Mark McCrindle and The Changing Face of Sydney

Thursday, August 20, 2015

Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.

Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.

And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.

NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.

Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.

The Changing Face of Sydney; Urban Sprawl Goes Vertical

The Changing Face of Sydney; A closer look at Parramatta

The Changing Face of Sydney; Is the Sutherland Shire the new boom town?

The Changing Face of Sydney; The Changing Face of Liverpool

The Changing Face of Sydney; The big Development Flying Under the Rader


Q: Just wondering how many have first language of English?

A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.

Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.

A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.

Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?

A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!

Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?

A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.

Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?

A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.

Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?

A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).

Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?

A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.

Q: Where is the best place to invest, which suburb?

A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.

Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)

A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.

Q: What proportion of the Hills district is evangelical and also now the Shire?

A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


SA Valentine’s Day hobart learning styles data analyst optus my business awards millionth cost of living moderators guide sydney speaker data visualisation local Australian Census healthy future house land of the middle class entrepreneur summer sector wide Netflix authenticity researcher twentyseventeen teach research data population map report click parenting australian communities trends report investment neutral bay national wealth etiquette baby school students learn goal Research Executive shbc World Water Day thought leadership wealth and income market research Australian Trends PSI rich generation alpha NSW father's day rental stress alpha huffington post mentor weekly earnings spend growing population couple generational trends baby names February 16 Christmas season new york times cartodb Christmas lunch sports gen z Christmas presents Western Australia acf15 student identity internships mccrindle rule keeper Kiwi royal grandparents conferences global English marrickville January 26th royal influence Education Future Forum FOMO educhat Generation X high density deloitte training presentations cultural diversity Financial Planning Week middle class New Zeland charity schools program Births Assistant Store Manager Generation Y social commentary bondi marriages work google for education ideas wedding skills emerging generations 24,000,000 TAS HSC 2016 affordability moreton bay infographic australians staying home more census Sydney sydney event insight panel wealth distribution generation entrepreneurs of today follow young australians "know the times" demographic mythbusters personal growth friendship brisbane professional buildings forecasting national private wealth 2012 collaboration social shifts professional speaker FPA REIV Conference forum keynote nfp residents entrepreneurial lalor park wages social researcher post rationalism perth visual Australians poor logan family emerging trends qualitative research Northern beaches Event teleworking global financial crisis winter blues average aussie demographic transformations product population growth change year 7 Myth research visualisation holiday Wagga Wagga wealth vegemite balance paying to work Love aged care puzzle offenders social change australian communities forum mccrindle in the media eliane miles infographic wall communities experience not for profit shopper's pick priorities future proof food engagement Channel 7 employers youth prince george darwin thrive futurist meetings communications statistics Wellington salary recap youth unemployment System's Architect organisational culture 1994 volunteers politics digital social media marketing earning Gen X stats Do It Yourself tattoos Australian Families quote media activity not-for-profit baby name mining boom Mark McCrindle menai outsourcing Royals 10 years increasing densification poker master local communities TDE children gen alpha daily telegraph cost Queensland: QLD responsive mother's day VIC Engineering Manager demographer list visualisation socialites Duchess of Cambridge challenge online shopping 2017 Kirsten Brewer data future-proof personalities case study suburbs sector wide study slideshare owning a home Res Vis winter dream brand gold coast research pack anzac hills shire study medicine divorce rate life energy JOMO tableau Christchurch pharmacy wolloomooloo storytelling 2013 professional development mccrindle tea typical australian tips leader WA easter families 2015 Sydney keynote speaker sunburnt country Deaths teacher christianity Queensland goals innovative Tuesday Trend Charlotte safe financial independence housing trends google teaching community engagement water Australian schools hornsby seasons educated leadership curiosity hello fresh resource social impact Aussies demographics economic careers princess charlotte speakers trend tuesday omnibus Territory forecast school home public speaking communicate trends analyst DESTEL environmental scanning conference McCrindle Speakers crime apartment social researchers future of education Northern Territory technology crows nest NT Caregiver leadership workshop income men urban living index going out resilience 1980 2014 media commentary real ultimo teachers finance builders states tv Real Estate Institute of Victoria mateship New Zealand kate middleton Canberra selfie the australian dream gender property price renter of the future education work-life parents sentiments Social Trend education future report workforce rising house prices faux-cilise divorce generation Z year 12 faux-ciliser marriage South Australia clothing potts point baby boomers friends business society innovation workplace culture cancelling event new office long weekend Gen Y Crime Rates wealth and income distribution economy wellbeing research world school satisfaction suburban living trends of 2016 education research Australia Day collaborative education sector jobs of the future housing affordability investor norwest cancelling plans graphs world youth day sun 1975 victoria Australian communities living focus groups university degree global generations cash optus demographic trends Scouts house prices community low density home owner learner social trends mccrindle research mobile royal baby culture sydneysiders ABS Adelaide brands fears women Northern Beaches Christian School investing Merry Christmas students environment narcissism Northern Beaches housing millenials socialising equip australia baby name trends mover and shaker events budget REIV National Conference communication manly tuesday motivate Australian Bureau of Statistics ageing ethnography cars office space housing market snapshot toys research services The Daily Edition debt domestic publication presentation workplace urban young people sydneycity education future religion intern future proofing generations housing growth facts Aussie 23 million retirement Melbourne suburb plans media conference presentation city ashley mckenzie wage Real Estate households university dessert cooking home ownership rise of local greatness earn sector royal family cold community event society trends non profit cloudy days transport daily commute townhouses fresh award Australian Dream Financial Planning Association Australian Communities Trends GPO government Channel Seven australian social research NEETs Australia Day 2017 customer group session social life video define ACF 2016 holidays insights 24 million earnings group small business population social The ABC of XYZ dreaming mortgage criminal repayments property know the times aged care career commute geomapping blaxland celebration bureau waverton staff social lives public holiday results capital city state staying in meals vegetarian engage social research business index relevant eliane social analysis keynote speaker property market rain IT Specialists internet Bathburst ageing population christmas ACF unemployment dare to dream EFF learning workshop overcast trends aussie culture the changing face of survey annual income house price rise future DIY entertainment pharmacies house price growth financial future conference speaker shopping online Australian demographics event tea analysis language New South Wales brand experience schools students office opening employment Tuesday Trends pyrmont relational rent proactive high density living high density apartments household organisations focus group cancel plans millennials news Australian Home mythbusting optimistic urban taskforce stay home coffee faux-cilising in the media sunny days weather Geoff Brailey ipswich participants Population Clock Hornsby Shire Council trends of 2017 Word Up consumer 1968 future of work newspaper high school child care tertiary education office woolworths in depth interviews 2020 survey design Wodonga financial dreams work mates shifts social commentator Tasmania renting internship monarchy area debate unaffordable ease of travel hopes lifestyle village happiness sustainable Financial Planning Association of Australia baby name predictions affordable litter church supply and demand baby boom ACT population milestone urban living ashley fell capital cities 40 million CBD interactive social enquiry megatrends names consumerism easy rider jobs national crime rates networking SMSF trend emerging technologies financial media release