At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.
SO, WHAT IS A FOCUS GROUP?
Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.
WHY DO WE CONDUCT FOCUS GROUPS FOR CLIENTS?
At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.
SIGN UP TO OUR ONLINE PANEL HERE
By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.
To find out more about our research and product offerings, click on our research solutions pack.