Faith and Belief in Australia

Wednesday, May 10, 2017

The Faith and Belief in Australia Report is being launched today. A survey of 1,024 Australians shows that religion in Australia is not dead. 

Two in three identify with a religion or spirituality
More than two in three Australians (68%) follow a religion or have spiritual beliefs. Of those that do, almost half (47%) remain committed to the religion of their upbringing. The number of Australians who do not identify with a religion or spiritual belief, however, is on the rise with almost one in three (32%) not identifying with a religion. This study replicated the ABS Census question, but added in an option for ‘spiritual but not religious’. This had a response rate of 14% among Australians nationally, and the Christianity grouping was 45% (down from 61% in the 2011 Census).

More than half of Australians (52%) are open to changing their religious views given the right circumstances and evidence. Younger Australians are more open to changing their current religious views than older generations.

Religion and spirituality a popular topic of conversation
When gathering with friends, more than half of Australians (55%) often or occasionally talk about religion or spirituality. Generation Z (65%) are the most comfortable talking the topic, while the Baby Boomers are the least with 51% never talking about it with their friends.

A genuine faith the greatest attraction to a religion or spirituality
Observing people with genuine faith is the greatest attraction to investigating spirituality. Second is experiencing personal trauma or a significant life change. On the inverse, the top repellent to Australians investigating is public figures or celebrities who are examples of that faith. This is followed by miraculous stories of healings or supernatural occurrences.

Perceptions of Christianity 
Australians most value Christian organisations for their work with those in need, specifically looking after people who are homeless, offering financial assistance/food relief programs and providing disaster relief (74%, 72% and 69% respectively).  8% of Australian adults (1.5 million) do not know any Christians, while for Generation Y this is almost one in ten. One in 29 Australians have never heard of Jesus.

Research Launch
The full Faith and Belief in Australia research will be launched on Tuesday 9th May at an event in Sydney (register here) and Wednesday 10th May in Melbourne (register here). 

Download the full report here

McCrindle NBRS SMART Breakfast Seminar

Thursday, May 04, 2017

Next Friday, 12th May 2017 we are looking forward to co-hosting the SMART Breakfast Seminar alongside NBRS Architecture at Macquarie University.

Be amongst the first to experience the newly opened roof-top conference facility at the re-generated Mitchell building. NBRS, the architects of this project, will share the story of how this original campus building was re-imagined for its new purpose. They will also give insights into the elements of effective workplace design. 

In addition, Mark McCrindle will deliver an overview of the newly released Census data regarding workforce demographics, generational change and the future of work. Ashley Fell from McCrindle will also be sharing about the importance of creating workplaces that engage a multigenerational workforce, and in particular the Millennials.  

Event Details

Date: Friday, 12th May

Time: 7:00am – 8:45am

Location: Macquarie University E7A Building, No. 12 Wally’s Walk, Level 8

REGISTER YOUR ATTENDANCE FOR THIS FREE EVENT HERE




Hills Business Performance Sentiment Index

Wednesday, May 03, 2017

On Friday in conjunction with The Hills Shire Council and the Sydney Hills Business Chamber, we released the Hills Business Performance Sentiment Index which gives an ongoing measure of the local economic conditions and business confidence. 

This study, now in its third year is very important in an entrepreneurial hotspot like the Hills, which is home to more than 20,000 businesses and almost 100,000 employees. 

The area is also strong with start-ups, which are expanding the local economy. Every week in the Hills, 15 new businesses commence operations and with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups locally will likely accelerate.

This year’s results highlight the challenging conditions local businesses are currently experiencing. The overall rating this year is lower than last year although the forward forecast remains strong. The current economic conditions are subdued and business expenses are up, yet such is the way of Australian entrepreneurs, their sentiment and outlook is decidedly positive.

Of the 21 measures, the two that scored the lowest, highlighting the biggest challenges, were the increasing business costs and the local infrastructure challenges. The highest two scores indicated that revenue forecasts for the six months ahead will rise and that local businesses forecast they will take on more staff this year. Therefore, the flat domestic economy, issues from under-construction local infrastructure and higher costs to revenue metrics are all viewed as temporary, though challenging circumstances.

Our thanks go to The Hills Shire Council and the Sydney Hills Business Chamber who recognise the importance of this Business Performance Sentiment Index in a growing local economy, amidst volatile times and facing massive change. Their foresight to commission such a project, commitment to its ongoing deployment and generosity in making it freely available to the business community is to be heartily commended.

Download the full report here.



Click below to view the previous Hills PSI Reports

Baby Names Australia 2017 Report

Monday, May 01, 2017

Around one in ten of Australia’s 300,000 babies born in the last year were given one of the Top 10 baby names. There were 2,145 boys named Oliver and 1,817 girls named Charlotte last year. You can read the full 2017 Baby Names Australia report here

Oliver and Charlotte take out the top baby names

Maintaining the top spot from 2014 is Oliver, having overtaken Jack and William which were first in 2011 and 2012-2013 respectively. Oliver was the top boys’ name in all states (except WA where Jack ranked number one). Jack also took out the top spot in the NT, while William was number one in the ACT.

Charlotte, with 1,817 occurrences is the top girl baby name in Australia for the second year in a row, exceeding Olivia – who held the top rank in 2014. Charlotte took out the top baby girl name in every state but NSW, where Olivia was more popular.

Four new boys’ and five new girls’ names enter the top 100

Last year four new boys’ names and five new girl’s names entered the top 100 list. For boys, Sonny (84th) makes a first ever entrance into the Top 100 along with Vincent (99th) and Parker (100th). Meanwhile John (94th) makes a comeback- having been the number one name nationally throughout much of the 1930’s and 1940’s. These names enter at the expense of Braxton, Jesse, Harley and Jett.

For girls, names making the Top 100 for the first time include Bonnie (82nd), Thea (85th), Quinn (90th), Florence (97th)and Brooklyn (99th). These names enter at the expense of Lillian, Leah, Gabriella, Maryam and Maggie.


Extinction and reinvention

Wayne, Darren, Brett and Craig all achieved popularity in the 1960s /70s, but by the 90s were also out of the Top 100. Jack, which has had more years at number one this century than any other boys name, was not even in the Top 100 in 1985. It is an example of the 100 year return, having been the fifth most popular name in the 1920s, before its decline until recent years. 

Throughout the 1960s, Sharon was a Top 10 name, even becoming the second most popular name for two years in the mid-1960s. However, by the late 1970s the name had dropped towards the end of the list and has not appeared in the Top 100 since 1983. Kylie, Donna and Tracey have encountered similar patterns of popularity in the 60s/70s, but have all dropped out of the Top 100 in the 80s/90s.

Grace was a moderately popular girls’ name at the turn of the 20th century, coming to a near decline from the 1910s to 1970s but climbing significantly in popularity since the 1980s. Over the last five years it has been consistently rising in popularity and for two years now has been in the Top 10. Charlotte is another example of a near extinct name that has significant resurgence. In 1989 it debuted back in the Top 100 for the first time in the modern era, at 86th, and by 2013 it achieved first position on the list, which it has retained for four of the last five years.

Top names in previous decades

Joshua was the most popular boys’ name in Australia for almost a decade from the mid 1990’s until 2003. Its reign at the top of the list is a feat unequalled even by Jack which replaced it as the top name in 2004 but only held an uninterrupted run for five years. Not since the dominance of David in the 1960’s or Michael in the 1970’s has a boys’ name had such a run. However the decline in popularity of Joshua has been consistent since then, falling 15 places to 29th just in the last five years. 20 years ago there were four times as many babies given the name Joshua each year compared to today.

Jessica was Australia’s most popular girls’ name for an unprecedented 16 years out of the 18 years from 1984 to 2001 inclusive. By the mid 1990’s, approximately one in every 30 girls born in Australia was named Jessica compared to just one in 85 today given the current top girls’ name Charlotte. In just over a decade, Jessica dropped from first to 29th. In the five years since 2013, Jessica has dropped another 47 places to 75th. Based on the current trends, Jessica will be out of the Top 100 by 2020, less than 20 years after it was in top spot.

Botanic themes

Girls’ names are strongly influenced by all things botanical with examples being Lily (13th), Ivy (20th) Willow (27th), Violet (38th), Jasmine (46th), Poppy (52nd), Rose (76th), Daisy (79th) and Olive (81st). In contrast, no Top 100 boys’ names have botanic influences.

A Royal Influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but contribute to significantly influence their choice in baby names. The younger generation of the Royal family have resonated with their contemporary generation Y’s in Australia who are now also in their family forming life-stage. The births of Prince George and Princess Charlotte have contributed to the popularity of these names. Like George’s rank which increased from 71st in 2012 to 38th in 2016, in 2015 we saw the name Charlotte overtake Olivia as the nation’s most popular baby girl name. Charlotte is once again the top baby girl name for 2016.

In addition to George and Charlotte, other well-known royal names that feature in the Top 100 include William, Henry, Edward, Charles, Elizabeth, Alexandra and Victoria.

Past reports 

Sydney at 5 million and the growth of The Hills Shire

Monday, April 24, 2017

Sydney has now officially hit a new population milestone of 5 million, and almost half of the population (2.2 million) reside in the 14 local government areas that make up Western Sydney of which The Hills is one.

If Western Sydney was a city in its own right, it would be the 4th largest city in Australia after Melbourne, the rest of Sydney, and Brisbane. While Western Sydney is just slightly smaller than Brisbane’s population of 2.3 million, it is growing 30% faster than Brisbane.

The population of The Hills is greater than the population of Darwin, and the two local government areas of Blacktown and The Hills have a combined population almost the same size as the entire state of Tasmania. This growth is evident in the increasing development seen around the Hills. The increasing urbanisation has raised the density of The Hills to 4.15 people per hectare, above Hornsby Shire’s 3.69 and well above Hawkesbury’s 0.24.

What differs the hills to the rest of Sydney?

The Hills Shire is now almost 10% larger than that recorded in the 2011 Census. Not only is the Hills population growing faster than the national growth rate, but the average household is significantly larger than the Australian average (3.1 compared to 2.6 people per household) and the district is home to a higher proportion of students, university educated adults and full time workers than both the national and state averages. The region is more culturally diverse with 3 in 5 residents having at least one parent born overseas compared to less than half of Australians nationally. The proportion of school-age children locally is 20% higher than the Sydney average, and those in their 40’s, 50’s and 60’s are similarly well above the greater-Sydney average.

Age gap in the Hills Shire

There is a hole in the Hills’ demographic, a 15-year gap in the numbers of locals aged 23 to 38. This missing group, neatly lining up with Generation Y, is a staggering 20% smaller than is average across the rest of Sydney. In fact, while there has been an increase in numbers of almost every age group over the 5 years between the last two Census reports, for the mid 20’s to mid-30’s there has actually been a decrease in numbers.

Entrepreneurial hotspot

The Sydney Hills is also an entrepreneurial hotspot, with 32,191 actively trading local businesses. So while the local population represents less than 0.7% of Australia, the number of businesses is more than twice this share at 1.5% of all Australian businesses. And with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups in the Hills will only grow.

The future of the Hills Shire

The future for the Hills will include more pockets of urbanisation which will create options for those looking for apartment living, walkable communities and a café culture. However, the size and diversity of the area will mean that the suburban and semi-rural nature of other parts will remain and the overall density will never reach the highs of local government areas like Parramatta which currently has 27.48 people per hectare. Not too many parts of Australia offer high-density living options just 10 minutes’ drive from acreage. Little wonder The Hills is one of the fastest growing regions in NSW.


Mark McCrindle will present the results of the 2017 Hills Business PSI, the third year of this study this Friday at the Sydney Hills Chamber of Commerce Chairman’s Lunch at which the Premier will deliver the keynote address.

If you would like a copy of the full Hills PSI Report please let us know and we will make it available after Friday’s launch.

Changing Face of Sydney Transport

Wednesday, April 19, 2017

From high above, aerial images show Sydney un-earthed. These before and after images detail the changing face of Sydney’s suburbs. Major progress is being made on key Sydney infrastructure projects as the city prepares for ongoing population growth.

 Before After 

Sydney’s growing population

Sydney reached 5 million at the end of June 2016. While it took almost 30 years (1971 – 2000) for Sydney's population to increase from 3 million to 4 million people, it took only another 16 years to reach its next million. 

Growing by 83,000 people every 12 months (at 1.7%, above the national average of 1.4%), the city needs infrastructure to keep pace with this population growth.

NSW projections show that NSW will grow to 9.9 million people by 2036. Sydney is two-thirds of this number, so will reach 6.5 million in the next 20 years, and 8 million by 2050.

How we commute to work in Sydney

Almost 2 in 3 Australian commuters get to work by private car (65.5%, up from 65.3% 5 years ago) with just 1 in 10 relying on public transport. The 2011 Census showed that 58% of Sydneysiders commute to work by car, 9% by train, 5% by bus, and a further 4% walked. 

Social researcher Eliane Miles notes, "Sydney-siders are spending a significant amount of time moving each day. While the average work trip for a Sydneysider is around 35 minutes, for many Sydneysiders the journey to work takes much longer. Commuters in Sydney's outer suburbs are often spending five times this length (up to 2.5 hours) per trip each way. Sydney is investing more in infrastructure than other world cities of comparable population size, and it is critical that investment in both roads and public transport options continues." 

You can watch the full story on Nine News here


About Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the megatrends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth to social trends such as changing household structures, to generational change and the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

To have Eliane speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or kim@mccrindle.com.au.

Download Eliane’s professional speakers pack here

Religion, Churchgoing and Easter

Friday, April 14, 2017

Each year Easter provides an opportunity for Australians to not just consume copious amounts of chocolate but also to reflect on the Christian meaning of this national holiday.

The rise of “No religion”

A decade ago, Australians selecting “No religion” in the Census ranked third, at 18.7%, after Catholic (25.8%) and Anglican (18.7%). By 2011, No religion rose by 4.5% points to 22.3%, overtaking Anglican (which had fallen slightly to 17.1%), though still ranked second after Catholic (down to 25.3%).

If this trend has continued, the Census 2016 results (to be released on 27 June) will be the first in Australia’s history to record No religion larger than any other religious grouping.

In the 2011 Census, only three of Australia’s eight states and territories had Catholic as the most dominant religion (NSW, Victoria and Queensland) while for the rest of the country, No religion was the most dominant. Based on the trends over the last decade, it is likely that in the 2016 results NSW will remain the only state or territory where No religion is not the most common worldview.

Christian religion, total: 61%

When all of the Christian denominations are combined, the 2011 Census results record this at 61%, down from 64% in 2006.

Christian, not just spiritual, total: 44%

In our Faith and Belief in Australia study, which will be launched in May, the results show that when Australians are given the option of selecting “spiritual but not any main religion” (an option not available in the Census) the total Christianity numbers drop to 44%.

I consider myself a Christian, total: 38%

When the religious identity question is personalised to the statement “I consider myself a Christian”, 38% of Australians agree.

Regular churchgoer, total: 14.5%

Of Australians who identify their religion as Christianity, 22% attend church weekly, with an additional 11% attending fortnightly or monthly. Regular church attendees, defined as those who attend church at least once per month, comprise in total 14.5% of the adult population.

How many Australians will attend church this Easter?

It is reasonable to predict that most of the quarterly and annual churchgoers will attend church at some point over Easter, along with the regular churchgoers. In total, this is 50% of Australians identifying with the Christian religion- or 22% of all adults. Therefore, Easter church services nationally will see around 3.9 million adults in attendance.

Census Update - In the media

Thursday, April 13, 2017

The Australian Census has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia. While the election last year counted 14 million votes, the 2016 Census includes every household, age group, resident and visitor – all 24 million of us.

Here’s everything you need to know about the preliminary Census results, painting a picture of our changing nation.

WHO IS THE TYPICAL AUSSIE?

The typical Australian is a 38 year-old Gen X woman, born in 1979, who can expect to live past the age of 85. She is married with two children and lives in one of Australia’s capital city (like 3 in 5 Australians), which is worth $825,980 and which she owns with a mortgage. She has $427,847 equity in their home, which is the bulk of her wealth. She works full-time and gets to work by car, along with 69% of all commuters.

HOW IS AUSTRALIA CHANGING?

We are ageing

The median age of Australians has increased from 37 to 38 (from the 2011 to the 2016 Census). Queensland has shown a strong leap in ageing (from 36 to 38), as has the Northern Territory (from a median age of 31 in 2011 to 34 in 2016).

We are culturally diverse

Three states (NSW, VIC, and WA) now feature their ‘typical’ resident as a person who has at least one parent born overseas. In NSW, China is now the top country of birth for residents born overseas and in VIC the top country for residents born overseas is India.

Owning a home outright is not as common anymore

The typical person across all of the states and territories now no longer owns a home outright, but with a mortgage. Only NSW and TAS feature the typical person who owns a home outright, and in the NT, the typical person is renting their home.

McCrindle In the media

Mark McCrindle on The Daily Edition

Eliane Miles on SBS News

Mark McCrindle on Seven News

McCrindle In the media





Latest Census Results: The 'Typical Aussie'

Tuesday, April 11, 2017

As demographers and social researchers there are a few calendar events that cause for celebration. Among them include population milestones, special data set releases and, of course, the Census.

The preliminary results from the 2016 Census, released this morning, show a picture of a changing Australia. 

We now have a clearer picture of the ‘typical’ Australian

The typical Australian is a 38 year-old Gen X woman, born in 1979, who can expect to live past the age of 85. She is married with two children and lives in one of Australia’s capital city (like 3 in 5 Australians), which is worth $825,980 and which she owns with a mortgage. She has $427,847 equity in their home, which is the bulk of her wealth. She works full-time and gets to work by car, along with 69% of all commuters.

We also have a picture of a changing Australia

Evidence of an ageing Australia

The median age of Australians has increased from 37 to 38 (from the 2011 to the 2016 Census). Queensland has shown a strong leap in ageing (from 36 to 38), as has the Northern Territory (from a median age of 31 in 2011 to 34 in 2016). The median age is varied across Australia, with the youngest median age found in the NT (34) while the oldest median age is found in Tasmania (42).

Cultural Diversity – Growth in non-Anglo country of birth

  • Three states (NSW, VIC, and WA) now feature their ‘typical’ resident as a person who has at least one parent born overseas.
  • In NSW: China is now the top country of birth for residents born overseas, surpassing England since the 2011 Census.
  • In VIC: The top country for residents born overseas is India, which has surpassed England since the 2011 Census. A decade ago (2006) the top countries of birth for residents born overseas didn’t include India (They were England, Italy, New Zealand and Vietnam).

Housing affordability and home ownership

The typical person across all of the states and territories now no longer owns a home outright, but with a mortgage. Only NSW and TAS feature the typical person who owns a home outright, and in the NT, the typical person is renting their home.

Was #censusfail real?

No – despite some hiccups on 9 August 2016, the numbers show that the data is robust and up to the best-practice quality of previous census'.

  • 96% of Australians completed the Census (just slightly lower than in 2011, and higher than the required 93% for census quality data).
  • Just 11,000 refused to fill out the Census (lower than 13,000 who refused in 2011).
  • 58% completed the Census online (against an expected 65%) – yet this is twice the number from 2011

What's next?

Today's snapshot is just the start of the Census data release. On June 27, the official Census datasets will be released, with further data coming out in July, October and the final data to be released in early 2018.

The good news is that after discussions to relegate the Census to every ten years, the once-every-five-year Census is here to stay..
So it will all be on again on Tuesday 10 August 2021!


For any media enquiries please contact Kimberley Linco at kim@mccrindle.com.au, or call our offices on +61 2 8824 3422.



McCrindle Australian Small Business Champion Award Winner

Thursday, April 06, 2017

Australian Small Business Champion Award 

Over the weekend, we were honored to be announced as the winners of the 2017 Professional Services Small Business Award.

The Australian Small Business Champion Awards is a prestigious and comprehensive program that supports and recognises small businesses across Australia.

Offering a unique opportunity to highlight Australia's most outstanding small businesses, the awards seek to recognise the hard work that business owners contribute to the local community in generating employment for millions of Australians, as well as their contribution to the Australian economy.

Our Team Leader of Accounts, Geoff Brailey and his wife Krystol represented the McCrindle team at the black-tie gala dinner on Saturday 1st April 2017 at the Westin, where the winners were announced.

Industry award for our client, Filtered Media

We were also delighted to hear that our client Filtered Media recently won an industry award for the use of Insights in PR for the Dare to Dream Campaign we assisted with for the Financial Planning Association of Australia.

We were delighted to conduct this new research into Australia’s financial hopes and fears for the future. The visualised report, released in time for Financial Planning Week 2016, showed that one in two of us dream more about our future now than we did five years ago. View the full report here. 

About McCrindle

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Australian Small Business Champion Awards alongside some other excellent businesses in Australia, and for our insights for Filtered Media to be recognised as well.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at info@mccrindle.com.au.

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