Four tips on how to structure an engaging presentation

Thursday, June 23, 2016

At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  


While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

So how do you create this interest?

A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.


After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.


With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.


Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?

About our Communication Skills Workshops

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

  • Understanding workplace presentations
  • Preparing your presentation
  • Delivering your presentation
  • Mastering professional presentation techniques
  • Presenting complex data in engaging ways

About Ashley Fell - Team Leader of Communications at McCrindle

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


energy royal professional speaker educated demographic trends cica menai social baby names report tv market research Tasmania student HSC customer micro apartments data visualisation Northern Beaches Christian School environmental scanning list suburb Australian Bureau of Statistics Macquarie University investing Sydney Hills Business Chamber apartments Generation X earn jobs in depth interviews new office weather divorce Wagga Wagga national crime rates shifts investment culture change public holiday dreaming father's day breakfast conferences lifestyle generations omnibus media commentary teachers environment education future learning James Ward average Australian pharmacy poor cultural diveristy Population Clock royal baby focus groups news housing trend tuesday friends Netflix hello fresh DESTEL financial wages Christmas lunch volunteers networking winter blues results report wealth and income distribution the average aussie VIC victoria South Australia newspaper women high density contiki English financial dreams learning styles millennials royal family leader training water engagement forecast internships equip personal growth facts capital cities community greatness mortgage interactive long weekend affordable digital neutral bay financial fears public speaking Australian communities Australian Communities Trends relational property 1968 NT 2016 census 1975 huffington post Queensland: QLD eliane sustainable logan Mark McCrindle village households Myth debt bureau children follow story earning generational trends Channel Seven click holidays seasons survey NSW schools workshop ultimo consumer states study spend earnings trend futurist new york times media activity home ownership entrepreneur WA suburban living group mover and shaker average aussie grandparents Christmas season social enquiry ashley mckenzie apartment sun sector Education Future Forum TDE educhat grave decision deloitte baby name trends statistics Assistant Store Manager global cancel plans year 7 society trends snapshot Northern Territory prince george woolworths analysis mentor property price manly recap education research salary 1980 stay home 2020 data analyst city stats demographics language Skilling world Crime Rates the hills shire small business house price rise careers paying to work buildings census fail business performance population growth geomapping economy cancelling event SRE innovative area Scouts university degree unaffordable sentiments census 2016 business index brand experience resilience social shifts January 26th purpose gen z 1994 education local "know the times" youth faux-ciliser World Water Day ease of travel Kirsten Brewer winter crows nest christianity high school Engineering Manager REIV National Conference Valentine’s Day dream staff going out unemployment media release world youth day waverton Wodonga cold community engagement focus group coffee low density sector wide study trades renting entrepreneurs of today home owner Social Trend goals mining boom social change sydney metro sydney event Australian schools Geoff Brailey ipswich easter parents Northern beaches Event sunburnt country princess charlotte event ACT food local community royal influence future proofing growth know the times demographic google for education poker master keynote 2013 storytelling faux-cilise hornsby thought leadership challenge year 12 house growing population social researchers names impact SMART Gen X state friendship future of work ideas mythbusting baby financial independence household owning a home sydney speaker sector wide February 16 eliane miles cultural diversity church high density living research school satisfaction Charlotte education future report suburbs tea data emerging trends Do It Yourself Australians baby name predictions in the media GPO rule keeper selfie Australian Dream goal 2014 define housing affordability religion ACF 2016 global generations shopper's pick easy rider generation Z Australian Population 2012 Caregiver socialites keynote speaker christmas families cooking gold coast aged care puzzle urban living NEETs pharmacies Sydney keynote speaker wolloomooloo affordability panel Northern Beaches residents cash participants social analysis REIV Conference young people cloudy days product office space finance school students social media Territory Love not-for-profit mccrindle tea wellbeing politics 24 million the changing face of SA Royals kate middleton ageing population marketing Adelaide domestic sydneysiders megatrends mateship christian population brands sydneysider builders middle class sydneycity charity Merry Christmas car daily commute ABS tattoos Bathburst wealth and income Aussies survey design population map vegemite medicine forecasting VET sector research data IT Specialists monarchy Generation Y generation alpha EFF The Daily Edition Kiwi investor optus mccrindle research aged care leadership workshop 2016 curiosity community event Channel 7 tableau motivate communicate spirituality ferry family social commentator marriage Hornsby Shire Council marriages 24,000,000 fears outsourcing capital city youth unemployment graphs litter schools students hopes clothing rain Aussie travelling brand housing market responsive healthy future living optus my business awards insight australian communities trends report baby boomers forum trends analyst train System's Architect narcissism organisations tertiary education faux-cilising Queensland happiness home high density apartments consumerism Australian Home twentyseventeen repayments engage personalities conference presentation baby boom increasing densification townhouses cost students The ABC of XYZ shbc Christchurch collaboration ACF society norwest PSI entertainment cartodb parenting cancelling plans research report professional development offenders workplace culture rich Australian Trends sunny days intern entrepreneurial Australia Day property market rising house prices trends of 2016 work-life etiquette online presentations NBRS Architecture publication census data budget financial future criminal population milestone emerging generations TAS the hills housing trends qualitative research australian communities forum mccrindle in the media post rationalism infographic crime slideshare Vocational education gender changing face of sydney australia Australian demographics Australian Families wealth office urban taskforce CPI land of the middle class business social trends communities workforce Res Vis safe ageing social commentary urban living index staying in mother's day mythbusters future of shopping social issues belief 2016 census results summer retirement #censusfail education sector communications workplace Sydney divorce rate census researcher FPA teaching Melbourne baby name global financial crisis trends of 2017 mccrindle identity google future employment CBD demographic transformations national private wealth research pack pyrmont visual toys alpha Hills Shire Council online shopping Real Estate Institute of Victoria holiday teacher social researcher brisbane ethnography rise of local rent social impact DIY lalor park public speaker commute government renter of the future typical australian income overcast celebration trends hobart thrive Real Estate university JOMO rental stress aussie culture moderators guide internet proactive relevant wealth distribution Tuesday Trend professional services supply and demand commuters infographic wall bus presentation young australians demography work mates australians staying home more teleworking baby names australia report vegetarian tuesday Australia Day 2017 acf15 local communities men internship weekly earnings New Zealand debate moreton bay life media SMSF career school Tuesday Trends video Deaths couple culturally diverse daily telegraph professional wage 2015 Duchess of Cambridge perth housing growth case study shopping centre meetings micro research services experience Western Australia insights child care census results millionth fresh ashley fell social research Wellington technology house prices FOMO sports not for profit New South Wales collaborative nfp VET Australian Census cars cost of living plans future of education 40 million tips office opening urban potts point economic research visualisation authenticity Financial Planning Association of Australia Births balance innovation hills shire Financial Planning Week conference conference speaker work future-proof generation blaxland dessert wedding baby names dare to dream shopping mobile McCrindle Speakers learn Financial Planning Association socialising the australian dream employers program faith millenials gen alpha teach jobs of the future sydney hills anzac emerging technologies award winner NBRS 10 years New Zeland speakers 23 million Word Up resource Andrew Duffin bondi skills social life non profit transport leadership events house price real communication Canberra Gen Y future proof meals Research Executive group session darwin annual income learner marrickville australian social research national wealth award average sydneysider visualisation Work place 2017 demographer optimistic organisational culture travel Christmas presents priorities quote social lives