Four tips on how to structure an engaging presentation

Thursday, June 23, 2016

At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  

Interest

While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

So how do you create this interest?

A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.

Instruct

After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.

Involve

With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.

Inspire

Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?


About our Communication Skills Workshops

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

  • Understanding workplace presentations
  • Preparing your presentation
  • Delivering your presentation
  • Mastering professional presentation techniques
  • Presenting complex data in engaging ways


About Ashley Fell - Team Leader of Communications at McCrindle

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

summer newspaper mccrindle research the changing face of click communities goals Australian Trends professional intern Aussie social enquiry sydneycity publication REIV National Conference outsourcing women Social Trend australia young people social research income Deaths the average aussie PSI google forecasting entrepreneurial kate middleton millennials student optus baby names careers village gold coast consumer baby names report waverton dreams chairty royal trends of 2017 Crime Rates cancelling event lalor park Queensland australians staying home more Australian schools breakfast marriage brand experience Population Clock statistics safe shbc Northern Beaches Christian School Wagga Wagga coffee going out learner geomapping Res Vis moderators guide sustainable mccrindle in the media faux-cilising spend Melbourne define baby name language teach social life culturally diverse financial future nfp office opening results manly urban living index 1968 schools entrepreneur trends analyst sydneysider interactive Christmas season ease of travel infographic wall professional development NFP event South Australia cartodb group session hopes average sydneysider investor poor seasons grave decision local community DESTEL holidays litter conference presentation Australians residents young australians community event Netflix cold brands DIY affordable toys 40 million identity tertiary education selfie rain owning a home engage home public speaker 24,000,000 presentations office space qualitative research professional presenters Australian communities TEDx Tuesday Trends millionth celebration mythbusting media teaching baby boom ethnography Wodonga ACF2017 IT Specialists communicate Financial Planning Week housing market Financial Planning Association of Australia Australian Census in depth interviews personalities financial dreams wealth and income distribution apartments marriages not for profit energy optimistic video growth Kirsten Brewer Gen X Word Up study suburban living business index ABS national wealth unemployment youth unemployment woolworths aged care urban deloitte society trends local Do It Yourself organisations parents TED talk forecast goal Northern Beaches middle class Skilling news increasing densification logan high school recap work mates mining boom social commentator graphs 24 million australian communities forum public speaking domestic workplace culture VIC social media post rationalism hills average aussie census data Andrew Duffin social analysis Real Estate Institute of Victoria participants baby name predictions learning styles long weekend religion volunteering data social commentary EFF visual focus group faux-cilise dare to dream TAS housing micro list sydney event house price gender demographic trends WA report mother's day menai January 26th screenage System's Architect hornsby new office professional speaker sector wide study schools students tea offenders thought leadership renter of the future resource australian social research New South Wales baby Australian Population baby names australia report teachers ACF17 emerging generations royal baby crime Christmas presents wedding meetings English environment VET sector commuters wage professional services the hills internship royal influence couple financial planning eliane miles ashley mckenzie huffington post sector children volunteer media release quote future of education motivate politics live the dream Australian Home Charlotte Australia Day HSC cloudy days shifts SMART proactive case study generational trends Bathburst Wellington challenge Territory mortgage survey design households Scouts global James Ward affordability staying in child care sydney metro area McCrindle Speakers housing trends workshop generation Queensland: QLD weekly earnings holiday keynote speaker Real Estate sector wide Research Executive market research Financial Planning Association responsive Western Australia snapshot happiness leadership research services Hills Shire Council cars earn mccrindle entertainment high density living education sector royal family tattoos trends of 2016 tv future proofing suburbs men aged care puzzle population growth mateship spirituality cancel plans daily commute gen z the great screenage 2013 australian communities trends report World Water Day pharmacy census results school mover and shaker SA FOMO Christmas lunch fresh friendship Sydney The Daily Edition local communities office social shifts educated Australian Dream Assistant Store Manager etiquette ageing tips equip budget The ABC of XYZ community engagement Merry Christmas bureau builders 1980 father's day program balance Gen Y unaffordable dreaming twentyseventeen online stats Aussies VET New Zealand in the media cica Channel Seven omnibus Generation X marketing Caregiver award winner NSW belief suburb cancelling plans Channel 7 darwin sunburnt country tableau micro apartments data visualisation christianity demographer global generations NBRS Australian Communities Trends supply and demand social impact Australia street employment baby name trends marrickville research visualisation skills changing face of sydney apartment parenting infographic ferry cooking friends generations Royals conferences care support employers stay home brisbane Tuesday Trend product consumerism house prices business pharmacies urban living sydney hills social wealth and income future-proof research report baby boomers moreton bay insight education future 2016 census results visualisation renting work-life speakers life house price rise food crows nest 2016 census social change relational university degree dream monarchy know the times norwest emerging technologies names thrive jobs national crime rates impact priorities new york times research pack TDE internet gen alpha aussie culture sydneysiders investing narcissism financial fears internships youth year 7 Births JOMO sports rich Macquarie University Australia Day 2017 millenials overcast land of the middle class Work place wellbeing christmas anzac Tasmania analysis capital cities workplace "know the times" 1975 weather capital city bondi sun ACT research data research government Myth dessert workforce trend tuesday debate cost SRE Valentine’s Day school satisfaction demographic transformations 2012 brand high density mentor meals NT finance retirement engagement learning panel event home owner salary volunteering Sydney Hills Business Chamber business performance Mark McCrindle 2017 alpha divorce clothing ageing population lifestyle forum survey easter media activity organisational culture divorce rate medicine February 16 population milestone faux-ciliser cultural diversity Hornsby Shire Council optus my business awards storytelling leadership workshop education research trend online shopping average Australian global financial crisis Australian demographics prince george not-for-profit property presentation teacher vegemite debt growing population speakers pack earning Research Director fears gig economy non profit social trends economic casual contiki 2015 sentiments ashley fell blaxland Love follow trends entrepreneurs of today ipswich mythbusters earnings social issues charity 2014 events authenticity future of work Geoff Brailey Australian Bureau of Statistics showreel culture keynote customer personal growth rule keeper winter future housing growth CBD family media commentary Sydney keynote speaker NBRS Architecture networking princess charlotte church household economy ACF charities mobile grandparents property market 2016 population communications typical australian the hills shire choice workers wolloomooloo generation Z change rental stress data facts vegetarian world census fail financial technology educhat Education Future Forum resilience purpose train commute tuesday high density apartments property price Northern beaches Event cost of living environmental scanning the australian dream training digital Engineering Manager learn Kiwi staff demographic wealth distribution travelling christian annual income New Zeland teleworking social researchers GPO states census city eliane cash trades innovation story career society 10 years Northern Territory urban taskforce state shopper's pick education Duchess of Cambridge collaborative sydney speaker Canberra work #censusfail potts point poker master wealth futurist repayments criminal education future report future proof social researcher hills shire 2020 car cultural diveristy conference speaker real students acf15 housing affordability plans focus groups slideshare jobs of the future ACF 2016 world youth day bus perth researcher CPI townhouses university home ownership mccrindle tea healthy future communication greatness insights victoria 1994 social lives investment TED pyrmont Vocational education low density wages rent Australian Families SMSF school students rise of local 23 million REIV Conference collaboration emerging trends sunny days Generation Y neutral bay ultimo rising house prices curiosity australian community trends report shopping future of shopping daily telegraph socialites NEETs winter blues faith conference shopping centre hello fresh population map transport Australian community trends water socialising financial independence national private wealth living hobart money census 2016 speaker demographics leader small business demography group australian award easy rider google for education megatrends public holiday relevant generation alpha community volunteers data analyst Christchurch experience travel ideas buildings FPA innovative infographics house Adelaide families year 12 paying to work gig

Archive