E-cards vs. real cards, which would you prefer?

Friday, December 14, 2012

Christmas E-cards | McCrindle ResearchE-cards are now a common way of sharing Christmas tidings with friends and relatives across the globe. However, despite this option providing a cheap and easy alternative, there is still some angst, with the humble Christmas card in the mail the preferred option. To find out whether e-cards are received with delight or disinterest, McCrindle Research polled 695 Australians on their perspectives.

Click here to download the full Research Summary.

While e-cards seem to be rising in popularity, there are certainly not favoured by the bulk of Australians with just 13% indicating they prefer to receive digital tidings. Instead 2 in 5 said they ‘much preferred’ getting a Christmas card in the mail and 45% believed it “is the thought that counts.”

The younger generations were more comfortable receiving e-cards than the older generations, but there was a clear preference for a mailed card instead. In fact, Generation Y was the most passionate about receiving a real card than the other generations, with 51% strong on their desire to receive a handwritten card, compared to 41% of Gen X, 38% of Boomers and just 40% of Builders.

Social researcher Mark McCrindle said, “There are solid reasons why e-cards are becoming common. Australians are moving more frequently than ever before (on average, every five years) and so tracking the mailing addresses of family and friends is increasingly difficult.”

“Social media means we are increasingly connected– particularly the younger generations. Gen Y has a median of 235 Facebook friends, and with these growing networks, distributing Christmas cards is unmanageable. With so many of our interactions online, sending an e-card is the obvious next step. However, with their bank statements, phone bills and other correspondence taking place online, getting a card in the mail makes it all the more special for this digital generation.”

Click here to download the full Research Summary.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


gen alpha baby boomers ultimo focus groups communications Australian Bureau of Statistics global financial crisis economic baby world Australia Day friends dare to dream 24 million trades follow mover and shaker tableau researcher VET faux-ciliser "know the times" sydney event Financial Planning Week census results communicate responsive Northern Territory salary not-for-profit royal learner Australian Trends baby names report presentation public speaker eliane miles events conferences mccrindle tea mentor christian census fail trends of 2017 land of the middle class mining boom neutral bay potts point rise of local water research visualisation internships business work-life population milestone trends of 2016 list home owner insights new office Generation Y Australians know the times high density living survey design VIC Aussie McCrindle Speakers English Assistant Store Manager innovative Western Australia professional services innovation workplace culture proactive future keynote speaker Charlotte sunny days earning future proofing divorce fears customer Northern Beaches Christian School purpose parents student baby boom typical australian social researcher emerging generations hornsby housing trends youth unemployment Australian Home Work place economy faith property price perth participants PSI resilience trends bureau curiosity Christmas season teleworking not for profit average sydneysider event cultural diversity NEETs faux-cilise village apartment greatness office opening ACT Real Estate Institute of Victoria education visualisation Australian Families child care home ownership cold news the australian dream Vocational education woolworths local community quote housing weekly earnings global Aussies weather income internet micro data easter finance 2015 couple year 12 entrepreneurs of today population growth social impact research data australian communities trends report sustainable gen z Adelaide brands holiday educhat NBRS Merry Christmas changing face of sydney public holiday generation alpha nfp Tuesday Trend social trends keynote cost of living budget define repayments summer leadership workshop grandparents waverton financial independence survey product jobs of the future suburb sector wide shopping centre analysis coffee growing population Mark McCrindle ABS eliane local communities wolloomooloo wealth distribution research cancel plans 2016 census Sydney Hills Business Chamber toys property market crows nest etiquette cloudy days entrepreneur politics meals logan visual trends analyst increasing densification high density average aussie staff 2014 omnibus training New Zeland father's day Wellington REIV Conference authenticity skills Word Up social enquiry community church business index online easy rider population hopes sydney metro australian communities forum cica The ABC of XYZ renter of the future micro apartments ipswich car Geoff Brailey school South Australia optimistic February 16 charity demographer census shopping states young australians poor Australian Census consumer rent socialising mortgage Australian Communities Trends results investment sector millenials safe apartments CPI conference presentation royal family wealth and income distribution lifestyle panel pharmacy speakers tv ethnography Northern Beaches NSW national wealth names experience australian social research buildings long weekend generation Z social commentary seasons workforce ashley mckenzie urban tertiary education winter blues average Australian market research 1975 post rationalism leader royal baby debt January 26th FPA breakfast Territory education future report NBRS Architecture 2012 Queensland: QLD impact society socialites teacher sector wide study investing vegemite ACF investor household shopper's pick goals Channel 7 demographic transformations acf15 blaxland litter celebration media Australia Day 2017 Australian Dream social analysis marriages infographic wall cartodb optus NT baby name online shopping annual income travel Engineering Manager new york times tips futurist ease of travel crime real research report youth Queensland tattoos social issues 2020 Valentine’s Day forecasting unaffordable baby names australia report capital city group workplace emerging technologies moreton bay Canberra train community event case study deloitte employment 1968 DIY generational trends VET sector Love shifts award winner conference dreaming financial fears Duchess of Cambridge affordability twentyseventeen tuesday communication organisations young people Financial Planning Association social life google teach christianity media commentary australians staying home more networking personalities social researchers consumerism stay home educated future of education ageing change wellbeing global generations manly employers pharmacies click rich award optus my business awards divorce rate digital focus group baby name trends Christmas presents Do It Yourself affordable social shifts Generation X Real Estate World Water Day wages unemployment engagement Royals society trends population map group session Macquarie University earnings statistics households Hills Shire Council cancelling event Financial Planning Association of Australia builders The Daily Edition public speaking ferry learning styles prince george New South Wales emerging trends social communities offenders 2017 gender sydneycity fresh recap qualitative research media activity sentiments technology pyrmont future of shopping entrepreneurial Sydney wage Tasmania narcissism the average aussie SA schools System's Architect 2016 census results hobart selfie personal growth friendship housing affordability aussie culture gold coast marketing Res Vis staying in 40 million wedding financial dreams overcast shbc cancelling plans Scouts relational state bondi dessert office space dream mobile hills shire Education Future Forum world youth day university degree family ashley fell WA house price millionth belief priorities teachers Hornsby Shire Council stats families mccrindle in the media cost earn megatrends engage social lives motivate presentations EFF ageing population suburban living high school city the hills language Australian schools sydneysider office moderators guide Northern beaches Event Gen Y townhouses energy financial future mythbusters IT Specialists volunteers schools students women Kirsten Brewer home religion leadership Caregiver teaching snapshot national private wealth social change Melbourne faux-cilising education sector year 7 future-proof REIV National Conference local bus professional speaker learn forecast intern identity school satisfaction going out non profit retirement future of work royal influence demography medicine national crime rates tea trend parenting FOMO university mythbusting Sydney keynote speaker JOMO 1994 census 2016 environment students demographic CBD thought leadership #censusfail 2013 marriage wealth and income GPO publication census data debate cooking aged care puzzle renting property entertainment plans brisbane men demographic trends high density apartments mateship spend 10 years small business careers research pack Research Executive Wodonga internship christmas victoria story slideshare monarchy residents sydneysiders daily commute ideas challenge millennials the hills shire google for education video kate middleton holidays capital cities healthy future Skilling winter Andrew Duffin housing growth Myth education research life SRE 23 million growth australia Tuesday Trends social commentator princess charlotte career anzac Australian demographics collaborative DESTEL sydney hills contiki paying to work clothing Bathburst mccrindle research goal living 2016 darwin collaboration travelling professional sydney speaker sunburnt country storytelling sun brand experience happiness commute geomapping huffington post house conference speaker study demographics 1980 government vegetarian Australian Population menai equip wealth Social Trend rising house prices facts cash interactive housing market James Ward media release social media work mates learning SMART middle class norwest Deaths brand spirituality ACF 2016 rain balance hello fresh culturally diverse SMSF Australian communities financial Channel Seven rule keeper house price rise in depth interviews TDE organisational culture urban living suburbs research services jobs transport daily telegraph alpha future proof meetings owning a home poker master low density urban taskforce community engagement data analyst professional development house prices domestic commuters resource Population Clock aged care baby name predictions children in the media school students culture New Zealand environmental scanning relevant business performance Christmas lunch Gen X sports data visualisation mccrindle insight cultural diveristy grave decision rental stress report criminal area supply and demand generations the changing face of Kiwi Crime Rates mother's day HSC thrive Christchurch cars workshop newspaper 24,000,000 food forum graphs lalor park work Births outsourcing baby names trend tuesday program generation Netflix marrickville social research TAS infographic education future Wagga Wagga urban living index