New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


increasing densification internet The Daily Edition crime overcast couple government Myth research services house price rise showreel faux-cilising FOMO Australia Day 2017 mother's day Melbourne work mates royal influence leadership workshop Australia street conference speaker 40 million news social commentator demography REIV Conference daily commute Aussie megatrends sydney metro statistics going out outsourcing January 26th resilience 2014 quote travel 2015 norwest holiday DESTEL australian educated demographic engagement Gen X manly royal micro australian communities trends report socialising urban list cancel plans etiquette conferences Hornsby Shire Council wealth Queensland Crime Rates Australian communities affordable optimistic living women winter blues holidays ABS Research Director gig economy generational trends ageing crows nest organisations geomapping speakers Kiwi changing face of sydney darwin CBD sydneysider christian social lives Christmas presents demographic transformations infographic Andrew Duffin neutral bay sydney event research pack tuesday wolloomooloo society trends Sydney Hills Business Chamber salary long weekend follow February 16 storytelling Wodonga shopper's pick program shopping centre middle class population career parenting NBRS Architecture teleworking renting collaborative Royals repayments Mark McCrindle gold coast non profit SMART generations panel Wagga Wagga facts Real Estate Institute of Victoria food victoria average aussie generation NSW Western Australia baby prince george social media professional speaker cars brand teacher suburbs shopping environmental scanning define 1980 pharmacies education future education rule keeper James Ward priorities volunteering housing affordability SRE grave decision eliane miles church visualisation education research house prices water purpose Australian Home optus forum Channel Seven cash baby names renter of the future Real Estate financial future demographer toys wages trades narcissism TDE students 1968 research insight leadership university degree mover and shaker Financial Planning Association of Australia 1975 intern researcher challenge Wellington wedding JOMO australian real estate 2017 financial planning society entrepreneurs of today REIV National Conference census 2016 faux-cilise Northern Beaches Christian School community engagement financial dreams online IT Specialists transport NEETs year 7 community event friends consumerism unemployment event Vocational education wealth and income distribution sector wide study daily telegraph professional development dessert sydney hills Work place trends analyst video christmas Australian Trends Love city clothing global #censusfail Assistant Store Manager high school meals townhouses youth unemployment small business Christmas season Geoff Brailey culturally diverse Merry Christmas economy 24,000,000 keynote shbc EFF typical australian coffee 10 years perth ipswich online shopping capital city Netflix lifestyle poor gen z Australian Census culture earnings stay home professional presenters royal family rent land of the middle class ease of travel professional brand experience apartments budget baby name predictions bondi keynote speaker medicine sector wide celebration mccrindle NT change consumer ultimo states networking men tips gen alpha office space proactive charities australians staying home more owning a home alpha religion national private wealth real impact Sydney screenage focus group mobile housing growth wellbeing study Christmas lunch anzac rain personal growth demographic trends cold environment balance research report Deaths life baby name trends high density living cartodb social shifts speaker wealth inequality customer happiness care support rising house prices cultural diversity market research award entrepreneur newspaper wealth distribution publication youth Generation X blaxland dreaming Research Executive click volunteering data moreton bay group McCrindle Speakers World Water Day student Financial Planning Association social analysis conference social trends wealth and income urban taskforce money identity national crime rates case study investor emerging trends generation Z sunny days WA "know the times" rental stress tea learn housing trends train winter gig ideas Adelaide fresh millennials future-proof jobs internships 2016 census results GPO micro apartments australia young australians debate Australian community trends ACF17 workshop Res Vis visual Population Clock relational social impact sun hills shire unaffordable SA tv stats teaching population map thought leadership aussie culture Gen Y NFP event vegemite research data national wealth office opening acf15 teach home mccrindle research urban living index house future of work area hornsby Australians safe chairty social change future proof language motivate census data in the media baby name recap Australian demographics cloudy days dreams digital report The ABC of XYZ summer media release google social researcher energy generation alpha sydneycity Births social issues annual income high density apartments Australian Population PSI meetings ashley mckenzie vegetarian employers australian social research domestic presentation futurist potts point world youth day mateship bureau Australian Bureau of Statistics Australian Families property market workplace household census social enquiry paying to work cost omnibus Northern beaches Event marrickville Queensland: QLD Northern Beaches princess charlotte optus my business awards twentyseventeen communities NBRS sydney speaker global generations 23 million Australian Communities Trends interactive Northern Territory social commentary baby boomers trends of 2017 entertainment supply and demand responsive huffington post census results australian communities forum future of shopping ferry group session survey learning styles authenticity baby boom Macquarie University Kirsten Brewer South Australia CPI education future report plans sustainable global financial crisis housing demographics curiosity parents workplace culture Valentine’s Day families 2020 mccrindle tea media tableau socialites names qualitative research millionth data community Word Up 2013 university high density pharmacy millenials public holiday personalities participants grandparents business index the australian dream baby names australia report data visualisation slideshare live the dream spirituality child care analysis Christchurch New Zealand financial staying in sydneysiders New South Wales commute Education Future Forum work ethnography DIY in depth interviews TAS communication trend tuesday the changing face of school satisfaction local careers Aussies equip Sydney keynote speaker year 12 growth households volunteers work-life father's day education sector emerging generations 1994 google for education litter skills future goals resource VET sector thrive public speaking media activity dream cancelling event earn HSC Social Trend collaboration speakers pack faith Australian Dream the hills shire results residents Generation Y population milestone events innovation home owner easy rider rise of local new office gender monarchy 24 million Tasmania social research casual nfp offenders moderators guide seasons workforce buildings communications divorce forecasting cooking Hills Shire Council professional services sentiments teachers ACT dare to dream staff healthy future investing rich SMSF 2016 graphs suburban living population growth mentor hobart product Financial Planning Week lalor park ACF criminal 2012 weather trends Bathburst future of education business schools post rationalism friendship Engineering Manager ashley fell goal the average aussie research visualisation children Channel 7 FPA young people office emerging technologies forecast census fail VET jobs of the future local communities marriages average Australian hills social life leader infographics data analyst Duchess of Cambridge eliane growing population entrepreneurial organisational culture ACF 2016 property price marriage Skilling aged care mccrindle in the media Australian schools cica communicate school property internship public speaker fears low density 2016 census TED politics travelling award winner future proofing sports TEDx menai mythbusting cancelling plans average sydneysider know the times breakfast new york times easter learner Caregiver choice workers spend hopes home ownership royal baby selfie australian community trends report capital cities logan ageing population Australia Day tertiary education local community business performance finance faux-ciliser Scouts relevant ACF2017 bus New Zeland urban living mythbusters Do It Yourself System's Architect car TED talk social divorce rate the hills shifts investment employment family trends of 2016 kate middleton economic innovative hello fresh technology christianity housing market volunteer survey design income Canberra earning schools students apartment greatness baby names report training infographic wall weekly earnings the great screenage aged care puzzle brisbane financial independence trend marketing VIC debt insights pyrmont experience retirement commuters English Tuesday Trends affordability social researchers charity house price financial fears poker master mining boom belief brands story wage engage world mortgage sector village tattoos conference presentation media commentary educhat school students cultural diveristy suburb snapshot contiki cost of living sunburnt country Tuesday Trend builders woolworths not for profit Charlotte learning presentations state deloitte not-for-profit waverton focus groups Territory