Research Visualisation: Research You Can See

Wednesday, September 18, 2013

Only occasionally in history does massive technological change combine with rapid demographic trends and huge social shifts so that within the span of a decade society altogether alters.

Today we are living in one such transformation.

Therefore it’s not surprising that there is more research than ever and more data than ever, analysing the changes and identifying the trends.


We are all social researchers


It’s no longer just social researchers who are aware of these trends – in fact, it’s all of us. In the truest sense, we are all social researchers who observe our society, study the patterns around us, and draw insights and conclusions from that which we see.

In fact, we’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best.

Because we live in a visual world, having moved from an information era to an infographic era. In this world of big data, we need visual data that we can access as opposed to statistical tables and lengthy explanations.


Gangnam style, Gandalf, and pause


It’s images, not words, that get the true cut-through, with graphics that elicit action – whether prohibiting smoking, diving, or public displays of Gangnam style.


Symbols, not language, are truly universal – it is pictures, not statistics, that connect across language and generations. That’s why road signs come in symbol form, with even Kangaroos know when they’re supposed to cross, and Gandalf making it clear – no crossing!

The devices we now use are largely wordless. The word ‘PLAY’ is no longer required, a simple triangle tells the story. Who decided that stop would be a square, and pause would be two bars, and record would be a circle? We don’t need to stop and think – we all know their meanings.

Whether volume levels, power buttons, or wireless connectivity, we’ve seamlessly integrated to using symbols in our everyday realities, without thinking twice.

When skimming property ads, we don’t need to read the text to discover how many bedrooms or bathrooms a house has – the icons are clear enough, and even though 1.5 parking spaces might not be entirely useful, we’re nonetheless informed.

Research has impact when it tells a story, when it paints a picture, and when it’s visual – when it’s research you can see. It’s called reSEARCH for a reason, and inSIGHTS are called that because they lead to a light-bulb moment. Its’ more about visuals than tables, graphics – not just analytics – giving you a chance to see it before acting upon it.


In a world of big data-we’re for visual data. We believe in the democratisation of information-that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations.

As researchers, we understand the methods, but we’re also designers and know what will communicate and how to best engage.

Visit researchvisualisation.com for more info.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

australian eliane future NBRS visual australian community trends report ideas emerging trends marrickville social issues Caregiver trends analyst sydneycity Macquarie University consumerism work mates social commentary healthy future increasing densification sports divorce conference Jura Coffee Wodonga happiness google income organisational culture suburban living language average Australian social research research visualisation Tuesday Trend brand Res Vis February 16 cold princess charlotte Willowdale The ABC of XYZ annual income victoria in depth interviews home owner Assistant Store Manager micro wealth and income toys buildings brisbane thought leadership mateship financial dreams thrive gender sustainable wolloomooloo capital city local community goals dessert youth unemployment generations youth australia tuesday census data Australian Families qualitative research innovative Valentine’s Day visualisation financial planning transport weekly earnings sector wide school satisfaction paying to work typical australian fresh spirituality Elderslie-Harrington park dare to dream customer Sydney Hills Business Chamber training family ageing future of work Australia Day ease of travel live the dream young australians growth #censusfail education research Australian communities NEETs urban easter research on coffee trend national crime rates demographic transformations communications 1980 personalities research pack wellbeing ACF2017 culture christianity sentiments cancelling plans not-for-profit "know the times" ashley fell 2015 hills personal growth parents Queensland average sydneysider lalor park Australian Home REIV Conference cars Wagga Wagga twentyseventeen breakfast poker master logan urban living index townhouses investor speajer workshop mythbusting vegemite demography know the times housing affordability employment low density menai Aussie learning interactive relational daily telegraph post rationalism social Wellington families future of shopping financial innovation generation alpha showreel train click local employers entrepreneur events Australian demographics crows nest consumer Research Executive wealth inequality cultural diversity Canberra Kiwi Australian Trends research data Bathburst trades owning a home optus mobile faith environment VET sector pharmacies vegetarian identity care support coffee news forecast social shifts changing face of sydney huffington post rise of local Christchurch earn in the media NFP event lifestyle cash Australian community trends mccrindle research population milestone residents bureau ethnography office priorities shifts internship the lucky country property price rich eliane miles mother's day retirement norwest marketing royal family business performance unemployment FOMO Gen Y cost of living salary education sector weather professional presenters professional development professional sunny days mythbusters speakers pack 2020 Northern beaches Event Tuesday Trends ferry narcissism engagement professional speaker not for profit research year 7 money tertiary education renting monarchy cooking energy gig shopper's pick cultural diveristy snapshot sydneysiders results Jura Australia story average aussie Deaths Geoff Brailey global social commentator NSW social media Crime Rates parenting Cobbitty-Leppington public speaker google for education christian donate educhat experience society collaboration millionth researcher learner generation sydney hills dreams mccrindle in the media potts point the hills global financial crisis Gen X Andrew Duffin analysis etiquette staff education future the australian dream English water WA population growth speakers equip census results workforce newspaper suburb ageing population staying in repayments communicate unaffordable SA fears baby names coffee lovers Financial Planning Week PSI CPI market research teach Education Future Forum list Australia Day 2017 careers 2014 crime plans environmental scanning cartodb office space South Australia Work place presentation cica spend SRE DIY home bus resilience volunteering data infographic wall future of education networking domestic demographic TEDx ACT balance study data friends graphs micro apartments 1975 daily commute students hello fresh Australia street storytelling digital media commentary Real Estate media release earnings relevant Western Australia census greatness challenge year 12 2017 insight social change insights acf15 faux-cilising award ACF17 children infographics living curiosity food bank stats 24 million cloudy days Australian Population sydneysider donation winter alpha SMSF internet Engineering Manager emerging technologies stay home award winner demographics social life urban living renter of the future politics cost faux-ciliser optus my business awards local communities Real Estate Institute of Victoria Charlotte deloitte affordability data analyst sector intern wealth and income distribution economic Merry Christmas Australian Census jobs of the future Generation Y HSC TED geomapping learning styles anzac selfie Population Clock workplace culture easy rider conference speaker publication social trends shopping Tasmania seasons trends entrepreneurs of today royal influence apartment define Myth housing trends 24,000,000 community engagement panel builders social lives tattoos James Ward kate middleton moreton bay women Adelaide proactive Christmas season faux-cilise overcast TED talk marriage financial future rain Royals screenage Births employmer Netflix charity social analysis generation Z ipswich baby NT households GPO Northern Beaches Scouts the hills shire states 40 million social impact new york times high density brands household high school tea gold coast omnibus financial independence debate royal SMART debt pyrmont social researchers EFF focus groups christmas business purpose not for profit finance choice workers Northern Beaches Christian School non profit wages Sydney keynote speaker the great screenage Vocational education housing growth house price rise New South Wales collaborative demographic trends young people housing social enquiry new office high density living emerging generations public holiday capital cities slideshare forum research grandparents Duchess of Cambridge skills meals earning organisations video Mount Annan-Currant Hill blaxland volunteer school students teleworking religion survey design engage teaching socialising school ACF Australians sydney speaker baby boom house price Australian Dream mining boom professional services house aussie culture presentations holiday volunteering land of the middle class leadership men the changing face of commuters education neutral bay rental stress travel authenticity supply and demand australian real estate resource royal baby millenials statistics hornsby TAS DESTEL university Sydney’s south west 2016 university degree event father's day facts national private wealth 2016 census online sunburnt country marriages sydney event cancelling event New Zealand millennials learn australians staying home more Hornsby Shire Council australian social research volunteers internships schools leader census 2016 follow McCridle winter blues Social Trend suburbs jobs New Zeland business index VET TDE long weekend survey global generations affordable rent Christmas lunch gen alpha sun property communication hobart Channel Seven shopping centre travelling moderators guide public speaking going out group session Research Director government waverton Aussies mccrindle case study baby names report wage baby name wedding food car middle class ABS research services medicine speaker urban taskforce Mark McCrindle sector wide study baby name trends clothing trends of 2017 work Australian schools population map recap Channel 7 aged care church motivate teachers communities economy System's Architect McCrindle Speakers shbc area pharmacy student office opening Australian Bureau of Statistics Generation X culturally diverse futurist gen z socialites online shopping entrepreneurial mentor What is food insecurity? participants tips Love hills shire commute population 10 years social researcher education future report national wealth census fail offenders employmee world goal nfp entertainment sydney metro IT Specialists Word Up Melbourne NBRS Architecture casual summer responsive high density apartments couple tableau keynote australian communities forum work-life 1994 leadership workshop Australian Communities Trends life mover and shaker 23 million Northern Territory dream safe ACF 2016 change CBD hopes state workplace investing World Water Day home ownership future proof celebration growing population the average aussie Do It Yourself Queensland: QLD brand experience Financial Planning Association Hills Shire Council real grave decision report meetings woolworths impact ashley mckenzie charities teacher media educated wealth food insecurity Sydney Financial Planning Association of Australia optimistic data visualisation city career infographic 2012 community event 1968 aged care puzzle bondi technology ACT Report village generational trends FPA Christmas presents VIC baby name predictions outsourcing Skilling contiki media activity criminal quote divorce rate Territory names prince george megatrends chairty apartments JOMO house prices research report rising house prices Kirsten Brewer baby names australia report tv demographer darwin 2016 census results society trends keynote speaker conferences perth dreaming investment australian communities trends report The Daily Edition gig economy community ultimo small business conference presentation baby boomers schools students forecasting hunger January 26th rule keeper 2013 manly child care friendship program cancel plans budget trend tuesday giving belief future-proof REIV National Conference group world youth day financial fears poor wealth distribution future proofing mccrindle tea housing market trends of 2016 litter mortgage product property market holidays focus group

Archive