Sector Wide Not-For-Profit Study

Friday, May 29, 2015

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, to those dedicated to providing aid and development overseas, to those who provide animal welfare, promote environmental causes, administer social welfare, and create community and belonging for Australians, the not-for-profit sector has an immeasurable impact on our society.

At McCrindle we conduct comprehensive research for many not-for-profit organisations. In these times of significant demographic growth, intergenerational transitions, rapid technological advancements and social change, the not-for-profit sector is faced with significant challenges in engaging with the new generations of supporters, identifying the most effective communication mediums and messages, understanding brand engagement and retention journeys of supporters and shaping a culture internally and externally to attract, engage and retain staff.

These trends are impacting the entire sector, and so the Australian Community Trends research study provides the opportunity for the sector as a whole to gain an understanding of the changes and practical strategies to respond.

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can be then benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

In summary, the research will involve 4 stages:

  1. A Nationally representative survey of 1,500 Australians which covers the key giving behaviours and awareness of organisations.
  2. Four qualitative focus groups will be run to expand on the survey findings and to provide greater context for them.
  3. A supporter survey will be run of your donors and their perspectives on giving, communication, future engagement.
  4. A survey of your internal stakeholders will be run including leaders and staff in your organisation to better understand their position on some of these issues.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


2013 menai repayments shifts urban living index know the times safe greatness Charlotte public speaking shopper's pick post rationalism christian emerging technologies seasons relational dream names social commentary Real Estate paying to work infographic Queensland education sector year 12 media event Births australian social research New South Wales Australia Day public speaker program equip Wodonga TAS entertainment community engagement DIY research visualisation ideas relevant researcher Res Vis news bondi Northern beaches Event sydney metro analysis emerging trends work publication dreaming earnings teachers business Aussie budget Christmas season culture social lives 10 years marrickville cold ashley fell Australian Trends house thought leadership etiquette moderators guide market research newspaper fresh focus group high density living trends of 2017 charity royal family workshop conference speaker spend educhat shbc sunburnt country norwest government Kirsten Brewer mobile video rising house prices online engage weekly earnings rental stress land of the middle class friends baby boomers poker master anzac generation mccrindle research wellbeing kate middleton employers award property market survey 2016 census university degree parents father's day social shifts census financial celebration states 1975 office opening world wealth and income buildings tea fears victoria personalities conference presentation weather aged care trends of 2016 trend tuesday mover and shaker jobs winter house price household the australian dream ACF 2016 hills shire car families "know the times" financial dreams vegemite rich contiki domestic thrive area Christmas presents geomapping careers Australian Census school students australian communities trends report 1968 infographic wall renter of the future sydney event urban living society insights mortgage product mccrindle in the media networking teach data visualisation friendship 1994 salary Kiwi living snapshot population royal baby marriages state survey design google food resilience Christchurch TDE Valentine’s Day owning a home office space housing growth research collaboration learner cooking nfp Channel 7 logan overcast demographer sentiments cancelling plans long weekend housing affordability entrepreneur Northern Beaches Christian School economy communications WA future of education forum baby name trends royal generations report wages social Engineering Manager clothing IT Specialists gen alpha Northern Beaches storytelling technology moreton bay economic speakers Australian Home potts point growth Tasmania wedding Merry Christmas Mark McCrindle ultimo gender internship generation Z 2012 presentation darwin learning styles EFF leader hopes sydneysiders suburbs click house price rise 40 million recap men organisational culture twentyseventeen deloitte bureau Sydney keynote speaker Social Trend sun wealth distribution waverton affordability global religion internet 2016 church work mates Gen X wealth woolworths schools 2014 households capital cities housing trends unaffordable Geoff Brailey New Zeland generation alpha manly couple data analyst keynote unemployment SMSF community summer future proofing participants Hornsby Shire Council school 2017 google for education growing population community event lalor park faux-ciliser tableau neutral bay youth divorce rate easy rider language ACT VIC marriage PSI education future report new york times SA training faux-cilising REIV National Conference Financial Planning Association university stay home wage capital city sydney speaker daily commute collaborative income responsive entrepreneurial teleworking grandparents social researcher Christmas lunch ashley mckenzie Gen Y cultural diversity public holiday South Australia challenge research services Territory demographic transformations millennials study residents FPA HSC quote rise of local debt tattoos media commentary workplace criminal investing dare to dream social change communication professional speaker Sydney hornsby Australian Dream employment students trends analyst #censusfail medicine marketing Deaths learning staying in insight local typical australian high school social impact English consumer sector future proof ageing Real Estate Institute of Victoria DESTEL research data future of work low density brand trends digital professional services local communities Love census fail healthy future census results young australians leadership workshop business index financial independence eliane miles children sustainable 24 million work-life social enquiry Aussies city 1980 Financial Planning Week finance princess charlotte financial future crows nest future-proof student award winner workforce prince george online shopping education tuesday cash cloudy days data Education Future Forum commuters Western Australia 23 million goal conferences pharmacy ageing population tv World Water Day litter research pack going out Duchess of Cambridge social commentator mentor generational trends perth acf15 townhouses cost personal growth eliane small business consumerism school satisfaction communities global financial crisis interactive social researchers group stats water national private wealth NSW sector wide new office faux-cilise 2016 census results shopping qualitative research real omnibus royal influence mccrindle internships Australian schools housing market gold coast transport pyrmont housing visual social research home ownership trend commute demographic REIV Conference meals FOMO australian communities forum graphs baby names dessert women futurist organisations huffington post year 7 office world youth day rain workplace culture investor entrepreneurs of today youth unemployment sydneycity focus groups mythbusting ACF renting experience winter blues gen z McCrindle Speakers baby name the average aussie Royals professional demographics Wagga Wagga visualisation NEETs ABS jobs of the future village statistics leadership outsourcing coffee The Daily Edition staff Generation Y not for profit wolloomooloo forecast blaxland Australian demographics offenders Northern Territory family national wealth toys JOMO Australian Bureau of Statistics social life train apartment NT 24,000,000 plans follow average aussie retirement curiosity events proactive national crime rates mother's day parenting Australian Communities Trends education research Research Executive sunny days social issues young people energy urban Tuesday Trends not-for-profit Canberra population growth poor aged care puzzle monarchy tertiary education customer authenticity rule keeper group session social trends January 26th presentations mccrindle tea Word Up environmental scanning Assistant Store Manager increasing densification professional development population map Australian Families skills socialising teacher optus Scouts the changing face of hobart bus Adelaide optus my business awards career media activity Tuesday Trend socialites mateship learn environment debate 2015 Queensland: QLD earning high density apartments cars in depth interviews Generation X Wellington optimistic meetings emerging generations GPO 2020 Channel Seven urban taskforce census 2016 happiness ethnography supply and demand christmas holidays megatrends results System's Architect Do It Yourself Australia Day 2017 slideshare rent The ABC of XYZ culturally diverse demographic trends travelling earn baby boom australia Crime Rates mining boom keynote speaker Netflix sports future property price changing face of sydney forecasting educated sector wide study financial fears cartodb millenials priorities christianity holiday home owner brisbane global generations investment brand experience australians staying home more Caregiver home life crime New Zealand Australians politics property mythbusters vegetarian identity ferry list panel media release conference annual income baby name predictions communicate teaching alpha case study intern volunteers society trends travel suburb CBD easter innovative cancelling event motivate goals millionth in the media resource innovation define lifestyle affordable Bathburst narcissism pharmacies social media Australian communities cost of living facts education future non profit February 16 Financial Planning Association of Australia child care hello fresh population milestone aussie culture suburban living Myth story house prices ease of travel schools students wealth and income distribution social analysis baby Population Clock balance daily telegraph builders engagement tips middle class ipswich brands divorce Melbourne selfie high density cancel plans change