Australia Defined - A snapshot of population growth and change [INFOGRAPHIC]

Thursday, July 19, 2012

Here's a new infographic!

More than half of Australia's growth can be attributed to net overseas migration, which is filling our skills shortages. The United Kingdom and New Zealand dominate our migrant lists, but we are culturally diverse.

We're also growing through natural increase, with our nation going through a record baby boom and increased longevity rates. We're seeing changes in household types, we have an ageing population, but we're growing.

And it's easy to see why... because while Australia comes 52nd in population and 6th in land mass, it's the best place to live!! :) 

Keep scrolling for the eye candy...

Australia Defined Infographic: A snapshot of population growth and change

All our infographics can be found on our account McCrindle Research | Visually | Infographics

World Population Day [MEDIA]

Wednesday, July 11, 2012

Mark McCrindle appears on Channel Nine's Today Show this morning for World Population Day 2012. Mark and Karl talk through Australia's current population boom, where the nation stands compared with the rest of planet Earth, and the driving factors of our population growth.

For more media appearances visit our Media section on our website, or stay in touch with McCrindle Research through our YouTube Channel.

World Population Day 2012: Australia set to win gold for growth

Wednesday, July 11, 2012

It's World Population Day and Australia has staked its claim as one of the world's fastest growing nations. The recently released 2011 census data has revealed that the nation will hit 23 million around mid-2013, fuelled by our above-average growth rate of 1.4%. Why is Australia growing so quickly? McCrindle Research has found the top three drivers of our population growth.

1. ImmigrationAustralia's population growth contributors: 1. Net overseas migration

More than half (54%) of our population growth is due to net overseas migration, and permanent arrivals (425,000) by far outweigh permanent departures (249,500). Skilled immigration is the biggest contributor, with 63% of arrivals targeted to fill the current skills shortage.

A further 30% of arrivals come on family visas, while just 7% come under humanitarian visa. Our motherland is the biggest contributor to immigration growth, with 20% of migrants coming from the UK. A further 9% come from New Zealand, 6% from China and 6% from India.

2. Baby Boom

Australia's population growth contributors: 2. Natural increase - birthsAustralia is in the midst of one of the biggest baby booms in our history, with natural increases making up 46% of population growth.

In 2011 we saw 296,700 births compared to 147,000 deaths. The original Baby Boom peaked at 250,000 annual births.

Currently in Australia there are 3.58 million households with children, and 5,1 million children under 18.

3. Longevity

Australia's population growth contributors: 3. Longevity - ageing populationAustralia's population is ageing and by 2050 23% of Aussies will be over 65. In just fifty years we have seen a radical shift. In 1961, 0% of the population was under 15, while today less than 19% are. In contrast, the cohort of those over 65 has risen from 8% to 14%, and the number of centurions has increased 23-fold, from 184 to 4,248 in less than half a century!

Where we stand

We've doubled with the world!

In 1966, the world's population was just 3.5 billion, while Australia's was 11.5 million. In less than half a century this number has doubled, with the world over 7 billion, and Australia's due to hit 23 million next year.

We've grown almost five fold over a century and the population of Sydney today is equal to that of the whole nation in 1912. From an international perspective, we are growing strongly with our population expanding faster (1.4%) than the world's growth rate of 1.1%.

Growing, but a lot of ground to cover before we catch up!

Australia is ranked 52nd out of 242 countries in terms of our population, placing us in the top 25% of the world. However, while 23 million seems like an incredible number, compared to other countries we are dragging the chain. The UK for example, hit 23 million in 1830, while the USA joined the club in 1850.

If Australia was a city we'd struggle for the 7th spot, dragging behind Tokyo, Guangzhou, Jakarta, Seoul, Shanghai and Mexico City. The city of Tokyo alone exceeds our entire national population by more than 10 million residents!

Download the Social Analysis as a PDF here: World Population Day  

Literacy & the new generations [Word Up]

Tuesday, July 03, 2012
Literacy and the new generations: An excerpt from Word Up by Mark McCrindle

For as long as we can remember, there have been concerns about supposed declining literacy standards. Some blame teaching methods and, others, teachers.

More recently, the media have said technology is to blame, that too much texting has caused young people to frgt hw 2 wrt prprly. Has technology actually had a negative impact on literacy standards? If not (and if literacy standards have indeed declined), then what is to blame?

Concerns, Statistics and Comparisons

It’s not just parents who are bemoaning the state of education. Ninety-four per cent of respondents to one of our surveys said that young people’s spelling and grammar have deteriorated since their parents’ time. Nearly 70% of those respondents blamed education standards...

This chapter of Word Up, A Lexicon and Guide to Communication in the 21st Century covers:

Word Up: A Lexicon and Guide to Communication in the 21st Century | Mark McCrindle | Literacy, education, trends
  • The teaching of reading and writing: past and
    present comparisons
  • The reading wars: whole language vs. phonics
  • Back to basics: reading, writing and arithmetic
  • Public vs. private
  • Teacher literacy
  • HSC reading lists: past and present
  • Literacy in a digital age

To read more, click here to download this chapter of Word Up.
For more downloads visit the Free Resources page.

Baby Boomers: The Sandwich Generation [MEDIA]

Thursday, June 28, 2012

Mark McCrindle appeared on Channel Nine's A Current Affair last Friday to share about a noticeable trend where Baby Boomers are currently in a life-stage sandwiched between their adult children as well as their senior parents living at home. These are the Sandwich Generation.

For more information check out the segment in the video below. 

Australia's top 100 baby names 2011

Wednesday, June 27, 2012

McCrindle Research | Australia top 100 baby names 2011Last month we released a little infographic outlining the trends in motherhood and baby names. It included some very interesting trends including variations in spelling (as you will see in the list below), but we only included the top ten Aussie baby names from 2011 in the infographic.

Here's a list of the top twenty girls and boys names, and you can download the top 100 in PDF format below the table.


Lily / Lilly






Ruby / Rubi





















Sofia / Sophia












Madison / Maddison






Isabel / Isabelle














For the full list download Australia's Top 100 Baby Names  

Struggle St. may be the fastest-growing address in Australia

Monday, June 25, 2012

In this recent article, Mark McCrindle gives insight into how Aussie households are travelling financially. We thought we'd unpack this a bit further in this blog post. Stay posted for an upcoming social analysis report on all this and more!

Worsening income and wealth equality

The Gini Coefficient which measures the distribution of income (where 0 = perfect equality, everyone earning the same amount, and 1 = total inequality, with one person earning all) has been steadily getting worse over the past decade. It has significantly increased since 1995 when it was 0.296 compared to 0.328 currently. This is higher than the EU average of 0.30 but far better than the US (0.45).

Income by household type

When looking at household type, a lone-person aged over 65 has the smallest household disposable annual income of $24,596, followed by a one-parent family with dependent children at $28,444. 

The households with the highest annual disposable incomes are the couple-only household ($60,424) the couple with non-dependent (older) children ($51,740) and the couple with children spanning the dependent and non-dependent age groups ($46,592). Couples with young families (dependent children aged under 5) have a household income of $42,744 – which is below the national average- and this coming at the life stage where expenses are growing!

The poverty line in 2012

The Henderson Poverty Line was calculated in 1973 as $62.70 and defined as the weekly household disposable income required to meet the basic needs of the average family (two adults and two dependent children). The Melbourne Institute have adjusted this for inflation and calculated it to be $500 in today’s terms.

Based on the latest ABS Household Disposable Income data, there are 5,913,400 Australians living in households with a weekly disposable income below $500 which is more than 1 in 4 Australians. However, not all of these are family households.  The lowest quintile of Australian households (1.7 million) have an average weekly household disposable income of $314 – well below the 2012 Henderson Poverty Line figure ($500). Of these, 53.6% are family households with dependent children and so the total number of Australians living in families with dependent children in this lowest income quintile is 1,906,159.

Ongoing impacts of the downturn

Stage 1: Shopping Change

Commenced: 2008-2009

What we buy: shift to private labels, brand substituting, downgrading to lower specifications, cutting back on some luxuries.

Where we buy: growth in online purchasing, shift to cheaper retailers, bulk purchasing, price comparing, seeking out specials

When we buy: delaying purchasing, shopping on sales, making goods last longer, coupon and voucher use.

Stage 2: Lifestyle change

Commenced: 2009-2010

Cancelling outsourced services. Trading back time for money- home cleaning, lawn maintenance, car washing- back to DIY.

Behavioural shifts: byo lunch to work, cancelling memberships (e.g. gym, self storage, subscriptions, children’s extra-curricular activities, clubs)

Delaying or substituting purchases: cutting back or changing holiday destinations, delaying major spending like renovations, car upgrade, replacing whitegoods etc.

Stage 3: Structural change

Commenced: 2011-2012

Significant lifestyle changes, downsizing home, selling second car, getting second job, moving to two-income household, moving children from private schooling, altering retirement destination and timing.

Stage 4: Financial survival mode

The ABS data shows that the number of households defined by being in financial stress has been increasing over the past decade. Currently 1 in 7 households are unable to raise $2000 within a week if something critical emerged. 1 in 8 households have been financially unable to pay a gas/electricity/phone bill on time in the last year- this is more than 1.1 million households.

20% of low economic resource households have sought to borrow money from family or friends in the past year, 1 in 13 households nationally also fall in to this category- more than 711,000 households. 1 in 10 low resource households have gone without meals for financial reasons in the last year ( 3% of all households have done this), and 1 in 10 have sought assistance from welfare organisations (2.8% of all households).

CENSUS DAY! Part 3 - Interstate Population Flows [INFOGRAPHIC]

Thursday, June 21, 2012

Interstate Population Flows

The map below shows the the movement of Australians as they move interstate. This shows a trend to the north (Queensland) and towards the west (Western Australia).

Interstate population flows infographic | ABS Census result, McCrindle Research, Australia, map, state

Mark McCrindle appeared on The Today Show this morning to give a quick snapshot of the figures shown in these infographics. Take a look-see to hear him explain the numbers a little more.

Watch Mark in more media segments on our Media page, or on our YouTube channel.

Click here to download the full Census Day infographic as a PDF.

CENSUS DAY! Population statistics Part 2 - Growth rate by state [INFOGRAPHIC]

Thursday, June 21, 2012

With the release of the Census results today, we've put together a 3 part infographic series on Australia's population.

Population growth rate by state

Australia's national growth rate is currently at 1.4%. The table and infographic map below breaks this down to show how each state is faring. WA is Australia's fastest growing state, growing at more than twice the national growth rate, twice the rate of Victoria and almost three times that of NSW.







Population Growth Rates by State infographic | Australian demographics, statistics, census, ABS, McCrindle Research

CENSUS DAY! Population statistics Part I - Australian Census Results [INFOGRAPHIC]

Thursday, June 21, 2012

The Australian Bureau of Statistics have just released the 2011 Australian Census results, and to celebrate, we're releasing a three-part infographic based on the nation's population growth.

Australian Census Results

Our first infographic shows Australia's total population (22,482,200), our national growth rate (1.4% [The global growth rate is 1.1%]), and our national median age (37.3).

Stay tuned for parts II and III!

Australian Census Results Infographic |  National population growth, demographics, ABS, McCrindle Research

Embed code

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


bondi national wealth holiday WA The Daily Edition forecasting huffington post marketing demographer trends of 2017 rule keeper new york times internet hornsby insight Wagga Wagga average Australian sunny days 2016 census results business performance poker master sector wide study Christchurch Australian Census changing face of sydney educhat mentor skills future-proof ethnography renter of the future house price rise middle class thought leadership environment cold English darwin gender leadership social life Gen Y thrive sydneysiders public holiday educated supply and demand list Sydney keynote speaker survey design repayments Wellington seasons tv trend sydney speaker home Scouts state baby boom culturally diverse sydneycity faux-ciliser dreaming year 12 mccrindle in the media communities business financial dreams baby boomers Kirsten Brewer conferences post rationalism engagement stay home wage office unaffordable millionth wealth distribution Real Estate world youth day innovation wealth and income distribution happiness healthy future JOMO litter workforce Financial Planning Week students professional presenters gen alpha baby names report organisational culture Births twentyseventeen live the dream financial future fresh capital cities Australian Dream victoria FPA internships 1980 work-life story school housing families average aussie life australians staying home more CBD men gen z communications click gig economy online shopping christmas pyrmont the great screenage The ABC of XYZ language ferry resource visualisation culture 2014 Northern Territory identity generational trends local sun women Do It Yourself conference speaker investing Territory events Western Australia choice workers research curiosity teaching domestic TED talk royal family office opening urban taskforce Australia street households schools students authenticity purpose bureau education research earnings coffee personal growth debt transport rich father's day census data divorce social commentary census results Merry Christmas divorce rate Geoff Brailey mccrindle tea responsive recap entrepreneurial sentiments mccrindle research generation Z bus teachers geomapping presentations greatness results tableau urban living program change household entrepreneurs of today news education future social enquiry ACF2017 shopping centre fears hopes alpha Tuesday Trends business index 2016 ashley fell church event balance data visualisation woolworths financial vegemite sydney hills census ACT professional speaker local communities megatrends tuesday society trends pharmacy faux-cilise employment earn public speaker 40 million contiki school satisfaction consumerism cooking media activity outsourcing sustainable not-for-profit SRE PSI resilience national crime rates shopping wealth and income ultimo national private wealth potts point non profit Bathburst infographic Financial Planning Association report trends of 2016 paying to work couple keynote challenge innovative communication ACF17 Christmas presents trends 2017 cultural diveristy child care sydney event house financial independence cancelling plans TAS media release princess charlotte social researchers celebration case study group data priorities population map parents global norwest entrepreneur youth unemployment Netflix socialites Queensland: QLD Assistant Store Manager screenage housing growth Duchess of Cambridge Australian Bureau of Statistics consumer learning styles commute social research focus groups tattoos wealth cancel plans CPI dream Research Director Population Clock demographic stats training teach keynote speaker income insights communicate owning a home not for profit January 26th social housing trends names work australia sports marriage education future report Word Up forecast social researcher nfp future of work impact chairty global generations New South Wales states leader Australian Population follow visual blaxland EFF graphs wages VET sector future of education land of the middle class manly socialising staying in Wodonga shbc economy ageing population city Real Estate Institute of Victoria #censusfail speaker casual media commentary Charlotte youth friendship religion NEETs Australian Home suburbs selfie newspaper community engagement volunteer work mates poor property market analysis parenting organisations crows nest World Water Day research visualisation shopper's pick 2016 census house prices motivate social change NBRS area suburban living young australians social shifts public speaking faux-cilising Gen X village housing market royal population milestone social lives mother's day tips baby names increasing densification logan data analyst in the media cash rent commuters leadership workshop researcher collaboration spend Australian Families Crime Rates finance professional Northern Beaches Christian School Engineering Manager high density facts equip population growth apartment car high density apartments aged care puzzle house price intern brands google for education 2013 unemployment property price the changing face of speakers pack neutral bay focus group ideas australian NFP event plans the hills shire demographic transformations mythbusting anzac infographics 1975 rise of local low density affordability Macquarie University hills shire baby name breakfast 2015 high school Queensland micro TED ashley mckenzie the australian dream Tuesday Trend money social analysis rental stress Australian community trends Channel 7 lalor park award teacher capital city emerging generations wellbeing group session eliane miles online conference presentation ACF 2016 Australian demographics small business research pack media high density living James Ward Res Vis conference GPO moderators guide local community teleworking Canberra "know the times" 24 million narcissism workplace going out brand aged care Research Executive ABS professional services define Northern beaches Event New Zeland winter buildings trend tuesday cultural diversity ACF storytelling holidays school students eliane Royals social trends Hills Shire Council speakers SMART mortgage Caregiver australian communities trends report investor emerging trends home owner networking christian millennials tertiary education annual income 23 million Australia Day 2017 VET mover and shaker goals relevant Australia Day trades slideshare optus Education Future Forum water 2020 HSC acf15 TDE brand experience education sector wedding in depth interviews Sydney Hills Business Chamber showreel prince george mateship weather children travel winter blues research data TEDx infographic wall participants Australian Trends train 1968 salary NBRS Architecture debate DIY student panel politics Andrew Duffin SMSF Skilling rain Mark McCrindle community event Deaths easter goal video proactive toys retirement Social Trend workshop sector schools offenders dessert sydneysider 24,000,000 New Zealand future proof jobs growing population customer etiquette Kiwi census 2016 trends analyst DESTEL waverton employers Work place careers google learner brisbane omnibus survey future proofing daily commute optimistic baby home ownership volunteering data charities Melbourne university degree australian communities forum South Australia Christmas season earning volunteering Adelaide sunburnt country the hills interactive Aussies grandparents lifestyle dreams urban living index university millenials internship australian social research family futurist product demographic trends award winner FOMO cost of living relational summer gold coast mythbusters Australian schools sydney metro study overcast experience quote qualitative research collaborative Financial Planning Association of Australia faith publication staff easy rider snapshot statistics social media care support technology australian community trends report learning Australian communities kate middleton Australians Tasmania research report living marriages personalities menai crime the average aussie IT Specialists cost growth professional development apartments baby names australia report ageing community meals 2012 emerging technologies education social commentator Myth future of shopping generation tea 10 years rising house prices Love young people know the times REIV Conference society travelling perth mining boom financial fears sector wide learn mccrindle monarchy REIV National Conference friends VIC research services mobile daily telegraph NT demographics townhouses property population NSW global financial crisis economic long weekend social impact Generation X micro apartments SA typical australian marrickville charity Christmas lunch medicine criminal career volunteers cars government 1994 meetings environmental scanning cloudy days McCrindle Speakers hello fresh residents Vocational education Sydney cica safe baby name trends royal influence average sydneysider Hornsby Shire Council year 7 future housing affordability engage Aussie belief financial planning world spirituality Channel Seven energy investment digital deloitte Valentine’s Day generations Northern Beaches workplace culture clothing affordable jobs of the future optus my business awards food cancelling event royal baby moreton bay ease of travel demography ipswich market research urban System's Architect renting grave decision cartodb hobart Generation Y gig dare to dream census fail aussie culture wolloomooloo pharmacies christianity vegetarian budget social issues generation alpha suburb hills weekly earnings entertainment baby name predictions Australian Communities Trends forum office space presentation new office February 16 shifts builders real