Mark McCrindle and The Changing Face of Sydney

Thursday, August 20, 2015

Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.

Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.

And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.

NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.

Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.

The Changing Face of Sydney; Urban Sprawl Goes Vertical

The Changing Face of Sydney; A closer look at Parramatta

The Changing Face of Sydney; Is the Sutherland Shire the new boom town?

The Changing Face of Sydney; The Changing Face of Liverpool

The Changing Face of Sydney; The big Development Flying Under the Rader


Q: Just wondering how many have first language of English?

A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.

Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.

A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.

Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?

A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!

Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?

A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.

Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?

A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.

Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?

A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).

Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?

A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.

Q: Where is the best place to invest, which suburb?

A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.

Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)

A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.

Q: What proportion of the Hills district is evangelical and also now the Shire?

A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


property market dreaming royal baby growing population thrive Australians students Christchurch households food family sentiments professional 1968 SMSF program James Ward Kirsten Brewer google for education Christmas season faith careers futurist social commentary sector wide study equip generational trends purpose 1994 government trades statistics lifestyle Northern beaches Event follow car tips hornsby ideas Queensland: QLD baby boomers conferences pharmacies population milestone demographic communities urban living index hobart average sydneysider investing Andrew Duffin property ultimo wellbeing brand experience retirement hills shire poor clothing internships increasing densification energy australian communities trends report moderators guide teaching faux-cilise unemployment high density professional speaker baby names australia report darwin The ABC of XYZ sector keynote award winner university socialites conference newspaper norwest annual income stay home google women South Australia leader financial future SMART goal storytelling wealth sector wide sydney metro participants education research visual new york times VET sector economy Financial Planning Association change housing trends workshop video litter Skilling New South Wales product speakers jobs professional development office space 2012 social impact Northern Territory entrepreneurs of today earnings January 26th consumerism sustainable 1975 challenge school baby name predictions DESTEL relational Gen X affordable marriage facts Tuesday Trends Tasmania children long weekend the hills shire employers schools students Population Clock entrepreneurial Sydney environmental scanning census 2016 emerging generations Australian schools meals eliane baby names networking experience low density deloitte mother's day shopping Crime Rates Australian Dream World Water Day learner average aussie resilience couple "know the times" Caregiver training the hills 23 million Canberra business performance domestic generation alpha ageing population logan socialising mortgage know the times culture post rationalism click internship blaxland friendship consumer ashley fell study Charlotte language social research bondi waverton housing market criminal megatrends graphs residents healthy future learning house celebration poker master cultural diversity social lives media release social shifts digital Geoff Brailey mobile sports social researchers wedding analysis 2016 census child care VET suburban living education sector 2015 research visualisation growth list Engineering Manager Generation X Research Executive research media commentary Christmas lunch forecast rule keeper australians staying home more New Zeland #censusfail Scouts state aussie culture market research princess charlotte Aussies 24 million financial fears future-proof group session happiness award motivate marriages perth outsourcing Australia Day 2017 national wealth sun social life global financial crisis wealth and income young people ageing NBRS forum year 7 in depth interviews Bathburst curiosity sydney event teacher Australian Home jobs of the future winter media activity high density apartments menai personal growth EFF world youth day faux-ciliser easter NEETs kate middleton teachers weekly earnings online shopping shbc buildings overcast renter of the future research report micro lalor park gold coast insight wolloomooloo teach Mark McCrindle easy rider cancelling plans aged care puzzle PSI social issues cancel plans culturally diverse environment pyrmont tuesday community engagement research services group dessert men holidays recap Merry Christmas brand average Australian rental stress the changing face of families investment middle class christianity budget technology hello fresh organisational culture social media presentation safe panel economic aged care infographic wall cooking sydney hills monarchy potts point village McCrindle Speakers capital city SRE typical australian travelling career Wellington urban researcher renting the average aussie ashley mckenzie 2016 work-life social researcher finance faux-cilising not-for-profit cost fresh housing affordability medicine financial dreams Sydney keynote speaker public holiday Wagga Wagga society trends data analyst shopper's pick living skills etiquette sydneycity millenials schools tea work mates office opening young australians suburb mccrindle in the media CPI demographic trends innovative baby names report summer staff national private wealth insights baby name meetings intern social commentator tableau REIV Conference public speaking debt cars rent pharmacy 1980 professional services apartments local trends of 2017 fears society mover and shaker dream infographic wealth and income distribution royal events teleworking greatness education future report generation Financial Planning Association of Australia Aussie case study news global publication Real Estate educhat population map Territory sydney speaker social trends learning styles impact 2014 optus my business awards bus earn emerging technologies optimistic city prince george shifts youth public speaker gen alpha Gen Y travel parenting future of shopping authenticity property price australian communities forum income Generation Y Australian Bureau of Statistics business index geomapping emerging trends generations office workplace demographic transformations trend Word Up social education future urban living earning Education Future Forum demographics Hills Shire Council hopes survey design Australian communities church 10 years community event repayments WA Work place offenders forecasting future proofing high school capital cities moreton bay apartment going out The Daily Edition omnibus story wages national crime rates christian Financial Planning Week community Myth royal family global generations Macquarie University leadership slideshare ipswich sunburnt country cold responsive twentyseventeen social change year 12 urban taskforce 2020 rise of local Western Australia Australia Day engagement holiday ACT 24,000,000 trends analyst non profit define visualisation millionth CBD qualitative research future of work trends of 2016 Australian Trends parents names proactive tertiary education customer trends cost of living NT new office paying to work cash narcissism the australian dream IT Specialists Adelaide 2016 census results gender daily telegraph Channel Seven spirituality area focus group baby name trends marrickville ferry census results resource results university degree grave decision vegetarian staying in real priorities New Zealand online brisbane FPA local communities neutral bay entrepreneur interactive nfp workplace culture System's Architect brands high density living Hornsby Shire Council 40 million tattoos February 16 eliane miles balance Love grandparents ethnography rising house prices woolworths belief relevant communication marketing keynote speaker stats research data charity trend tuesday future of education English FOMO victoria mining boom wage thought leadership future christmas Births unaffordable commute Australian Families mccrindle research gen z small business volunteers mythbusting mccrindle internet home ownership financial home owner mythbusters financial independence housing engage Duchess of Cambridge NSW housing growth cloudy days sydneysiders event states TAS school satisfaction business Christmas presents Royals ABS personalities divorce water royal influence DIY report spend house prices shopping centre Wodonga owning a home learn social enquiry organisations NBRS Architecture micro apartments collaborative leadership workshop Australian demographics transport train alpha affordability educated Vocational education mateship Australian Census toys GPO Tuesday Trend employment JOMO HSC coffee student contiki suburbs Valentine’s Day identity Real Estate Institute of Victoria crows nest SA Netflix school students TDE Social Trend weather Northern Beaches Christian School cica cancelling event local community Assistant Store Manager huffington post demographer presentations survey data household snapshot conference speaker breakfast demography changing face of sydney millennials Res Vis work ACF 2016 communicate townhouses father's day communications education Australian Communities Trends mentor Queensland census fail population Kiwi entertainment population growth Deaths house price rise not for profit in the media vegemite goals tv social analysis crime land of the middle class VIC media quote baby boom home youth unemployment debate acf15 rich ease of travel commuters house price mccrindle tea bureau friends seasons workforce world rain generation Z supply and demand census 2017 investor collaboration Sydney Hills Business Chamber innovation baby optus selfie politics Melbourne manly Channel 7 plans Australian Population REIV National Conference anzac conference presentation daily commute sunny days cartodb australia future proof focus groups ACF Do It Yourself salary wealth distribution australian social research divorce rate winter blues sydneysider research pack religion builders 2013 data visualisation dare to dream Northern Beaches life