McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


builders earning vegetarian bondi average aussie couple Australian Trends long weekend trend tuesday Engineering Manager families debate society trends Skilling teleworking new york times The Daily Edition environment recap megatrends cooking 23 million housing technology live the dream spend research experience ageing population social change global work mates trend chairty seasons fears Australian Families gig names wedding tv event supply and demand religion Kiwi high density weekly earnings future of education social impact 2015 post rationalism housing trends Work place workplace panel 24 million baby boomers Australian Communities Trends mortgage TED wealth professional services Netflix social analysis social shifts professional speaker mentor work baby name wealth distribution innovative faux-cilising DIY cultural diveristy online shopping forecasting Aussie urban living index business index healthy future wolloomooloo the great screenage home ownership population milestone ACF2017 faith Deaths cost keynote speaker baby names tableau intern office opening demographics generational trends demographic NBRS Architecture Vocational education sector wide study high school australian social research growth sustainable mover and shaker cost of living language Andrew Duffin economy alpha geomapping life Australian Population social commentary google forum households award ACF17 ACT February 16 twentyseventeen transport REIV Conference January 26th networking capital cities education research Mark McCrindle brisbane communication google for education visual PSI report Research Executive clothing Geoff Brailey product easy rider food quote woolworths infographic aussie culture school students 1975 EFF System's Architect youth medicine baby boom blaxland travelling year 12 Research Director community engagement rental stress Crime Rates publication data visualisation careers forecast house gen alpha NBRS group interactive aged care puzzle business small business money annual income thrive mother's day rise of local poor Australia Day 2017 research report land of the middle class 1968 hills shire conference speaker marrickville mccrindle office social issues shbc culture employment investment news SA commute safe "know the times" potts point VET Merry Christmas home owner NFP event teachers leadership workshop career tea travel census data toys unaffordable men 2013 WA Scouts list baby names australia report environmental scanning future of work retirement trades mobile mining boom baby name trends micro New Zeland 40 million media generations national private wealth future of shopping waverton sydneysider earnings showreel ageing eliane miles students VET sector hello fresh charity nfp internships tips jobs Hills Shire Council Australians research visualisation future proofing communities JOMO friends middle class Australian community trends daily commute education future consumerism choice workers pharmacy communications generation alpha work-life public speaker Generation Y home Myth monarchy optus narcissism property market society workshop workforce hornsby schools students property price Christmas season paying to work education sector 2012 24,000,000 property customer identity collaboration rule keeper brand experience spirituality 2016 slideshare ipswich cash outsourcing australia offenders ethnography ultimo norwest affordable care support Financial Planning Association of Australia brand children trends analyst ACF 2016 wealth and income dreaming results goal not-for-profit ideas logan coffee summer university degree cancel plans research data sun insights wage tuesday commuters faux-ciliser house price urban taskforce HSC non profit millennials data futurist demographic trends typical australian holidays community event mythbusters balance SRE national wealth water online change facts tertiary education Res Vis growing population dream REIV National Conference snapshot trends of 2016 plans Valentine’s Day McCrindle Speakers states vegemite in the media conference engage moreton bay young australians house price rise FPA entrepreneurial prince george suburbs focus group crows nest demographic transformations graphs charities train celebration Queensland financial future teach professional development workplace culture census results education future report urban living etiquette census Tasmania kate middleton leadership learner hopes mccrindle in the media greatness #censusfail demography sydney hills rising house prices Real Estate Institute of Victoria impact World Water Day jobs of the future stats Kirsten Brewer women NSW media commentary Financial Planning Association engagement micro apartments the hills social research 10 years shopper's pick sector wide sentiments public holiday high density living christmas resilience learning personal growth average Australian Tuesday Trends census 2016 study cancelling plans Aussies Financial Planning Week global financial crisis 2016 census results public speaking belief ACF ABS suburb Population Clock living townhouses grave decision SMSF Wagga Wagga priorities Australian Dream events population map participants demographer New Zealand pyrmont divorce visualisation responsive the australian dream infographic wall census fail Australia street australian communities forum Christmas lunch education social life sydneysiders school satisfaction house prices darwin socialising mccrindle research Births student presentations ashley fell divorce rate financial planning Australian communities equip financial fears entrepreneurs of today Duchess of Cambridge mccrindle tea poker master apartment market research emerging technologies future proof personalities staff office space schools average sydneysider qualitative research unemployment business performance state australians staying home more increasing densification Royals menai shopping centre housing growth criminal local communities hills Australian Bureau of Statistics village parenting professional real car wages cartodb Bathburst stay home lalor park social commentator Queensland: QLD researcher IT Specialists dreams professional presenters school purpose energy sydney metro government Australian demographics survey design youth unemployment New South Wales year 7 click curiosity victoria ferry domestic TDE story fresh Australian Census TAS SMART Territory royal baby cultural diversity going out Hornsby Shire Council 2020 organisations Christchurch 2017 follow speakers pack new office national crime rates Channel 7 meetings litter Macquarie University young people debt challenge social researchers GPO Do It Yourself consumer royal influence housing market research pack optimistic generation Z sector politics Social Trend sunburnt country sydneycity eliane Australia Day university millenials Wodonga cold family Real Estate social trends gold coast bus population growth thought leadership budget residents The ABC of XYZ Western Australia volunteers educhat city insight not for profit know the times learn keynote australian baby name predictions Word Up changing face of sydney rain training program weather cancelling event James Ward manly social researcher educated lifestyle Sydney English perth employers Charlotte teaching rent media release dare to dream father's day acf15 TED talk aged care huffington post 2014 leader Generation X capital city breakfast neutral bay Melbourne buildings investor baby baby names report gender apartments teacher sydney speaker innovation staying in case study video sunny days income dessert Channel Seven housing affordability tattoos Canberra social enquiry moderators guide pharmacies earn Gen Y infographics socialites high density apartments research services bureau wealth and income distribution Northern Beaches Christian School parents marketing data analyst 1980 internet salary brands internship winter Australian Home royal sports future-proof Sydney keynote speaker analysis winter blues daily telegraph Gen X wellbeing focus groups australian community trends report owning a home happiness Christmas presents screenage ashley mckenzie proactive storytelling volunteering data finance award winner renting deloitte Northern beaches Event ease of travel Assistant Store Manager economic cica define marriages relevant trends of 2017 the changing face of 1994 social lives TEDx low density population 2016 census digital world financial independence christianity future financial VIC local community casual resource media activity overcast cloudy days communicate conference presentation speakers newspaper optus my business awards meals CPI affordability Sydney Hills Business Chamber social media the average aussie cars trends child care church selfie renter of the future NT mythbusting easter suburban living social motivate financial dreams gig economy princess charlotte Australian schools crime contiki Caregiver world youth day culturally diverse shifts mateship DESTEL local presentation area sydney event omnibus rich authenticity learning styles anzac gen z royal family goals survey australian communities trends report Northern Territory investing repayments shopping skills statistics Adelaide community NEETs marriage christian grandparents conferences emerging generations Northern Beaches entrepreneur the hills shire organisational culture household collaborative Love Education Future Forum relational South Australia volunteer faux-cilise Wellington Tuesday Trend FOMO hobart CBD speaker group session volunteering urban generation in depth interviews friendship entertainment millionth holiday emerging trends global generations