Social Media Highlights 2014

Tuesday, June 10, 2014

Social media has taken the world by storm – Twitter now has almost 646 million active registered users, and Facebook has exceeded the population of China at 1.4 billion users. If Instagram, Twitter, and Facebook were nation-states, all three would be in the World’s 10 Most Populous Countries list!

Most searched person 2013

With 5.9 billion searches per day, Google is the first place to turn to for most people when they want to find out anything, including 2013’s most searched for person – Nelson Mandela. The South African anti-apartheid revolutionary, politician, and philanthropist was the most Googled person in 2013, with his death in December last year capturing the hearts of many around the globe.

Most popular YouTube video 2013

The Fox by Ylvis was the most watched YouTube video of 2013, sitting at 420 million views at the time of this blog post. Short for “What Does the Fox Say”, The Fox is an electronic dance song and viral video by Norwegian comedy duo Ylvis posted on YouTube on 3 September 2013. It was actually created to fail – but it ironically and accidentally went viral, taking only 35 days to hit 100 million views, compared to 51 days by "Gangnam Style" to reach this mark.

Leading the way on YouTube

While there are over 100 hours of YouTube uploaded every minute, the big hit from 2012 is still the most viewed YouTube video of all time, that is, Gangnam Style by Psy – now having reached over 2 billion views.

Most popular Twitter celebrities

Social media is heavily driven by pop culture and our pop icons also have the largest followings on Twitter. Katy Perry has over 53 million followers with Justin Bieber close behind at 52 million followers. Barack Obama comes in third with 43 million Twitter followers.

Most popular hashtags on Instagram

The most popular hashtag on Instagram is #love, followed by #instagood (used to get more followers), and #me, validating that social media has made us a little self-focused!

The biggest tweet of 2014 so far

In March this year during the Academy Awards, Ellen DeGeneres posted a selfie of herself and 11 other celebrities, which was retweeted over 1.8 million times in the first hour and shut down Twitter for more than 20 minutes! It’s now been retweeted over 3.4 million times.

Most Googled persons of 2014 so far

21 year old entertainer Miley Cyrus is the most searched person so far this year. Second on the list is the famous American actor and director Phillip Seymour Hoffman, who passed away in February this year. Third is American TV personality & actress Kim Kardashian who recently married to Kanye West.

For more of the latest stats on today's emerging generations visit

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