McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


list Sydney keynote speaker vegetarian clothing learn royal influence suburban living couple Sydney VIC global mccrindle tea average aussie national wealth Gen Y rising house prices jobs of the future Australian communities new office outsourcing ACF 2016 24 million Financial Planning Week social investing click bureau results conference speaker Kirsten Brewer ageing population NEETs workshop celebration home wolloomooloo 40 million paying to work conference presentation national crime rates supply and demand social impact hopes faux-cilise housing trends vegemite baby names wealth and income bondi crows nest Christchurch innovative trend tuesday dream property price wealth distribution storytelling australian communities trends report grandparents baby boomers learner 23 million sydneysiders tertiary education tableau repayments school students school satisfaction going out recap brand engagement Scouts brisbane urban taskforce local communities follow global generations environment area buildings socialites 1968 mortgage future sydney speaker Engineering Manager etiquette young australians consumerism skills economic DESTEL weekly earnings lifestyle survey design REIV Conference infographic travelling community winter blues capital cities names qualitative research ipswich budget ferry goal winter rule keeper population hobart cloudy days owning a home generation Financial Planning Association data shopping social commentary cost of living SMSF socialising earnings generational trends young people mccrindle faux-ciliser apartment staying in personal growth investor gold coast demographer Deaths bus System's Architect group session Christmas lunch Australian Home commute TDE long weekend ideas community event social media fresh real FOMO entrepreneur baby boom entertainment demographic transformations city the average aussie 2016 stay home leadership economy train Australians brands year 12 JOMO baby name predictions Christmas season woolworths goals university degree gen z residents medicine researcher optimistic plans learning styles insight emerging technologies sector christmas water 2015 dare to dream trends emerging generations capital city parents balance 2017 Generation Y social life staff financial independence Northern Beaches Christian School pharmacy 2016 census results TAS land of the middle class prince george norwest Australian schools GPO social analysis victoria tuesday future proofing google for education princess charlotte tea snapshot leadership workshop logan schools financial dreams coffee suburb trends of 2016 trend mythbusters participants growing population media release event communities rent focus groups PSI the changing face of mccrindle research Queensland social research hills shire financial fears gen alpha society leader #censusfail relevant house Res Vis communicate urban sports resource Adelaide ashley mckenzie entrepreneurs of today builders hello fresh social enquiry careers generation Z university jobs World Water Day households spend crime states mateship The Daily Edition WA Gen X omnibus Royals mobile high school Charlotte dreaming educhat urban living Australian Census Myth new york times wealth and income distribution work mates communication rise of local cartodb survey speakers employers monarchy future of work teachers Tuesday Trends employment conferences suburbs friendship travel The ABC of XYZ 2014 housing affordability Generation X fears Wodonga business index rain men conference workplace culture Australia Day deloitte demographic trends professional development Wagga Wagga safe in depth interviews cultural diversity debate optus my business awards change rental stress divorce happiness shopper's pick australian social research high density apartments education sun keynote trends of 2017 consumer office opening ease of travel organisational culture emerging trends NSW child care group cash mythbusting selfie graphs product ACT population growth public speaker renting keynote speaker millenials summer Education Future Forum Channel 7 know the times manly shbc ultimo 2013 research pack Australian Families meetings food kate middleton sydney metro cancelling plans twentyseventeen priorities Duchess of Cambridge house price rise easy rider seasons SA Tuesday Trend house prices intern nfp career culture debt Hornsby Shire Council home ownership mccrindle in the media education sector collaboration baby name aged care social shifts earn English mother's day Australian Dream changing face of sydney Netflix motivate eliane australian communities forum middle class professional services NT IT Specialists in the media renter of the future charity Social Trend father's day tips customer non profit property market Births January 26th CBD baby earning low density increasing densification sunny days litter training women year 7 demographics 1975 growth world market research australia potts point urban living index unaffordable publication salary children "know the times" waverton contiki investment tv social commentator volunteers typical australian workplace rich royal family greatness office blaxland house price housing market office space church Wellington Kiwi generations forecast curiosity society trends school marketing tattoos challenge annual income Research Executive future of education visual megatrends Crime Rates census 2016 business state wedding life not-for-profit organisations futurist define Christmas presents New Zeland HSC Territory aged care puzzle ashley fell unemployment townhouses cars Merry Christmas ageing mentor acf15 wage entrepreneurial family Northern Beaches commuters baby name trends technology networking world youth day Aussies presentations sector wide study Geoff Brailey cancelling event national private wealth demographic gender marriages population milestone Northern Territory royal Channel Seven case study identity Valentine’s Day education research village Bathburst home owner newspaper EFF finance quote marriage darwin collaborative offenders internships housing study story video marrickville social researcher the australian dream social change data analyst christianity digital future proof property social lives ethnography anzac sydneycity geomapping REIV National Conference environmental scanning award winner data visualisation public holiday South Australia Queensland: QLD social trends 1980 online shopping lalor park narcissism responsive Aussie proactive retirement Do It Yourself authenticity pyrmont social issues population map mining boom Australia Day 2017 stats Western Australia award workforce optus professional generation alpha menai presentation 1994 McCrindle Speakers small business students Australian Trends meals pharmacies Real Estate New South Wales culturally diverse dessert hornsby perth local resilience trends analyst Financial Planning Association of Australia research services Real Estate Institute of Victoria DIY 2016 census huffington post internet insights global financial crisis wealth cancel plans 24,000,000 census sector wide cooking millennials holidays Word Up future-proof personalities ACF learning census fail equip student christian infographic wall neutral bay thought leadership media commentary educated mover and shaker program household thrive Australian demographics wellbeing public speaking youth faux-cilising wages easter Canberra research ABS FPA engage post rationalism census results teach Mark McCrindle cost innovation 2020 statistics internship teleworking poker master teaching sydney event families toys financial future research data panel social researchers sunburnt country sustainable education future report google Population Clock research visualisation housing growth cold weather moderators guide analysis living royal baby interactive news Australian Communities Trends slideshare friends online domestic sentiments community engagement daily telegraph millionth report high density living media teacher events politics professional speaker financial 10 years high density Love schools students overcast language relational healthy future Tasmania daily commute Assistant Store Manager New Zealand education future forecasting Australian Bureau of Statistics visualisation parenting income car Melbourne experience youth unemployment government criminal 2012 Northern beaches Event energy media activity moreton bay affordable February 16 work poor communications forum work-life holiday Caregiver brand experience transport focus group affordability alpha shifts divorce rate aussie culture not for profit religion australians staying home more eliane miles facts