Home is where the heart is

Monday, August 31, 2015

McCrindle is delighted to partner with NRMA Insurance to produce and launch the ‘Celebrating Our Home’ report. The study of 1,203 Australians reveals what home means to Australians and what it is that makes a house a home.

The great Australian dream is still alive and well, with nine out of 10 Australians still aspiring to own their own home.

Across age groups and ethnicities, when it comes to home 82 per cent say it is the family, or the people they share a house with, that make a house feel like a home while further 78 per cent said their furniture was an integral part of making the space feel like their own.

NRMA Insurance Head of Marketing Jane Merrick said; “We commissioned this unique study because we wanted to better understand what homes really mean to Australians. What we found is that for most of us creating a home is less about the building itself and more about an emotional connection.”

“Above all, home is still where the heart is and a sense of belonging, safety and security are the main things that make a house feel like home.”

Social Researcher Mark McCrindle said; “We’re a contented nation because whether we own or rent our homes, two thirds of us (65%) state that we love our homes.”


Despite the perception of an ‘always-on’ culture of over-achievement, technological distractions and 16 hour work days, almost half of all Australians still find the time to eat together at least once per day with an astounding four in five eating together at least once per week. Meals are most often shared at the dining table (45%) or in the lounge room (34%).

“It’s warming to see that despite Australians’ increasingly busy lifestyles, people are still finding time to sit down together and enjoy each other’s company and share their news from the day.

We are a house proud nation with the majority of Australians (96%) prioritising time in their busy lives to keep their homes clean. As many as four in five Aussies made changes to their home since moving in, which may contribute to the fact that one in five people are planning on staying in their homes for more than 20 years.

The kitchen is often referred to as the heart of the home, however according to the research the living or lounge room (47%), followed by the bedroom (19%) are seen to be the most important rooms in the home.

“When asked why the living room was so important, respondents said it’s where the family spends most of their time together – yes on screens but also for relaxing, playing games and gathering for a family pizza and movie night,” Mr McCrindle said.


RESEARCH IN THE MEDIA: Soaring prices have not deterred aspiring homebuyers


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


wolloomooloo Kiwi future-proof children global financial crisis Jura Australia mover and shaker christianity volunteers Myth alpha easy rider financial fears paying to work moderators guide breakfast typical australian bondi Real Estate Australian Census goals DESTEL Charlotte average sydneysider blaxland charities food insecurity relational energy Do It Yourself award winner teacher live the dream builders dream Australian demographics faux-cilising January 26th domestic increasing densification learn English Hills Shire Council personal growth Australians social impact life moreton bay event Kirsten Brewer SA micro apartments narcissism online research pack brand experience environment home earn brisbane vegetarian generation alpha curiosity national crime rates hunger sydneycity supply and demand townhouses marrickville commute national private wealth shopping centre crime Christmas season TDE sydney speaker teleworking belief celebration future of work office space Territory Gen X australia mccrindle in the media overcast digital employmer social trends communications thrive "know the times" social life entrepreneur innovation sydney event suburban living medicine shopper's pick 1975 ABS unaffordable eliane urban taskforce experience sydneysiders house the great screenage bureau national wealth survey design trades What is food insecurity? challenge insights poker master hornsby The Daily Edition cancel plans eliane miles Andrew Duffin hello fresh networking workshop christmas government Australia Day Geoff Brailey publication ferry capital cities high density living local communities schools child care social lives land of the middle class culturally diverse university cars research data Melbourne Work place thought leadership rule keeper New Zealand research report weather career gold coast rental stress employmee training religion marriage winter blues report deloitte results storytelling tv outsourcing dessert earning cancelling plans Population Clock dreams faux-ciliser visual darwin language daily telegraph woolworths twentyseventeen generational trends proactive learning low density define google for education PSI social commentary mythbusting repayments church high school mythbusters travel mccrindle tea generation Z aged care baby names trend tuesday speakers pack demographic trends Wodonga micro VET sector anzac house price professional personalities recap holidays System's Architect growing population conferences 24,000,000 video millenials world youth day cultural diversity social media urban living finance wedding Sydney keynote speaker Hornsby Shire Council Duchess of Cambridge events Mark McCrindle resilience donation debt the changing face of professional presenters slideshare divorce rain resource housing growth parents goal quote greatness business trends collaborative australian innovative wealth and income distribution huffington post census data wages social researchers generations culture sun car divorce rate social analysis ACF 2016 Aussie care support debate SMART not for profit research dreaming Christmas presents Births Real Estate Institute of Victoria shopping facts SRE norwest the hills potts point salary megatrends technology acf15 owning a home click 1968 forum screenage holiday graphs geomapping Wagga Wagga research on coffee royal family media commentary post rationalism demographic transformations Valentine’s Day workplace culture Sydney demographic entrepreneurial cica market research house prices Canberra suburb names women Australian Trends research mining boom communicate Caregiver vegemite conference speaker pharmacy consumerism population staying in wealth inequality pharmacies Channel 7 household travelling kate middleton infographic REIV Conference Research Director hobart Northern Beaches demographics social researcher going out millennials collaboration annual income housing trends chairty focus groups baby name predictions financial Western Australia jobs volunteering data not for profit marriages media 10 years identity clothing easter the average aussie weekly earnings manly insight business performance Macquarie University speaker VET tableau employers Christmas lunch program internships lifestyle CBD households students public speaking Australian schools speakers online shopping sydneysider Social Trend Queensland: QLD waverton sector community event office opening family SMSF emerging generations winter know the times royal Res Vis shifts Generation Y money youth socialites sentiments marketing McCrindle Speakers February 16 mentor internet perth toys fresh wealth and income Queensland social research public speaker Crime Rates ease of travel housing affordability water Engineering Manager crows nest ashley mckenzie Channel Seven visualisation interactive average aussie consumer mobile in depth interviews motivate financial independence Word Up generation state casual sustainable Vocational education organisational culture forecasting mortgage census 2016 future proof year 7 statistics TED year 12 tattoos professional speaker showreel TED talk Northern Beaches Christian School daily commute Wellington omnibus REIV National Conference leadership cold gender education future school gen z affordable apartments workforce public holiday emerging trends product sunny days analysis lalor park focus group dare to dream investment conference impact faith wage responsive food volunteering FPA census trends of 2017 professional services media activity high density organisations authenticity australian real estate forecast trends of 2016 purpose presentation earnings 2014 urban plans office residents 2020 education sector new york times Jura Coffee Deaths future of education shbc society trends communication demographer prince george logan 1980 healthy future local poor nfp study jobs of the future 2016 conference presentation the lucky country 23 million Love home ownership student brand Australian Families 40 million leader skills McCridle sector wide sydney hills social commentator ethnography australian communities forum income 24 million litter Sydney Hills Business Chamber Australian Home global generations cancelling event baby name research visualisation small business monarchy engage keynote speaker train economic property cooking Scouts giving selfie young australians world NSW Australian Dream home owner choice workers priorities Australian Communities Trends change hills Australian Population cartodb internship data etiquette learner politics future ashley fell donate infographics financial future youth unemployment mother's day society friends FOMO sydney metro mateship australians staying home more list 2012 careers keynote story award royal baby real baby names australia report victoria australian social research ultimo seasons meetings aged care puzzle living Aussies sports urban living index bus middle class Financial Planning Association menai census results gig economy ideas cash population milestone Tasmania trend couple cloudy days school satisfaction newspaper tertiary education NBRS educated VIC Adelaide changing face of sydney grandparents Research Executive wealth happiness sector wide study neutral bay education transport emerging technologies trends analyst social change long weekend the hills shire future proofing futurist grave decision EFF NT retirement ACT Report rising house prices ACT google survey capital city balance census fail not-for-profit future of shopping young people fears cost of living infographic wall qualitative research CPI cost educhat non profit social issues ageing spirituality social shifts budget families Merry Christmas gen alpha friendship Australia Day 2017 coffee Bathburst data analyst NEETs criminal the australian dream New South Wales spend customer tuesday social growth Netflix new office leadership workshop village hopes #censusfail Royals presentations Financial Planning Association of Australia WA apartment media release suburbs NBRS Architecture global 1994 ACF17 2017 South Australia employment ACF2017 environmental scanning James Ward renting Christchurch entrepreneurs of today father's day summer royal influence JOMO financial planning socialising housing buildings equip affordability baby The ABC of XYZ HSC New Zeland 2015 education future report population growth IT Specialists news safe house price rise investing TEDx property market pyrmont research services communities business index Financial Planning Week offenders 2013 Australian communities Australia street teaching states australian communities trends report australian community trends report Northern Territory baby name trends rich DIY sunburnt country professional development property price commuters stats parenting participants Gen Y data visualisation area learning styles community Northern beaches Event schools students mccrindle wealth distribution intern wellbeing Generation X panel work demography millionth university degree group rise of local TAS Australian community trends Tuesday Trend rent entertainment food bank renter of the future community engagement group session Tuesday Trends teach baby boomers follow NFP event Education Future Forum researcher relevant gig investor hills shire 2016 census results baby names report in the media Skilling mccrindle research optus men population map staff coffee lovers ageing population housing market snapshot work-life cultural diveristy speajer financial dreams local community baby boom faux-cilise ACF education research optus my business awards optimistic princess charlotte meals work mates tea teachers 2016 census unemployment brands average Australian ipswich Australian Bureau of Statistics aussie culture city workplace social enquiry World Water Day GPO contiki charity Assistant Store Manager volunteer high density apartments tips christian engagement stay home school students economy case study