Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Rob commented on 16-May-2013 01:20 PM
Another POV:

Comments (1) | Trackbacks (0) | Permalink 

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 100 Articles


small business australian communities forum suburbs 2013 equip Christmas lunch celebration Canberra interactive social media pyrmont grandparents social researcher urban taskforce publication optus slideshare religion snapshot new york times marriage renting brisbane research pack budget housing sentiments ipswich family lalor park online shopping Word Up engage sector wide study darwin public holiday Australia Day 1975 paying to work tattoos gender world youth day work 1968 anzac school politics demographics English ACT media release hornsby mythbusters baby names social friends affordable students children etiquette families narcissism winter in the media father's day hills shire Love resource builders gen z sunburnt country holiday Gen Y "know the times" baby boomers survey Royals urban living index 2015 23 million report prince george Australian Bureau of Statistics Merry Christmas community neutral bay ageing population wolloomooloo school satisfaction spend waverton not for profit population milestone demographer Generation X financial 24,000,000 living perth baby name Mark McCrindle Wellington social researchers Generation Y manly lifestyle social trends generation royal unemployment transport marketing Christchurch Adelaide infographic government wedding eliane miles tuesday stats baby cash cultural diversity panel event optimistic debt blaxland mccrindle research selfie marrickville February 16 culture mccrindle graphs Gen X video the changing face of ultimo leadership potts point millionth menai New Zeland focus group work-life crows nest royal influence kate middleton church easter survey design shbc thought leadership christianity communication growth tableau royal family public speaking couple employment trend millenials internet generations PSI australia litter Duchess of Cambridge gen alpha Myth youth gold coast future Births hobart conference media Valentine’s Day Population Clock Sydney renter of the future education sports Christmas season sydneycity social commentator household royal baby cost clothing Melbourne news brands consumer language trends environment cartodb moreton bay census water global holidays technology acf15 research visualisation high density living 2014 trend tuesday 2012 logan australian communities trends report seasons monarchy weather business index 24 million business parenting statistics Christmas presents city 40 million data visualisation economy list christmas mythbusting princess charlotte affordability marriages victoria cold names data teleworking generation alpha Deaths professional development 2016 suburb retirement social research define child care Australians The ABC of XYZ divorce rate sydneysiders high density apartments rent baby boom home online urban market research mother's day CBD area happiness World Water Day long weekend Charlotte geomapping population intern winter blues capital cities ABS Scouts generation Z newspaper research identity divorce omnibus analysis shopping organisational culture huffington post bondi