Generation Z Defined: Global, Visual, Digital

Thursday, December 20, 2012

Generation Z: 1995-2009With the oldest Generation Zeds turning 18 in 2013, and the youngest a year away from starting school, here’s an analysis of what defines this global, 21st Century generation.

The world is changing at a rapid pace, and has been transformed in the lifetime of our Gen Zeds. Just five years ago if you said “do you have the latest app? “Did you read that tweet?” “Make that your status update”, “Oh you have an android”, people would wonder what planet you are from. Such is the speed of technological change that while it took almost 90 years for there to be one car in Australia for every person, it’s taken just five years for smart phones to have the same reach!

Click hee to download this report | McCrindle Research


Generation Z: growing up in shifting times


Generation Z are the children and teenagers growing up in these fast-moving, complex times. Aged 3 to 17 years, the youngest of this cohort are about to enter primary school, while the oldest have just put down their pens and exam papers after finishing their final Year 12 exams. There are currently 4.6 million Gen Zs in Australia, and with this generation the learners of today and the employees of tomorrow, understanding what has shaped them, as well as what motivates them, is critical. In light of that, here 7 top trends shaping Generation Z.


7 trends defining Generation Z


1. Demographically changed


Australia is experiencing both an ageing population and a baby boom, with over 300,000 babies born in the last year. Since 1966 Australia’s population has doubled and is now growing by a new Canberra every year. Not only is the population growing, but our households are changing. The nuclear family (parents and children) is still the most common household form (33% of all households), however within a few years, the couple only household will be the most common and with our ageing population, the lone person household has been the fastest growing.


2. Generationally defined


Generations are comprised of people who share a similar age and lifestage, have been shaped during their formative years by similar conditions and technologies and have lived through the same events and experiences which have impacted them. For Generation Z, coming of age in the 21st Century has created a unique generation from the Global Financial Crisis to growing cultural diversity, from global brands to social media and a digital world. Generation Z are the most materially endowed, technological saturated, formally educated generation our world has ever seen.


3. Digital integrators


While all age groups have embraced the digital technologies of the 21st Century, the age at which first utilise the technology determines how embedded it becomes in our lifestyle. We refer to adults as the digital transactors who use technology in a practical, functional, structural way, using the new technology to achieve tasks that they previously used old technology to achieve. However Generation Z are digital integrators in that they have integrated technology seamlessly into their lives, and having used it from the youngest age, it is almost like the air that they breathe, permeating almost all areas of their lifestyle and relationships. Our recent study showed that more than half of Australian young people don’t wear a wristwatch because the smartphone has become the primary device used to tell the time (in addition to being the primary device for getting directions, checking the weather and taking a photo).


4. Globally Focused


Generation Z is the first generation to be truly a global one. Not only are the music, movies and celebrities global for them as they have been for previous generations, but through technology, globalisation and our culturally diverse times, the fashions, foods, online entertainment, social trends, communications and even the “must watch YouTube videos and memes” are global as never before.


5. Visually engaged


At 4.7 billion searches per day, Google is the number one search engine, but with 4 billion YouTube searches a day, YouTube is a close number two. We have an emerging generation, many of whom are opting to watch for a video summarising an issue rather than read an article discussing it. In an era of information overload, messages have increasingly become image based and signs, logos and brands communicate across the language barriers with colour and picture rather than words and phrases. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles above that which traditionally dominated the classroom; the auditory delivery format.


6. Educationally transformed


While the Federal Government has a target of 90% of students completing year 12 by 2015, many schools have already surpassed this. And while the average young person is spending more years in formal education than ever before, with tertiary education rates similarly increasing, for today’s students, education is no longer life-stage dependant (at the start of life, before the career commences), but a life-long reality. Not only have students changed, but also their schools with a shift from a teacher centred to learner adaptive, from content driven to engagement focused and from formal delivery to more interactive environments.


7. Socially defined


More than any other generation, today’s youth are extensively connected to and shaped by their peers. In a recent study by McCrindle Research, it was found that while nearly all the generations had the same amount of close friends (an average of 13); Generations Y and Z had almost twice as many Facebook friends than the older generations. And so, the network that influences them is greater numerically, geographically and being technology based, is connected 24/7. This technology, while helping to facilitate their relational world can also negatively impact it with our research showing that a third of students having been bullied via social networking websites (such as Facebook), instant messaging, text or email.


Australia’s Generation Z, coming of age in the 21st Century, are alive at an amazing time in human history, are living in one of the most amazing places of the 242 countries in the world and being at the start of their lives, they have amazing opportunities, unimaginable just a generation ago. Understandably, very few Generation Zs would swap their lives with any other generation at any other time and in any other place. The challenge for the older generations is to offer the wisdom, guidance and support so that this emerging generation can make a positive difference in their era and for the generations of the future.

Click hee to download this report | McCrindle Research

Comments
Create Digital Catalog commented on 01-Mar-2013 03:20 PM
Not only your contents but also the way you present the issue is awesome. Particularly this one is articulating the sense of the point. Keep it up.
Anonymous commented on 17-Apr-2013 12:17 PM
Hey! Someone in my Facebook group shared this website
with us so I came to check it out. I'm definitely loving the information. I'm book-marking and
will be tweeting this to my followers! Great blog and excellent design and style.

Comments (2) | Trackbacks (0) | Permalink 


Post a Comment



Captcha Image

Trackback Link
http://blog.mccrindle.com.au/BlogRetrieve.aspx?BlogID=6453&PostID=320527&A=Trackback
Trackbacks
Post has no trackbacks.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 100 Articles


Tags

royal family teleworking in the media celebration pyrmont government tuesday couple Deaths national wealth high density living neutral bay baby 10 years spend prince george social media GPO baby boom cost of living house prices crime australian communities forum trend world youth day entertainment HSC report kate middleton mythbusters wealth distribution work christianity lifestyle Births population not for profit coffee change Aussies work-life statistics Tasmania generation Z The Daily Edition royal baby cost 2015 networking mccrindle research consumer digital growing population weather huffington post presentations geomapping low density financial dreams anzac tertiary education commute future new york times conference presentation "know the times" blaxland population map sunburnt country sunny days slideshare transport royal influence cartodb PSI winter waverton System's Architect culture population milestone salary 2014 rain business gen z communications internet social change safe Caregiver trends Gen Y area rent winter blues public holiday easy rider rule keeper keynote Western Australia social researchers hobart the changing face of entrepreneurs of today millionth affordability 1980 know the times Assistant Store Manager sydney speaker 2012 demographer CBD gen alpha princess charlotte Valentine’s Day holidays 23 million daily commute equip proactive townhouses middle class families hornsby seasons workplace Royals vegetarian suburbs eliane miles Christmas presents communication leadership holiday optimistic church Aussie The ABC of XYZ Love business index panel innovation Christchurch woolworths repayments sun research data Scouts recap renting Myth darwin New Zealand resource urban living index Melbourne Kiwi technology McCrindle Speakers 40 million australian communities trends report housing trends Generation Y 1975 home mateship urban taskforce community wealth NT Australian Dream criminal Wellington entrepreneurial leader Sydney baby boomers apartment demographics school satisfaction shopper's pick summer Christmas lunch Northern Territory social research Gen X South Australia February 16 research pack urban living high density religion conference monarchy cars define youth water australia demographic trends dreaming IT Specialists politics living affordable market research selfie lalor park ultimo acf15 English capital city young australians small business career Australian Families identity SA ABS Australia Day survey long weekend mortgage brands Australian schools sports state education WA Charlotte bondi city mining boom social marrickville emerging generations perth sentiments social commentator economic owning a home renter of the future cold buildings earnings rich cultural diversity quote generation alpha Adelaide Australian Home population growth millenials poker master generations potts point household Canberra logan sydneysiders local communities easter wedding 2016 Merry Christmas parenting facts Christmas season New South Wales trend tuesday interactive cloudy days house Tuesday Trends investor financial residents results divorce rate social researcher income divorce builders retirement keynote speaker local Sydney keynote speaker wolloomooloo sustainable dream capital cities royal personalities financial independence christmas 1994 ease of travel newspaper child care vegemite world Queensland World Water Day marriages marriage wages overcast sydneycity omnibus Population Clock economy university degree land of the middle class friends future proof fears year 7 narcissism leadership workshop fresh victoria offenders NSW mccrindle Australian Bureau of Statistics careers research services educated responsive media release mother's day focus group manly Australians event baby names budget etiquette high school news 24 million menai organisations 2020 hills shire households ACT baby name litter thrive tableau data visualisation organisational culture research visualisation Crime Rates TAS unemployment thought leadership census high density apartments national crime rates Generation X tattoos New Zeland presentation engage Hornsby Shire Council online environment generational trends demographic ipswich collaboration society suburb Engineering Manager housing school cash father's day generation future-proof increasing densification professional development workforce shopping forecasting conference speaker employment optus VIC home ownership stats Financial Planning Association of Australia language intern analysis children growth entrepreneur Duchess of Cambridge video Territory marketing infographic brisbane follow graphs Australian Census hopes Financial Planning Week survey design gender snapshot jobs workplace culture mover and shaker annual income Australian demographics clothing weekly earnings rising house prices futurist Word Up QLD online shopping names research data happiness poor sector wide study mythbusting social trends housing growth ageing population schools global investment domestic publication public speaking year 12 media finance 24,000,000 national private wealth 1968 crows nest family Mark McCrindle urban shbc professional suburban living ashley mckenzie tv Australian Trends university debt paying to work students 2013 friendship grandparents FPA states gold coast moreton bay list goals

Archive