McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


daily telegraph social research office opening typical australian Do It Yourself commuters mentor urban taskforce Australian schools school students urban living define Australia Day qualitative research winter Melbourne HSC family resource workforce selfie holiday financial dreams food insecurity workshop spirituality NFP event employers cultural diversity owning a home trend tuesday trends analyst NT experience cultural diveristy local community showreel Generation X 23 million schools students volunteering data SMART innovative McCrindle Speakers recap Channel 7 church leadership workshop product vegetarian earn public speaking motivate public holiday Sydney Lifestyle Study men focus groups sector wide Geoff Brailey residents princess charlotte collaboration JOMO education research publication Retail huffington post engagement jobs of the future group session trends Sydney population moderators guide affordable ultimo small business chairty speajer daily commute professional speaker Christmas day Kirsten Brewer sydney metro insight micro apartments apartment purpose US entertainment results Lower Hunter Region study blaxland crows nest car long weekend average aussie seasons cash urban development real australian innovation anzac Tuesday Trend students survey ageing optus professional presenters meetings house price 1994 census fail financial marriage TDE Australian demographics christmas 2017 Myth waverton community event rent capital cities 24,000,000 bondi property price learner grave decision plans social trends national wealth cost digital economy living baby name predictions renter of the future clothing darwin teleworking couple 1980 Western Australia increasing densification PSI victoria crime cancel plans gig economy builders hills shire easter CBD professional development 40 million panel 1975 know the times ACF 2016 REIV National Conference coffee lovers screenagers Northern beaches Event personal growth follow toys VET Sydney Hills Business Chamber micro who is generation z volunteering ashley mckenzie Crime Rates urban living index home owner commute office year 7 in the media Australia street house prices 10 years choice workers Black Friday Sales skills megatrends young people Hunter Valley census results tuesday shopping average Australian money priorities religion gen alpha SMSF Res Vis Wagga Wagga Wodonga social young australians social analyst Christmas presents Performance Sentiment Index hunger dessert tattoos What is food insecurity? staying in education future report program mythbusting wealth and income pyrmont Financial Planning Association of Australia christian stay home high density living the australian dream social analysis demographer cooking demographic transformations Australian Dream Cobbitty-Leppington goal care support mythbusters royal influence online shopping participants Australian Population fears Scouts digital online life logan NSW domestic investing data analyst internships Australian Bureau of Statistics pharmacy 2016 census Queensland baby names report FOMO christmas trees trades sydneysiders challenge video WA Love middle class generational trends consumerism relevant 2016 census results housing healthy future shopping centre contiki national private wealth debate parenting social shifts commuting grandparents FPA potts point student casual travelling Jura Australia facts national crime rates research visualisation salary millionth live the dream households area the changing face of shbc social media research pack generation Black Friday in Australia emerging generations sydney event socialising NBRS Architecture environment aged care TEDx Speaker ACF high density apartments census mateship office space sector wide study new office entrepreneurs of today conference presentation sentiments Australian community trends statistics teacher social commentator cloudy days economy belief public speaker Christmas Stats greatness eliane miles twentyseventeen earning leadership social commentary brisbane menai tableau dreaming social issues training townhouses speakers pack data visualisation James Ward donation unemployment Mount Annan-Currant Hill mobile paying to work cars Christmas season neutral bay Christmas day weather school Gen Z Expert house price rise christmas safe Education Future Forum engage younger generations the hills brand Lower Hunter Channel Seven bus public transport baby name google for education Tasmania finance employmee names geomapping teaching networking monarchy generation Z faux-cilise keynote rise of local education future New Zeland newspaper employmer Charlotte woolworths trend social impact presentations spend infographics sydneycity social life australia research friends divorce rate quote housing affordability ashley fell market research Tuesday Trends house children Adelaide mortgage DESTEL home ownership faith workplace culture Royals australian social research award winner baby names australia report volunteer forecasting TED talk cancelling plans ACT Report population map Valentine’s Day visualisation socialites bureau deloitte community faux-ciliser interactive environmental scanning global generations cold tips outsourcing mccrindle tea women System's Architect hopes Christmas research Macquarie University future of education learning housing growth Mark McCrindle Sydney’s south west narcissism prince george Real Estate gender pharmacies Generation Y EFF manly research on coffee alpha coffee conference teach 2015 presentation CPI communicate forecast australian community trends report suburbs collaborative optus my business awards etiquette dare to dream charity VET sector household VIC storytelling society trends Territory Merry Christmas work-life breakfast suburb ideas professional services debt urban food graphs wage group research report the lucky country Australian Families social lives poker master work royal baby stats community engagement learning styles future thrive tea youth unemployment research data media activity wolloomooloo schools wages The ABC of XYZ sydney speaker 2012 future proofing educhat work from home happiness going out google mother's day the average aussie baby conference speaker father's day parents Duchess of Cambridge learn eliane hills Word Up in depth interviews goals 2016 hello fresh the hills shire school satisfaction generations growth Canberra organisations McCrindle Keynote Speakers sydney market winter blues personalities Bathburst Australian Home marrickville staff Real Estate Institute of Victoria internship global financial crisis balance communications aussie culture city Queensland: QLD ACF2017 resilience speaker sports omnibus January 26th faux-cilising trends of 2017 language high school australian communities trends report mccrindle research cost of living 2014 Australian Trends Sydney baby boom infographic consumer village case study leader university degree baby boomers society ferry sydney hills weather politics royal conferences post rationalism Australian Communities Trends New Zealand McCridle friendship economic moreton bay sydney property market NBRS brand experience poor fresh budget sun mccrindle in the media Mark McCrindle in the media Sydney keynote speaker social researchers cica cartodb world youth day DIY New South Wales property development media income employment affordability Aussies Northern Beaches Christian School future-proof non profit criminal equip culturally diverse Northern Territory snapshot TAS news train marriages easy rider communication social researcher wellbeing baby names australian communities forum ageing population Christmas data identity australians staying home more Christmas in Australia sydneysider youth impact curiosity teachers shopper's pick renting focus group australian real estate millennials year 12 wealth inequality authenticity gig housing market apartments hornsby land of the middle class Births financial independence workplace capital city celebration entrepreneurial Netflix optimistic dreams customer lifestyle hobart Christchurch careers internet Work place Maxim Accounting analysis social enquiry ipswich local Financial Planning Week award Elderslie-Harrington park supply and demand REIV Conference demographic trends SA story mccrinlde not for profit Christmas lunch education annual income food bank travel property high density changing face of sydney World Water Day gold coast millenials NEETs ACF17 South Australia Gen Y mining boom 2013 kate middleton ease of travel wedding royal family 24 million not for profit research business index future of work SRE Caregiver report February 16 sunny days Hornsby Shire Council technology wealth not-for-profit trends of 2016 events Financial Planning Association slideshare emerging technologies demography 1968 christianity ACT seasons greetings repayments entrepreneur organisational culture TEDx media commentary click future of shopping visual holidays transport nfp Vocational education Business analysis volunteers work mates wealth distribution Northern Beaches baby name trends Research Executive overcast government Deaths rich rental stress offenders research services global retail growth of sydney infographic wall McCrindle Speaker giving gen z #censusfail event investor marketing change tv litter energy Research Director university acf15 survey design donate brands educated ethnography future proof responsive population milestone Australia Day 2017 rule keeper forum earnings rising house prices keynote speaker intern Wellington states tertiary education Willowdale home nativity scene sunburnt country state shifts Australian Census GPO average sydneysider aged care puzzle the great screenage property market Australians summer growing population charities Aussie mccrindle data culture world thought leadership water low density population growth local communities researcher ABS norwest housing trends medicine perth financial fears Population Clock relational mover and shaker demographic professional sustainable dream investment emerging trends social change IT Specialists suburban living rain demographics buildings generation alpha The Daily Edition English "know the times" lalor park census data census 2016 Assistant Store Manager Social Trend families Engineering Manager unaffordable 2020 child care business Hills Shire Council cancelling event Andrew Duffin Jura Coffee meals futurist Australian communities insights TED Skilling career jobs screenage sector speakers population 2017 Gen X financial planning education sector wealth and income distribution happy holidays retirement media release communities vegemite new york times Kiwi financial future weekly earnings Black Friday proactive global divorce list business performance