Emerging Population Segments [in the media]

Wednesday, July 03, 2013

Australian population has grown by 8% in the last 5 years, with 49 new demographic groups emerging, according to a new demographic segmentation tool released by Experian this week. Mark McCrindle joins Mike and Virginia on ABC Breakfast today to explain 3 of the 49 new segments:

1. Greener Pastures

These are above average income earning families mainly with school aged children who in the past would’ve been in the established suburbs but are moving to the semi-rural areas of our capitals, to sometimes acreage, or more often moving to regional areas, refining regional Australia – they’re going to places like Wagga Wagga, Bendigo, Ballarat, Albury, and Wodonga. They are fairly sophisticated, bringing a good connection to the cities even though they’re now in regional areas.

2. New Bubs New Burbs

These are culturally diverse families that really are the next generation, extending to the outer suburbs of cities like Sydney and Melbourne. Whole new green field suburbs are being developed in the outskirts of major capitals suburbs, catering to the needs of this very aspirational generation of what once were working class families but are now professional class with children moving through university as well.

3. Coastal Contentments

These are a portion of the segment of sea changers that have been around for a while. These are people of retirement age that are moving to coastal areas, but not stopping work – many of them are maintaining work or starting a business, perhaps, with money to spend and not slowing down or downsizing. They remain in larger homes where the children come and visit – lifestyle is really on the top of the list for them.


Infrastructure demands in capitals lead to regional surge


As cities are growing at much faster rates than governments anticipated and not keeping up with the infrastructure needed to keep account of these new groupings, regional Australia is flourishing.

People on the outer suburbs of capitals are saying to themselves, “An hour and a half commute each day and the high cost of housing – maybe we’ll move to a regional center, establish a better lifestyle, and get a bit of breathing space on the mortgage.”

It is certain that the strain on infrastructure, the downside of the bottlenecks that it creates, the extra waiting times and the challenges and costs of getting around are creating fragmentation in terms of where people are living and new lifestyle options.


NSW versus Victoria population growth


Mark also mentions growth trends in Australia’s most popular state, NSW, home to one in three Australians. With the size of the growth and the challenge of keeping property prices attainable, we are seeing growth rates in Melbourne greater than Sydney.

Based on current trends, by the middle of this century Melbourne will exceed Sydney as the most populous city. Melbourne features more embedded transport options and forward planning over the past decade than Sydney, so people are starting to vote with their feet. 

Sydney has had a net loss to the other states, while Victoria has had a net gain in population from the other states.


For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

organisations the changing face of employers financial dreams menai learn housing trends social trends online owning a home generation Z mythbusting NBRS demographic transformations qualitative research hornsby Queensland waverton christmas baby name predictions cancelling event parenting sunburnt country census fail 2016 census suburbs affordable Word Up brands Tuesday Trend easter Res Vis teachers engage forecast VIC entrepreneurial tableau census housing growth lalor park education research Duchess of Cambridge 2017 summer economy buildings overcast HSC The ABC of XYZ generation alpha marriage VET sector transport educhat earn proactive internships sector sentiments trends of 2017 professional REIV National Conference graphs conference christian earning 24 million annual income alpha middle class intern woolworths safe shopper's pick Births healthy future hello fresh Gen X communicate innovation baby names australia report business index responsive geomapping hills shire urban taskforce income public speaking marriages school dessert commuters housing market Northern Beaches divorce rate 2014 statistics survey design social commentary future proofing Sydney poor children Crime Rates 2012 sustainable identity story 24,000,000 in the media emerging trends New Zealand australian social research logan bureau ipswich grave decision schools students selfie teach McCrindle Speakers Adelaide public speaker dare to dream learning clothing hobart ageing population dream domestic quote forecasting resilience Do It Yourself Love environment celebration changing face of sydney Australian schools group session housing mythbusters retirement thrive millionth award entertainment social life year 7 experience WA sports winter change panel aussie culture social change the hills ultimo optimistic household trend daily commute royal property market socialites click Christmas lunch follow trades vegetarian customer sydney metro father's day New Zeland research data tips baby name trends mccrindle in the media world youth day youth unemployment mobile Australian Dream list infographic innovative Macquarie University REIV Conference social impact mccrindle increasing densification cash property Population Clock Real Estate Institute of Victoria Tasmania digital renting FOMO urban small business high school market research relevant google royal baby Northern Beaches Christian School faux-cilising February 16 leadership workshop education future future proof family #censusfail JOMO dreaming high density living mother's day participants commute teaching capital city gen alpha January 26th weekly earnings blaxland global generations ashley mckenzie emerging generations life thought leadership school satisfaction baby names report trends insight average aussie generational trends ACF wealth distribution Tuesday Trends analysis growing population Australian Trends gen z know the times anzac gold coast report sydney event pharmacies the hills shire households national wealth data visualisation "know the times" divorce wage nfp sector wide study CBD sun VET conference presentation food NT visualisation Kirsten Brewer forum challenge ACF 2016 criminal sydney hills entrepreneurs of today award winner politics cancelling plans repayments darwin urban living rain australians staying home more Assistant Store Manager living mccrindle research English australian communities forum video NSW define Vocational education paying to work TAS holiday social enquiry 1968 charity ABS James Ward finance suburban living long weekend consumer faux-cilise World Water Day Generation X cost meetings new office DIY data work-life social issues skills Christmas season language research visualisation Kiwi city learning styles the average aussie home 23 million lifestyle sunny days village infographic wall internet omnibus teleworking world demographer baby debt home owner builders leadership 1994 2016 office case study SMART year 12 cancel plans manly work mates Deaths crime research pack population milestone crows nest families communications victoria Wodonga daily telegraph focus group Christmas presents medicine vegemite prince george suburb Australian demographics 2015 marrickville relational women Territory school students grandparents goals men fresh Financial Planning Week Work place global financial crisis wealth student equip census 2016 tv land of the middle class area media social lives spend The Daily Edition jobs of the future offenders Australian Bureau of Statistics Research Executive keynote community engagement belief shifts Charlotte System's Architect easy rider social researchers unemployment seasons litter educated staff royal influence young australians spirituality stay home Scouts culture affordability twentyseventeen personalities Netflix Geoff Brailey future SMSF collaborative property price online shopping global house price rise keynote speaker wealth and income distribution gender debate contiki community event acf15 entrepreneur future-proof national crime rates Financial Planning Association of Australia South Australia Bathburst mover and shaker post rationalism public holiday FPA media release coffee schools australian communities trends report water speakers 1980 in depth interviews social commentator house price shopping professional speaker professional services ashley fell workplace culture norwest Sydney keynote speaker perth budget tertiary education futurist stats Hills Shire Council office opening princess charlotte tea training recap meals jobs rising house prices employment internship Australian communities renter of the future IT Specialists professional development volunteers capital cities teacher Channel 7 wages focus groups townhouses youth apartment optus my business awards ideas students research services EFF young people mateship low density communities rule keeper australia megatrends brand experience workforce personal growth environmental scanning conference speaker cold Royals Canberra cloudy days PSI Melbourne work technology university degree society trends TDE new york times Myth Mark McCrindle rise of local millennials slideshare ferry emerging technologies baby name trends of 2016 financial moreton bay sector wide growth resource publication travelling Financial Planning Association events narcissism career energy bus real millenials survey DESTEL state presentation cooking ACT 10 years Gen Y couple bondi government Australia Day 2017 learner church not-for-profit 2013 ethnography hopes faux-ciliser leader networking baby boom rent the australian dream ease of travel rental stress investing Engineering Manager child care winter blues researcher cartodb tuesday non profit collaboration SA mortgage curiosity media activity Australian Home Australians Skilling eliane miles poker master future of education social analysis christianity Queensland: QLD friendship media commentary goal moderators guide education sector not for profit urban living index potts point storytelling kate middleton greatness ageing royal family communication engagement Hornsby Shire Council snapshot event social friends newspaper wealth and income organisational culture presentations Caregiver Christchurch motivate conferences Education Future Forum sydneysiders NBRS Architecture sydney speaker pharmacy financial fears parents Social Trend tattoos demographic local communities Sydney Hills Business Chamber going out breakfast eliane weather cost of living facts social researcher priorities census results study fears culturally diverse brisbane supply and demand 2020 data analyst typical australian population growth 40 million Australian Communities Trends baby names careers local pyrmont Valentine’s Day authenticity Australia Day national private wealth investment social shifts generations Northern beaches Event social media GPO marketing train social research community monarchy consumerism product faith Northern Territory 2016 census results wellbeing society Generation Y rich shbc cultural diversity deloitte residents religion interactive future of work program travel staying in financial independence Wagga Wagga education happiness mentor socialising aged care puzzle Western Australia holidays Channel Seven baby boomers group Australian Census Wellington business performance Australian Population names workshop high density google for education high density apartments Aussie house prices population car demographics wedding balance business trend tuesday aged care earnings NEETs unaffordable workplace investor optus plans insights mccrindle tea toys housing affordability house huffington post states mining boom office space generation demographic trends economic research Aussies news visual research report Merry Christmas Australian Families financial future university education future report cars results population map etiquette Real Estate Andrew Duffin wolloomooloo New South Wales neutral bay home ownership outsourcing 1975 sydneycity salary trends analyst brand

Archive