McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Valentine’s Day focus groups housing affordability marriages financial independence trends of 2017 new office faux-ciliser clothing forecasting click future proof holidays equip nfp eliane miles property New South Wales Canberra Kirsten Brewer teleworking house data analyst cooking mccrindle in the media area Australian communities summer System's Architect dessert moderators guide Australia Day medicine demographics 1994 "know the times" renter of the future product participants gender emerging generations in depth interviews leadership motivate Merry Christmas mccrindle daily telegraph pyrmont priorities religion World Water Day capital cities new york times VIC urban living index aged care puzzle future proofing ideas entrepreneur community waverton high density local outsourcing 40 million mover and shaker young people sector tea GPO families dreaming thought leadership baby year 12 news graphs meetings relational goals Northern Beaches Christian School city interactive research services crows nest rental stress follow case study state market research shopper's pick growing population housing trends generation alpha mining boom Tasmania growth goal baby name trends Sydney keynote speaker megatrends Engineering Manager domestic environmental scanning define mccrindle tea transport post rationalism parenting Wagga Wagga consumerism millionth February 16 data social life hello fresh urban taskforce employers politics study mccrindle research social trends owning a home engagement Tuesday Trends energy language media activity urban living alpha sustainable Assistant Store Manager women mentor futurist earn charity greatness pharmacy social lives norwest global generations thrive house prices parents social commentary Christmas season coffee emerging technologies average aussie FOMO New Zealand DESTEL earnings careers shopping storytelling builders forecast house price rise REIV National Conference residents infographic wall global water recap university TAS Gen Y potts point millennials economic wage social commentator renting SA population growth townhouses internet identity Mark McCrindle conferences government royal baby high density living office space society trends food socialising real video cars Population Clock earning engage 24,000,000 learning styles generational trends communications relevant society cold princess charlotte Financial Planning Week investing responsive plans Western Australia sunny days friends retirement cloudy days social shifts cost etiquette dare to dream australia presentations Wellington family seasons social research innovation education research Charlotte Christmas lunch Generation Y work mates communities global financial crisis school students budget 23 million technology lifestyle housing market rent weekly earnings trends Kiwi geomapping Scouts personalities Tuesday Trend mythbusting resource publication monarchy population world the australian dream wolloomooloo gen alpha 2020 Real Estate Institute of Victoria Caregiver jobs of the future education sector manly Channel Seven wealth and income 2015 increasing densification tv Australian Families national wealth living wellbeing christmas social analysis shifts buildings Territory infographic ashley fell rule keeper ethnography sports Australian demographics bureau offenders long weekend gold coast christianity church education social change university degree Duchess of Cambridge Australian schools demographic baby boomers balance professional optimistic low density Hornsby Shire Council Social Trend fears stay home bondi rain McCrindle Speakers Wodonga professional development demographic trends 24 million social sydneycity facts hills shire royal family Aussie father's day education future ipswich innovative research visualisation stats community engagement survey faux-cilise easter mobile entrepreneurial professional speaker trend millenials Australian Trends Love australian social research baby name future of education skills winter blues public holiday brand experience social media statistics data visualisation unemployment baby name predictions lalor park world youth day insight tuesday Adelaide young australians hobart Royals couple mortgage house price darwin networking Financial Planning Association focus group sentiments sector wide tableau google for education daily commute generation poker master workplace learning business 1980 analysis Australian Census omnibus Melbourne events IT Specialists repayments educhat emerging trends TDE high school award sydney speaker Netflix mythbusters staying in suburbs investment small business spend trends of 2016 visual generation Z marriage trend tuesday sunburnt country curiosity entertainment staff in the media Gen X cancelling plans school satisfaction entrepreneurs of today jobs wedding rich office opening collaboration research Channel 7 income researcher the changing face of learner winter divorce rate affordable meals youth sector wide study home ownership know the times weather population milestone REIV Conference capital city online shopping Northern Beaches affordability PSI communicate ageing population woolworths going out teach organisational culture Australians 2014 Sydney teachers names toys ultimo sydneysiders online Australian Communities Trends sydney event tattoos states event Research Executive DIY royal influence life Aussies suburban living middle class Australian Dream deloitte Queensland: QLD 1975 wages mateship 2012 employment snapshot speakers collaborative kate middleton child care wealth Christmas presents list logan resilience challenge Crime Rates culture home anzac Myth children economy year 7 demographic transformations research data newspaper youth unemployment cash brisbane suburb conference presentation baby boom future of work rising house prices debt schools students Deaths conference FPA teaching ageing tertiary education safe brand social enquiry consumer environment wealth distribution digital dream investor marrickville SMSF population map quote overcast WA royal ease of travel narcissism NT housing growth visualisation Generation X happiness cartodb census non profit land of the middle class property market healthy future cancel plans authenticity moreton bay work gen z media personal growth Christchurch cost of living perth CBD future-proof communication cancelling event Australian Bureau of Statistics australian communities forum EFF national private wealth not for profit Births generations New Zeland experience Real Estate Bathburst vegetarian South Australia Northern beaches Event 2013 criminal aussie culture apartment workplace culture menai community event The ABC of XYZ socialites annual income Word Up insights program local communities panel household optus crime media release customer Australian Home cultural diversity poor vegemite celebration public speaking wealth and income distribution village internship Queensland tips social impact home owner internships neutral bay rise of local social researchers slideshare shbc eliane proactive group session schools paying to work salary australian communities trends report pharmacies twentyseventeen unaffordable divorce report hornsby demographer financial future prince george housing keynote office volunteers grandparents ABS Res Vis Northern Territory victoria Australia Day 2017 mother's day 10 years January 26th blaxland property price educated students Geoff Brailey sun student faux-cilising brands ACT not-for-profit ashley mckenzie intern research pack leader debate Financial Planning Association of Australia workforce national crime rates marketing huffington post HSC media commentary hopes high density apartments typical australian learn survey design workshop business index financial dreams qualitative research 2017 financial future optus my business awards acf15 change teacher work-life training fresh litter 1968 men results friendship presentation organisations group selfie baby names australians staying home more supply and demand easy rider 2016 The Daily Edition forum trends analyst career holiday google school leadership workshop conference speaker ACF 2016 keynote speaker English aged care Do It Yourself finance commute urban Education Future Forum NSW social researcher households ACF JOMO education future report NEETs