Australia's National Identity

Monday, July 01, 2013

A recent McCrindle Research study conducted in June 2013 reveals that Australians have a greater sense of national identity than regional identity, local identity, and even global identity.

National identity trumphs all other geographic identities

When asked how strongly they connect and identify with a range of geographic and political areas, over half of Australians (55%) connected extremely or very strongly to Australia as a whole, whereas only 46% of Australians expressed this same strength of connection to their locality or town, and 37% expressed this same strength when it came to their state and territory.

According to rank, Australia’s strength of identity and connection to geographic and political areas is as follows:

    1. Australia as a whole (1.0) 
    2. Our locality or town (1.25)
    3. Our state or territory (1.48) 
    4. Our region or council (1.76) 
    5. The world as a whole (1.87) 
    6. Asia-Pacific as a whole (2.15)

"These findings are fascinating and show that the Australian’s primary identity is being ‘Australian’ at a national level, far more than any state allegiance,” says social researcher Mark McCrindle. “There is more of a connection with even their local area than at the state level."

Australians therefore connect strongly both nationally and locally, but not globally nor regionally. 

In fact, there is almost no identification with the ‘Asia-Pacific’ region, nor ‘The Pacific,’ ‘Australasia,’ ‘Greater Southeast Asia,’ or ‘Oceanaia.’ Less than 1 in 6 expressed a passionate connection to our broader geographical region.

For more information, download The Trust Report 2013. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


area results renter of the future annual income belief motivate hills shire australian communities trends report social researchers challenge Sydney Hills Business Chamber research report FOMO living Australians royal family JOMO wellbeing forecasting trends of 2016 February 16 keynote The ABC of XYZ meetings urban development career communities workforce priorities ferry millionth builders house prices Australian demographics retirement christmas 2017 Australian Dream balance Australian schools narcissism hills Northern beaches Event entertainment social princess charlotte chairty impact screenage household Australian communities internet social life office space New Zeland news wealth inequality VET socialising public holiday grandparents domestic life Melbourne ACF marriages neutral bay workshop social analyst school students wealth and income distribution sydneycity goal responsive demographic trends relational hunger maiden demographics 1994 surnames cost Australian Population changing face of sydney new york times home graphs Res Vis state happiness mentor hornsby Charlotte Australia Day 2017 Sydney keynote speaker local community insights participants entrepreneurs of today Sydney deloitte DIY demographic family change eliane showreel teachers global financial crisis land of the middle class social commentator teacher lalor park Wodonga NEETs visualisation twentyseventeen average Australian mover and shaker January 26th emerging technologies 2014 baby name predictions divorce rate donation Real Estate Institute of Victoria 1980 baby names report dreams digital economy australian communities forum bus Sydney population debate personalities sunny days millenials research on coffee child care nfp social issues long weekend sentiments renting Geoff Brailey speaker in the media presentation teleworking Black Friday school urban living index social research English social shifts earnings Canberra Christmas lunch breakfast toys cancel plans Western Australia do people still change their surname after marriage? EFF Black Friday Sales Scouts brisbane training charity housing trends research village TEDx census 2016 sydney event experience plans demographer communicate socialites collaborative Macquarie University aged care TED millennials data analyst shbc not for profit research Australian Census celebration brand social researcher woolworths earning office opening overcast WA divorce hello fresh winter blues travelling apartment national crime rates aussie culture micro apartments high density apartments analysis keynote speaker spirituality cancelling plans small business Real Estate leadership non profit financial future Sydney Lifestyle Study etiquette The Daily Edition case study high school rich screenagers goals wealth and income care support rent educhat summer mining boom workplace culture James Ward ACT Report dessert baby name money Wagga Wagga online Word Up post rationalism know the times TED talk megatrends Business analysis politics follow culturally diverse tattoos townhouses Crime Rates bondi focus group huffington post Kirsten Brewer group Christmas presents the average aussie cold finance holiday tv proactive Territory families residents the great screenage shopping crime Engineering Manager Christmas Stats TAS Netflix workplace vegetarian daily commute entrepreneurial future local communities internship leader happy holidays relevant population growth Queensland: QLD recap baby names government future of work coffee engage Skilling Willowdale royal customer business performance affordable schools students baby name trends the hills shire work from home tips apartments social lives community environment Bathburst 2016 census results spend suburbs commuters futurist acf15 resource employmer economic alpha Christmas day weather urban living tableau generation average sydneysider ACT DESTEL mccrindle tea public transport ashley mckenzie train authenticity unaffordable seasons greetings Merry Christmas 2020 sydney speaker cartodb Mark McCrindle charities property price Assistant Store Manager easy rider Lower Hunter Region define Aussies names faux-ciliser Generation Y population map food generation alpha Channel 7 presentations easter father's day Aussie future-proof Research Director IT Specialists survey design Hills Shire Council speajer gen z future proof population milestone environmental scanning business 23 million logan university degree monarchy future proofing community event wolloomooloo australian Financial Planning Week education future report nativity scene vegemite optus my business awards stay home blaxland skills Performance Sentiment Index Do It Yourself selfie optimistic What is food insecurity? sydneysider fears Social Trend organisations men baby boom women Queensland royal influence sector wide study trend thrive urban generations REIV National Conference SMSF suburban living budget mccrindle research financial fears property development world New Zealand PSI states households Australian Bureau of Statistics mobile mccrinlde property Northern Territory McCrindle Keynote Speakers storytelling events conference speaker owning a home year 7 NSW Work place professional services mccrindle in the media wealth distribution learning trend tuesday market research ultimo future of shopping australians staying home more local healthy future trends analyst suburb the lucky country professional daily telegraph lifestyle rising house prices online shopping slideshare schools social change in depth interviews Lower Hunter contiki growing population young australians NFP event internships award winner ACF 2016 SRE Northern Beaches housing marriage seasons cloudy days Andrew Duffin Hornsby Shire Council moreton bay sustainable publication donate trends of 2017 census fail micro speakers Christmas season shifts moderators guide economy video Financial Planning Association of Australia 1975 consumerism #censusfail demography sydney property market GPO media release 10 years ageing population education research marketing marrickville "know the times" professional speaker South Australia HSC New South Wales generational trends couple culture university resilience ease of travel Christmas research casual google for education work ipswich language income Christmas in Australia live the dream outsourcing criminal data visualisation event Cobbitty-Leppington teach wedding investor social media children offenders mythbusters Jura Coffee cancelling event australian community trends report hobart collaboration Australian Trends 2016 census gold coast entrepreneur ACF2017 technology forecast Maxim Accounting NBRS Architecture research visualisation Vocational education cultural diveristy award fresh gig school satisfaction Tuesday Trend sun purpose educated intern US australian social research researcher FPA christian national private wealth parenting Love media real Kiwi global generations Australia Day pharmacies Mount Annan-Currant Hill Caregiver report staying in 2013 infographic wall omnibus equip weekly earnings manly education sector rule keeper communications communication social impact personal growth norwest repayments cars 2012 program infographic business index Births mateship employers mother's day VIC youth property market ashley fell McCrindle Speaker maiden names click gen alpha TEDx Speaker visual geomapping winter commute story crows nest car coffee lovers learner leadership workshop capital cities tea Sydney’s south west australian real estate wages faux-cilise new office potts point who is generation z future of education census data affordability increasing densification sunburnt country gig economy cost of living food insecurity housing growth census results census darwin typical australian focus groups choice workers identity rental stress Financial Planning Association 2017 Jura Australia earn Wellington research pack faux-cilising poker master office menai education cica networking 1968 sector wide volunteering product emerging generations young people research data high density living careers CBD christmas social analysis Gen Z Expert dare to dream cultural diversity world youth day TDE average aussie holidays transport mythbusting litter not for profit NT cash Tuesday Trends financial dreams work-life McCrindle Speakers Education Future Forum baby infographics home owner group session education future newspaper volunteering data year 12 perth national wealth middle class commuting SA ideas 2015 facts staff housing market population Channel Seven debt conference presentation social enquiry speakers pack victoria public speaking low density learn media commentary Australian Communities Trends friends tuesday work mates Valentine’s Day urban taskforce Christmas day royal baby sydney metro home ownership digital supply and demand list REIV Conference safe students unemployment going out study house insight VET sector Gen Y poor Australian Home leadersip snapshot trades innovative CPI Australian community trends hopes Hunter Valley capital city not-for-profit sports System's Architect Christchurch surname cooking trends sydneysiders tertiary education anzac Royals faith conference younger generations Research Executive australia paying to work statistics rise of local panel energy Northern Beaches Christian School volunteer growth Population Clock learning styles Elderslie-Harrington park pyrmont gender mccrindle ageing grave decision thought leadership sydney market Christmas data HR medicine Australia street SMART interactive shopper's pick society parents dreaming high density shopping centre google research services 24,000,000 employmee innovation generation Z curiosity social trends financial planning jobs baby names australia report professional presenters Retail Generation X optus teaching media activity meals water ABS consumer organisational culture community engagement youth unemployment data Deaths Adelaide investing the australian dream financial Gen X qualitative research Tasmania stats weather the hills baby boomers housing affordability NBRS pharmacy Duchess of Cambridge food bank church aged care puzzle brand experience rain house price rise Myth professional development survey giving friendship city emerging trends Australian Families conferences ACF17 buildings brands christmas trees quote jobs of the future wealth engagement Black Friday in Australia greatness house price dream wage Mark McCrindle in the media christianity demographic transformations public speaker student clothing mortgage volunteers employment 24 million World Water Day financial independence waverton prince george 40 million investment 2016 McCridle society trends travel bureau sector global ethnography the changing face of eliane miles growth of sydney forum religion salary global retail sydney hills social commentary kate middleton