Leadership and Generation Y: Managing Generational Change and Bridging Gender Gaps

Thursday, September 05, 2013

Generation Y women have grown up in a world knowing nothing but equality of opportunity in leadership and career. They live in a world where more women attend university than men and they have grown up in a culture which has empowered them and equipped them well for this 21st Century. 

The word that defines Generation Y today is "options." Consequently women are delaying and in many cases bypassing the traditional adult milestones of marriage, children, mortgage, and a life-long career. The median age of having a first child is now a few months short of 31. Women are starting families almost a decade later in life than a generation ago, and return to the workforce more quickly. They are global in outlook, technologically equipped, formally educated and optimistic about their future.

The data below shows an empowered generation of women – a generation that is more likely to have finished Year 12 and gained a university degree than their male counterparts, and is healthier, living longer, working harder and volunteering more. However, the gender gap in terms of leadership roles and earnings is still evident, although slowly being bridged. It is likely that it will be Generation Y women, who at the oldest edge are moving through their early 30’s, that will be the cohort to continue these transformations.

They are a generation with expectations of leadership roles early in life. After all, they were equipped with leadership opportunities and training even in their school years. 

What sort of leaders will Generation Y be? According to our research, they will be highly effective. They lead in less structural, authoritarian, command and control styles. They are more collaborative, consultative and communicative than espoused by 20th century management models. Generation Y are re-balancing the leadership equation with a productivity focus and a people centricity – the head and the heart are being effectively engaged to manage diverse teams in these fast-moving times.

The new generation of women: More educated, healthier, living longer, working harder, and volunteering more



Total Population



Life expectancy (Years, at birth)

79.7 years

84.2 years

Overweight and obese



Education: Completed Year 12



Attained university degree (Those aged 25-34)



Hours worked per day (All work, paid and unpaid)

7 hrs 25mins

7 hrs 34 mins

Hours per day caring for children (All parents)

3 hrs 55 mins

8 hrs 33 mins

Volunteering rate (All adults)



Gender gap in terms of leadership roles and earnings is still evident



Labour force participation rate (Aged 20-74)



Employed persons: % working full time



Average annual earnings before tax (Median)



Public service: % of senior executives



Judges & magistrates (Commonwealth)



Federal parliament: % parliamentarians



Private sector: % CEO’s of ASX 200 companies



For related statistics, see our infographic Gender Pay Gap: Male and Female Average Salary by Career and Industry.


ABS, McCrindle Research 2013

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


DIY employmer donation responsive insights PSI teachers Wellington mentor gig study long weekend VET sector Financial Planning Week recap dream infographic darwin care support ashley mckenzie the average aussie Financial Planning Association megatrends rental stress Love engage conference renting spirituality focus group rule keeper hunger social analysis stay home goals social enquiry home ownership water training FOMO emerging trends national private wealth fresh conference presentation baby name predictions mccrinlde younger generations visual focus groups pharmacies wealth and income resilience shbc family Understanding and Engaging with Generation Z ethnography increasing densification motivate housing market summer TEDx panel financial social impact Queensland: QLD demographic dessert marketing outsourcing social analyst grave decision future mortgage investment bondi healthy future gig economy cash Gen Z Expert optimistic low density research pack royal influence Channel Seven Australian schools collaborative growing population real ideas dare to dream experience property price salary supply and demand McCridle daily commute collaboration living social commentator earnings VET families CBD wage crime Social Trend owning a home wellbeing Generation X Deaths interactive baby boomers hobart socialites who is generation z house divorce rate mccrindle gold coast Black Friday in Australia baby name trends group REIV National Conference china property development Western Australia world youth day baby names australia report Australian community trends staff Christmas day weather new office financial planning Vocational education car politics in depth interviews Australian Trends contiki data visualisation 10 years Myth professional speaker business performance slideshare financial dreams cloudy days public speaker learning poker master property thrive generational trends housing Australian Communities Trends population milestone trends of 2017 brand not for profit organisations SA learn cultural diversity hills speaker village global generaion identity cancelling event children personalities 1968 money hello fresh emerging generations World Water Day wedding rain cold weather Merry Christmas faux-ciliser sunburnt country volunteering research Real Estate Institute of Victoria suburb year 7 social trends women research data economy US goal christmas group session gender Mark McCrindle greatness media teaching acf15 change 1975 breakfast REIV Conference local brisbane royal baby food bank shopper's pick infographic wall royal Australia street 1995 google for education Jura Australia consumerism NBRS internships mining boom digital geomapping national crime rates future proof global generation challenge McCrindle Speakers Northern beaches Event plans volunteers Real Estate future-proof Melbourne community debt staying in survey design Australian Population personal growth micro apartments careers 1980 australian communities forum capital city prince george Lower Hunter keynote Christmas season holidays McCrindle Keynote Speakers education Tuesday Trends social life belief Gen Y ashley fell coffee wages social research easter 2017 generation Z nativity scene leadership workshop friends innovation trend clothing 2012 South Australia define quote Hills Shire Council vegemite household etiquette trend tuesday keynote speaker visualisation moreton bay 2015 Wagga Wagga researcher australian social research proactive Christmas in Australia Caregiver the hills shire lifestyle tv daily telegraph sunny days gen z apartment baby boom global retail not for profit research residents father's day logan sector Education Future Forum internship deloitte surname brand experience menai online shopping Tasmania city high density future of education Aussies average Australian English non profit New Zealand Christmas presents social baby names report USA chairty house price sydneysider the hills balance Northern Beaches The Daily Edition retirement young australians Wodonga NFP event wealth inequality work click ACF 2016 Netflix TEDx Speaker teach ultimo the lucky country wealth distribution Australian communities Performance Sentiment Index tips year 12 public transport unaffordable relational analysis home owner households video population communication going out monarchy school marriages rich Elderslie-Harrington park education future DESTEL criminal maiden overcast Duchess of Cambridge bureau trends teleworking brands presentations speakers area "know the times" lalor park happy holidays New South Wales Australian Families shopping centre optus my business awards future of shopping education future report financial independence 2016 census results sydney event Scouts huffington post typical australian financial future sentiments shifts sydneysiders priorities high density living media commentary not-for-profit census Assistant Store Manager baby name millionth winter budget child care society trends stats church easy rider follow aged care crows nest IT Specialists Australia Day 24,000,000 Geoff Brailey market research paying to work christian System's Architect socialising speajer mateship culturally diverse research services school students young people Sydney keynote speaker cultural diveristy affordable investor happiness mover and shaker workplace environmental scanning energy local communities Australian Home ACT Report christmas 2017 public holiday trades purpose travel apartments mobile FPA average aussie youth workshop student 1994 Skilling Australians presentation Cobbitty-Leppington university in the media volunteering data high density apartments life office opening commuters Res Vis urban development Jura Coffee coffee lovers demographics media release blaxland cars entertainment New Zeland winter blues curiosity Black Friday Sales Research Director Territory offenders census fail couple Births high school housing trends communications Business analysis buildings ACT indonesia domestic Charlotte ACF2017 2009 millenials micro 2013 india jobs of the future forum university degree waverton Do It Yourself potts point Northern Territory educhat seasons greetings students demographic transformations population map report networking Hunter Valley christianity employmee trends analyst futurist Engineering Manager innovative ferry ACF17 work from home storytelling Australian demographics public speaking wolloomooloo Sydney population eliane miles employment spend snapshot neutral bay Australian Dream office space national wealth gen alpha cost of living faux-cilise Sydney Lifestyle Study men learner 40 million tattoos event youth unemployment results meetings Christmas Stats cartodb facts names cancelling plans Work place alpha middle class conferences tuesday EFF Mark McCrindle in the media statistics Channel 7 parenting debate australian communities trends report medicine economic work mates house prices marrickville urban surnames commute communicate communities commuting technology australian omnibus suburbs tea thought leadership generations sydney property market religion product the great screenage Christmas research internet mccrindle tea participants new york times local community eliane Retail Adelaide social researcher average sydneysider Royals schools post rationalism rising house prices states social issues growth food insecurity celebration trends of 2016 Northern Beaches Christian School research on coffee Lower Hunter Region professional services meals GPO Australian Census intern ease of travel census 2016 princess charlotte JOMO rise of local skills social shifts jobs state Mount Annan-Currant Hill workforce newspaper sydney hills emerging technologies annual income charities NSW Christmas lunch pyrmont tableau government mythbusters SMART dreams education research litter community engagement global generations office holiday 2014 schools students January 26th royal family Financial Planning Association of Australia tertiary education sydney market employers income future of work mother's day property market Kiwi VIC cost education sector language entrepreneurs of today investing social media train narcissism research report NEETs hills shire society TDE sydneycity urban taskforce events ageing population Generation Y baby optus Aussie relevant Andrew Duffin conference speaker screenagers nfp impact dreaming rent showreel sustainable giving changing face of sydney NT Christmas day cancel plans professional development Willowdale What is food insecurity? pharmacy weekly earnings fears earn hornsby the changing face of graphs Bathburst food world Maxim Accounting CPI culture unemployment small business housing growth list NBRS Architecture digital economy 24 million woolworths victoria twentyseventeen TED Australian Bureau of Statistics townhouses story 2016 census social researchers finance leadersip Macquarie University #censusfail faux-cilising Sydney February 16 toys TAS urban living sun engagement resource learning styles professional financial fears award winner Gen X Kirsten Brewer sector wide entrepreneurial perth speakers pack do people still change their surname after marriage? Sydney’s south west capital cities HSC James Ward census data cica community event growth of sydney faith 23 million award generation news parents research visualisation publication earning insight australian community trends report authenticity shopping selfie social change land of the middle class housing affordability moderators guide maiden names generation alpha australia casual know the times renter of the future hopes christmas trees program choice workers survey WA google mccrindle research case study Research Executive sector wide study population growth equip sydney metro ageing work-life ipswich Valentine’s Day TED talk donate SRE poor australians staying home more home screenage seasons australian real estate data kate middleton transport Word Up environment affordability mccrindle in the media demographic trends demographer mythbusting Canberra data analyst the australian dream business index global financial crisis social lives census results professional presenters 2020 builders house price rise Crime Rates consumer organisational culture sports Black Friday The ABC of XYZ workplace culture business Tuesday Trend Australia Day 2017 2016 SMSF global McCrindle Speaker aged care puzzle live the dream aussie culture forecasting charity urban living index bus marriage social commentary Population Clock Sydney Hills Business Chamber teacher leader travelling school satisfaction future proofing anzac forecast norwest infographics entrepreneur customer ABS wealth cooking Queensland safe HR Hornsby Shire Council friendship millennials educated Christmas data repayments suburban living qualitative research divorce grandparents media activity ACF baby names career sydney speaker online vegetarian manly volunteer leadership wealth and income distribution demography Christchurch