Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


newspaper media activity Australian Dream holiday increasing densification celebration statistics wealth and income South Australia mythbusting Kiwi national private wealth fears social media online Australian Trends Tasmania Real Estate food wealth System's Architect entrepreneurs of today mccrindle tea monarchy youth unemployment renting young australians 23 million school entrepreneur deloitte entrepreneurial New Zeland unemployment living New South Wales generations 2020 survey design prince george brands 2012 40 million in depth interviews online shopping renter of the future leadership workplace global generations royal influence brand population growth states identity resilience young people low density educated ease of travel world youth day cars suburban living organisational culture educhat energy holidays Merry Christmas Real Estate Institute of Victoria video Res Vis house buildings future proofing kate middleton dare to dream Channel Seven optimistic REIV National Conference Western Australia social commentator millionth rising house prices average aussie CBD marrickville employers teacher demographics shopper's pick Northern beaches Event ageing population land of the middle class school satisfaction conference demographic trends ACF 2016 wedding thrive australia Word Up data retirement community event home engagement poor digital winter social analysis business index safe social research repayments happiness culture house prices social enquiry sunny days sydneycity goals award trends of 2017 men slideshare government events social trends employment New Zealand commute overcast Sydney keynote speaker household generational trends dreaming know the times The ABC of XYZ group fresh twentyseventeen experience mother's day TDE Engineering Manager forum sydney event speakers neutral bay parents suburbs cartodb pyrmont residents mccrindle in the media generation Z millenials lifestyle Social Trend Research Executive new york times generation earnings shopping Crime Rates selfie cash public holiday growth recap work TAS greatness survey volunteers education sector Hornsby Shire Council 1994 summer Assistant Store Manager sydneysiders crime Myth blaxland Australians futurist panel property price women Christmas season tableau NSW Northern Beaches waverton high density living community engagement communicate PSI 1975 visual brisbane dream market research conference speaker internship media McCrindle Speakers typical australian socialising organisations litter students urban living intern baby name predictions city REIV Conference education collaboration tuesday "know the times" trends of 2016 hornsby cancelling event future-proof cancel plans results Adelaide hobart Population Clock social shifts SA equip sports not-for-profit DESTEL mortgage financial independence rich global research Gen Y moderators guide population milestone teaching Caregiver Australian Communities Trends FPA religion real sector wide study school students domestic Gen X going out education research click friends Queensland home ownership housing growth society program social life future proof high density apartments ACF income owning a home challenge Bathburst unaffordable Australian Home investment Christmas lunch royal family youth social change staying in shbc dessert australian social research proactive social researcher urban living index environment parenting social commentary focus group couple internships product grandparents huffington post Deaths capital city 10 years menai home owner marketing mobile communication wellbeing state megatrends university children conference presentation Northern Beaches Christian School cold schools students Births work mates future of education wealth distribution Australian Families population names national crime rates alpha charity global financial crisis australian communities forum long weekend trends analyst census Tuesday Trends publication sector generation alpha interactive research pack 24 million January 26th vegemite Financial Planning Association of Australia narcissism Melbourne participants workforce eliane miles ipswich vegetarian quote high school Generation X 2015 ideas father's day easter workplace culture Territory tea faux-ciliser marriage future of work 2017 politics builders church ultimo baby name follow hello fresh data visualisation divorce wages mccrindle baby shifts demographic transformations change winter blues Christchurch family child care economic teleworking group session area brand experience JOMO gender graphs Northern Territory society trends wealth and income distribution cloudy days communications 24,000,000 Valentine’s Day entertainment property ashley mckenzie Financial Planning Week relevant HSC gold coast insights Kirsten Brewer Australia Day 2017 housing market NEETs suburb investor report easy rider offenders priorities Wodonga training google for education demographer princess charlotte trends work-life wolloomooloo technology Wagga Wagga thought leadership stay home community post rationalism house price affordability small business research visualisation property market emerging generations tips mateship in the media urban national wealth GPO social researchers Australian Bureau of Statistics christianity water growing population seasons professional development affordable World Water Day plans Netflix criminal Sydney not for profit mining boom sunburnt country trend careers VIC local communities goal manly keynote mentor university degree lalor park Generation Y housing affordability etiquette social impact rent business tattoos christmas marriages moreton bay ACT crows nest meals earn responsive facts ashley fell daily commute researcher financial dreams optus my business awards Tuesday Trend Channel 7 cancelling plans visualisation Australian demographics Charlotte teachers tertiary education Duchess of Cambridge jobs of the future internet curiosity skills salary acf15 capital cities infographic clothing Do It Yourself EFF future list housing trends nfp leader rental stress emerging trends Australia Day tv mythbusters socialites professional world life Financial Planning Association omnibus relational baby boom focus groups February 16 learning authenticity divorce rate rule keeper Aussies Queensland: QLD australians staying home more mccrindle research apartment personalities qualitative research keynote speaker consumerism daily telegraph finance millennials coffee middle class resource anzac public speaking social lives data analyst paying to work poker master hopes motivate snapshot schools victoria families research data hills shire analysis jobs Aussie Scouts FOMO village Geoff Brailey 1968 demographic debate emerging technologies financial education future networking social learning styles australian communities trends report sun innovation transport news the changing face of logan Mark McCrindle presentation innovative trend tuesday NT Canberra Education Future Forum financial future Christmas presents cooking DIY gen alpha event woolworths staff baby names 2016 IT Specialists bondi royal career Australian Census collaborative mover and shaker sector wide weekly earnings define population map 2014 optus Australian communities professional speaker toys Australian schools balance insight research services sydney speaker personal growth cost budget English aussie culture forecasting learn outsourcing friendship communities 2013 teach 1980 urban taskforce sustainable ethnography media release stats sentiments royal baby eliane WA leadership workshop annual income weather economy The Daily Edition geomapping learner cultural diversity workshop faux-cilising faux-cilise baby name trends darwin customer baby boomers year 12 year 7 rain Royals townhouses media commentary presentations gen z language non profit consumer environmental scanning Love education future report cost of living google high density perth households study rise of local student potts point debt Wellington engage case study spend ABS housing local