Research Visualisation: Research You Can See

Wednesday, September 18, 2013

Only occasionally in history does massive technological change combine with rapid demographic trends and huge social shifts so that within the span of a decade society altogether alters.

Today we are living in one such transformation.

Therefore it’s not surprising that there is more research than ever and more data than ever, analysing the changes and identifying the trends.


We are all social researchers


It’s no longer just social researchers who are aware of these trends – in fact, it’s all of us. In the truest sense, we are all social researchers who observe our society, study the patterns around us, and draw insights and conclusions from that which we see.

In fact, we’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best.

Because we live in a visual world, having moved from an information era to an infographic era. In this world of big data, we need visual data that we can access as opposed to statistical tables and lengthy explanations.


Gangnam style, Gandalf, and pause


It’s images, not words, that get the true cut-through, with graphics that elicit action – whether prohibiting smoking, diving, or public displays of Gangnam style.


Symbols, not language, are truly universal – it is pictures, not statistics, that connect across language and generations. That’s why road signs come in symbol form, with even Kangaroos know when they’re supposed to cross, and Gandalf making it clear – no crossing!

The devices we now use are largely wordless. The word ‘PLAY’ is no longer required, a simple triangle tells the story. Who decided that stop would be a square, and pause would be two bars, and record would be a circle? We don’t need to stop and think – we all know their meanings.

Whether volume levels, power buttons, or wireless connectivity, we’ve seamlessly integrated to using symbols in our everyday realities, without thinking twice.

When skimming property ads, we don’t need to read the text to discover how many bedrooms or bathrooms a house has – the icons are clear enough, and even though 1.5 parking spaces might not be entirely useful, we’re nonetheless informed.

Research has impact when it tells a story, when it paints a picture, and when it’s visual – when it’s research you can see. It’s called reSEARCH for a reason, and inSIGHTS are called that because they lead to a light-bulb moment. Its’ more about visuals than tables, graphics – not just analytics – giving you a chance to see it before acting upon it.


In a world of big data-we’re for visual data. We believe in the democratisation of information-that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations.

As researchers, we understand the methods, but we’re also designers and know what will communicate and how to best engage.

Visit researchvisualisation.com for more info.

Comments
Post has no comments.
Comments (0) | Trackbacks (0) | Permalink 


Post a Comment



Captcha Image

Trackback Link
http://blog.mccrindle.com.au/BlogRetrieve.aspx?BlogID=6453&PostID=348552&A=Trackback
Trackbacks
Post has no trackbacks.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 100 Articles


Tags

McCrindle Speakers house cartodb royal baby thought leadership Australian Trends Gen Y leadership Adelaide video 1968 jobs trend generation alpha narcissism 2016 housing census demographic trends brands interactive market research engage Duchess of Cambridge tattoos anzac demographics ultimo prince george 1980 families culture Melbourne potts point snapshot Christmas season 2012 proactive Royals sunburnt country mother's day English builders menai wolloomooloo logan baby boom global research pack entertainment digital Australian demographics entrepreneurs of today social trends grandparents Love living suburbs divorce ashley mckenzie list royal influence family social research The ABC of XYZ responsive pyrmont optus transport urban community equip clothing sentiments divorce rate conference presentation cold spend define financial World Water Day australian communities trends report happiness media church rent "know the times" renting society Australian Home wealth social researcher Merry Christmas generation identity household cars urban living population growth father's day conference city organisational culture data presentations Mark McCrindle christmas high density living holiday trend tuesday population milestone presentation home rising house prices online shopping mccrindle research children brisbane social media professional development marriage long weekend neutral bay employment teleworking in the media workforce Charlotte wedding graphs princess charlotte baby name Valentine’s Day tableau unemployment mccrindle new york times Wellington Myth royal domestic affordable christianity etiquette youth innovation geomapping future news victoria cash focus group report high density apartments omnibus work-life ipswich slideshare social researchers 24 million workplace couple vegemite demographer infographic acf15 sydneysiders hills shire seasons huffington post social gen z career renter of the future not for profit school satisfaction Christmas lunch baby boomers generations shopping research visualisation social commentator 2014 australian communities forum New Zeland cultural diversity mythbusting lalor park Australia Day suburb suburban living marrickville Scouts sports 2015 litter parenting moreton bay stats 2013 survey design public speaking technology affordability research blaxland work ACT house prices intern child care Tuesday Trends small business environment perth holidays marriages collaboration Australians celebration business business index online entrepreneur economy housing trends Christmas presents 23 million debt paying to work February 16 Deaths mythbusters millionth eliane miles future proof baby names world youth day urban living index internet survey students gold coast careers cost coffee lifestyle communication resource baby event Australian Bureau of Statistics the changing face of school PSI trends hornsby hobart public holiday manly growth statistics data visualisation urban taskforce area waverton winter budget Gen X weather Word Up language sector wide study sustainable kate middleton capital cities government analysis winter blues education marketing millenials Sydney water crows nest 40 million panel retirement publication housing growth consumer 24,000,000 facts sydneycity ageing population easter CBD population bondi newspaper royal family Population Clock Generation X monarchy gen alpha friends gender 1975 optimistic selfie Christchurch generation Z vegetarian Canberra religion tuesday politics ABS australia media release Births darwin income shbc 1994 Generation Y demographic names

Archive