Latest media commentary

Monday, June 15, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some the most recent media pieces our research and team have been cited in:


What will adulthood be like for Generation Z?

“McCrindle – whose business is analysing generational trends and forecasts – says generation Z is characterised by five key terms. They are global," through the possibilities of technology, and through pop culture -–movies, music, brands and language changes make their way around the world more quickly and thoroughly than ever before. They are "digital," thanks to the devices through which they live their lives. This generation is distinctly "social" because it gets a great deal of information not from experts but from peers, largely through social media. They are highly "mobile" in the fluidity of their work and housing. And they are uniquely "visual: in terms of how they process their information: YouTube is their search engine of choice, because "they don't want to read an article about something, they want to watch a video about something."

CLICK HERE TO READ THE ARTICLE


Treechangers flee city for a cheaper home

Social researcher Mark McCrindle said moving to regional areas was now a viable option for buyers who had been priced out to Sydney’s fringes.

“For that extra bit of distance of living in a region, particularly if they can get a job there, someone would cut down on the commute time into the CBD or into Sydney from where they are in the outer ring suburbs,” Mr McCrindle said.

He added that an influx of new developments and infrastructure being built in regional areas was making them more attractive and had contributed to a change in attitude from Sydneysiders, who are now more open to ’going bush’.

CLICK HERE TO READ THE ARTICLE


More than a fashion choice, the everyday aesthetics of tattooing

According to the Australian National Health and Medical Research Council, 22 per cent of Australian men and 29 per cent of women aged 20 to 29 have at least one tattoo.

In a 2013 survey conducted by Sydney-based McCrindle Research, a third of people with tattoos regretted them to some extent, and 14 per cent had looked into or started the removal process. Laser removal has become cheaper and more readily available, but there are serious safety concerns around cheap lasers, poorly-trained operators and the risk of serious burns and scars to clients.

CLICK HERE TO READ THE ARTICLE


IVF isn’t a fix-all for those choosing to delay adulthood

From a societal point of view, what worries me is what demographer and social commentator Mark McCrindle refers to as the "safety net syndrome" – the perception held that someone, whether it's the government or medical science, will solve the problems that have arisen because of a person's own choices. When it comes to fertility, that's simply not possible.

There are, however, promising signs that the pendulum is starting to swing back. McCrindle's research indicates that Generation Z is rejecting the "have it all" attitude of the previous generation and is recognising the limitations of science when it comes to fertility.

CLICK HERE TO READ THE ARTICLE


Victoria’s man drought: Areas where there are more women than men – and vice versa

The female surplus is particularly pronounced in some affluent eastern and bayside suburbs, university locations and “seachange” destinations.

“Females greatly outnumber men in older, established suburbs or places popular with retirees or with aged care homes because they live longer,” social researcher and demographer Mark McCrindle said.

“You also find more women living in locations with female-friendly institutions such as universities, or outer suburban areas with a lower cost of living suitable for single parents.”

“Places where males significantly outnumber females are mainly regional, industrial, farming, fruit picking and military and air force zones. It’s employment-driven,” Mr McCrindle said.

CLICK HERE TO READ THE ARTICLE


Sydney real estate: Narrowest home on the market expected to fetch upwards of $700,000

Social researcher Mark McCrindle said there was a clear trend of Australians moving away from bigger properties and looking at smaller homes.

“Certainly Australians are responding to smaller properties because the trend has been towards unit and apartment living anyway,” Mr McCrindle said.

“People buying homes have already lived in medium-density housing. A century ago, there were 4.5 people per household in Australia. Now it’s down to 2.6 people per household and the Australian Bureau of Statistics forecasts a drop to 2.5 in the next two decades.”

Mr McCrindle said smaller homes tended to be located in the inner city, where there was an urban environment and a cafe lifestyle.

CLICK HERE TO READ THE ARTICLE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

culture population milestone Sydney 2016 Do It Yourself moderators guide resource media activity property market REIV National Conference marriages 2017 baby boom mobile TDE toys leadership workshop brands customer urban students domestic employment teaching rule keeper young people public holiday English organisational culture grandparents seasons baby names eliane event rental stress 10 years tips households Canberra engage fresh baby name trends conference presentation research keynote speaker education future online shopping victoria stats online click suburbs community event relevant forecasting global financial crisis wealth distribution economic education future report internships monarchy community Word Up sector wide study mccrindle research high density living Australian Trends population growth mateship overcast community engagement finance Australian schools gen z internet future of work data analyst Kiwi mover and shaker group session report gold coast society trends SA easy rider wedding shopper's pick learning styles litter The ABC of XYZ EFF faux-cilise research visualisation Western Australia criminal media commentary Engineering Manager fears experience Northern Territory presentations tv cash coffee debate builders baby boomers social research etiquette technology in depth interviews pyrmont wages thought leadership marketing data communication royal family personal growth conference speaker society youth unemployment royal millenials year 12 wellbeing summer staff award geomapping increasing densification local communities Financial Planning Association FOMO ageing population australia shopping investment 40 million food holidays Generation Y educhat high density apartments collaboration national wealth participants religion property price dreaming news capital cities budget politics curiosity teach trend tuesday work-life sydney event Australia Day Northern Beaches year 7 home media release Tuesday Trend daily telegraph wealth and income distribution Australian Families weather small business ACF 2016 urban taskforce Channel 7 publication emerging generations bondi house price statistics princess charlotte neutral bay not for profit Sydney keynote speaker Deaths gen alpha insights wolloomooloo 1994 real Education Future Forum unaffordable intern "know the times" Christchurch shifts media 1980 prince george transport Territory social shifts holiday Love house crime educated January 26th cost land of the middle class thrive social commentary education sector housing affordability market research alpha energy video baby local divorce optus salary tableau leader poor Scouts optimistic water retirement families TAS lalor park workplace McCrindle Speakers Australian Dream brisbane socialising know the times facts spend men World Water Day internship tertiary education vegemite Res Vis Merry Christmas Gen X qualitative research faux-ciliser wealth happiness Gen Y darwin future proof Mark McCrindle 23 million Social Trend affordability commute marrickville researcher Christmas presents career generation alpha ipswich business Christmas lunch professional development Financial Planning Week brand experience cartodb Australians Assistant Store Manager networking suburb 1968 1975 futurist future-proof vegetarian world youth day ACF cultural diversity manly Real Estate financial independence moreton bay responsive 2014 Wodonga 2013 australian communities forum events area australian communities trends report entertainment Australia Day 2017 follow cooking deloitte youth university owning a home snapshot renting leadership post rationalism home owner Births dare to dream school winter megatrends mccrindle in the media Crime Rates divorce rate home ownership shbc schools students renter of the future life FPA property Hornsby Shire Council national crime rates consumer social change baby name mother's day housing google for education growth entrepreneur world schools economy living social trends Channel Seven unemployment research pack Tasmania consumerism future daily commute New Zeland Caregiver friends environment woolworths growing population ashley mckenzie newspaper investor father's day quote workshop emerging trends language sydney speaker generation South Australia financial hobart ultimo plans DIY dream tuesday cancelling event easter new york times organisations staying in public speaking proactive New South Wales rise of local motivate social ideas case study generations mccrindle visualisation survey christmas panel learning high density friendship weekly earnings financial future work mates ABS repayments children winter blues blaxland mythbusting capital city trends of 2016 parenting workplace culture Financial Planning Association of Australia google eliane miles omnibus future of education jobs slideshare Northern Beaches Christian School baby name predictions insight trends of 2017 young australians australian social research urban living digital ease of travel socialites social lives IT Specialists innovative charity mentor Valentine’s Day group NSW average aussie sunny days NEETs research data earn millionth going out goals demographic trends state global generations huffington post waverton Northern beaches Event WA data visualisation define celebration parents logan income names clothing trends analyst cars couple gender housing market sector wide wealth and income population HSC volunteers personalities focus groups list entrepreneurial marriage states Australian demographics potts point authenticity financial dreams focus group ethnography collaborative presentation results in the media recap women city Geoff Brailey Wagga Wagga global village Australian Home household demographer christianity mccrindle tea sunburnt country typical australian System's Architect demographics Generation X 2020 selfie millennials business index research services long weekend cloudy days product Aussies school satisfaction balance Australian Communities Trends Melbourne lifestyle Wellington JOMO education census NT graphs teachers royal influence entrepreneurs of today greatness Myth Research Executive urban living index the changing face of PSI program demographic transformations anzac workforce emerging technologies debt Duchess of Cambridge perth Christmas season analysis training annual income VIC aussie culture 2015 student change learner hopes sustainable Real Estate Institute of Victoria church residents resilience The Daily Edition not-for-profit work Royals priorities ashley fell hills shire sydneycity low density goal menai infographic REIV Conference interactive earnings February 16 sun poker master teacher school students crows nest jobs of the future kate middleton twentyseventeen challenge demographic mortgage social enquiry GPO housing trends tattoos social analysis future proofing sports ACT hello fresh tea house prices brand equip affordable trends royal baby safe generation Z government social commentator mythbusters high school cost of living dessert trend narcissism teleworking outsourcing Aussie innovation acf15 generational trends Queensland: QLD social researcher non profit sydneysiders university degree population map social researchers national private wealth stay home CBD mining boom communicate buildings Australian Census Kirsten Brewer offenders townhouses skills Australian Bureau of Statistics faux-cilising 24,000,000 cancelling plans rich hornsby Queensland housing growth 2012 employers Bathburst study child care careers Adelaide New Zealand conference middle class 24 million visual relational paying to work social media keynote Population Clock suburban living rising house prices sentiments cold survey design Netflix optus my business awards apartment cancel plans social life rent australians staying home more communications meals forum rain Tuesday Trends learn Charlotte identity professional education research family Australian communities

Archive