Four tips on how to structure an engaging presentation

Thursday, June 23, 2016

At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  


While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

So how do you create this interest?

A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.


After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.


With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.


Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?

About our Communication Skills Workshops

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

  • Understanding workplace presentations
  • Preparing your presentation
  • Delivering your presentation
  • Mastering professional presentation techniques
  • Presenting complex data in engaging ways

About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


learn mccrindle sentiments Northern beaches Event Tuesday Trend Real Estate Institute of Victoria generation Kirsten Brewer hopes Wodonga tea sector wide study Australian Families aged care puzzle infographic communicate norwest online shopping Gen Y property price focus groups trends analyst income growing population case study in the media Adelaide high density apartments 1968 food young people hello fresh EFF identity tips 2016 capital cities 23 million charity group session click home ownership student village infographic wall cloudy days woolworths intern World Water Day dessert publication sunny days demographic trends baby name predictions winter blues 40 million baby name trends rule keeper future-proof 10 years Love criminal baby Assistant Store Manager crime 1975 generational trends wealth and income water social lives career healthy future children royal family 1980 pharmacy professional media toys communities narcissism typical australian owning a home Generation X the australian dream google challenge university degree socialites work entrepreneur organisations high school cultural diversity networking curiosity DIY workplace culture forum population map society population growth poor cost ACT monarchy australian communities forum princess charlotte The Daily Edition pharmacies social workplace IT Specialists event sun huffington post The ABC of XYZ financial spend workforce suburb finance Christmas season buildings renter of the future DESTEL baby name goal urban living politics rent Charlotte megatrends Deaths Myth women mover and shaker futurist video office space moreton bay happiness entrepreneurs of today alpha change online Sydney keynote speaker rising house prices mateship child care baby names trends of 2016 Population Clock demographic conferences social change learning styles data trends education future South Australia gold coast list neutral bay school satisfaction training thought leadership sydney speaker average aussie bureau Do It Yourself mining boom professional speaker marriages Real Estate plans couple 24,000,000 cancelling event schools cost of living researcher state apartment ageing social research middle class Research Executive Christmas lunch wealth distribution ABS home owner Wellington anzac results earning ACF 2016 long weekend millenials relevant transport collaborative research visualisation emerging generations men crows nest environment priorities investment rental stress cooking winter Netflix 2020 Gen X mother's day mccrindle tea teaching earn Christmas presents CBD nfp unaffordable offenders unemployment New Zeland Generation Y city REIV Conference financial future tuesday visual weather language optus my business awards budget skills house price rise facts school Financial Planning Association of Australia professional development new office ashley fell logan office opening Australian communities property market McCrindle Speakers housing trends social impact Australians rich news employers Northern Beaches house Canberra investor leadership workshop eliane miles lalor park 2012 divorce rate residents thrive cold jobs domestic faux-ciliser Financial Planning Week weekly earnings marriage Wagga Wagga media release future TAS year 7 perth research demographer Australia Day Hornsby Shire Council analysis schools students Australian schools safe aussie culture shbc fears equip Duchess of Cambridge engagement Financial Planning Association celebration bondi stay home graphs keynote speaker staying in teleworking sunburnt country JOMO urban living index fresh Western Australia experience New Zealand australian social research faux-cilising financial independence snapshot sydneycity national wealth qualitative research rise of local urban taskforce clothing Engineering Manager global financial crisis students retirement life earnings global generations generation alpha educated names January 26th internet FOMO housing growth holiday millennials darwin commute government 2014 social analysis participants NT social enquiry global medicine research data interactive wedding education research land of the middle class friends the changing face of community business index ethnography goals generation Z Australian Home waverton housing social shifts mentor local communities presentation work-life families communications 2017 data analyst affordable conference presentation capital city 2015 not for profit emerging technologies emerging trends education future report Northern Beaches Christian School real social life menai define suburbs easy rider leadership personalities resource environmental scanning REIV National Conference jobs of the future suburban living Aussies salary engage events manly conference speaker innovation 1994 urban social researcher social commentator poker master ashley mckenzie hornsby education sector staff sector hills shire future of education optus FPA youth unemployment university ease of travel not-for-profit visualisation internships English australia house price cash non profit technology Aussie mortgage learner cars education award newspaper teachers selfie marrickville Territory google for education prince george Christchurch storytelling Education Future Forum easter internship baby boom office twentyseventeen omnibus victoria housing affordability shopper's pick sports tv daily commute Australia Day 2017 brand mythbusters leader entrepreneurial shopping increasing densification etiquette careers census TDE Caregiver insight "know the times" meetings demographics dreaming Queensland Scouts Kiwi public speaking year 12 Births ACF grandparents trend going out Australian Dream business GPO national private wealth relational cartodb mccrindle in the media townhouses mobile world youth day cancelling plans builders new york times Merry Christmas demographic transformations christmas VIC national crime rates Tuesday Trends workshop blaxland know the times lifestyle group financial dreams sector wide gen alpha future proof litter New South Wales social trends teach mccrindle research Channel Seven rain tertiary education program slideshare household personal growth greatness conference study HSC presentations parents Crime Rates repayments wolloomooloo sustainable in depth interviews focus group WA statistics report data visualisation SMSF coffee Royals housing market high density Queensland: QLD recap survey design quote ageing population future proofing geomapping learning tattoos debate Social Trend population survey social researchers young australians economic pyrmont social commentary growth Mark McCrindle System's Architect affordability australians staying home more wage educhat acf15 insights small business authenticity Tasmania energy potts point parenting February 16 shifts Australian Communities Trends tableau divorce deloitte research services royal baby summer high density living family consumer digital brand experience employment house prices generations organisational culture royal Australian demographics meals communication investing Word Up economy ultimo gender collaboration 2013 innovative Melbourne wealth product Australian Bureau of Statistics Valentine’s Day mythbusting baby boomers seasons gen z motivate forecast customer panel marketing research pack cancel plans entertainment debt wellbeing market research brands local society trends paying to work social media vegemite proactive community engagement volunteers ipswich low density households trend tuesday Geoff Brailey community event NEETs Res Vis SA NSW youth outsourcing socialising population milestone aged care Australian Trends home culture Channel 7 area trends of 2017 post rationalism Northern Territory millionth states 24 million living work mates church supply and demand media commentary christianity moderators guide stats renting eliane sydneysiders ideas school students faux-cilise father's day royal influence speakers vegetarian property dare to dream forecasting keynote holidays Sydney balance dream wealth and income distribution kate middleton follow daily telegraph hobart wages religion media activity responsive PSI annual income Australian Census world australian communities trends report resilience optimistic Bathburst future of work overcast sydney event friendship brisbane teacher public holiday consumerism