Australia to hit 23 Million: A mid-sized country at world-beating growth [INFOGRAPHIC]

Wednesday, June 20, 2012

With the release of the latest Australian Census of Population Statistics now out, it's a great time to analyse our national data!

Australia is no longer just "down under" and insignificant in size. In fact at 23 million (estimated August 2013), we're a mid-sized nation and we're punching above our weight on the international stage. And it's no longer just on the sporting stage, from our world-beating economy to our world-class education, from our G20 membership to our business influence in the region, Australia at 23 million has significant international leverage. Here's a snapshot... 

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Australia's search trends: What do we Google?

Friday, June 08, 2012

Australia's search trends. What do we Google?

As social researchers at McCrindle Research we love to track not only demographic trends, but also the mood of the nation and what Australians care about.

One interesting exercise to monitor this is to find out what Aussies are looking for on Google. This also uncovers some interesting perspectives state by state...and indeed validates a few stereotypes. We like to think of this as a form of qualitative research on a larger scale. 

Join McCrindle Research as we track a week of Googling in Australia!

Top three trends nationwide

Top ten searches in Australia
  1. It wouldn’t be Jubilee week without Queen Elizabeth slipping into the top ten, while obviously not ranking as highly as the UK which achieved four trending search terms for the Queen in the top ten... compared to other English speaking nations in the Commonwealth (Canada, South Africa and New Zealand) we love our royalty, with none of these countries featuring any jubilee-related search terms.

  2. It seems Aussies are a nation of tech-heads, with three smart phone searches currently trending. We seem to love our technology even more than our cultural friends in the USA and the UK, with neither of these seeing a tech-trend in the past week.

  3. It’s no surprise that we’re a sporty crew and our search terms reflect this, with AFL, more AFL and the tennis coming up trumps. State by state analysis shows the heartlands of several sports, for example; Victorians have four trending AFL searches, compared to just one in NSW, QLD and WA!  In Adelaide of course the South Australian National Football League is popular, while in Tassie the National Basketball Association ranked well! 

Trends across the states

While the search terms were similar across all the states, there were a couple of interesting searches that reveal differences across the nation. 

  • In NSW the ASX slipped in, showing the strong influence of the financial sector in this state.

  • Queenslanders have always had a strong affinity with Credit Unions and interestingly CUA was trending this week as one of their top searches.

  • Perhaps it’s been raining in WA, as a night in with a movie and a pizza seemed to be on the cards for many west Australians (as well as the weather report!), with dominos, BOM and Game of Thrones all trending in this state. 

Movies and entertainment

It’s no surprise that with winter on its way, many Australians seem to be off to the movies...indeed the new science fiction movie Prometheus is rating highly across the globe at the moment. Interestingly, different movie theatres are trending in different states, with Hoyts rating well in WA, Event cinemas in QLD and the Dendy in the ACT where arty movies rate well, and indeed with all those embassies foreign films are a must!

Top 10 searches across the states

Thanks for checking out McCrindle Research’s analysis of Google trends. We’ll continue to keep an eye on these so stay tuned to see if anything interesting pops up!

Queen Elizabeth II Diamond Jubilee - 60 years of population change in Australia [ INFOGRAPHIC ]

Wednesday, June 06, 2012

The Queen's Jubilee year celebrations give an excellent opportunity to analyse how Australia has changed during the sixty year reign of Queen Elizabeth II. The infographic below shows the extent of demographic change in Australia since 1952. Not only has our population changed, but it has grown dramatically, and as you can see, far faster than comparable countries such as the United Kingdom.

So settle back with a cup of Twinings' finest and a shortbread, and enjoy this demographic snapshot!

Queen Elizabeth II Diamond Jubilee - 60 Years of population change in Australia infographic by McCrindle Research

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Population update: Australia to hit 23 million people in 2012!

Tuesday, June 05, 2012


With the release of the ABS Australian Demographic Statistics results on Thursday 21st June,
the date in which Australia will hit 23 million is now estimated to be in August 2013


At around 7am on Sunday 26 August 2012 Australia will hit its next population milestone of 23 million, social demographer Mark McCrindle has calculated. This new milestone comes less than a year after the world hit its latest mark of 7 billion, on 31 October 2011.

  • In 1966, just one in 12 Australians were aged over 65 compared to 1 in 7 today. Indeed the number of centenarians has increased 23-fold, from 184 to 4248 in less than half a century.

  • The population of Sydney today is equivalent to Australia's entire population a century ago.

  • If the average growth rates that Australia has experienced over the last few years continue, then Australia will actually be approaching 40 million in 40 years.

  • Sydney has the nation's highest population density of 380 people per square kilometre, which is the same as that of all the other Australian capital cities combined.

For more information, please see our latest Social AnalysisPDF!

Immigrants to Australia: Average Age

Monday, June 04, 2012

Australia is known as a culturally rich nation, welcoming immigrants from all corners of the globe. At McCrindle, we thought it'd be interesting to have a deeper look, finding the average age of immigrants, filtered by their country of origin. 

What we found was that the average age of immigrants from different countries, certainly reflected trends in immigration in Australia in previous decades. 

It was apparent that key world events were often accounted for through increased numbers of immigrants from those particular countries. The global issues that have shaped Australia's cultural mix flow from some of the biggest events of the last six decades. Post-World War 2 migration and construction boom, unrest in former Yugoslavia, the Vietnam war, civil unrest in Sri Lanka, the pre-Hong Kong handover and recent conflicts in Afghanistan and Sudan. 

This was just one of the various findings Mark McCrindle discussed at our recent Future Forum Breakfast. Please click here to download the full slide presentation from the event.

Australia at 23 Million - Future Forum Breakfast Recap [ PHOTOS ]

Wednesday, May 30, 2012

The McCrindle Research team were proud to present Australia at 23 Million, the first of three Future Forum Breakfast Series events we are holding in 2012. It was held last Friday morning (May 25th), and was attended by delegates in many different sectors.

Social Analyst Mark McCrindle presented an overview of how Australia as a nation is doing in the here and now, and what we should expect demographically, socially, generationally, and technologically in the near future.

Below is a bit of a photo recap of the morning's happenings. For more photos of the event visit our Flickr album.

Our next Future Forum Breakfast Series event is 21st Century Customers: Engaging with the emerging global consumers and it will be held on Friday August 24th. FREECALL 1800 TRENDS (1800 873 637) or visit the Future Forum website to register yourself or your team now.

Australia at 23 million: Future Forum Breakfast Series

Wednesday, May 23, 2012

In the lead up to our Future Forum Breakfast Series, here's a sneak peak into some of the topics we'll be covering this Friday morning at The Tea Room

How does Australia's population compare with the rest of the world?

Click here to download a high res image.

We look forward to seeing you there!

Australia's labour force in 2012 - employment stats & trends [ VIDEO ]

Monday, May 21, 2012

Mark McCrindle gives us an insight into Australia's current labour force in this video.

Australia is approaching 23 million people, and our labour force is at exactly half our total population at 11.5 million people. Of these, 70% are employed on a full time basis, 30% are part time workers. Currently our unemployment rate is at about 5.1%.

The unemployment rate is being affected by three factors: GEOGRAPHY, GENDER, and GENERATIONS. Mark explains below...

The Moving Heart of Australia

Tuesday, May 15, 2012

Recently we looked at (and blogged briefly about) The National Centre of Population, which marks the location that is the shortest distance to every person in Australia.  

The National Centre

Currently Australia’s population centre is located in far west NSW, in the Central Darling area, near Ivanhoe, a small rural town with a population of 265 people. Compared to five years ago, the centre of population has shifted about 12km north-west. This is due to the population growth in both Queensland and Western Australia which has pulled the focal point. 

Based on this annual shift, Australia’s population centre in 2025 will have shifted north-west to the
town of Wilcannia, with a population of around 600.

The NSW Population Centre

The centre of population for NSW is currently located north of Sydney in The Hills Shire, near South Maroota and not far from the banks of the Hawkesbury River. The centre of NSW population is north of Sydney, due to the population pull of the Central Coast, Newcastle and the North Coast however, in the last five years, the centre shifted 1.3 kilometres in a south-easterly direction, indicating the increasing population growth in Sydney, the South Coast and along the NSW coast generally compared to inland NSW.  

The Heart of Sydney

Currently, the centre of population of Sydney is located in Ermington, just north of the Parramatta River. 

While Sydney’s population centre had consistently been heading west due to the growth in both the North-West (Blacktown is currently NSW largest growing area and Parramatta is second) and the  South West growth corridors (Liverpool and Bankstown are ranked fourth and fifth in NSW for growth), this has been balanced somewhat by the growth in the city (third largest growth area in NSW), and the Inner West and Eastern Suburbs. 

Motherhood and baby trends in Australia [ INFOGRAPHIC ]

Friday, May 11, 2012

The team at McCrindle Research have compiled Australia's only national list of today's baby names, and found William and Lily to be the pick of the bunch! Other naming trends include the rise in popularity of celebrity baby's names, as well us uncommon spelling of more common names.

Here's an infographic we've put together showing the current trends in births, families and baby names!

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McCrindle Research Mothers and Babies Infographic. Current trends in births, families and baby names

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