Four tips on how to structure an engaging presentation

Thursday, June 23, 2016

At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  


While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

So how do you create this interest?

A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.


After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.


With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.


Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?

About our Communication Skills Workshops

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

  • Understanding workplace presentations
  • Preparing your presentation
  • Delivering your presentation
  • Mastering professional presentation techniques
  • Presenting complex data in engaging ways

About Ashley Fell - Team Leader of Communications at McCrindle

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Charlotte social analysis media release Christmas lunch year 7 wealth and income mother's day media activity social commentator millenials Royals domestic social ACF2017 Hunter Valley fears grave decision chairty housing affordability affordability entertainment home university degree Generation Y culture family mateship millionth #censusfail leadership micro 1968 transport capital cities cica conference presentation online shopping SMSF tuesday sports Population Clock IT Specialists village gig economy sector wide sydney event ashley fell sustainable shopping centre meetings program bondi marriages speajer census results child care Australian Population real employmer waverton Cobbitty-Leppington NT world money Research Director demographic trends area builders presentation cooking life teacher Performance Sentiment Index Kiwi middle class proactive victoria live the dream Scouts baby names australia report twentyseventeen Australian demographics baby boom social research teleworking TEDx business performance workplace school students January 26th meals food bank faux-ciliser property price students Territory emerging trends focus groups schools students Christmas day research showreel daily telegraph house award McCrindle Speakers wealth distribution 2016 census 2014 hobart event celebration national private wealth dream snapshot city woolworths school satisfaction wealth inequality supply and demand gender unaffordable google for education TDE investing rain Wagga Wagga Sydney Love suburb equip ACF trends analyst renting workplace culture careers shopping wellbeing ease of travel high school environment collaborative research services Valentine’s Day Christmas presents employmee cold quote Australian Communities Trends Sydney Lifestyle Study Skilling Australian Home gen z Australian Bureau of Statistics mccrindle vegetarian social impact resource christmas education Willowdale anzac population map emerging technologies seasons donate 2016 donation 2017 housing energy house price generation alpha baby names Tasmania trends of 2016 year 12 mentor communications sector wide study high density baby name neutral bay population milestone Sydney Hills Business Chamber future The ABC of XYZ Real Estate office local recap screenagers Caregiver SRE skills ferry financial independence professional services insight annual income Australia street the hills men Australia Day optus student home owner authenticity census 2016 volunteers lalor park sunburnt country Sydney population Mark McCrindle in the media click public holiday future of education English Bathburst cash giving visual internship Real Estate Institute of Victoria budget forecasting Macquarie University Financial Planning Week purpose not for profit research speakers facts rise of local weekly earnings leadership workshop generations schools megatrends plans belief national wealth survey youth the australian dream rule keeper market research DIY gold coast intern social analyst long weekend REIV National Conference fresh generational trends future of work study spend population growth Sydney keynote speaker story Lower Hunter easter Elderslie-Harrington park summer qualitative research tea infographic monarchy australia research data relational state social enquiry Australian Trends survey design princess charlotte weather property market charities small business hopes cars Australians Res Vis report dessert follow Australian Dream religion career personal growth states households mythbusting earning identity NBRS Architecture VIC cartodb census fail father's day Aussie Black Friday offenders engage in depth interviews staying in Australian schools Maxim Accounting visualisation rental stress Education Future Forum innovation tableau ipswich Word Up staff alpha faux-cilise social lives cloudy days sydney hills new york times Financial Planning Association of Australia Work place sector Financial Planning Association TED mythbusters average sydneysider google statistics 40 million trends royal baby cost Netflix trades consumer sydneycity 23 million world youth day jobs of the future community travel income generation Z townhouses keynote faith ethnography shbc Geoff Brailey safe employers communication litter Channel Seven acf15 food insecurity growth of sydney Channel 7 eliane overcast System's Architect customer clothing sydney metro rich the changing face of growing population employment TEDx Speaker pharmacy demographics young people workshop community event housing market research visualisation future-proof manly huffington post apartment coffee Christmas day weather 2020 housing trends South Australia Research Executive Engineering Manager group session high density apartments relevant train the average aussie divorce not for profit communities WA sydney market aged care puzzle teaching ACF 2016 financial fears property australian communities trends report professional speaker holiday Black Friday Sales perth stay home ultimo forecast baby name predictions brands educhat analysis volunteering data work from home environmental scanning Adelaide salary logan sydneysiders Lower Hunter Region debate brisbane brand experience school wage healthy future winter spirituality winter blues education future national crime rates young australians demographer 1994 grandparents challenge menai debt rising house prices award winner ACT goal learn paying to work micro apartments urban living 2016 census results suburban living financial planning christmas 2017 social media professional presenters Northern beaches Event cost of living social change work average aussie Northern Beaches experience CBD Aussies trends of 2017 the lucky country happiness storytelling focus group average Australian work-life panel sunny days Queensland wedding society business CPI tips hills TED talk demography 2015 Christmas season learning ageing population resilience casual friends NBRS What is food insecurity? Vocational education FPA demographic transformations keynote speaker pharmacies Hornsby Shire Council internet food video hunger Australian Families Tuesday Trends public transport Melbourne Generation X brand prince george commuters curiosity Australian community trends public speaking socialites urban taskforce census data greatness geomapping conference presentations Christmas data household finance 1975 NFP event cancel plans hills shire mccrindle tea impact community engagement entrepreneurs of today slideshare cancelling event house prices nfp group data visualisation social researchers care support criminal younger generations global kate middleton contiki local community World Water Day researcher VET sector shifts dreams commuting ageing mover and shaker Christmas in Australia HSC McCrindle Speaker cultural diveristy education research language aussie culture 10 years goals increasing densification narcissism NEETs Wellington moderators guide wealth and income distribution office opening royal Do It Yourself unemployment SA Assistant Store Manager volunteering urban living index digital economy interactive thrive define PSI cancelling plans Deaths blaxland darwin youth unemployment mccrindle research going out balance gen alpha census hello fresh social life optimistic marrickville office space Gen X research report mortgage church mccrinlde professional development parenting Christchurch christianity screenage trend Social Trend learner residents economic dare to dream Queensland: QLD demographic events 2012 typical australian politics parents culturally diverse global financial crisis New Zealand social shifts crows nest educated ideas high density living 24 million education sector FOMO workforce optus my business awards US mccrindle in the media renter of the future networking tv Crime Rates trend tuesday divorce rate Australia Day 2017 social commentary in the media post rationalism entrepreneurial pyrmont speaker Mark McCrindle travelling Merry Christmas retirement australian real estate public speaker population Canberra millennials personalities house price rise GPO engagement insights sentiments government James Ward suburbs medicine moreton bay names Northern Beaches Christian School technology organisational culture australian communities forum investor urban development learning styles eliane miles media mobile selfie social issues Wodonga organisations Western Australia NSW ABS ashley mckenzie housing growth couple ACT Report infographics Tuesday Trend conference speaker buildings leader graphs professional shopper's pick non profit earnings local communities tattoos business index breakfast future proofing participants The Daily Edition VET wolloomooloo product poor royal influence Gen Y Andrew Duffin future of shopping deloitte Sydney’s south west affordable collaboration baby teach christian global retail infographic wall McCrindle Keynote Speakers jobs royal family teachers baby names report REIV Conference women apartments global generations 1980 norwest communicate priorities results the great screenage online easy rider financial future water research on coffee financial changing face of sydney australian social research data gig land of the middle class Retail outsourcing Kirsten Brewer owning a home toys motivate new office australian community trends report bureau aged care earn australians staying home more JOMO conferences newspaper data analyst case study not-for-profit baby boomers vegemite forum entrepreneur wages EFF SMART wealth hornsby dreaming crime investment sydney property market potts point McCridle faux-cilising Jura Australia Australian Census research pack training coffee lovers sun generation 24,000,000 lifestyle futurist social researcher ACF17 commute charity "know the times" growth etiquette Duchess of Cambridge holidays daily commute urban repayments media commentary omnibus rent DESTEL Mount Annan-Currant Hill responsive news the hills shire change living children home ownership Northern Territory baby name trends stats Hills Shire Council education future report socialising tertiary education future proof publication consumerism poker master university bus emerging generations Black Friday in Australia work mates car capital city Business analysis New Zeland Myth Australian communities know the times sydneysider choice workers economy digital February 16 mining boom thought leadership Gen Z Expert marriage cultural diversity friendship social trends low density TAS internships innovative families marketing New South Wales sydney speaker volunteer list society trends Christmas research 2013 australian Births speakers pack who is generation z Jura Coffee property development financial dreams