McCrindle in the media

Tuesday, May 12, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

We assist our clients in identifying newsworthy media angles in their research to assist them in communicating the insights effectively with the broader public.

Here are some of our recent media appearances:

McCrindle in the Media

A record 5 million Visas will be issued in 2015. The 5 million short term arrivals is great news for anyone in the tourism and education sector. But with this increase in population we need to make sure the investment is there in the cities as that's where the permanent arrivals are going to be, that is where the students are going to study and that's where the tourists are going to go.


Click here to watch Mark McCrindle address the topic on Weekend Today.

Australia is currently the fastest growing developed nation on the planet and by the end of this year we will hit 24 million – twice as many people we had in 1968. For the last decade numerically we’ve had the most growth we’ve ever had and in the next 5 years we will add nearly 2 million people to our population as well as nearly a million households. We’re currently adding a new Adelaide to our population every 3 years! (more than a million people; 355,000 each year).

Click here to watch social researcher Eliane Miles discuss the topic on Weekend Today.


What does the Australia of today really look like? With the typical length of employment being 3.3 years and Australians today working on average 17 jobs in their lifetime, we are seeing a shift from job stability to job flexibility. The rise of the couple only household means the nuclear family is on the decline. Because kids are staying at home longer, they've been named the KIPPERS (Kids in Parents Pockets Eroding Retirement Savings). And in the midst of the current baby boom, Australian's are having children later in life.

Click here to watch Research director Claire Madden give insight into these trends.



Forget the name Jack, now it's all about Jaaxxon. The McCrindle boys' list shows how times are changing. Although the same boring old names like Jack and Tom are right up the top, there's a spate of new names like Jayden (38), Tyler (41), Chase (56), Kai (58) and Braxton (77).

Click here to read the full article.




Most members of Generation Y are 'fiscally conservative' and have more money than debt, a new study has found. Generation Y were particularly vulnerable to current economic challenges and these had exacerbated existing inequalities, demographer Mark McCrindle of McCrindle Research said. "Generation Y are the new householders; they're emerging into their careers, they're right in the wealth accumulation life stage . . . so what's happened in the last decade has really hit them hard," he said.

Click here to read the full article.



Australia was a very different place 100 years ago. In 1915, you could buy a block of land for 200 pounds and milk was three pence per litre. Social research company McCrindle dug into the Australian Bureau of Statistics archives to see just how far we’ve come on the eve of the ANZAC Centenary.

Click here to read the full article.


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