Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

survey cancel plans Mount Annan-Currant Hill anzac jobs middle class office space communications personal growth speaker world interactive christian volunteering data wealth and income distribution IT Specialists life emerging technologies ACF Hills Shire Council challenge teacher government salary etiquette Australian Dream criminal GPO Wagga Wagga Sydney’s south west consumer growth Education Future Forum hills Valentine’s Day leadership income weekly earnings global generations lifestyle NSW not for profit research tv meetings travel results social impact culturally diverse 2012 40 million royal influence tableau in depth interviews retirement Christmas presents emerging generations professional services business index finance shopping centre sydneysider identity housing affordability real collaboration sports omnibus Australian Trends Australian Bureau of Statistics wealth inequality Andrew Duffin Jura Australia employment non profit demographer bus NBRS research pack presentation workplace culture faith rental stress Gen X earn census data The Daily Edition Australian Census mccrindle ACF17 dare to dream hello fresh Adelaide DIY resilience holidays "know the times" baby names report Gen Y ABS speakers Australian Communities Trends divorce rate SRE TED talk skills alpha royal family slideshare Sydney priorities research report storytelling socialising social commentator local WA ashley mckenzie work mates organisational culture Northern Beaches Christian School area 2016 sentiments unemployment Social Trend rule keeper rich keynote careers financial future urban purpose communities not for profit changing face of sydney men economy online acf15 relevant Sydney keynote speaker demography rising house prices mythbusting millennials marrickville owning a home state selfie New South Wales gen z 1994 food insecurity Research Executive vegetarian future of shopping McCridle innovative qualitative research mccrindle research infographic wall REIV Conference Population Clock meals conference the great screenage trend tuesday kate middleton publication sun professional presenters Kiwi Queensland: QLD February 16 chairty learner showreel poker master sunny days tips Aussie Christmas lunch home ownership facts stay home NBRS Architecture wealth and income balance youth ACT Report land of the middle class tuesday baby names australia report student entertainment mortgage digital friends capital city mythbusters princess charlotte educhat money forecast faux-cilising train market research social lives Deaths australians staying home more generation alpha social analysis panel trades Northern beaches Event Sydney Hills Business Chamber cooking responsive vegemite schools pharmacy TEDx fears research visualisation forum blaxland mother's day social change 2014 analysis annual income Wodonga woolworths rent events gig presentations wedding family gold coast typical australian father's day live the dream toys poor trend technology future proofing stats award global cash optus my business awards hornsby Financial Planning Association culture Real Estate Institute of Victoria 10 years wealth distribution aussie culture social commentary sustainable baby name predictions teach sydney metro social enquiry property price TDE media release teachers couple women demographics Financial Planning Association of Australia community event australian community trends report generation australian real estate goal not-for-profit SA Skilling clothing the average aussie holiday easter unaffordable volunteers high density living Netflix VET sector office opening millionth futurist communication cancelling event professional speaker mateship environment learn Financial Planning Week social research investment Tasmania proactive new york times students staying in equip optimistic 24 million safe language cost of living NFP event HSC ashley fell names baby names brands Royals royal faux-ciliser Australian Population financial 2016 census results census fail FOMO FPA shopping recap travelling Australian community trends career ethnography university degree authenticity financial dreams group session parenting employmee Australians speakers pack social researchers manly Cobbitty-Leppington Geoff Brailey ferry housing conference presentation statistics home schools students goals twentyseventeen volunteering workshop shopper's pick suburb PSI society aged care puzzle coffee lovers deloitte spend list grave decision marriages budget entrepreneurs of today australia young australians micro apartments nfp sector wide study Northern Territory James Ward data analyst Canberra snapshot children property belief renter of the future 23 million leader data neutral bay NT learning styles brisbane google fresh post rationalism medicine Christchurch mccrindle tea geomapping global financial crisis australian communities forum youth unemployment insights social training donation weather the changing face of greatness thought leadership in the media suburban living tattoos buildings Crime Rates 24,000,000 shbc Duchess of Cambridge generation Z population milestone dessert shifts Bathburst CPI trends Charlotte social researcher know the times leadership workshop seasons teaching cold going out faux-cilise demographic conferences Australian Home education research future of work christmas SMSF paying to work ease of travel mccrindle in the media gig economy hills shire product ultimo TED Myth demographic trends increasing densification trends analyst apartments divorce moderators guide offenders work-life socialites trends of 2017 overcast gen alpha marketing Australian demographics church wellbeing giving speajer volunteer world youth day tea click Australian Families 1968 wage innovation Mark McCrindle Channel 7 JOMO christianity Jura Coffee the lucky country social media sydney hills care support survey design ageing australian communities trends report average aussie VIC SMART dreams the hills shire food national private wealth school satisfaction focus groups baby boom commuters new office story celebration renting eliane miles daily commute bondi low density event earnings internet year 12 ACF2017 study Scouts townhouses average sydneysider relational entrepreneurial local communities business performance wages census results media commentary national crime rates Res Vis logan capital cities royal baby suburbs education sector census 2016 workforce Tuesday Trends friendship economic case study education tertiary education growing population water optus village visual dream experience high density apartments food bank generational trends investing high density sydneycity jobs of the future domestic focus group Australia Day 2017 social issues 2020 apartment menai VET mobile follow long weekend brand experience car builders educated Real Estate Territory engagement #censusfail crime school public speaker community engagement workplace report Engineering Manager Melbourne REIV National Conference intern baby potts point easy rider religion research on coffee EFF high school moreton bay national wealth Wellington happiness repayments internships staff city Assistant Store Manager mover and shaker infographic McCrindle Speakers eliane breakfast financial planning professional development debt mentor housing market population growth communicate future proof networking perth future-proof urban living Macquarie University waverton engage research services living rise of local program local community young people monarchy narcissism Vocational education entrepreneur newspaper personalities winter litter daily telegraph university Western Australia earning marriage Word Up CBD contiki wealth social life megatrends 2013 Births learning affordable customer change English households January 26th pharmacies 2015 bureau house price rise future of education Do It Yourself impact Aussies millenials cancelling plans house prices Hornsby Shire Council data visualisation participants affordability news census transport thrive media video politics environmental scanning brand generations dreaming ageing population baby boomers ideas spirituality teleworking summer Tuesday Trend norwest sydneysiders 2016 census cultural diversity child care wolloomooloo The ABC of XYZ winter blues South Australia Willowdale graphs Research Director charity NEETs business pyrmont hopes parents population map screenage Channel Seven rain employers emerging trends Australian communities professional gender infographics plans hunger aged care energy school students Elderslie-Harrington park motivate sydney event New Zeland urban living index public holiday cars lalor park cloudy days social shifts World Water Day visualisation australian social research property market keynote speaker sector researcher the hills house price Kirsten Brewer media activity donate Northern Beaches Queensland the australian dream residents mining boom insight research data google for education Christmas season micro conference speaker ACF 2016 public speaking DESTEL cultural diveristy hobart baby name forecasting Australian schools baby name trends award winner financial independence employmer home owner sector wide casual commute housing trends outsourcing choice workers demographic transformations Caregiver Generation X Australia Day average Australian organisations community families supply and demand household office year 7 australian investor collaborative System's Architect financial fears Australia street prince george future social trends What is food insecurity? education future Generation Y house sunburnt country society trends online shopping grandparents 1980 curiosity charities states group ACT darwin work 1975 healthy future cartodb victoria Merry Christmas population cost huffington post consumerism cica debate New Zealand education future report ipswich TAS crows nest quote coffee define Work place sydney speaker trends of 2016 Love small business urban taskforce housing growth 2017 internship resource research

Archive