New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social research FOMO Australian Communities Trends January 26th village population growth volunteers unaffordable Jura Coffee event data visualisation debate clothing Wellington wealth and income crows nest gold coast entrepreneur social researcher research report property market Real Estate Institute of Victoria Valentine’s Day weather personalities fears tips victoria future proof urban taskforce prince george financial dreams Cobbitty-Leppington NBRS younger generations twentyseventeen learning styles mccrindle in the media train market research city Vocational education car organisations waverton Christmas lunch newspaper stats winter blues cultural diversity year 7 Australian Census sydneysiders environmental scanning Christchurch gig divorce social analysis social analyst ashley fell researcher cooking brisbane forum culturally diverse Do It Yourself wealth distribution tv eliane Lower Hunter Region education sector area impact sydneysider Gen Y Australia Day group students unemployment 40 million NBRS Architecture speakers pack workplace culture rising house prices challenge office space cancelling plans FPA school satisfaction internship holiday growth mccrinlde public speaking generational trends PSI public transport work mates Births office opening educhat jobs of the future national wealth capital city WA work Canberra Australian Population ethnography life financial culture millenials mentor optimistic 2016 hills shire 1980 NT 1994 typical australian social aussie culture Australia street change social shifts System's Architect micro apartments Christmas presents poor hunger ACF 2016 list product divorce rate casual online shopping lalor park australian communities trends report define speaker cars year 12 priorities visual happiness learn weekly earnings plans meetings insights acf15 work from home Skilling safe resilience the hills shire Australians princess charlotte social enquiry moreton bay owning a home Business analysis faith Australian demographics student financial planning internships keynote slideshare daily telegraph population earning volunteer forecast Gen X staff business real debt professional development housing growth brand gen alpha shifts young australians Myth charity increasing densification baby boomers school students know the times Mark McCrindle data analyst Australian Families results social change Education Future Forum small business ideas Territory James Ward Deaths geomapping Assistant Store Manager Scouts parenting australian communities forum TDE February 16 travel child care affordable moderators guide Mount Annan-Currant Hill focus groups belief JOMO Wagga Wagga cash training conference presentation local communities gender Tuesday Trend stay home non profit sustainable Bathburst conference speaker religion employers logan survey hopes overcast 2012 tuesday Caregiver google for education states Sydney keynote speaker screenagers communications speakers innovation women summer McCrindle Speakers panel ACF2017 follow donation wellbeing royal SMSF poker master 23 million Sydney Hills Business Chamber cica dreaming consumer dream water christmas story giving travelling baby name predictions community baby names report 2020 education future tertiary education Maxim Accounting etiquette trends analyst supply and demand sector wide study care support wealth and income distribution publication Geoff Brailey fresh community engagement 24,000,000 keynote speaker media release who is generation z alpha rain Lower Hunter builders easter research pack Engineering Manager NSW coffee lovers food cancelling event sydney hills house price participants Australia Day 2017 goal food bank New Zeland father's day family friendship hobart Northern beaches Event property australian community trends report program school career Mark McCrindle in the media trends of 2016 volunteering urban living goals snapshot Performance Sentiment Index not for profit research media activity paying to work dreams 2016 census curiosity outsourcing Res Vis Northern Beaches ACT high density living mccrindle Duchess of Cambridge lifestyle conferences offenders Jura Australia trend anzac australians staying home more optus my business awards mythbusters rule keeper names spirituality schools students selfie analysis professional services commute eliane miles hornsby commuting VIC Social Trend gen z residents households cultural diveristy house price rise Merry Christmas Melbourne research data media commentary professional 10 years New Zealand local Population Clock the hills mover and shaker visualisation Research Executive events EFF food insecurity population milestone cost of living marriages infographic thrive Christmas season Financial Planning Week mateship insight high density apartments in depth interviews royal influence McCridle the lucky country church aged care puzzle wealth inequality community event affordability digital local community faux-cilise qualitative research ultimo society trends cancel plans work-life norwest media Wodonga manly organisational culture shopping trend tuesday sector wide census results hello fresh average sydneysider average aussie IT Specialists easy rider conference politics infographic wall rise of local 2015 families Channel Seven online Northern Territory economy future Financial Planning Association of Australia house entrepreneurs of today income employment news VET sector woolworths 24 million tattoos friends focus group sunburnt country research services sunny days mining boom group session aged care study daily commute generation social media wage demographic ferry collaboration finance micro Macquarie University medicine mccrindle research the australian dream society Willowdale presentation TEDx generations schools DESTEL leader demographics screenage SMART charities mortgage entertainment proactive household contiki high density entrepreneurial young people census recap research visualisation demographer marketing The ABC of XYZ communities repayments ACF communicate case study breakfast Kirsten Brewer meals national crime rates living baby boom retirement grave decision economic apartment sun education future report going out salary Kiwi socialites networking brand experience social issues Aussies personal growth mccrindle tea energy business index REIV Conference social commentator research urban 1975 collaborative future of education video budget shopper's pick crime wedding presentations greatness mother's day investing long weekend Andrew Duffin pharmacies urban living index sydney event holidays Aussie Australian Dream seasons survey design teachers children home ownership wealth shbc hills population map tableau ease of travel housing affordability relational neutral bay forecasting high school public holiday growth of sydney teleworking language generation Z emerging trends monarchy rent GPO perth world youth day capital cities sentiments donate Australian community trends trends housing trends future of shopping Sydney Hornsby Shire Council spend sydney metro mobile chairty engagement land of the middle class Love DIY vegemite financial independence commuters balance huffington post ageing population marriage optus education research innovative Channel 7 CPI coffee kate middleton Generation X the changing face of post rationalism ipswich consumerism megatrends rental stress infographics national private wealth suburban living earnings ACF17 relevant narcissism litter youth unemployment futurist baby names rich socialising Australian Trends 2016 census results not-for-profit winter baby emerging technologies graphs census 2016 christian future of work Word Up engage baby names australia report #censusfail suburbs authenticity financial fears pyrmont growing population brands Australian Bureau of Statistics royal baby choice workers interactive Hills Shire Council professional speaker Queensland: QLD couple new office healthy future grandparents workforce storytelling millennials omnibus sector teaching live the dream leadership cloudy days World Water Day SA townhouses Australian schools youth Sydney’s south west Queensland cost intern motivate social life renter of the future Sydney population thought leadership learner bondi university Work place click technology australian social research 2013 investor housing market Royals blaxland annual income experience sports cold NEETs the great screenage purpose buildings employmer in the media Charlotte HSC New South Wales census fail communication demographic trends ageing wolloomooloo 1968 government research on coffee Generation Y gig economy australia equip celebration sydney speaker average Australian Australian Home Financial Planning Association skills volunteering data new york times google emerging generations apartments 2014 responsive social impact global financial crisis VET mythbusting financial future faux-cilising South Australia tea deloitte darwin business performance low density statistics data education educated teacher baby name trends the average aussie middle class sydneycity money world public speaker What is food insecurity? 2017 cartodb Netflix staying in nfp university degree REIV National Conference shopping centre australian real estate earn award home owner customer showreel census data changing face of sydney careers Northern Beaches Christian School workplace learning christianity teach TED Crime Rates trades future proofing house prices Adelaide criminal Elderslie-Harrington park jobs facts faux-ciliser Real Estate property price pharmacy professional presenters toys renting royal family bus state leadership workshop office TAS ABS baby name internet potts point vegetarian social researchers TED talk Hunter Valley millionth English transport workshop ashley mckenzie social trends Australian communities dessert parents ACT Report speajer trends of 2017 quote demography global generations environment domestic menai australian NFP event social lives men employmee suburb Western Australia "know the times" CBD The Daily Edition bureau future-proof Tasmania not for profit Tuesday Trends resource social commentary SRE Research Director housing investment demographic transformations home report identity generation alpha award winner global marrickville wages dare to dream