Live the Dream: Research into Australians living a successful life

Monday, August 21, 2017

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) again this year to conduct new research into the regrets, dreams, and attitudes to matters of money and life across generations, genders and geographies.

The new research shows almost one in four Australians (23%) believe they are ‘definitely’ or ‘mostly’ living the dream. These enviably content people are nearly three times more likely to seek the advice of a financial planner (24%) than those who describe themselves as not yet living the dream (9%).

Not everyone is 'living the dream'

Not everyone is content, however. The research also shows 80 per cent of working-age Australians are stressed about money and finances, with 1 in 4 indicating acute stress levels. 

Gen X and Gen Y are the most stressed about money and finance, and are the generation most likely to struggle with planning. Half of Gen Y (53%) finds planning their life very/somewhat hard. Two in five Gen X Australians feel the same way (44%), while Baby Boomers are the most likely to find planning easy to do (25%).

Owning a home is no longer a dominant Australian dream – slipping to a distant fourth place in the dream stakes. Most of the measures Australians attribute to “living the dream” in 2017 are linked to personal finance. While 57% believe living the dream means having the lifestyle of their choice, a similar proportion (54%) believe it means having financial freedom and independence. 

“The great Australian dream once meant home ownership, and the security which came from this, but these once-dominant goals have been replaced with lifestyle and financial freedom aspirations” stated Social Researcher, Mark McCrindle.

“Money is not the sole enabler to ‘living the dream” as Generation Y are much more likely than the wealthier Generation X to state that they are living the dream. However a lack of money and high debt are the biggest blockers for the 3 in 4 Australians who are not currently living their dreams.”

Australia’s four financial action personalities

Four distinct personality types are identified in the national data based on people’s ability to dream and act on their plans. The results are summarised in the infographic below:

About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

lalor park annual income data visualisation marriages leader workplace culture belief personalities Lower Hunter Region entrepreneurs of today public transport Black Friday researcher gig economy entrepreneurial non profit education research tertiary education McCrindle Speaker Western Australia commuting monarchy financial independence Mark McCrindle in the media newspaper digital social researchers baby names media release future-proof program wealth training news high density living Research Executive population milestone work from home "know the times" future of shopping sustainable baby name trends storytelling christmas 2017 work-life research report Maxim Accounting train organisational culture investor speaker google TAS cultural diversity jobs of the future presentation professional living focus group research on coffee 23 million Scouts snapshot politics housing Wellington long weekend 2013 analysis Netflix cooking easter The ABC of XYZ trends analyst bureau communications investment australian real estate school ACT Report neutral bay Australian Families speakers pack Jura Coffee relational greatness geomapping in the media Financial Planning Week dreaming offenders networking Research Director video stats experience educated buildings resource pyrmont teachers Sydney Hills Business Chamber home Adelaide engagement world youth day nativity scene social shifts trades apartment Financial Planning Association low density NEETs data analyst professional presenters young australians home ownership staff demographic transformations national crime rates princess charlotte wealth distribution wages global retail FPA Tuesday Trend wage sydney event wedding learn economy Melbourne Mount Annan-Currant Hill 24 million 24,000,000 1994 work holidays eliane miles student coffee tv shopping woolworths leadership workshop census fail rain responsive wealth and income ACF optus cartodb Christmas presents stay home business performance micro apartments omnibus owning a home organisations language narcissism gold coast Christmas Stats research visualisation moderators guide internet holiday cash mother's day rule keeper growth of sydney not for profit balance Australian communities tattoos going out hopes pharmacy Queensland schools australian community trends report social Australian Population faith mythbusting ipswich James Ward post rationalism intern darwin friends social media VIC earn Kiwi Andrew Duffin growth government twentyseventeen population map Love travelling January 26th collaborative child care couple engage recap Vocational education royal shopper's pick data christianity weekly earnings New South Wales conference presentation resilience mateship professional development aged care puzzle seasons builders dream friendship micro qualitative research mentor study meals Business analysis economic WA keynote middle class dessert Christmas research Engineering Manager nfp community engagement cultural diveristy JOMO typical australian Wagga Wagga high school social life the hills financial fears presentations paying to work sydney metro christmas trees sydney property market futurist fresh Channel Seven casual trends of 2016 residents religion Christmas season gen z follow the great screenage healthy future cost TED talk Northern Territory education sector urban living index cost of living australian communities forum Elderslie-Harrington park vegemite anzac future of work gender Christchurch poor pharmacies cloudy days relevant spend fears generation Z Valentine’s Day unaffordable teacher proactive 2016 Sydney’s south west grave decision census results population debt award product social lives research pack SRE global financial crisis bus technology high density emerging trends Charlotte education future area VET sector crime Mark McCrindle baby boomers rise of local Financial Planning Association of Australia 1968 shifts marketing shopping centre facts public speaker investing Northern beaches Event energy deloitte Births socialising Cobbitty-Leppington DESTEL google for education speakers thrive happiness group session employmee land of the middle class ACF 2016 gig screenagers property choice workers commute daily telegraph entertainment wealth inequality insights Generation Y retirement visualisation curiosity professional services Tasmania trends of 2017 sunburnt country innovative Australia Day not for profit research demographic trends home owner meetings ABS trend cars christian baby boom Skilling financial planning crows nest social change business index February 16 national private wealth goals families forecasting charity workshop university baby name workforce church Hornsby Shire Council equip conferences click culture commuters Sydney Lifestyle Study culturally diverse young people careers online teach Australia Day 2017 publication coffee lovers Crime Rates authenticity urban living Australian community trends global generations education future report Lower Hunter case study demographer volunteers personal growth supply and demand customer volunteer Real Estate Institute of Victoria generational trends social analysis social commentator identity family breakfast Christmas lunch summer wolloomooloo employment tableau faux-ciliser cancelling plans acf15 transport Education Future Forum the lucky country society Royals survey design financial city house price rise TEDx Speaker aussie culture parents speajer millionth Australia street school students women faux-cilising community event future ease of travel village safe brand experience CPI census 2016 graphs Australians skills parenting households System's Architect mortgage keynote speaker house prices mccrindle in the media potts point learning census moreton bay new york times New Zealand in depth interviews Bathburst TED work mates finance sydney hills communicate sydney market 2014 infographic wall apartments research ultimo Social Trend baby name predictions renting learner schools students property development states list suburban living Sydney population employmer royal influence Work place litter trend tuesday kate middleton ageing seasons greetings year 7 medicine income cancel plans plans water South Australia 10 years Population Clock report Australian Home chairty financial dreams Deaths US VET participants demography Australian demographics McCrindle Keynote Speakers Christmas day weather McCrindle Speakers travel eliane events 1980 ferry Aussies faux-cilise communities Retail 2016 census results students logan prince george socialites future proof forecast Aussie divorce rate earnings emerging generations sentiments contiki unemployment sydneysiders interactive small business hornsby infographic mccrindle research CBD public speaking suburbs global hobart Northern Beaches Christian School infographics local communities manly PSI millenials 2016 census career Gen X research services TEDx Australian Communities Trends housing affordability etiquette challenge financial future REIV National Conference ageing population live the dream housing growth digital economy quote screenage Real Estate hills shire aged care results census data mccrindle employers household growing population McCridle royal family marriage university degree wellbeing staying in Gen Z Expert society trends local community workplace generation alpha lifestyle New Zeland Jura Australia younger generations generation millennials menai volunteering australia Willowdale generations trends educhat professional speaker Black Friday Sales tea social researcher the changing face of visual market research victoria Australian schools norwest average Australian dreams research data capital cities food insecurity changing face of sydney perth sector wide Christmas data mythbusters teaching focus groups budget consumer men sector wide study Merry Christmas criminal Word Up internship charities capital city online shopping Channel 7 huffington post suburb 2020 thought leadership shbc names high density apartments slideshare hello fresh social research wealth and income distribution social analyst salary gen alpha tips dare to dream Res Vis real NFP event Australian Dream ethnography ideas care support school satisfaction toys australian donate sector sunny days future proofing bondi cancelling event conference speaker renter of the future insight Territory life Christmas day define megatrends winter statistics happy holidays internships divorce Generation X Christmas in Australia demographics celebration brands Geoff Brailey the average aussie survey not-for-profit teleworking winter blues EFF social enquiry community Kirsten Brewer sports impact mining boom overcast alpha TDE SMART house price Hunter Valley money debate urban development mover and shaker brisbane social trends Northern Beaches Performance Sentiment Index selfie national wealth office opening jobs What is food insecurity? local consumerism public holiday state Wodonga outsourcing learning styles environment Macquarie University car children media social impact cold donation goal conference 40 million business poker master priorities emerging technologies affordability award winner future of education christmas NT ACT grandparents youth unemployment SA group NSW Hills Shire Council housing trends know the times giving GPO rental stress spirituality world increasing densification the hills shire Assistant Store Manager HSC ashley mckenzie rising house prices IT Specialists sydneycity Australian Census rent brand forum new office #censusfail tuesday house World Water Day who is generation z sydneysider purpose panel daily commute urban taskforce affordable vegetarian motivate Black Friday in Australia social commentary cica baby names australia report environmental scanning baby 2015 clothing DIY australians staying home more blaxland urban Gen Y average aussie NBRS Architecture weather media commentary domestic sun office 2012 story Sydney Myth waverton ashley fell housing market food collaboration Sydney keynote speaker Tuesday Trends Australian Trends Duchess of Cambridge social issues property price rich leadership mccrindle tea Do It Yourself entrepreneur media activity marrickville food bank The Daily Edition innovation father's day ACF2017 English easy rider hunger youth 2017 optus my business awards office space education Queensland: QLD baby names report population growth 1975 volunteering data hills Australian Bureau of Statistics royal baby ACF17 earning optimistic change communication mccrinlde SMSF repayments townhouses mobile year 12 the australian dream average sydneysider australian communities trends report showreel australian social research Canberra NBRS event Caregiver property market sydney speaker FOMO REIV Conference demographic

Archive