Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


GPO Social Trend insight financial independence entrepreneur cloudy days national private wealth ultimo buildings teach social lives entertainment Wagga Wagga REIV Conference water toys celebration Deaths not for profit Australian Families REIV National Conference financial future stay home HSC christmas Duchess of Cambridge earning families Australian demographics vegemite news personalities sentiments mccrindle royal baby thought leadership eliane Sydney Hills Business Chamber bureau business index Queensland: QLD Financial Planning Week social analysis organisations average aussie media living in the media victoria millenials future proofing Births Australian Home low density social commentary jobs meetings father's day Education Future Forum February 16 financial generation alpha sunburnt country business ABS Love staying in culture salary baby name trends criminal TAS training cold VIC intern ACF 2016 children young people moderators guide Australian Dream employers healthy future eliane miles goals mother's day Merry Christmas debt dreaming socialising omnibus perth faux-cilise investor anzac gender australian communities trends report 1994 gen z ageing population goal cultural diversity interactive analysis research report emerging generations bus long weekend presentations conference presentation Word Up innovation geomapping debate teacher employment English sunny days census results Mark McCrindle Wodonga going out easter rich conference wealth and income internet Crime Rates twentyseventeen students JOMO ferry thrive publication focus groups travel Valentine’s Day ashley fell sector wide South Australia unaffordable EFF census 2016 rental stress builders social researcher 2017 commuters financial fears village house price vegetarian deloitte Scouts population map millionth group session energy results family internship government not-for-profit media commentary sydney event logan proactive financial dreams renting skills mccrindle in the media shbc commute mining boom happiness socialites NBRS Architecture youth unemployment gold coast aussie culture Skilling 1975 challenge new office australian communities forum newspaper office space finance futurist Do It Yourself curiosity stats society trends names global generations social issues NBRS supply and demand trades rule keeper marrickville poor baby boomers professional facts increasing densification lalor park divorce follow property price VET society professional speaker shopping experience gen alpha australian social research schools students 2016 social media identity aged care conference speaker staff balance housing trends mentor volunteers Australian Census housing suburb ipswich Melbourne case study princess charlotte dare to dream digital 2016 census Kirsten Brewer cancel plans sector wide study change the average aussie Myth internships new york times menai marriages cartodb poker master wedding earnings Australian schools Australian Population community focus group charity leadership shopper's pick sector meals Aussies baby name language media activity sustainable SA communication public speaker VET sector belief ease of travel recap baby survey design the changing face of mobile world youth day career google World Water Day unemployment Generation Y System's Architect tips mortgage high density apartments work mates overcast entrepreneurs of today crime urban living index google for education prince george "know the times" ideas relational school students year 7 keynote darwin generational trends women university degree learn sydney speaker Adelaide mythbusters changing face of sydney Australians cancelling plans IT Specialists social researchers annual income FOMO Financial Planning Association of Australia crows nest future proof australians staying home more Bathburst social life survey spirituality consumerism environment winter business performance holiday ethnography Population Clock norwest workplace culture typical australian litter mythbusting contiki cars statistics state Christchurch affordable 2016 census results trends of 2016 faux-cilising emerging technologies data visualisation housing market FPA jobs of the future The Daily Edition plans Generation X marriage wolloomooloo Vocational education future-proof Christmas season optimistic megatrends grandparents 1980 research pack house price rise CBD kate middleton medicine income future Australian Bureau of Statistics budget trends analyst networking aged care puzzle area research visualisation resource parents church fresh baby name predictions households participants market research summer cooking wealth and income distribution food daily telegraph faux-ciliser infographic wall tertiary education equip housing growth census visualisation cost of living optus my business awards Christmas lunch generation child care workforce New Zeland Caregiver Res Vis Research Executive schools Work place quote spend narcissism James Ward consumer sun learning teaching public holiday dream greatness social shifts clothing mateship culturally diverse conferences data environmental scanning forecast customer property politics generations non profit SMART train Engineering Manager capital cities Canberra etiquette urban taskforce ACF economy events infographic Financial Planning Association global financial crisis hobart graphs wages demographic mccrindle tea small business sydneysiders social enquiry easy rider capital city renter of the future household program brand experience investing nfp Tasmania in depth interviews townhouses PSI learning styles cash middle class royal family SMSF brisbane lifestyle generation Z social research motivate NSW Australia Day 2017 Queensland dessert religion baby names report property market the australian dream rent 10 years Geoff Brailey slideshare population milestone pyrmont hello fresh paying to work coffee men friendship retirement education research services study acf15 teleworking The ABC of XYZ home investment trends of 2017 urban living friends high density living hills shire school satisfaction panel sydney hills technology australia DIY couple school education research emerging trends waverton suburban living pharmacies group Christmas presents report product communicate repayments online shopping TDE Australia Day trend responsive workshop growth 1968 Real Estate educated year 12 census fail personal growth tuesday 24 million learner communications ashley mckenzie student future of education woolworths huffington post education future report fears Hornsby Shire Council research data Tuesday Trends 24,000,000 national wealth resilience tableau Territory Australian communities residents McCrindle Speakers mover and shaker apartment trends 2012 local communities organisational culture award winner Hills Shire Council Royals Kiwi affordability NEETs land of the middle class safe rising house prices owning a home social trends community engagement christianity mccrindle research insights seasons snapshot New South Wales tea house prices authenticity story professional development world youth offenders population Netflix baby names alpha tattoos Wellington travelling relevant 23 million economic the hills Western Australia breakfast Aussie leadership workshop click engage entrepreneurial media release royal influence demographic trends brands brand DESTEL divorce rate millennials researcher university city education sector work-life research Andrew Duffin hopes outsourcing social education future transport selfie public speaking cancelling event neutral bay weekly earnings car award faith 2013 home ownership real workplace careers office social commentator Australian Trends domestic Australian Communities Trends sports Northern beaches Event high school forum pharmacy high density housing affordability forecasting professional services innovative christian engagement social impact Northern Beaches Christian School sydneycity demographer local Gen X 2014 earn hornsby monarchy potts point event January 26th demographics wellbeing young australians ageing trend tuesday marketing teachers post rationalism baby boom keynote speaker winter blues Sydney 2015 rain life online bondi collaborative Assistant Store Manager 2020 social change growing population data analyst define Northern Territory #censusfail Charlotte Macquarie University optus video storytelling 40 million royal states Tuesday Trend New Zealand Channel Seven cost wage future of work parenting NT wealth distribution suburbs Gen Y manly rise of local presentation WA urban speakers home owner Real Estate Institute of Victoria national crime rates shifts blaxland sydney metro qualitative research educhat weather global moreton bay Channel 7 office opening tv house leader priorities Northern Beaches communities visual holidays ACT work know the times collaboration grave decision wealth Sydney keynote speaker community event baby names australia report population growth list daily commute demographic transformations the hills shire