McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


optus my business awards trends research media commentary investment summer Bathburst micro consumerism mortgage australian social research renting engage 2013 travel mother's day dream house price vegemite society children easy rider click the average aussie unemployment 1975 fears Gen Y The ABC of XYZ stay home suburbs #censusfail events forecast education sector pharmacy NBRS Architecture baby name predictions narcissism future giving baby names report media commute family social change earning not for profit Christmas season school students innovation happiness resource equip responsive rise of local Sydney Hills Business Chamber generation alpha baby names forum baby names australia report Wellington trades impact pyrmont teacher friends 10 years Australian demographics christmas focus group 2012 annual income Generation X Western Australia omnibus offenders tertiary education results infographic social nfp VET sector education future Sydney’s south west social trends SRE student gen z lalor park mccrindle in the media IT Specialists Duchess of Cambridge chairty baby boom socialising Christmas presents keynote speaker world youth day teach Engineering Manager sydney metro learning styles easter 2015 potts point post rationalism belief research visualisation weather cars media activity royal schools survey growth of sydney property market royal influence money HSC staying in crime debate infographics pharmacies average sydneysider Financial Planning Week property slideshare menai seasons Births collaboration facts future proof divorce rate 1980 care support housing market CBD media release research services Australia Day 2017 weekly earnings communicate ease of travel World Water Day culturally diverse communities choice workers career Australians Real Estate australian communities trends report population map NSW australian census results Andrew Duffin local futurist small business demography Myth work NFP event Australian communities millennials crows nest professional development social commentator data analyst challenge research report perth sentiments bus christian "know the times" product Melbourne food bank spend Tuesday Trend acf15 youth unemployment relational Territory wellbeing TED buildings sydney event baby boomers Australian Bureau of Statistics Northern beaches Event home ownership trends of 2016 budget land of the middle class financial future commuters employmer leadership workshop Australian Census community engagement FOMO local community winter grandparents REIV National Conference hopes Macquarie University define teleworking parenting gen alpha contiki young people Mark McCrindle in the media generations safe ACF17 states daily commute meetings non profit affordable leadership future proofing local communities February 16 consumer mccrindle research program logan women socialites Jura Australia ideas Australian Communities Trends CPI brands ACT plans 2014 the hills internships breakfast coffee selfie balance communication authenticity life gender future of work manly aged care work mates builders darwin school satisfaction Caregiver capital cities society trends typical australian moreton bay brisbane australia Aussie What is food insecurity? newspaper Assistant Store Manager coffee lovers wolloomooloo apartment learning household rental stress visualisation market research mythbusting VIC social research insight trend eliane christianity staff language Kirsten Brewer showreel child care 2016 census results young australians generation Z New Zealand cost Hunter Valley rising house prices students huffington post property price domestic South Australia organisations australian real estate Elderslie-Harrington park relevant insights future-proof ageing Queensland mentor social researcher hello fresh report Research Executive in the media SMART presentations Adelaide workplace culture church Maxim Accounting long weekend economic average Australian sydneysider financial investor publication faux-cilising Hornsby Shire Council Channel Seven house price rise cost of living customer poker master TEDx organisational culture capital city overcast politics holiday mateship Business analysis 23 million national wealth shopper's pick Australian community trends list innovative New South Wales cancelling event wages state Queensland: QLD hills shire divorce gold coast daily telegraph norwest australian community trends report screenage financial independence English office dare to dream education future report 2017 outsourcing Lower Hunter Region work-life victoria technology demographics conferences high school Skilling Lower Hunter work from home workshop Mount Annan-Currant Hill Financial Planning Association of Australia teaching 1968 business goals housing trends group social analyst social lives religion global generations PSI recap millionth youth schools students urban taskforce REIV Conference princess charlotte sector wide story faux-ciliser social researchers emerging generations wealth and income 2016 census Charlotte father's day trend tuesday live the dream training education research census data motivate Christchurch cartodb Wodonga NEETs neutral bay etiquette Australian Families bureau casual sector brand experience medicine community event cash apartments housing growth owning a home social impact social media census financial planning Cobbitty-Leppington social issues New Zeland shopping centre education EFF cultural diversity village families collaborative residents Work place conference presentation public transport retirement home Northern Beaches Christian School charities transport demographic speakers pack cultural diveristy unaffordable hills participants DIY culture finance environmental scanning 1994 Netflix public speaking study baby name rent screenagers new york times professional presenters Generation Y rule keeper mobile sydney speaker online shopping Kiwi kate middleton online cloudy days donate prince george cooking townhouses Sydney government Australian Population rich public speaker hobart thrive Geoff Brailey Tasmania toys identity holidays graphs spirituality waverton data visualisation lifestyle rain 2020 40 million teachers average aussie travelling panel baby name trends tips winter blues clothing entrepreneur hornsby entrepreneurs of today sydneycity names Mark McCrindle ageing population the australian dream year 12 researcher growing population 2016 priorities Do It Yourself ACF 2016 McCrindle Speakers 24 million personalities Australian Home tea James Ward conference speaker train January 26th news sun demographic transformations population milestone financial fears paying to work Word Up supply and demand cold statistics house geomapping research data NT repayments speajer infographic wall leader experience workforce know the times jobs of the future emerging trends TAS SMSF volunteer hunger TED talk Scouts speaker criminal Channel 7 wealth goal house prices award winner mover and shaker data ferry dreaming australian communities forum income Jura Coffee Love mccrindle tea affordability emerging technologies litter Royals urban middle class Financial Planning Association professional marriage marketing micro apartments storytelling dreams changing face of sydney professional services gig poor megatrends cancelling plans Willowdale fresh aged care puzzle royal baby social enquiry thought leadership millenials urban living index high density living aussie culture households sydney hills event wealth and income distribution video Research Director population growth trends analyst shifts school Deaths parents group session who is generation z living grave decision salary friendship year 7 global financial crisis real generation high density financial dreams SA Valentine’s Day forecasting Australia Day Vocational education cancel plans marrickville ashley mckenzie sydneysiders research pack business index Northern Beaches personal growth social life FPA high density apartments VET survey design sustainable Australian Trends increasing densification social shifts sunburnt country the changing face of employment interactive public holiday workplace earnings social analysis Sydney population communications Christmas lunch monarchy growth not-for-profit ACF2017 ethnography volunteering data office opening eliane miles suburb GPO trends of 2017 in depth interviews couple follow ACT Report new office going out sports mccrindle Sydney keynote speaker 24,000,000 Wagga Wagga google for education food environment car energy wealth distribution future of education alpha stats Performance Sentiment Index McCridle Gen X tuesday conference ashley fell renter of the future educhat housing the hills shire snapshot tattoos ABS meals donation tv the great screenage celebration debt cica wage generational trends engagement mccrinlde dessert Australian schools jobs area business performance city Social Trend university degree curiosity speakers analysis census 2016 the lucky country shopping research on coffee resilience national private wealth office space optus Population Clock healthy future employers commuting Tuesday Trends greatness intern Australian Dream ACF moderators guide employmee careers brand deloitte The Daily Edition volunteers JOMO digital professional speaker WA purpose demographic trends home owner case study entrepreneurial Northern Territory twentyseventeen census fail entertainment vegetarian quote educated Hills Shire Council population internship economy Merry Christmas Crime Rates learn charity university proactive networking Aussies australians staying home more ultimo sunny days keynote gig economy shbc global earn anzac Res Vis qualitative research younger generations wedding ipswich google tableau optimistic presentation not for profit research royal family water housing affordability woolworths men award learner System's Architect suburban living sector wide study marriages low density wealth inequality future of shopping urban living bondi faith faux-cilise national crime rates Australia street Canberra food insecurity Education Future Forum focus groups blaxland demographer social commentary internet investing community baby skills world TDE Real Estate Institute of Victoria NBRS mythbusters volunteering change DESTEL visual mining boom