Research Visualisation: Research You Can See

Wednesday, September 18, 2013

Only occasionally in history does massive technological change combine with rapid demographic trends and huge social shifts so that within the span of a decade society altogether alters.

Today we are living in one such transformation.

Therefore it’s not surprising that there is more research than ever and more data than ever, analysing the changes and identifying the trends.

We are all social researchers

It’s no longer just social researchers who are aware of these trends – in fact, it’s all of us. In the truest sense, we are all social researchers who observe our society, study the patterns around us, and draw insights and conclusions from that which we see.

In fact, we’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best.

Because we live in a visual world, having moved from an information era to an infographic era. In this world of big data, we need visual data that we can access as opposed to statistical tables and lengthy explanations.

Gangnam style, Gandalf, and pause

It’s images, not words, that get the true cut-through, with graphics that elicit action – whether prohibiting smoking, diving, or public displays of Gangnam style.

Symbols, not language, are truly universal – it is pictures, not statistics, that connect across language and generations. That’s why road signs come in symbol form, with even Kangaroos know when they’re supposed to cross, and Gandalf making it clear – no crossing!

The devices we now use are largely wordless. The word ‘PLAY’ is no longer required, a simple triangle tells the story. Who decided that stop would be a square, and pause would be two bars, and record would be a circle? We don’t need to stop and think – we all know their meanings.

Whether volume levels, power buttons, or wireless connectivity, we’ve seamlessly integrated to using symbols in our everyday realities, without thinking twice.

When skimming property ads, we don’t need to read the text to discover how many bedrooms or bathrooms a house has – the icons are clear enough, and even though 1.5 parking spaces might not be entirely useful, we’re nonetheless informed.

Research has impact when it tells a story, when it paints a picture, and when it’s visual – when it’s research you can see. It’s called reSEARCH for a reason, and inSIGHTS are called that because they lead to a light-bulb moment. Its’ more about visuals than tables, graphics – not just analytics – giving you a chance to see it before acting upon it.

In a world of big data-we’re for visual data. We believe in the democratisation of information-that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations.

As researchers, we understand the methods, but we’re also designers and know what will communicate and how to best engage.

Visit for more info.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


financial future social enquiry ethnography Merry Christmas customer Australian communities trends analyst woolworths renting Christmas lunch brand experience proactive thrive collaboration Northern Territory community apartment award university degree data analyst financial independence digital Northern beaches Event McCrindle Speakers shbc state menai financial dreams rich shopping stats February 16 Financial Planning Association perth year 7 global emerging technologies poor South Australia trend tuesday change geomapping world learning styles work mates weekly earnings 1968 mining boom Love data visualisation social lives city program Geoff Brailey baby name young people sector wide faux-ciliser 2013 mccrindle in the media JOMO GPO moreton bay typical australian Gen Y future of education names national crime rates sentiments gen z Sydney ipswich Res Vis daily telegraph daily commute workplace population wealth and income distribution Engineering Manager public holiday focus groups tattoos 1994 Kirsten Brewer hornsby Australian Communities Trends public speaking insights goals education sector living research services Aussie generation alpha statistics vegemite property market news relational WA moderators guide ageing population marrickville anzac 40 million study suburban living school Tuesday Trends marriage mythbusters hopes dreaming transport education research couple owning a home high density apartments small business Adelaide lalor park VIC teaching crows nest case study sunburnt country recap politics Northern Beaches narcissism 24,000,000 friends national wealth cash wealth Australian schools volunteers sydneycity mccrindle conference fears Tuesday Trend Deaths social researchers publication suburbs builders tea work-life future of work snapshot urban taskforce investment market research Christmas presents career The Daily Edition Australian Dream innovation house renter of the future 2016 resource professional The ABC of XYZ Australian Families follow property price acf15 demographic optus my business awards cancelling plans australian communities forum jobs analysis Charlotte unemployment in depth interviews increasing densification IT Specialists responsive sports omnibus affordability Generation X priorities school students neutral bay eliane miles mythbusting google prince george parenting ashley fell debate global financial crisis households HSC in the media brisbane Australian Trends new york times capital cities vegetarian commute researcher media activity 2012 royal influence rent 2020 forum men hills shire staff repayments pyrmont plans sydney event entrepreneurial organisational culture growing population logan winter blues family australian communities trends report online financial Royals balance wolloomooloo darwin fresh engage greatness research visualisation cost urban living index students event online shopping baby boom house prices Social Trend Generation Y personalities work mccrindle tea generation Z states New Zealand "know the times" environment sun results report social media religion tableau media commentary sector wide study middle class keynote jobs of the future demographic trends lifestyle divorce rate mover and shaker survey offenders salary socialites huffington post rule keeper identity royal emerging generations house price water suburb Crime Rates REIV Conference video schools World Water Day families grandparents young australians christianity NT leadership workshop social 23 million Population Clock ACT income baby names equip 2015 buildings mother's day stay home communications communicate population growth earn research gen alpha poker master organisations personal growth mortgage System's Architect waverton faux-cilise charity school satisfaction Tasmania Caregiver housing trends energy wealth distribution litter education sustainable focus group going out cold sydneysiders survey design capital city relevant entertainment megatrends Hornsby Shire Council potts point Canberra networking panel Netflix community event slideshare cost of living australians staying home more criminal careers gold coast high density debt ashley mckenzie Kiwi high density living real presentation population milestone marriages keynote speaker residents the changing face of qualitative research Scouts social commentator affordable monarchy group session future proof cartodb government high school home social shifts local communities generational trends teleworking bondi social researcher motivate low density growth blaxland coffee easter brand mccrindle research list 1980 housing affordability quote research data national private wealth housing growth SA cloudy days millenials mateship conference speaker resilience insight New Zeland Births etiquette easy rider CBD visual dare to dream leader crime home ownership employment learning Gen X authenticity NSW church optimistic wedding challenge NEETs Christmas season youth unemployment economy employers communication entrepreneur cancelling event marketing household staying in kate middleton ACF Assistant Store Manager trends future social analysis Australian Census education future cancel plans cultural diversity society trends presentations royal baby university not for profit child care FPA social life generations housing infographic TAS entrepreneurs of today society wages dessert shopper's pick Education Future Forum Melbourne Myth selfie manly eliane christmas Financial Planning Association of Australia Real Estate wealth and income youth media release conference presentation mentor gender Wellington emerging trends demographer dream Word Up property population map New South Wales product skills workplace culture technology optus domestic non profit area workforce spend Sydney keynote speaker 10 years urban living Financial Planning Week mobile baby boomers Territory millionth goal australia friendship Western Australia know the times PSI tuesday Christchurch women global generations culture housing market data world youth day Australian demographics group Queensland Valentine’s Day long weekend investor language ultimo earnings Australians media summer local faux-cilising happiness home owner victoria teachers baby paying to work sunny days forecasting parents workshop demographics business index land of the middle class consumer Australia Day community engagement weather Australian Bureau of Statistics life father's day seasons children holidays Research Executive schools students tertiary education census annual income sydney speaker Aussies facts graphs cars research pack English Mark McCrindle princess charlotte internet events thought leadership leadership divorce 24 million safe EFF tips newspaper clothing hobart Northern Beaches Christian School wellbeing Duchess of Cambridge trend education future report educated overcast rising house prices budget ABS retirement click Australian Home intern royal family 2014 future-proof shifts ACF 2016 economic australian social research winter FOMO social change tv social trends generation REIV National Conference brands year 12 ease of travel interactive demographic transformations celebration not-for-profit professional development townhouses holiday social research socialising rain 1975 futurist business finance training participants Real Estate Institute of Victoria urban define