The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

state friends wealth distribution ageing population demographic transformations networking define crows nest increasing densification career TDE renting sunny days future proof social cloudy days cold narcissism Real Estate Institute of Victoria publication social enquiry young australians ultimo 1994 Wodonga WA household consumer royal family jobs baby names Duchess of Cambridge family Res Vis national crime rates leader panel rise of local australian social research presentation experience resource monarchy cancelling plans summer organisations wolloomooloo school crime marketing marriages HSC commute social commentator change millennials 40 million Engineering Manager litter product dream land of the middle class learning styles communication house price Australians domestic future of education social life Tuesday Trend youth national wealth mccrindle thought leadership energy baby name trends Christmas lunch Financial Planning Association of Australia digital property market bondi holidays daily telegraph investor high density apartments communicate sports sydneysiders faux-ciliser survey design customer English employment Christmas presents world ideas couple gen z sydneycity Tuesday Trends online Northern Territory Northern Beaches Christian School australia Births religion Australian Home australian communities trends report university degree focus group data analyst Generation X New Zeland 10 years schools market research relevant volunteers goals forecasting salary local communities internships Deaths conference speaker leadership workshop happiness home owner Royals media builders australians staying home more names parents royal baby learning Sydney keynote speaker omnibus future of work follow darwin personalities sector wide study cash teach survey investment program affordability living financial charity earn mccrindle research data visualisation trends of 2017 dessert jobs of the future tips Queensland urban living plans 2012 kate middleton stay home fears GPO community engagement manly hopes annual income motivate school satisfaction owning a home personal growth education research resilience visualisation suburban living Education Future Forum cancelling event demographic trends learn generation Z children skills education sector culture winter middle class shifts cost JOMO youth unemployment media release demographer McCrindle Speakers "know the times" future proofing ethnography perth workforce ipswich society trends long weekend school students 2013 alpha group Scouts education millionth innovative lifestyle news Kirsten Brewer unemployment government Gen X Hornsby Shire Council 1980 states financial dreams futurist gen alpha christianity women teacher acf15 World Water Day celebration ACT Northern beaches Event population poor communications consumerism population milestone divorce rate research visualisation priorities Canberra educated rent food global financial crisis suburbs slideshare waverton social analysis Australia Day 2017 moreton bay emerging technologies potts point buildings Tasmania huffington post qualitative research housing public holiday gender vegetarian average aussie REIV National Conference FPA research data high density wellbeing mccrindle in the media NEETs teleworking city housing market South Australia Christchurch friendship cartodb work click rising house prices facts tableau village SA house prices Caregiver Territory TAS Australian Dream Wellington paying to work geomapping princess charlotte selfie financial future Research Executive media commentary professional development brand experience parenting presentations small business generational trends Geoff Brailey teachers tattoos educhat unaffordable learner social lives focus groups wealth and income distribution interactive results year 12 gold coast EFF housing affordability PSI mccrindle tea New South Wales forum grandparents analysis home ownership typical australian tuesday Kiwi offenders royal FOMO budget royal influence workplace the changing face of mobile Charlotte The ABC of XYZ generation alpha global generations IT Specialists trend tuesday 2016 global Bathburst safe suburb Social Trend logan Crime Rates debate Population Clock growth entrepreneur repayments rich insights work-life australian communities forum baby young people events easter post rationalism men workplace culture vegemite student intern entrepreneurial daily commute Wagga Wagga housing growth outsourcing 23 million optus work mates data business overcast university innovation wedding stats property price Channel 7 renter of the future optus my business awards know the times weekly earnings goal mythbusting education future report Queensland: QLD brand dreaming marrickville low density transport Australian Trends mortgage lalor park families social trends affordable optimistic engage 2015 socialising emerging trends baby name Financial Planning Week Australian Census high density living relational victoria google for education careers urban environment VIC research cancel plans Assistant Store Manager technology training workshop economy trend coffee Australian communities marriage aussie culture earnings Gen Y national private wealth conference presentation fresh rain 2020 google social researchers curiosity hello fresh blaxland Netflix collaboration ease of travel generations community event socialites Melbourne income new york times criminal population growth future-proof January 26th hobart participants church social media newspaper toys households ABS easy rider shopper's pick woolworths recap tv DIY seasons professional not for profit economic group session anzac Australian demographics ACF future cost of living sun NSW Generation Y report demographics sydney speaker Western Australia responsive trends of 2016 teaching quote The Daily Edition townhouses Aussie twentyseventeen mythbusters water menai urban living index Merry Christmas online shopping balance spend high school not-for-profit census internet baby boomers infographic financial independence mover and shaker poker master students faux-cilise social shifts insight researcher business index social commentary ashley mckenzie Northern Beaches snapshot public speaking moderators guide tertiary education equip Sydney megatrends Adelaide Valentine’s Day society child care 24,000,000 staff clothing millenials statistics father's day housing trends 2014 shbc wages entertainment real authenticity conference divorce Myth non profit population map study keynote brisbane tea challenge in the media Australian Bureau of Statistics System's Architect eliane miles cooking Australia Day pyrmont visual shopping etiquette going out mateship Word Up sunburnt country media activity Mark McCrindle world youth day collaborative prince george year 7 sector wide winter blues list faux-cilising 2017 Channel Seven wealth brands keynote speaker 1968 employers social research eliane politics property proactive internship organisational culture Aussies staying in ACF 2016 baby boom CBD capital city Christmas season entrepreneurs of today community emerging generations home Australian Communities Trends Do It Yourself demographic meals house Australian Families rule keeper greatness cultural diversity Love REIV Conference New Zealand life video language trends baby name predictions identity schools students in depth interviews 24 million social change apartment thrive dare to dream cars Australian schools christmas Real Estate local area award hills shire residents graphs growing population leadership NT sydney event education future February 16 sustainable rental stress urban taskforce retirement ashley fell event sentiments wealth and income holiday Financial Planning Association capital cities research pack trends analyst social researcher finance generation debt mentor mining boom neutral bay hornsby mother's day weather deloitte 1975 research services case study

Archive