Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

eliane miles cloudy days publication facts sydneysiders sector wide 2014 presentations owning a home generations thought leadership capital cities future of education royal baby entrepreneur cancelling plans growing population tv moderators guide World Water Day clothing Scouts Sydney keynote speaker low density youth brands australian communities trends report volunteers google ethnography teacher Real Estate baby boomers South Australia urban living index lifestyle not for profit career ease of travel engage annual income work Australian Home long weekend home ownership Generation X trend tuesday young australians couple tips HSC marketing business index business monarchy men domestic renting consumerism Kiwi DESTEL Myth etiquette sunny days house prices society intern education future report cancelling event FPA baby name generation Z events Northern Beaches Christian School home Tuesday Trend community event religion ACF builders cooking storytelling mateship names education research 1980 Gen Y potts point repayments keynote going out travel report presentation pharmacy employment faux-cilising Valentine’s Day suburban living mccrindle tea Hornsby Shire Council suburb social analysis house population map 2016 census census fail tertiary education alpha jobs wellbeing community engagement Australian Census Financial Planning Association of Australia mccrindle internships communication water safe vegemite seasons world home owner house price teachers millenials waverton WA leader sydney event mining boom social life research data program overcast wage The Daily Edition Australian Communities Trends energy internship christmas infographic futurist digital social issues meetings shopping mother's day award winner research Netflix future proofing social media divorce rate wolloomooloo Engineering Manager education perth census 2016 in the media vegetarian car Royals ACF 2016 motivate demographics ideas Melbourne Deaths greatness mccrindle research challenge social commentary change PSI Canberra commute average aussie innovative wealth generation communities insight Births mobile DIY ferry sun relevant personal growth unemployment public speaking medicine baby names sector hopes Australian schools ACT high density apartments toys debt sector wide study mccrindle in the media 2017 affordable social researcher social commentator professional services world youth day earning Channel 7 culture young people wealth distribution trend 24 million urban train crime February 16 pyrmont easter CBD sunburnt country Australia Day 2017 Financial Planning Association retirement Christmas presents Western Australia McCrindle Speakers suburbs blaxland household typical australian omnibus financial fears rent Aussies Christchurch professional grandparents brand children transport ashley mckenzie public speaker population milestone local finance demographic trends SMSF internet shbc faux-cilise emerging trends researcher brand experience millionth data organisations The ABC of XYZ focus groups innovation Australian Trends conference royal family ultimo year 12 capital city demographic transformations schools group global financial crisis city learn 2013 global generations study learner sports statistics Kirsten Brewer menai national wealth area rain quote 2016 generational trends results emerging generations weekly earnings renter of the future economy Financial Planning Week rise of local winter blues baby economic cultural diversity future-proof technology financial independence population snapshot wealth and income balance ageing Gen X data analyst hobart baby boom learning styles pharmacies case study neutral bay changing face of sydney Tasmania fresh faux-ciliser Duchess of Cambridge conference presentation rich the changing face of crows nest gen z JOMO Love recap tattoos Aussie tableau analysis keynote speaker daily telegraph media engagement System's Architect spend VIC ipswich easy rider Queensland: QLD 24,000,000 royal influence church census results anzac 1994 organisational culture skills GPO marrickville buildings 40 million bondi thrive Wodonga Australians rule keeper global aussie culture divorce shifts Australian Dream gold coast school students Res Vis REIV Conference Social Trend New South Wales 2012 baby name trends New Zealand 2015 sustainable the hills collaboration newspaper university group session #censusfail panel contiki middle class living increasing densification education future geomapping social lives wealth and income distribution Channel Seven unaffordable woolworths 10 years work-life high density living moreton bay insights TDE market research Queensland households story Adelaide village Mark McCrindle entertainment qualitative research FOMO New Zeland workplace sydneycity families australia socialising video speakers NT forum infographic wall language brisbane define research visualisation selfie housing affordability holidays cars society trends family Australian Bureau of Statistics customer cold ashley fell year 7 mythbusting slideshare google for education post rationalism social change residents population growth mythbusters social research ageing population English Word Up lalor park Wellington school satisfaction princess charlotte university degree new office media release priorities Australian demographics communicate the average aussie IT Specialists norwest employers environmental scanning jobs of the future survey design Northern beaches Event trends analyst kate middleton generation alpha training Territory weather non profit megatrends 2020 collaborative cancel plans educhat teleworking Assistant Store Manager NSW dream dreaming hornsby focus group nfp event daily commute demographic know the times politics earnings parents conference speaker NEETs Caregiver trends of 2017 responsive meals salary affordability townhouses leadership dessert life Generation Y Australian communities school happiness REIV National Conference forecasting darwin resource bus investment charity Real Estate Institute of Victoria cartodb investing wedding goal housing trends media activity Sydney sentiments victoria ABS Research Executive media commentary personalities optimistic cash Wagga Wagga aged care puzzle follow not-for-profit litter apartment click data visualisation social students wages celebration fears parenting staying in budget visual narcissism research services "know the times" mortgage states 1968 social trends royal state christianity resilience office opening dare to dream marriage coffee tea workshop product house price rise leadership workshop rental stress youth unemployment Charlotte future Australian Families land of the middle class rising house prices future proof optus social shifts high density australians staying home more property sydney speaker consumer EFF winter curiosity equip Christmas lunch culturally diverse Australia Day twentyseventeen visualisation public holiday growth housing market high school investor local communities father's day proactive professional speaker small business participants work mates social enquiry Tuesday Trends sydney metro gender Do It Yourself research pack 2016 census results optus my business awards housing growth census marriages professional development Merry Christmas education sector teaching manly friends forecast huffington post demographer acf15 Bathburst identity educated Population Clock in depth interviews trends property market communications Education Future Forum commuters news survey national crime rates paying to work SA workplace culture healthy future financial future workforce 1975 January 26th schools students office space office mentor christian earn child care gen alpha millennials teach australian communities forum plans staff real community government new york times poor learning authenticity Crime Rates australian social research sydney hills Northern Territory experience women urban living TAS national private wealth socialites student award debate mover and shaker Northern Beaches online property price entrepreneurial stay home list logan deloitte relational baby name predictions food the hills shire future of work outsourcing shopper's pick 23 million prince george eliane friendship bureau offenders goals financial dreams conferences hills shire travelling tuesday stats cost of living criminal social impact summer financial interactive housing entrepreneurs of today cost networking poker master hello fresh urban taskforce supply and demand online shopping income emerging technologies the australian dream trends of 2016 graphs social researchers Geoff Brailey careers holiday aged care Christmas season environment

Archive