Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australia Day balance language Wodonga Black Friday micro home ownership career Australian communities mccrindle tea events sunburnt country 1994 VET poor office space SMART local communities sydney metro millenials university proactive household future of shopping nativity scene Australia street insight investing child care DIY Royals global generations housing growth mining boom volunteering data crime greatness lalor park christmas 2017 norwest lifestyle urban development mortgage food bank click mythbusters Gen X online shopping megatrends public speaking internet education research research report change jobs authenticity infographic litter coffee lovers social employers Wagga Wagga young australians Australian schools storytelling suburban living social commentator moreton bay internships census 2016 online baby names report Engineering Manager research services celebration internship wealth and income wealth distribution Black Friday Sales generation Z Generation Y sports communities forum Research Executive 40 million ease of travel infographic wall donate dare to dream 2020 moderators guide victoria Channel 7 baby names australia report easter children maiden names slideshare social lives purpose dream Retail shopping centre 2015 10 years survey design the hills going out researcher year 12 food insecurity youth unemployment 2014 SMSF pharmacy safe mother's day neutral bay Assistant Store Manager society grave decision community event area cooking parenting workshop socialising census fail anzac logan 2016 census life ageing nfp 2013 culturally diverse customer global generation Lower Hunter growing population USA debt sydney hills McCridle Mount Annan-Currant Hill conference presentation 2017 bus research data list shifts teleworking omnibus house small business in the media speaker social media cost of living blaxland Generation X New Zeland shopper's pick growth spend cancelling event optus my business awards ACF university degree friendship thrive New Zealand hills shire personal growth overcast the average aussie Andrew Duffin NEETs 1995 teacher Vocational education christmas trees Northern Territory sydney event royal family Social Trend financial leadersip motivate divorce rate conferences high school NBRS Architecture Skilling newspaper NSW DESTEL resource Geoff Brailey wages home trends analyst community Financial Planning Association of Australia media activity 2009 cultural diversity Christmas lunch World Water Day india ethnography social research Christmas in Australia February 16 food research pack easy rider generational trends digital case study wealth and income distribution Jura Coffee training builders baby office CPI affordable Queensland population retirement property price rise of local sector social shifts quote publication follow house price Black Friday in Australia toys Education Future Forum families annual income aussie culture workplace culture future Christmas season media mentor financial independence Births bureau vegemite tips student owning a home wealth story organisational culture crows nest grandparents Gen Y What is food insecurity? baby names not for profit 1975 communicate meetings product work mates McCrindle Keynote Speakers Sydney population study entrepreneurial investment Christmas presents public holiday Aussies rain millionth poker master healthy future hunger economy mccrindle research interactive VIC tattoos social life innovation young people mythbusting increasing densification church acf15 domestic baby boomers speakers politics dreams students video suburbs Tuesday Trend not-for-profit micro apartments demography mateship The Daily Edition home owner social issues employmer FOMO "know the times" workplace housing market australian social research surname future of education school students keynote Bathburst clothing selfie average aussie local community workforce google for education Australian Census fears generation alpha census results population milestone society trends education future report townhouses intern REIV National Conference demographics cancelling plans eliane REIV Conference ACF 2016 1968 average sydneysider the hills shire social impact renting staying in bondi commute Real Estate Sydney’s south west financial dreams paying to work group mccrinlde names summer US australian real estate high density apartments social change urban taskforce challenge learning styles Deaths tuesday emerging generations holidays staff wedding social researcher trades entrepreneur Tasmania global retail data visualisation cost ultimo middle class geomapping screenagers Scouts Hills Shire Council donation non profit data James Ward entrepreneurs of today travelling debate Cobbitty-Leppington brand Tuesday Trends future-proof religion Understanding and Engaging with Generation Z village analysis capital city perth trend tuesday New South Wales cancel plans Hornsby Shire Council census data System's Architect faux-cilising average Australian train water engage Hunter Valley australian marriage work Adelaide Australian Families thought leadership gen alpha long weekend speakers pack work from home Lower Hunter Region cultural diveristy event resilience Christmas day leadership workshop 24,000,000 offenders experience apartment culture learn brand experience Aussie trend careers renter of the future Australian Population plans unaffordable australian communities trends report report housing trends the changing face of sydney property market market research survey environmental scanning high density living transport gen z tertiary education cold insights parents sector wide gig economy national private wealth entertainment households qualitative research earning commuting media release global generaion leader couple mover and shaker Financial Planning Association faux-ciliser generations financial future Caregiver trends of 2017 Jura Australia Love showreel Queensland: QLD rich daily telegraph divorce shopping education future teachers sun dreaming Sydney keynote speaker optimistic hello fresh Do It Yourself maiden medicine baby name predictions breakfast youth Myth IT Specialists social researchers hobart rule keeper relational Australians Kirsten Brewer priorities repayments graphs baby name trends charity 2016 environment consumerism Channel Seven learning etiquette national crime rates happiness indonesia suburb rent meals wealth inequality Gen Z Expert 24 million hopes Wellington educhat city Australian Communities Trends property development Merry Christmas forecast conference surnames social analyst Australian community trends ipswich Australian demographics trends of 2016 HSC tableau baby boom volunteering australians staying home more kate middleton PSI keynote speaker SRE royal optus FPA states eliane miles sydneysider new office huffington post demographic conference speaker sydneysiders #censusfail future of work Christmas Stats technology twentyseventeen Canberra faux-cilise participants NBRS mccrindle Sydney Lifestyle Study networking apartments woolworths employmee global financial crisis china ashley fell ACF17 Charlotte HR group session Research Director social analysis visual sentiments VET sector real property market women land of the middle class Northern Beaches Melbourne generation WA housing Macquarie University snapshot shbc TED talk men sustainable earn digital economy stay home budget Western Australia world youth day socialites high density Kiwi royal baby school demographer innovative typical australian Real Estate Institute of Victoria TAS population growth visualisation professional Work place supply and demand future proofing Christmas day weather australian community trends report teach gig school satisfaction holiday communication community engagement state salary Mark McCrindle in the media emerging technologies stats happy holidays growth of sydney 2012 consumer research on coffee aged care puzzle statistics house price rise charities educated schools students cloudy days alpha census 23 million Territory Sydney Hills Business Chamber marketing Business analysis Northern beaches Event employment JOMO money belief darwin personalities criminal public transport ACT demographic trends brands earnings wolloomooloo friends professional speaker low density younger generations finance unemployment organisations do people still change their surname after marriage? dessert NT business performance in depth interviews cars giving housing affordability Word Up who is generation z define urban living index results energy TDE commuters Crime Rates focus groups rising house prices Australian Bureau of Statistics not for profit research future proof social commentary TEDx Speaker cash tea government TEDx award education public speaker coffee McCrindle Speaker new york times Performance Sentiment Index chairty deloitte forecasting car sector wide study mccrindle in the media care support research visualisation prince george ACF2017 professional presenters leadership seasons sunny days Australian Home casual professional development brisbane travel Elderslie-Harrington park winter cartodb Australian Trends residents communications business pyrmont know the times data analyst potts point millennials mobile christian identity ideas weekly earnings screenage NFP event faith ferry EFF contiki Northern Beaches Christian School father's day Duchess of Cambridge Christmas research australian communities forum spirituality volunteer Financial Planning Week narcissism 1980 professional services fresh population map winter blues family trends Christchurch collaboration volunteers infographics christmas ashley mckenzie 2016 census results weather the lucky country Australian Dream demographic transformations media commentary social enquiry hills financial fears rental stress outsourcing South Australia wage marriages living GPO facts Netflix menai urban living speajer tv learner cica emerging trends changing face of sydney Valentine’s Day Willowdale jobs of the future sydneycity award winner urban ACT Report monarchy The ABC of XYZ income research world goal Mark McCrindle royal influence news work-life Population Clock McCrindle Speakers seasons greetings program collaborative capital cities sydney speaker engagement global TED ageing population gender buildings pharmacies Sydney year 7 economic christianity ABS marrickville manly schools education sector australia relevant princess charlotte the great screenage wellbeing google panel CBD vegetarian equip curiosity focus group Christmas data choice workers Australia Day 2017 January 26th gold coast aged care affordability futurist live the dream impact local business index daily commute property teaching social trends SA presentation national wealth presentations investor sydney market responsive Res Vis post rationalism recap the australian dream hornsby office opening baby name goals financial planning Maxim Accounting skills house prices waverton English