Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.

The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


REIV National Conference experience click emerging generations volunteering Financial Planning Association authenticity indonesia students economic tattoos Kirsten Brewer futurist events educhat housing market fears princess charlotte brisbane baby boom social trends baby name ashley fell manly parents Christmas research omnibus community engagement generation Z digital not for profit 2016 census faux-cilising deloitte education future report Australia street crime hills perth trades Australian schools australian community trends report university global retail healthy future daily telegraph VET sector father's day millionth dessert eliane australians staying home more WA business performance communicate Kiwi royal baby vegemite generation alpha 2017 greatness baby name trends ACT commuters suburbs leadersip capital cities curiosity educated society volunteer GPO mother's day professional development VIC trend tuesday SA wealth and income distribution transport ACF 2016 Elderslie-Harrington park #censusfail moreton bay social researcher Australian Communities Trends office giving social issues IT Specialists award winner Business analysis slideshare Work place dreams sunny days EFF innovative Christmas season living lalor park sydney market parenting youth Social Trend product celebration mortgage English sydneysider community cancelling plans Performance Sentiment Index lifestyle growth insights tips 2020 marriage Channel Seven professional presenters Christmas Stats news cold child care salary resilience australia housing trends house prices survey design faith mythbusters engage relational internship social change paying to work kate middleton Australian communities Understanding and Engaging with Generation Z children supply and demand winter blues who is generation z sydneycity mccrindle research tea Research Executive Deaths collaboration public transport USA social impact mccrinlde What is food insecurity? housing growth stay home TAS brand Black Friday in Australia entrepreneur nfp clothing purpose 1975 cultural diveristy change going out 2016 census results career population learner travelling maiden earnings technology organisations Territory small business Sydney Hills Business Chamber plans mobile income visualisation the lucky country future workplace culture 1994 millenials future of shopping property Population Clock Crime Rates property development survey "know the times" increasing densification Wagga Wagga ethnography grave decision Geoff Brailey house price rise government jobs of the future cloudy days Australian Families not-for-profit school satisfaction sector wide neutral bay Do It Yourself workforce Sydney cancelling event low density toys baby names australia report stats teach gig christmas trees language tertiary education 10 years NBRS Architecture conference presentation Aussie conference Real Estate tv 2013 education sector bureau social commentator census results weather showreel safe Northern beaches Event keynote speaker post rationalism easter the hills shire wage national wealth finance ageing population follow future of education mateship hobart group session younger generations sports Wellington goal casual thought leadership wedding australian communities forum sydney metro story list australian social research weekly earnings February 16 Research Director office space donation presentations cars debt surnames case study Vocational education 40 million Australia Day 2017 ACF twentyseventeen shbc friends ease of travel poor google states generations Duchess of Cambridge The Daily Edition typical australian panel Australian Trends property price Northern Beaches customer media commentary google for education business index non profit PSI Tuesday Trend screenagers area shopping centre digital economy social speajer work mates year 12 nativity scene owning a home hunger new office Cobbitty-Leppington skills Charlotte researcher economy ashley mckenzie education participants training cultural diversity prince george McCrindle Speaker litter SMART society trends program organisational culture visual alpha 1980 Word Up shopper's pick event marriages family volunteering data school wellbeing mccrindle in the media DIY holidays fresh education research belief urban taskforce australian housing affordability Queensland online shopping christian newspaper goals NEETs South Australia forecasting meetings snapshot Macquarie University VET blaxland dreaming focus group average Australian real investment Education Future Forum Myth entrepreneurial sector wide study census capital city internships friendship Wodonga micro apartments Western Australia Christmas in Australia the great screenage qualitative research meals entrepreneurs of today affordability public holiday high density apartments home owner research services eliane miles Christmas presents city average sydneysider Sydney’s south west Gen X Christmas day weather aged care puzzle Australian demographics domestic households hills shire religion impact Scouts focus groups 2016 vegetarian NFP event January 26th relevant moderators guide CPI ACF2017 graphs micro sydney hills Australians grandparents woolworths McCrindle Speakers New Zealand office opening intern Mark McCrindle in the media SRE schools students research pack ipswich royal family Australia Day generational trends home urban report research commute royal in the media leadership workshop renter of the future divorce rate wealth australian real estate McCridle pharmacies 24 million Willowdale JOMO Engineering Manager workplace men world gen alpha global financial crisis community event Generation X rent home ownership Australian Home Sydney keynote speaker local statistics charities poker master sydney event mccrindle tea train national private wealth life middle class christmas 2017 state Retail networking learning styles HSC not for profit research seasons optus speakers pack facts wealth and income conference speaker tuesday cica ABS Mount Annan-Currant Hill The ABC of XYZ selfie ideas ultimo rental stress Christmas lunch gig economy rise of local chairty resource urban living work-life village innovation local community McCrindle Keynote Speakers mythbusting food insecurity spend challenge sunburnt country do people still change their surname after marriage? Bathburst buildings equip money christianity entertainment dare to dream James Ward baby name predictions teleworking Black Friday Sales menai Christmas data cartodb faux-ciliser Gen Y TDE NSW TED megatrends trends analyst storytelling brands growing population research on coffee baby names report NT Hills Shire Council infographic employmee wolloomooloo student summer darwin food bank population growth communications global generations ACF17 huffington post mccrindle royal influence shopping university degree priorities coffee lovers names award personalities monarchy seasons greetings keynote the average aussie Queensland: QLD families Adelaide logan gen z youth unemployment collaborative proactive donate unemployment speaker property market Financial Planning Week cost of living identity social analyst TEDx Speaker personal growth the changing face of environmental scanning local communities communities TED talk mover and shaker Channel 7 baby boomers choice workers culture consumer financial independence bondi house price apartment happiness couple teaching winter happy holidays Skilling Melbourne responsive builders baby analysis work from home suburban living retirement sustainable shifts townhouses hello fresh FPA church census fail financial dreams demography World Water Day travel hopes coffee Tasmania careers 23 million ferry household maiden names employers trends of 2016 Netflix infographic wall screenage financial planning Jura Coffee house Lower Hunter Australian Population wealth inequality christmas consumerism population milestone forecast waverton contiki market research politics social lives suburb Caregiver rule keeper financial fears social commentary faux-cilise results budget System's Architect Hunter Valley engagement global generaion education future geomapping mentor public speaking public speaker potts point global teacher research data FOMO census data women the australian dream Res Vis breakfast social life professional victoria earning national crime rates Royals surname research visualisation bus divorce holiday Hornsby Shire Council work urban living index world youth day 2012 commuting group social research baby names care support media activity daily commute india wealth distribution professional speaker residents changing face of sydney staff define professional services in depth interviews TEDx cost china sydney speaker Christmas day Merry Christmas volunteers long weekend social media affordable Aussies leader norwest Love dream DESTEL annual income Northern Beaches Christian School easy rider year 7 Maxim Accounting online socialising data forum 2014 Andrew Duffin global generation communication gold coast interactive HR media release marrickville new york times Canberra insight repayments 1995 overcast Australian community trends land of the middle class population map Mark McCrindle renting US speakers cancel plans the hills schools investing learn unaffordable recap publication Australian Census balance live the dream sector Generation Y anzac New South Wales learning high school sun data analyst future-proof cash socialites 2009 sydney property market growth of sydney quote social analysis acf15 water urban development thrive research report millennials cooking future of work future proofing employmer rising house prices CBD generation gender leadership environment Australian Dream SMSF demographic NBRS brand experience charity demographics REIV Conference trends rich earn ageing Financial Planning Association of Australia optimistic internet know the times emerging trends narcissism video investor debate New Zeland pyrmont Tuesday Trends mining boom business Black Friday demographic transformations high density future proof Christchurch staying in social enquiry study Births Australian Bureau of Statistics Valentine’s Day 1968 workshop 2015 pharmacy Jura Australia social researchers ACT Report young people Lower Hunter Region etiquette car culturally diverse school students aged care sydneysiders jobs Real Estate Institute of Victoria medicine australian communities trends report Sydney Lifestyle Study census 2016 data visualisation aussie culture emerging technologies young australians trend marketing criminal teachers optus my business awards social shifts wages crows nest Gen Z Expert high density living presentation spirituality employment rain offenders financial future Assistant Store Manager tableau demographer average aussie trends of 2017 Northern Territory financial sentiments hornsby food apartments housing media Sydney population demographic trends infographics energy outsourcing motivate 24,000,000 conferences