Research Visualisation: Research You Can See

Wednesday, September 18, 2013

Only occasionally in history does massive technological change combine with rapid demographic trends and huge social shifts so that within the span of a decade society altogether alters.

Today we are living in one such transformation.

Therefore it’s not surprising that there is more research than ever and more data than ever, analysing the changes and identifying the trends.

We are all social researchers

It’s no longer just social researchers who are aware of these trends – in fact, it’s all of us. In the truest sense, we are all social researchers who observe our society, study the patterns around us, and draw insights and conclusions from that which we see.

In fact, we’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best.

Because we live in a visual world, having moved from an information era to an infographic era. In this world of big data, we need visual data that we can access as opposed to statistical tables and lengthy explanations.

Gangnam style, Gandalf, and pause

It’s images, not words, that get the true cut-through, with graphics that elicit action – whether prohibiting smoking, diving, or public displays of Gangnam style.

Symbols, not language, are truly universal – it is pictures, not statistics, that connect across language and generations. That’s why road signs come in symbol form, with even Kangaroos know when they’re supposed to cross, and Gandalf making it clear – no crossing!

The devices we now use are largely wordless. The word ‘PLAY’ is no longer required, a simple triangle tells the story. Who decided that stop would be a square, and pause would be two bars, and record would be a circle? We don’t need to stop and think – we all know their meanings.

Whether volume levels, power buttons, or wireless connectivity, we’ve seamlessly integrated to using symbols in our everyday realities, without thinking twice.

When skimming property ads, we don’t need to read the text to discover how many bedrooms or bathrooms a house has – the icons are clear enough, and even though 1.5 parking spaces might not be entirely useful, we’re nonetheless informed.

Research has impact when it tells a story, when it paints a picture, and when it’s visual – when it’s research you can see. It’s called reSEARCH for a reason, and inSIGHTS are called that because they lead to a light-bulb moment. Its’ more about visuals than tables, graphics – not just analytics – giving you a chance to see it before acting upon it.

In a world of big data-we’re for visual data. We believe in the democratisation of information-that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations.

As researchers, we understand the methods, but we’re also designers and know what will communicate and how to best engage.

Visit for more info.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


nfp townhouses norwest learn mccrindle SMSF Engineering Manager Hills Shire Council NSW waverton media commentary wealth inequality study Australia street Canberra Wellington employmer Northern Beaches suburbs participants ashley fell The Daily Edition volunteer kate middleton tuesday faux-cilise shopper's pick pharmacies cloudy days entrepreneurs of today friendship Maxim Accounting wolloomooloo hobart Social Trend property development commuters perth media activity population milestone housing financial future selfie spirituality ACT sports baby names online equip infographic purpose shbc survey Adelaide sentiments social research christian tips hills shire the great screenage volunteers ease of travel church social impact property financial fears internships careers authenticity year 12 national wealth trend Wodonga house prices mateship supply and demand February 16 faux-cilising optus ashley mckenzie socialising wage aussie culture cancelling event optus my business awards sun baby home ownership financial university finance live the dream australian social research research services high density apartments food insecurity property price New Zeland New Zealand twentyseventeen shifts Australian demographics McCridle contiki social commentator Jura Australia award winner state generation Z in depth interviews insights weather employment deloitte "know the times" dreaming Skilling DESTEL mentor office forecast story belief quote Australian Communities Trends society trends education future Royals sydneysiders baby boom living 2016 census curiosity Australian Census sector wide toys online shopping Australian Population sector wide study salary urban builders google for education employers brisbane vegetarian Hornsby Shire Council education dare to dream TAS victoria future proofing income acf15 JOMO dessert princess charlotte Financial Planning Association of Australia change sydneysider Channel Seven publication holidays the average aussie dreams car wedding chairty millennials coffee hunger national private wealth focus groups changing face of sydney royal family travelling mover and shaker networking hello fresh social lives resilience not-for-profit home owner social analyst states thought leadership mccrindle tea teaching relational Australians work mates younger generations visual report brand experience dream entrepreneurial future-proof innovation economic hopes casual crows nest wellbeing bus Cobbitty-Leppington cooking NBRS Architecture Duchess of Cambridge small business grandparents showreel Deaths shopping residents Hunter Valley educated repayments Births speajer TEDx community engagement anzac wages typical australian NBRS consumer new office New South Wales housing growth media presentations social shifts Generation Y millionth public holiday analysis growth going out world conference speaker entertainment megatrends average sydneysider Christchurch money australian community trends report Christmas lunch child care community event education sector cultural diveristy public speaker demographer government Mount Annan-Currant Hill future 40 million lalor park year 7 average Australian woolworths education research Territory Financial Planning Week households trades faith healthy future moreton bay census 2016 cica business index the hills shire future proof conference pyrmont workshop CBD English NT affordable baby names report insight apartments 2012 local communities social trends office opening manly litter financial independence teacher data goals group session earnings donate choice workers gender jobs research report experience volunteering data recap house price communities the changing face of parents tea conference presentation emerging trends cash group skills tattoos baby name outsourcing mining boom Vocational education potts point bureau weekly earnings capital city leader urban development social Word Up Black Friday in Australia household census results happy holidays ABS infographic wall ferry communications marrickville city medicine omnibus Elderslie-Harrington park Wagga Wagga investing high density housing affordability seasons greetings research on coffee ageing land of the middle class cartodb baby names australia report urban taskforce mythbusters meetings office space engage Research Director 24,000,000 rent teachers generational trends long weekend names statistics family global trends of 2016 owning a home Australian community trends TED talk #censusfail millenials work from home australian communities trends report Sydney students Assistant Store Manager collaborative Geoff Brailey professional presenters Black Friday 2013 ipswich sydneycity national crime rates professional development couple sustainable Kirsten Brewer ageing population WA keynote speaker SMART McCrindle Speaker christmas trees Northern Beaches Christian School mobile sunny days in the media graphs budget digital Sydney’s south west collaboration travel slideshare growing population ACF 2016 future of work Australian Families market research australian communities forum Australia Day 2017 Res Vis Sydney population technology trend tuesday VIC brand customer social life 2016 affordability unaffordable social change FPA EFF IT Specialists demographics organisational culture digital economy 10 years Christmas season Australian communities domestic keynote Christmas data baby name predictions Merry Christmas sydney event Northern Territory focus group non profit high school Real Estate proactive Tuesday Trends annual income society click local System's Architect Gen Z Expert engagement Real Estate Institute of Victoria who is generation z responsive monarchy safe meals plans relevant australia earn leadership workshop vegemite suburb 1968 generation alpha debt high density living news 2015 blaxland brands learning criminal 1975 Do It Yourself TEDx Speaker Scouts consumerism 2017 sector economy business FOMO leadership Research Executive future of education Lower Hunter Region Gen X transport results growth of sydney aged care employmee stats school satisfaction middle class Bathburst wealth food bank Australian Home faux-ciliser cars marketing organisations australians staying home more training entrepreneur commuting TDE real research visualisation environment research pack Christmas day weather thrive The ABC of XYZ data analyst facts winter survey design the lucky country food rising house prices etiquette GPO daily telegraph gen z gen alpha life neutral bay baby name trends teach greatness christmas Australian Bureau of Statistics aged care puzzle christmas 2017 newspaper Andrew Duffin data visualisation Australian schools cost of living Aussie resource royal influence Financial Planning Association visualisation politics logan capital cities royal baby ideas housing market Christmas presents innovative Education Future Forum TED screenagers census fail eliane miles interactive screenage award clothing community global retail rise of local public transport Jura Coffee 1980 generations Caregiver house NEETs low density internet Crime Rates 1994 Generation X cultural diversity futurist forecasting Retail renter of the future religion Aussies property market 2014 social analysis research data South Australia HSC optimistic goal generation alpha shopping centre debate work-life sunburnt country charities Sydney keynote speaker internship father's day ethnography new york times Lower Hunter Netflix energy SRE summer personal growth 24 million culturally diverse follow christianity coffee lovers Mark McCrindle rule keeper cold REIV National Conference home australian real estate sydney speaker ACF17 offenders celebration REIV Conference intern tv rich Christmas Stats communication youth unemployment poor challenge huffington post Population Clock census Queensland: QLD 2020 sydney property market google investment Valentine’s Day increasing densification population map demographic trends social commentary presentation trends analyst local community grave decision trends of 2017 Macquarie University events marriage Mark McCrindle in the media workplace divorce snapshot donation product learning styles darwin demographic transformations sydney market cancel plans research speakers pack breakfast professional services program children fears infographics CPI staying in Tuesday Trend priorities know the times mccrindle research demographic Work place US area list socialites lifestyle emerging generations giving forum speakers average aussie tableau 23 million future of shopping poker master PSI post rationalism easter January 26th culture workforce royal australian Kiwi families financial dreams Charlotte Love paying to work DIY parenting divorce rate cost nativity scene sydney hills micro SA 2016 census results Sydney Hills Business Chamber spend not for profit Willowdale educhat schools rain men gig business performance urban living index university degree ACF2017 rental stress public speaking education future report staff sydney metro Gen Y gold coast overcast unemployment student schools students stay home event wealth distribution identity Tasmania daily commute narcissism village Christmas research motivate qualitative research women conferences VET career Performance Sentiment Index house price rise school population growth school students storytelling population moderators guide jobs of the future Australian Trends crime mccrindle in the media tertiary education World Water Day Queensland prince george charity wealth and income cancelling plans Business analysis video volunteering winter blues personalities define census data Melbourne impact social media social issues James Ward holiday suburban living the australian dream communicate fresh teleworking Christmas day happiness ultimo Australia Day financial planning Sydney Lifestyle Study What is food insecurity? researcher micro apartments Christmas in Australia renting hills retirement NFP event Australian Dream eliane mortgage earning language VET sector case study commute trends social researcher balance friends train young australians baby boomers demography menai geomapping McCrindle Keynote Speakers easy rider housing trends hornsby panel media release apartment work urban living mccrinlde environmental scanning mythbusting professional speaker ACF Northern beaches Event investor bondi Western Australia youth water Channel 7 young people emerging technologies mother's day Black Friday Sales global generations the hills speaker wealth and income distribution pharmacy social enquiry workplace culture social researchers care support world youth day Myth global financial crisis McCrindle Speakers gig economy ACT Report seasons buildings professional not for profit research learner marriages