Emerging Population Segments [in the media]

Wednesday, July 03, 2013

Australian population has grown by 8% in the last 5 years, with 49 new demographic groups emerging, according to a new demographic segmentation tool released by Experian this week. Mark McCrindle joins Mike and Virginia on ABC Breakfast today to explain 3 of the 49 new segments:

1. Greener Pastures

These are above average income earning families mainly with school aged children who in the past would’ve been in the established suburbs but are moving to the semi-rural areas of our capitals, to sometimes acreage, or more often moving to regional areas, refining regional Australia – they’re going to places like Wagga Wagga, Bendigo, Ballarat, Albury, and Wodonga. They are fairly sophisticated, bringing a good connection to the cities even though they’re now in regional areas.

2. New Bubs New Burbs

These are culturally diverse families that really are the next generation, extending to the outer suburbs of cities like Sydney and Melbourne. Whole new green field suburbs are being developed in the outskirts of major capitals suburbs, catering to the needs of this very aspirational generation of what once were working class families but are now professional class with children moving through university as well.

3. Coastal Contentments

These are a portion of the segment of sea changers that have been around for a while. These are people of retirement age that are moving to coastal areas, but not stopping work – many of them are maintaining work or starting a business, perhaps, with money to spend and not slowing down or downsizing. They remain in larger homes where the children come and visit – lifestyle is really on the top of the list for them.


Infrastructure demands in capitals lead to regional surge


As cities are growing at much faster rates than governments anticipated and not keeping up with the infrastructure needed to keep account of these new groupings, regional Australia is flourishing.

People on the outer suburbs of capitals are saying to themselves, “An hour and a half commute each day and the high cost of housing – maybe we’ll move to a regional center, establish a better lifestyle, and get a bit of breathing space on the mortgage.”

It is certain that the strain on infrastructure, the downside of the bottlenecks that it creates, the extra waiting times and the challenges and costs of getting around are creating fragmentation in terms of where people are living and new lifestyle options.


NSW versus Victoria population growth


Mark also mentions growth trends in Australia’s most popular state, NSW, home to one in three Australians. With the size of the growth and the challenge of keeping property prices attainable, we are seeing growth rates in Melbourne greater than Sydney.

Based on current trends, by the middle of this century Melbourne will exceed Sydney as the most populous city. Melbourne features more embedded transport options and forward planning over the past decade than Sydney, so people are starting to vote with their feet. 

Sydney has had a net loss to the other states, while Victoria has had a net gain in population from the other states.


For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

medicine huffington post data work mates growing population social commentator communicate suburbs skills ACF 2016 recap motivate baby name predictions environment FPA australians staying home more community engagement resilience criminal entertainment tattoos pharmacies entrepreneur educhat forecasting middle class cica faux-cilise thought leadership relevant travel millionth belief divorce VIC bus VET sector TDE relational Births workshop education future social analysis social commentary Sydney market research city Hills Shire Council children capital cities victoria forum CBD screenage Melbourne award participants young people group rental stress trend tuesday students Res Vis demographic trends Christmas lunch trends of 2017 ACF2017 hills social researchers school university debt crows nest dreaming rich Australian Census media activity Kirsten Brewer socialites charity poor learning sydney event 40 million equip investor Geoff Brailey Australian demographics rise of local future of work showreel commute education future report office opening NSW trends 2016 census megatrends internship Australian Dream hills shire award winner personalities professional development ease of travel ageing population faith coffee renting parenting Population Clock Wellington Channel 7 Sydney Hills Business Chamber narcissism events brisbane Gen Y Research Executive the average aussie Financial Planning Association of Australia bondi housing affordability residents change young australians tableau income potts point social change eliane miles 1968 in depth interviews Sydney keynote speaker domestic happiness national crime rates ferry cancelling event sustainable rain micro tuesday engage Tuesday Trend Macquarie University 24,000,000 school students learn Australian Population Work place perth dream contiki future proof Australian communities business index Financial Planning Week vegetarian forecast jobs of the future Kiwi child care visualisation communication social life WA DIY omnibus sector wide study statistics generation Z Northern Territory work-life parents February 16 national private wealth stay home church media release Bathburst affordability Western Australia Deaths learner friends in the media toys celebration anzac house prices office storytelling society trends neutral bay personal growth business ethnography house price rise world global generations tea report future of education data analyst Tuesday Trends royal sydney hills professional speaker land of the middle class thrive moreton bay unemployment New South Wales prince george 1994 survey design mccrindle research names wages New Zeland population milestone Research Director sector wide friendship Duchess of Cambridge FOMO financial independence purpose consumer 10 years christmas 24 million Education Future Forum local high school research services JOMO greatness Australian schools affordable speakers #censusfail news paying to work hello fresh workplace culture property market Do It Yourself optus my business awards urban taskforce 2013 grave decision selfie teleworking demographics wealth and income distribution EFF investment faux-cilising rent mccrindle office space ideas high density internships Australia street area tips 2016 census results small business internet trades speaker Canberra average aussie Assistant Store Manager kate middleton renter of the future mover and shaker SMART event Hornsby Shire Council lifestyle suburban living REIV National Conference future social impact royal influence insights collaborative summer trend dessert university degree ABS jobs identity cash Australian Bureau of Statistics employers leader aussie culture generation alpha challenge chairty mother's day the hills shire ipswich conference Skilling teach NT not for profit research visualisation impact house price blaxland Wodonga training earn non profit financial dreams litter sun priorities newspaper Word Up baby boomers conferences responsive Merry Christmas The Daily Edition menai customer proactive professional services NEETs tv interactive keynote speaker online English January 26th teaching Real Estate Institute of Victoria data visualisation australia community family online shopping qualitative research environmental scanning The ABC of XYZ changing face of sydney water increasing densification speakers pack millenials infographic organisations teachers census results the australian dream quote entrepreneurs of today housing trends facts cars population professional presenters year 12 Charlotte pharmacy royal baby australian schools students social researcher norwest shopping poker master shopping centre population map researcher Australia Day public speaking education optimistic healthy future marrickville shopper's pick Northern beaches Event school satisfaction collaboration eliane mythbusting know the times Tasmania Australian Trends australian social research 1975 language investing panel supply and demand Australia Day 2017 2014 results food census 2016 engagement social grandparents survey ACF communications weekly earnings NBRS Architecture wedding housing growth focus groups career gender social lives society sydney speaker socialising alpha click divorce rate urban living index careers snapshot workforce etiquette marriage Channel Seven monarchy micro apartments research report Real Estate authenticity government typical australian shifts cultural diveristy balance social trends future proofing crime financial fears Crime Rates housing market Adelaide world youth day ashley mckenzie video ACF17 GPO vegemite 2015 media teacher Engineering Manager SA life Australian Communities Trends brand 2020 curiosity apartment educated meals generation TED buildings baby boom define faux-ciliser group session business performance Royals youth keynote staying in World Water Day car mccrindle in the media innovative hornsby research pack mentor the changing face of capital city sector product global financial crisis nfp leadership Generation X dare to dream real sydney metro debate communities train Financial Planning Association home owner innovation Myth cold baby Christchurch rising house prices VET fears social issues darwin household sunburnt country technology slideshare baby name trends 2012 mobile youth unemployment year 7 cartodb unaffordable spirituality clothing Aussies australian communities trends report households digital 1980 state logan 23 million google future of shopping average sydneysider states demographic gold coast consumerism experience suburb generations low density ultimo culturally diverse townhouses easy rider waverton wealth long weekend census data student professional ageing financial budget cancel plans sunny days McCrindle Speakers insight public speaker Caregiver presentation shbc focus group goal cooking learning styles marriages new york times outsourcing marketing census analysis stats the hills lalor park mining boom Scouts South Australia geomapping Christmas presents overcast Social Trend census fail women hobart safe education sector google for education Australian Home mythbusters Queensland conference presentation publication sydneysiders culture organisational culture infographics high density apartments social enquiry resource HSC hopes australian communities forum wellbeing sentiments TEDx builders staff IT Specialists entrepreneurial financial future public holiday princess charlotte earnings deloitte repayments spend cost of living emerging technologies pyrmont case study twentyseventeen NBRS house apartments work transport bureau manly high density living local community trends analyst holiday media commentary royal family winter cost new office trends of 2016 education research moderators guide not-for-profit national wealth employment weather Northern Beaches Christian School New Zealand social media the great screenage story sydneysider social shifts aged care SRE seasons baby names australia report goals families breakfast retirement men emerging trends Gen X rule keeper James Ward mccrindle tea intern offenders annual income wolloomooloo sydneycity leadership workshop fresh ashley fell research data salary daily commute woolworths DESTEL brand experience holidays winter blues Love Mark McCrindle generational trends urban Northern Beaches christianity networking Vocational education CPI follow population growth commuters gen alpha economic graphs average Australian futurist millennials System's Architect father's day research sports Territory optus religion infographic wall Aussie demography presentations living TAS aged care puzzle couple Queensland: QLD christian going out post rationalism acf15 study demographic transformations travelling workplace local communities ACT earning 2016 growth energy baby names wage gen z Australian Families economy housing PSI baby names report tertiary education Christmas season urban living Andrew Duffin plans conference speaker Wagga Wagga REIV Conference Netflix politics brands emerging generations wealth distribution owning a home Australians Generation Y future-proof property SMSF daily telegraph finance mateship 2017 cultural diversity wealth and income mortgage program TED talk list cloudy days property price meetings village community event Valentine’s Day global easter schools volunteers cancelling plans home ownership social research "know the times" visual baby name demographer home

Archive