Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

repayments gold coast easy rider office opening criminal millionth winter blues crows nest seasons group session cooking social researcher publication Deaths future proof forecast work-life local supply and demand Caregiver financial independence baby financial dreams Northern beaches Event jobs learning cartodb Australian Families high density apartments language 2014 conferences Australian Bureau of Statistics deloitte sydneycity work bureau townhouses market research mateship relevant blaxland christianity australia waverton challenge families university degree volunteers brand experience Population Clock affordable social shifts paying to work Sydney keynote speaker economic workforce charity brands media activity schools tableau professional development family Australian Communities Trends generation Z culture Crime Rates aged care Netflix easter report workplace culture crime world water ABS mortgage TAS professional etiquette research data DIY non profit Northern Beaches aussie culture 2015 Sydney cultural diversity Financial Planning Association of Australia optimistic safe Generation X transport global demographics FOMO holiday Melbourne spend royal sun study dream hopes global generations quote Royals thought leadership mccrindle research social research communities government leadership celebration insights real click results ipswich Gen X financial future finance education future faux-cilising generations acf15 renting innovation not-for-profit perth future shopper's pick kate middleton sydney event poker master pharmacy Aussies Love conference speaker generation marrickville Territory twentyseventeen focus group JOMO school satisfaction cancelling event wealth and income distribution investing high density housing demographic transformations ageing population stay home personal growth sector huffington post optus my business awards trend tuesday VIC FPA national private wealth Do It Yourself System's Architect rising house prices educhat Queensland gender debt WA baby boomers NEETs education future report conference presentation ease of travel visual experience survey design social change data visualisation technology dreaming geomapping royal family darwin EFF research pack couple moreton bay wages emerging trends weekly earnings rental stress young people Australian demographics Christmas season monarchy low density media release moderators guide Australian communities teaching keynote speaker Australian Dream The Daily Edition collaborative research wedding population milestone average aussie marketing rich South Australia engagement vegemite CBD property Tasmania daily telegraph annual income mccrindle tea cloudy days ACF entertainment REIV Conference World Water Day wolloomooloo middle class optus social media newspaper schools students the australian dream teleworking the changing face of 2020 parenting earning Northern Territory Births sydneysiders names toys case study logan Northern Beaches Christian School menai men litter infographic wall trends analyst hornsby child care trends Geoff Brailey australian social research Kirsten Brewer 1968 resilience ultimo australian communities forum educated shifts staff ACF 2016 owning a home media commentary university megatrends media millenials Australia Day HSC house politics data analyst young australians village population map mccrindle prince george millennials event national wealth Channel Seven gen alpha budget SA tv DESTEL participants Wodonga residents 2016 sydney speaker wealth distribution recap teacher futurist winter unaffordable researcher city urban living sunny days group career ashley mckenzie school conference workplace storytelling TDE Financial Planning Association local communities sports housing growth wellbeing skills population growth new office going out Engineering Manager investor new york times hello fresh Mark McCrindle pyrmont mobile rule keeper intern REIV National Conference education sector nfp New South Wales priorities google for education baby name predictions emerging generations woolworths personalities leadership workshop curiosity trends of 2016 shopping Myth Duchess of Cambridge stats area sustainable 1994 innovative ideas economy McCrindle Speakers resource norwest royal baby summer future proofing change Christmas lunch qualitative research Kiwi internship society collaboration Financial Planning Week high school motivate house prices gen z know the times New Zealand 2012 housing trends NSW generational trends Hornsby Shire Council teach in depth interviews research services urban global financial crisis education research poor students Res Vis professional speaker mythbusters 1975 manly divorce staying in property price analysis fresh cost Tuesday Trend outsourcing mining boom eliane miles graphs income list religion IT Specialists shbc faux-cilise aged care puzzle year 12 GPO cash Tuesday Trends dessert Channel 7 work mates focus groups apartment social commentator organisations demographic 24 million socialites training neutral bay education February 16 rent hills shire women future-proof cars builders Bathburst community event salary divorce rate mythbusting offenders baby name trends research visualisation consumerism fears Australia Day 2017 lalor park grandparents tips mentor entrepreneur growing population social trends marriage omnibus energy social commentary define forum greatness Assistant Store Manager infographic 1980 census land of the middle class friends leader 2017 consumer communicate sentiments dare to dream insight forecasting financial socialising cancel plans slideshare learning styles healthy future growth capital cities retirement vegetarian society trends business index goals baby names not for profit state future of work internships Real Estate Institute of Victoria ashley fell generation alpha potts point "know the times" states social analysis goal victoria lifestyle 10 years christmas Scouts public holiday weather Australian Home sector wide marriages commute medicine networking households population Christchurch affordability mover and shaker Canberra tuesday community engagement wealth and income small business New Zeland SMSF house price January 26th ageing long weekend Adelaide 23 million equip life business Australians snapshot mccrindle in the media princess charlotte overcast authenticity hobart organisational culture suburban living ACT 24,000,000 friendship brisbane Social Trend meals future of education survey communication balance Education Future Forum data renter of the future environmental scanning living identity product father's day public speaking unemployment narcissism cost of living domestic plans English suburbs school students social life award The ABC of XYZ PSI rise of local video youth unemployment Queensland: QLD presentation Valentine’s Day follow employment eliane presentations program year 7 post rationalism Word Up australian communities trends report trend baby name increasing densification community suburb buildings national crime rates wealth visualisation social impact careers world youth day clothing news Merry Christmas communications australians staying home more Charlotte typical australian engage keynote Wagga Wagga responsive Aussie statistics tea office social lives parents ethnography property market baby boom Real Estate youth learner coffee Australian Trends digital employers Australian schools Generation Y food Gen Y home owner tertiary education bondi anzac emerging technologies demographic trends tattoos rain in the media house price rise facts housing affordability demographer environment trends of 2017 relational office space interactive cancelling plans home ownership learn daily commute urban living index royal influence brand panel Wellington pharmacies proactive Research Executive church student speakers selfie sector wide study events cold online shopping 40 million wage Christmas presents faux-ciliser online housing market alpha debate workshop household meetings NT earn mother's day earnings social enquiry Australian Census holidays entrepreneurial google capital city Western Australia jobs of the future happiness teachers thrive children home sunburnt country urban taskforce high density living entrepreneurs of today social researchers social investment customer 2013 internet

Archive