Sounds, Syllables & Spellings [Baby Names]

Tuesday, May 07, 2013
Our recently released 2013 National Baby Names Report shows the growing preference nation-wide for softer-sounding names for girls and firmer-sounding names for boys.

The Top 20 list of boys’ and girls’ names across Australia shows that over half of girls’ names end in an ‘ah’ sound and 95% end in a vowel or ‘y’. In comparison, only 10% of boys’ in the Top 20 end with a vowel.

The Top 100 list shows that 81% of girls’ names overall end in a vowel or vowel sound (including ‘y’ and ‘ah’ sounds), compared to only 23% of boys’ names overall.


Girls’ names are longer and more flowing compared to the often short and sharp boys’ names.


In the Top 100, 37 girls’ names have 3 or more syllables with 9 of these having 4 syllables—Elizabeth, Angelina, Indiana/ Indianna and Gabriella.

In comparison, there are only 18 boys’ names with 3 or more syllables; only 1 of these, Alexander, has 4 syllables and this will likely be shortened to Alex anyway!

When it comes to single-syllable names, boys lead the way with 14 one-syllable names in the Top 10. This is twice as many as the girls!


Although the trend seems to be gender-relevant names, parents are still opting for unisex names.


Only 1 name in the Top 100, in its unchanged spelling form, Charlie, is commonly considered to be interchangeable between the two sexes—the rest are distinctly boys’ or girls’ names.

Some of the girls names featured in the Top 100 that can also be used as boys’ names are: Harper, Jade and Mackenzie.

On the other hand, parents of girls are using the pool of currently popular boys’ names on a much larger scale, some of these include: Riley, Charlie, Tyler, Bailey, Jordan, Cameron, Ashton, Kai, Jessie, Alex.


The 2013 National Baby Names Report features Australia’s Top 100 Baby Names for both boys and girls. This is Australia’s only national list and analysis of the top baby names that cross Australia’s states and territories. This is especially timely with the Royal Baby due in less than 3 months!


Download our full report to find out more interesting trends and findings!
Click here to download Baby Names Australia 2013 report

Top Australian Baby Names [in the media]

Monday, April 29, 2013

Baby Names Australia 2013 report coverLast week we released the Top 10 Baby Names, which received a wide array of Media attention, so we've compiled a list of articles McCrindle Research has been quoted in!

For more information you can download our Baby Names report.

Click here to download the Baby Names Australia 2013 report by McCrindle Research

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.



Brisbane Times

The Australian


Perth Now


The Examiner


The Chronicle

Top 10 Baby Names

Tuesday, April 23, 2013

As Australia is set to hit 23 million this evening, Tuesday 23 April at 9.57pm, there has been speculation as to who the 23 millionth person might be. While migrants currently make up 60% of our population growth, there is a 40% likelihood that a newborn child might claim the title, with one birth taking place every 1 minute and 44 seconds around the nation (that’s more than 300,000 births each year!)

With 105 boys born for every 100 females, there is a strong correlation that our 23 millionth resident, taking today’s most popular boy’s name, could be a newborn boy named William.

In 2012, there were 1,997 boys named William (only 22 clear of its nearest rival Jack). While Jack was the number one name nationally for 5 years until 2010, William has dominated for the last three years.

The top girls’ name for 2012 was Charlotte – the choice for 1,854 girls, and, for the very first time, the most popular girls’ name across the nation (making a significant jump from its place at 7th in 2011!

In 2012, more than 1 in 10 (11%) of Australian babies were given one of the Top 10 baby names (a total of 33, 226 births).

Click here for our full 2013 Baby Names report.
Click here to download Baby Names Australia 2013 report

What we do and how we do it at McCrindle Research

Tuesday, April 16, 2013

Seven years ago McCrindle Research began in a spare room of Mark and Ruth McCrindle’s house. With a psychology background, market research experience, and a passion to conduct world class research, Mark began the McCrindle Research story. 

Since then we’ve been commissioned by scores of clients, completed hundreds of projects, interviewed thousands of people, analysed hundreds of thousands of online survey responses, and interpreted millions of data points for our demographic summaries. Our research has been disseminated through hundreds of media articles, more than 10,000 of Mark’s books, and more than 100,000 of our acclaimed A5 population maps.

As Australia’s leading data visualisation researchers, our infographics, slide decks, whitepapers and research summaries have been meeting quite a need for world class research and analysis communicated in relevant, innovative ways. Our analytics tells us that they’ve been getting thousands of views and downloads each day. 

So if you are looking to analyse your market, identify consumer segments, understand the demographics, engage with diverse generations, or respond to the emerging trends, then check out our research packs, Mark’s speaking pack or get in contact for a quote. Through commissioned research projects, focus groups and online surveys, demographic reports, strategic workshops, and keynote presentations, we help organisations know the times.

Social analysis of the top Google searches of 2012

Wednesday, December 19, 2012

Google icon | McCrindle ResearchThe biggest search engine in the world has just released their top and trending searches of 2012, based on over one trillion searches. From analysis of both local and global trends, here social researcher, Mark McCrindle, unpacks what social insights these lists reveal.


How to Love? ᅵ #1 on the ‘how to’ search list


While this search may be referring to Lil Wayne’s hit song, “How to Love”, it may also be a sign of a deeper question being asked by a generation looking for guidance as their social interactions increasingly move online. Indeed “what is love” is one of the most searched questions as well showing an interest in the profound and a yearning for connection.


What is YOLO? ᅵ #5 on the ‘what is’ search list


People have been inventing slang forever, and while some slang words last for centuries, the slang lexicon is always changing. Each budding generation comes up with its own language or languages, generally used among peers. YOLO (You Only Live One) is a classic example of Gen Z slang that has been birthed through the succinct language style common to texting, tweeting and other online communication. It’s likely many frazzled parents have heard their teenager using this common acronym, before turning to Google for answers. Tbh there are lots of slang they use irl so for a full A to Z, see our resource here.


What is Instagram? ᅵ #7 on the ‘what is’ search list


McCrindle Research recently announced Instagram as The social media site of the year, in our 2012 wrap. The company was purchased by Facebook in April this year for $US1 Billion, and while the photo-sharing app is only two years old (launched in October 2010), it already has over 80 million registered users, over 4 billion photos uploaded (5 million per day) and 575 “likes” per second (Instagram 2012).


Gangnam Style ᅵ #1 in most searched songs, #1 trending searches (AUS), #2 Global trending searches.


Gangnam Style by South Korean rapper PSY is undoubtedly the biggest viral hit of the year. With over 971 million “views”, Gangnam Style holds the Guinness World Record for most liked video in the history of YouTube. Countless videos have been uploaded of Gangnam wanna-bes doing their own version of the dance, with everyone from Brittany Spears to Kevin Rudd giving it their best shot.


Samsung Galaxy S3 ᅵ #2 of Global Consumer Electronics


While the iPhone has always been a strong player in the Smartphone category since its introduction five years ago, this year Samsung packed a serious punch with the Samsung Galaxy S3. Coming in at #2 in Global trending searches, the Samsung was ahead of any other Smartphone. Showing Androids are on the rise, the Nokia Lumia 920 was also on the list.


Kony 2012 ᅵ#9 in trending searches, #3 in ‘what is’ searches


The biggest viral campaign of the year was Kony 2012. The thirty minute film from advocacy group Invisible Children was launched in April 2012. It introduced the world to Joseph Kony and the crimes he and his rebels committed in Uganda. The film has now been viewed almost 100 million times on You Tube (the sites most viral non-profit video ever) and Invisible Children are “liked” by over 3 million Facebook users. However, the inevitable backlash questioned the campaign’s perceived simplification of a highly complex issue.


ASOS and Online Fashion ᅵ#1 in ‘fashion’ searches


Online retail has come into its own in 2012, with British fashion brand ASOS continuing its growth in online retail, attracting over 16.6 million unique visitors a month (ASOS 2012). McCrindle Research (2012) recently found 63% of Aussie shoppers will purchase at least one present online this Christmas, showing all the window displays in the world won’t slow the online shopping trend.

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