Word Up: A Youth Lexicon

Wednesday, April 11, 2012

To find out the meanings of these words, check out our Youth lexicon!


Word Up: Influences on 21st Century Language

Tuesday, April 10, 2012

Once upon a time, the only way people communicated was through face-to-face contact and the written word. These days, for 97% of Australian youth, text messaging is the top mobile phone function used. 

No longer do Australian students communicate in the classroom by note. They send text messages. Instead of walking over to a work mate or even an older co-worker in the office to pass something on, Gen Y workers send emails. Young people do not write long letters to stay in touch with faraway friends and family. They do not even have to wait until they get home to make a phone call (in fact, many young adults do not even have a landline connection)!

Mark McCrindle's book Word Up is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps. For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an invaluable guide.  

For more, check out Influences on 21st Century language: McCrindle Research

Spirituality and Christianity in Australia today

Thursday, April 05, 2012

The world hit a new benchmark of 7 billion people just recently, and Australia is predicted to reach 23 million in the middle of the year. Our population has actually doubled since 1966 (11.5 million), and at that time 1 in 4 Aussies attended church (2.6 million). These days, with double the population, our church attendance has actually dwindled to less than 1 in 14 (1.6 million).

Looking at the ABS religious statistics might give some false positives for Christian leaders, showing that just under 64% of Australians check the Christianity box. However, we certainly don't seem to be seeing those numbers at church. In our research, we gave Australians the option to select both spirituality and religion. The findings showed that Australians identifying with the Christian faith dropped from 6 in 10, to 4 in 10. Overall, only 9% were actively practising and regularly attending at a place of worship.

These findings were all part of a joint-research venture with Olive Tree Media. For more details of the research findings, see here.

Alternatively, please click here for a free A5 summary of the research findings.

Weddings and Marriages Infographic

Wednesday, April 04, 2012
Do you believe that...

  • 7 in 10 marriages are conducted by a civil celebrant?
  • 1 in 5 will marry more than once in their lifetime?
  • 4 in 5 couples live together before tying the knot?
  • 1 in 3 marriages end in divorce?

For more of these stats, check out our latest infographic about Australian trends in weddings and marriages!

For a more detailed summary, here's our earlier blog post, Going to the chapel: Weddings in Australia.


Weddings and Marriages Infographic McCrindle Research 2012

Leading and Managing: What's the difference?

Monday, April 02, 2012

With changing generations comes changing attitudes, relations and styles of communication. In Mark McCrindle's book The ABC of XYZ , the chapter Leading and Managing explores this further.

  1. If an employee is summoned to the employer’s room, he must remain standing until his chief indicates a seat. At the conclusion of the interview he must leave as quietly as possible, closing the door gently after him. 
  2. If a junior meets his employer in the lift or in the street he should bow, but must not enter into conversation unless first addressed. 
  3. If an employee has a need to send a letter to his chief he should commence it with the words ‘Dear sir’ and conclude with the words ‘Yours obediently’.

- Australian Etiquette, 1959

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce.  

Leading and Managing: McCrindle Research


Going to the chapel: Weddings in Australia

Friday, March 30, 2012

In 4 of 5 (79%) marriages, couples lived together before tying the knot. Interestingly, couples who did live together before getting married tended to be slightly older than those who had not lived together.

Australia sees an average of 332 weddings per day, with this figure rising to an average of 577 in October, the busiest month of the year, and down to 190 in June, the quietest month of the year!

For more wedding stats, check out Weddings and Marriage in Australia 2012


Word Up: 21st Century Manners

Thursday, March 29, 2012

Social rules and manners have been constantly changing and shaped, relative to the times and context. What is considered socially acceptable behaviour is highly malleable.

Looking at how social rules are taught by parents to their children, current times have seen an emphasis placed on 'stranger danger', being weary of adults that the child does not know. What is scary is that, children these days are also taught to be cautious of adults they do already know ('danger from within').

We teach children to be assertive rather than obedient

In our survey on manners, we found that nearly half of Aussie parents teach their kids only to listen to and obey adults whom they know.

Mark McCrindle's book Word Up is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps. For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an invaluable guide. 

For more, check out 21st Century Manners:

The ABC of XYZ: Generation Alpha

Tuesday, March 27, 2012

Predictions made by futurists decades ago... by the late 1990s we would all be working from a home office, rendering parking problems and traffic jams a thing of the past! By the 2000s, thanks to the labour-saving devices in the office, we would only be working, on average, three-and-a-half days a week!

Demographics give us insight into the future of our nation and allow us to make some forecasts about what future generations might be like. 

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce. 

Beyond Z, Meet Generation Alpha: McCrindle Research

Word Up: Australianisms and Cliches

Monday, March 26, 2012

Did you know that nearly 1 in 3 (31%) of Australians won't use Aussie slang because they think it is unrefined and a bit 'ocker'? Similarly, 29% won't use it because they find it rude and offensive. So keep these stats in mind the next time you may feel an impulse to yell out "Aussie Aussie Aussie! Oi oi oi!”

Mark McCrindle's book Word Up is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps. For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an invaluable guide.

McCrindle Research: Generations Defined

Friday, March 23, 2012

"Gen Y-ers are not used to blunt and negative feedback.  At primary school sports carnivals even those coming last received a participation ribbon."

In this chapter of Mark McCrindle's 'The ABC of XYZ', Mark looks at the key strategies of motivating and communicating with the current and upcoming generations, particularly in the workplace setting.

For more excerpts from Mark McCrindle's books, head over to our Free Resources page!


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