Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


blaxland Caregiver dessert baby name predictions builders eliane miles seasons entertainment parenting 2020 cica group session PSI ACT urban volunteer long weekend financial brisbane housing market demographic future proof 2017 tv housing trends relational January 26th research visualisation sector thought leadership micro ferry CBD forecasting Hornsby Shire Council the changing face of employmee marketing meals qualitative research logan father's day infographics hills jobs of the future education research train live the dream not for profit research choice workers wage rich brand experience trends of 2017 marriage Aussie Bathburst millennials wages IT Specialists unaffordable mythbusting news volunteers TED talk ideas commute mentor office space storytelling skills increasing densification workplace culture story technology Jura Coffee property travel workplace GPO charities summer real SRE Social Trend non profit ashley mckenzie visualisation christianity offenders ACF17 public speaking publication trend global generations Christmas season easter sentiments marrickville communication google for education demographer earning collaboration click cultural diversity conferences rent recap selfie house australian communities forum ACF2017 work from home Netflix research pack school Australian demographics grave decision cost of living ipswich the hills shire Wellington politics What is food insecurity? crows nest Business analysis Charlotte leader Maxim Accounting world NT JOMO hobart school students Real Estate Institute of Victoria conference Education Future Forum authenticity future of work "know the times" year 12 divorce chairty kate middleton Australian community trends interactive donation poker master internet buildings megatrends 24,000,000 overcast twentyseventeen local infographic townhouses younger generations video Vocational education investment quote careers panel income affordability mother's day social researchers REIV Conference royal family Sydney finance mortgage millenials gen z personal growth volunteering data community engagement professional services McCridle teacher healthy future Aussies baby name The ABC of XYZ education emerging trends trends analyst Australians pyrmont Financial Planning Association of Australia ease of travel bondi data visualisation Channel Seven teleworking geomapping census average aussie Scouts define consumerism aged care puzzle learn snapshot participants Willowdale learning crime middle class norwest February 16 mccrindle research services social impact Australian Dream sun speakers 2013 DIY deloitte results hopes workforce fresh Res Vis lalor park New Zeland South Australia demographics SMART property market divorce rate cartodb victoria child care socialites home owner collaborative new office education future award government entrepreneur financial planning internships online shopping food Gen Y futurist plans population milestone national private wealth new york times education future report focus group investing student FPA data pharmacies internship mccrindle in the media cultural diveristy future-proof speaker employment youth unemployment product post rationalism perth Northern Beaches Christian School rain spend wolloomooloo trades Lower Hunter Region litter Kiwi proactive future proofing WA men census 2016 cancel plans states slideshare NBRS going out growth of sydney resource Skilling Christmas presents educhat media activity 2016 census results NSW names apartment neutral bay social analysis economic local communities suburban living 23 million local community 2015 house prices budget tertiary education employers friendship environment staff community holidays home ownership breakfast sustainable cancelling event survey case study housing media cloudy days Kirsten Brewer teach baby Engineering Manager generational trends equip etiquette Work place sydney speaker poor in the media innovation Australian Families ageing bus professional presenters Research Director shbc princess charlotte social shifts the average aussie 2012 vegetarian ashley fell energy graphs australian communities trends report career global McCrindle Speakers brand life ACT Report national crime rates Elderslie-Harrington park screenagers waverton consumer business performance shopping low density public holiday woolworths work 40 million educated sydney event cooking salary young australians Sydney population digital dreams 24 million 2016 city 1980 australia Queensland: QLD tea networking ageing population Wodonga Australian Communities Trends sports growth wealth and income distribution darwin Geoff Brailey small business social media New South Wales social commentary wealth baby names report Australia Day moreton bay gender mccrindle research NFP event economy Australian communities 1975 demography spirituality village debt hunger market research winter social researcher motivate coffee lovers balance Love Real Estate optus my business awards James Ward rising house prices Tasmania university degree financial dreams Australia Day 2017 generation Performance Sentiment Index jobs hello fresh micro apartments Australian Trends social change renter of the future Deaths shifts house price culturally diverse Hunter Valley language young people Western Australia conference speaker work-life workshop research on coffee culture ACF 2016 daily commute online learning styles annual income baby boom Jura Australia royal work mates Channel 7 house price rise sunburnt country coffee easy rider omnibus education sector gen alpha Australian Census sydneycity staying in intern Queensland analysis home sector wide study communications generations English Australia street EFF TED Adelaide future family innovative contiki TEDx SA future of education rise of local resilience state Gen X year 7 travelling Financial Planning Week responsive australian community trends report trends of 2016 stay home Macquarie University wealth inequality schools cold #censusfail future of shopping 1994 social lives mythbusters entrepreneurs of today students tattoos not-for-profit media commentary Wagga Wagga in depth interviews social research data analyst outsourcing money Royals CPI google casual cash Merry Christmas focus groups mateship NEETs the hills VET Northern Beaches event 2016 census Australian schools financial fears urban living index challenge pharmacy communities mccrindle tea presentations census data society trends speajer speakers pack baby names gold coast program the australian dream leadership workshop safe Generation Y optimistic Myth high school household volunteering public transport ACF grandparents entrepreneurial baby boomers screenage potts point couple showreel forecast Territory survey design social faux-cilising conference presentation cancelling plans tuesday study keynote speaker giving alpha NBRS Architecture domestic meetings criminal the lucky country greatness holiday wealth and income high density religion mover and shaker community event car church social enquiry faux-cilise impact food bank parents Canberra Lower Hunter celebration ethnography children organisations TAS social trends population map renting know the times high density living communicate Northern Territory suburb goal trend tuesday customer sydneysider keynote commuting World Water Day office weekly earnings daily telegraph ABS thrive generation Z urban living affordable property price narcissism mccrinlde lifestyle REIV National Conference medicine stats wealth distribution investor change who is generation z families environmental scanning VIC office opening statistics ultimo 2014 urban taskforce census results System's Architect women moderators guide mining boom faith food insecurity training 1968 winter blues social analyst happiness rule keeper typical australian wellbeing australians staying home more world youth day nfp earnings researcher earn Word Up demographic transformations trends charity teachers facts not for profit hills shire TDE belief HSC manly aged care bureau average Australian The Daily Edition australian real estate infographic wall sector wide Hills Shire Council marriages organisational culture business insights the great screenage Duchess of Cambridge dream average sydneysider Sydney Hills Business Chamber financial future millionth shopping centre demographic trends FOMO dare to dream Australian Bureau of Statistics Christchurch Australian Home social life social issues anzac water toys DESTEL Mark McCrindle in the media dreaming Cobbitty-Leppington Mark McCrindle menai area tips public speaker transport SMSF Financial Planning Association brands research report capital city insight newspaper owning a home mobile royal baby priorities Research Executive population growth monarchy Northern beaches Event award winner commuters australian apartments capital cities socialising census fail christian faux-ciliser curiosity global financial crisis debate gig friends Andrew Duffin high density apartments paying to work residents eliane housing growth Tuesday Trends research data sydney metro population vegemite financial independence gig economy experience group Melbourne Do It Yourself cars living Mount Annan-Currant Hill visual leadership Sydney keynote speaker Population Clock society huffington post generation alpha schools students events sydney hills 10 years Valentine’s Day business index personalities professional speaker growing population Generation X land of the middle class forum sydneysiders hornsby christmas baby name trends VET sector follow employmer optus shopper's pick professional development identity clothing school satisfaction donate households list prince george national wealth retirement aussie culture relevant research royal influence social commentator Sydney’s south west australian social research supply and demand professional media release wedding New Zealand engagement unemployment learner weather sunny days rental stress engage repayments purpose Crime Rates report emerging generations fears youth Australian Population care support presentation baby names australia report suburbs Assistant Store Manager teaching housing affordability university Christmas lunch Births Tuesday Trend acf15 tableau emerging technologies goals changing face of sydney cost