Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


young australians New Zealand faux-cilising wage neutral bay mover and shaker average aussie child care Canberra Australian Bureau of Statistics emerging generations renting Northern beaches Event millennials retirement innovation logan group session participants ideas data WA workplace huffington post community demographer divorce rate teach marriage woolworths christianity acf15 menai economic employment statistics area low density 2017 baby boom 2012 Research Executive daily telegraph baby name trends year 12 educhat public holiday relevant university school priorities future proofing world balance survey google for education unemployment dream increasing densification waverton leader youth bondi Royals manly event Deaths media release demographic royal baby christmas daily commute news Christmas presents brands research innovative Adelaide baby name mateship market research winter easy rider teleworking Social Trend Aussies names education sector financial future fears thrive socialites social change qualitative research tv entrepreneur sports tableau alpha professional Australian schools generation alpha church Kirsten Brewer optimistic education future report SA The Daily Edition not for profit omnibus forum presentations Christmas lunch couple property price future of work cost of living 40 million online shopping REIV National Conference rent city norwest lifestyle responsive demographic transformations overcast shopper's pick hello fresh sydneysiders cancel plans darwin crows nest social enquiry future earning business learn sun charity generation property market growing population culture Territory quote trends analyst snapshot social researcher aussie culture potts point world youth day JOMO research visualisation visual food high density mobile nfp ashley mckenzie grandparents outsourcing young people forecast forecasting generational trends DESTEL Tuesday Trends slideshare social lives Financial Planning Week tuesday ABS summer mortgage winter blues social commentary eliane focus group cancelling plans meetings Sydney office space house price identity student pyrmont Wellington rich panel financial workplace culture Australian demographics australia work-life divorce tea emerging trends entrepreneurial networking goal wealth budget Scouts holidays property DIY equip Northern Territory not-for-profit cash aged care leadership workshop resource social speakers 1980 click 2015 employers social analysis shbc schools wolloomooloo Crime Rates list village study NT society local World Water Day house technology trend baby state sustainable offenders debate baby name predictions owning a home online high density living Australian Home ultimo Aussie megatrends organisational culture sydney speaker Duchess of Cambridge faux-ciliser communicate 2014 Channel Seven volunteers consumer vegetarian parents the changing face of rental stress change proactive annual income life marrickville career toys prince george mining boom urban taskforce training brisbane non profit mythbusting ACF 2016 optus Hornsby Shire Council wages growth finance research services deloitte visualisation authenticity infographic wall media activity new office criminal buildings baby names tattoos home survey design conference presentation housing typical australian sunburnt country Christchurch conferences wedding office opening transport investment Christmas season politics case study celebration demographics professional speaker household wealth distribution ageing Australian Communities Trends healthy future work mates New Zeland interactive blaxland safe gen alpha repayments Tasmania TDE mccrindle in the media education careers Northern Beaches renter of the future friends vegemite brand experience spend dessert small business crime stats narcissism financial dreams house prices poor 2016 recap litter poker master challenge weekly earnings McCrindle Speakers mentor educated schools students religion cars report princess charlotte fresh cloudy days long weekend social researchers follow Real Estate energy cost google Queensland 1975 wealth and income distribution skills digital local communities personal growth Myth Generation X 24,000,000 Melbourne population sydneycity community event housing growth media Financial Planning Association events newspaper product leadership ethnography facts 1968 moreton bay engagement cancelling event suburban living population map know the times aged care puzzle perth clothing communities supply and demand 2020 23 million Geoff Brailey insight intern language national crime rates geomapping sydney event lalor park meals rising house prices trend tuesday social trends cartodb generation Z social impact school satisfaction trends internships royal influence Valentine’s Day Word Up sector wide study South Australia medicine brand January 26th demographic trends communication easter paying to work trends of 2017 learning stay home business index census Love CBD NEETs presentation capital city families Northern Beaches Christian School Merry Christmas 2013 social commentator English moderators guide rule keeper social research define australians staying home more in depth interviews kate middleton Financial Planning Association of Australia Australia Day 2017 commute FOMO rain university degree internship sentiments workshop Gen Y real ACF hills shire shopping research pack Population Clock future of education domestic suburbs millenials weather research data video friendship marriages SMSF students Engineering Manager researcher Australian Dream February 16 capital cities states analysis unaffordable government sector wide social shifts community engagement 24 million affordability cultural diversity debt environmental scanning housing affordability cooking results royal family socialising futurist income mother's day 10 years housing market ACT The ABC of XYZ financial independence Kiwi Channel 7 Assistant Store Manager curiosity pharmacies GPO the australian dream high school New South Wales eliane miles school students households Queensland: QLD keynote speaker group staying in year 7 father's day media commentary hornsby australian social research ipswich high density apartments post rationalism social life thought leadership experience ashley fell work national wealth seasons cold Tuesday Trend gen z collaborative PSI water urban living sector faux-cilise millionth hopes motivate bureau engage Australians focus groups royal environment Gen X Sydney keynote speaker in the media coffee happiness home owner workforce graphs Netflix FPA program insights ageing population economy suburb education future etiquette customer youth unemployment personalities consumerism EFF Generation Y marketing investing staff collaboration going out home ownership twentyseventeen monarchy national private wealth "know the times" salary pharmacy greatness VIC jobs society trends urban living gold coast NSW hobart parenting rise of local future proof goals data visualisation mccrindle research Bathburst award teacher public speaking women australian communities trends report children victoria System's Architect tertiary education Western Australia population growth global education research internet shifts professional development apartment residents anzac plans TAS future-proof resilience Do It Yourself wealth and income storytelling communications urban living index investor HSC middle class holiday keynote builders Caregiver Real Estate Institute of Victoria Wodonga tips population milestone new york times earn selfie mythbusters entrepreneurs of today teaching dreaming Education Future Forum family trends of 2016 social media emerging technologies men housing trends mccrindle wellbeing global financial crisis office baby boomers publication IT Specialists Res Vis Australian Census learning styles relational conference townhouses affordable mccrindle tea generations house price rise ease of travel optus my business awards jobs of the future sunny days land of the middle class organisations teachers Charlotte learner REIV Conference australian communities forum dare to dream Mark McCrindle Wagga Wagga Australian Trends infographic 1994 Births conference speaker gender data analyst Australian Families entertainment Australian communities global generations Australia Day earnings