Our Future Forum Breakfast Series #2 was a success this morning, as we heard from Mark McCrindle and Adam Penberthy, with a cup of fine tea in one hand and a selection of breakfast canapés in the other.
Mark McCrindle spoke about understanding the influences and trends which shape how we communicate and effectively engage 21st century consumers.
One of the areas discussed was the growth and change in global connectivity and communications. Operator-assisted calls, telegrams, IDD calls, pagers and fax machines characterised communication for the Builders and Boomers. For Gen Xers, communication was done through other modes such as mobile phones (who can forget the Nokia brick phones), Hotmail, Netscape Navigator, backpacking etc. Moving along to the younger Gen Ys, communication has been executed through SMS text messaging, cheap and easy flights for students, collaborative information in Wikipedia and e-readers.
In more recent times, we've seen a wealth of emerging social media trends with the popular Facebook, Twitter and YouTube. Sharing all things once deemed private, such as personal preferences, grievances and obsessions - platforms which allow a broadcasting of the individual to their peers and greater public, have been gaining momentum. These include sharing pages, pics and interests on Pinterest, to complaining about a hair in burger on Eatability, to checking in at Club "ihopethismakesmelookpopular" with 15 tagged friends. Peer-driven validation has always been a shared trait, and the emergent trends in communication have capitalised on this.
That was just one of the various topics discussed this morning. If you are interested in looking at Mark McCrindle's presentation slides, please download them here.
Our final Future Forum breakfast event of the year "Achieving cut-through: Communication tactics for message-saturated times" will be held on Friday the 2nd of November. Tickets are $79 each or $59 for 3+. Click here to register!
We hope to see you there!
The McCrindle Team.