the UK, it’s historical and population links with the “old country” remain strong. More importantly, it is closely located to the new epicentre of economic growth in Asia. Australia is a regional hub for many multinational organisations with operations in Asia, and is in its own right a globally connected, business influencer, cultural exporter and regional leader. The cultural cringe has given way to sophistication, cultural diversity and global influence.
Fast Facts
  • Australia’s region of Asia is home to 60% of the global population and the fastest growing nations on earth
  • China, India, Vietnam and the Philippines are all in the top 7 birth countries of Australians born overseas
  • In a 12 month time period Australia chaired the UN Security Council, hosted the G20 and will host the Cricket World Cup

For more on the facts and figures of Australia, be sure to check out our Australia Street Video Animation and Infographic.



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capital cities cash learner national private wealth micro apartments unemployment repayments debate financial dreams social change The ABC of XYZ career publication nfp McCrindle Keynote Speakers Christmas lunch future of education impact housing trends consumer social issues change Duchess of Cambridge australian communities trends report manly christmas trees year 7 aussie culture crows nest child care gender culture World Water Day census results Real Estate Lower Hunter Region families royal baby demography area contiki personalities house meetings cold middle class anzac clothing participants resource Maxim Accounting Kirsten Brewer energy high density living Queensland: QLD environment event Queensland sydneycity Wodonga New South Wales data social research Tuesday Trends seasons greetings trades What is food insecurity? average sydneysider norwest Christmas season FOMO Retail Australia Day 2017 tableau online shopping rise of local product future of work ashley fell sydney hills 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