McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016


It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.



When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.



It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.




find out more About McCrindle Research Services



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

marriages faux-ciliser gen alpha teachers waverton energy media vegemite Financial Planning Week Generation X year 12 baby name trends eliane Australian community trends aged care baby boomers annual income workshop names cost education research young people Kirsten Brewer politics finance Engineering Manager Queensland: QLD royal baby property price crime australians staying home more environmental scanning cancelling event in the media earnings ideas trends analyst rule keeper cloudy days 2014 McCrindle Speakers 2017 cancelling plans mentor not-for-profit resource lalor park jobs of the future New South Wales New Zealand Deaths generation alpha stats Work place impact greatness housing affordability HSC pyrmont christian teleworking wages work mates holiday retirement cars happiness victoria ACF twentyseventeen authenticity goals wolloomooloo jobs sydney event financial independence census 10 years bureau emerging generations social research community event EFF resilience Christmas lunch 40 million post rationalism wealth and income distribution affordability participants REIV Conference sydney hills Christmas presents tattoos house middle class society trends seasons responsive census fail healthy future housing growth generation australia children clothing speaker house prices Queensland relational skills safe list workplace culture emerging trends news earn millenials Financial Planning Association of Australia publication Christchurch ACT monarchy entrepreneur divorce rate visual litter demography men mother's day Vocational education digital baby name gold coast PSI youth unemployment sunny days newspaper Kiwi analysis buildings cold sector wide study personal growth fresh culturally diverse experience average aussie real trends of 2016 meetings income mythbusters high density living JOMO Australian Census repayments mccrindle in the media home owner dare to dream demographic trends financial fears financial dreams future of shopping Hornsby Shire Council TEDx housing market System's Architect vegetarian house price rise sector South Australia cartodb data national wealth 1975 report ashley fell January 26th collaborative proactive Duchess of Cambridge wealth and income mining boom product high density Australian Trends education sector nfp CPI rise of local public holiday fears community engagement long weekend cica FOMO baby names australia report schools spirituality Australian Bureau of Statistics choice workers organisational culture priorities breakfast SRE mover and shaker dream education future apartment local community future proof Netflix state staff aussie culture education social life Real Estate wealth distribution consumerism outsourcing award tableau tv deloitte graphs brand faux-cilising workforce global snapshot generation Z money 2015 Australian Families DIY Love focus group media activity FPA public speaker land of the middle class students engagement not for profit 24,000,000 mythbusting the australian dream townhouses research pack research services train capital cities innovative affordable equip purpose Northern Beaches Christian School Channel 7 bus keynote generational trends 2016 census hills shire demographer training life future of education suburb norwest village live the dream builders university office infographic wall student optus 2012 speakers research workplace Research Director selfie business performance generations 1980 Australia Day 2017 CBD grandparents spend child care Australian Population pharmacy google for education environment high density apartments sydney metro 24 million trend tuesday medicine lifestyle global generations Sydney keynote speaker alpha cancel plans 2020 trends NBRS Architecture online shopping ACF2017 Tasmania supply and demand growing population Andrew Duffin census results brand experience career parenting Australian communities motivate weather moderators guide christmas winter blues geomapping collaboration media release ultimo Myth 1968 forecasting February 16 learning styles social analysis survey design blaxland professional father's day living in depth interviews woolworths ethnography family the average aussie infographics overcast conference speaker chairty wellbeing research report etiquette eliane miles census data Financial Planning Association wage challenge ACF 2016 conference household infographic world focus groups Births paying to work mccrindle research leadership perth youth research data REIV National Conference VIC criminal sustainable insights economic gen z aged care puzzle James Ward australian communities forum mccrindle quote government social trends goal communication Channel Seven cash housing trends sydney speaker sun Territory Australia street speakers pack socialising Australians suburbs Merry Christmas celebration brisbane media commentary baby name predictions Assistant Store Manager innovation australian urban darwin Mark McCrindle demographics future of work housing tuesday sydneycity Research Executive Christmas season belief baby boom millionth moreton bay communicate travelling royal family panel shbc social researcher royal influence debt Skilling ease of travel leadership workshop 2016 plans society australian community trends report church conferences stay home socialites public speaking ABS debate new york times Tuesday Trend population map careers define cultural diveristy schools students office space year 7 faux-cilise gender Wodonga Generation Y tertiary education change the hills shire Res Vis salary care support intern urban living shopping centre SA capital city business index events slideshare thrive pharmacies Sydney states tips friendship rental stress micro apartments NFP event growth staying in baby Wellington results future-proof communications rich professional services cost of living WA SMSF group session The Daily Edition Australian Communities Trends TED mateship Word Up Australia Day professional speaker follow property market visualisation group population milestone population rent storytelling winter Bathburst baby names report know the times sydneysiders bondi Melbourne national private wealth millennials teaching engage investment ageing ferry weekly earnings urban living index study optus my business awards social researchers future transport charity car sports low density global financial crisis investing employers relevant TED talk potts point wealth suburban living urban taskforce area Northern beaches Event keynote speaker qualitative research TAS Valentine’s Day young australians gig economy omnibus presentations ACF17 leader commute marrickville women gig Canberra sentiments marriage curiosity school students rain shopping micro sector wide GPO teach unaffordable Caregiver Australian Dream manly dreaming financial future conference presentation NT typical australian food The ABC of XYZ SMART 1994 IT Specialists researcher logan screenage technology local customer Real Estate Institute of Victoria parents high school 2013 Geoff Brailey Scouts holidays volunteers daily telegraph easy rider Macquarie University #censusfail australian social research royal forum kate middleton home ownership futurist click Do It Yourself university degree financial princess charlotte religion 2016 census results TDE prince george professional presenters faith crows nest acf15 Sydney Hills Business Chamber recap trades social census 2016 dessert investor future proofing business NEETs renter of the future budget summer communities award winner work-life owning a home networking consumer video local communities hopes trend ageing population friends learning christianity story toys interactive identity program volunteering data small business hornsby presentation work offenders organisations Wagga Wagga internet event mortgage families 23 million residents volunteering balance travel Northern Beaches case study daily commute market research VET sector data visualisation population growth rising house prices menai domestic city NBRS internships educhat narcissism the great screenage households World Water Day social commentator educated huffington post office opening contiki social issues increasing densification baby names DESTEL renting financial planning thought leadership water employment mccrindle tea non profit New Zeland charities statistics Social Trend Crime Rates online hobart demographic demographic transformations entrepreneurial earning Aussie entertainment ashley mckenzie internship Population Clock language Tuesday Trends school satisfaction anzac Charlotte poker master brands Gen Y Australian Home wedding divorce shopper's pick teacher insight coffee professional development social lives dreams Gen X average Australian cooking google mobile cultural diversity sunburnt country entrepreneurs of today economy Hills Shire Council changing face of sydney social media hills tea ipswich average sydneysider facts property Adelaide new office unemployment volunteer survey shifts trends of 2017 social shifts data analyst neutral bay home learner house price research visualisation hello fresh Aussies sydneysider the hills megatrends national crime rates social enquiry marketing VET world youth day Australian demographics couple Northern Territory australian communities trends report showreel education future report Western Australia forecast Australian schools meals easter social impact the changing face of optimistic school casual personalities grave decision emerging technologies "know the times" apartments poor learn social commentary Royals community Education Future Forum NSW culture English commuters social change going out

Archive