Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

future of education leader organisations Australian Census education sector conference vegetarian analysis research visualisation education innovative rental stress home ownership 40 million Do It Yourself trend tuesday winter New South Wales Research Executive future proof experience mccrindle hopes prince george budget trend cost Res Vis social change change balance personal growth wellbeing huffington post organisational culture research services goals shifts commute ideas 2012 holidays spend visual Northern Beaches social research forum Charlotte media commentary gen z consumerism waverton challenge Northern Territory 2013 shopping crime young people entertainment housing growth friendship economic equip suburbs Education Future Forum Christmas presents video sector wide easter Social Trend ethnography charity events click JOMO retirement Love generational trends population dreaming unemployment media activity survey global generations high density living winter blues case study australian social research suburb Wellington 2015 1980 PSI news potts point cars mccrindle research social enquiry wedding Aussies TDE poor financial dreams Gen Y NSW builders mythbusters housing market staying in Mark McCrindle Territory group session work middle class facts sentiments mentor mover and shaker results panel market research population milestone sydney event wealth group EFF NT visualisation ultimo renter of the future social analysis media release vegemite dessert demographic trends cancelling plans baby name predictions 10 years national crime rates workplace learn wealth and income distribution Geoff Brailey presentations trends analyst friends shbc SA innovation life capital cities World Water Day interactive fresh logan renting event teachers millenials education future house prices brisbane aussie culture faux-cilising new york times urban living local communities Canberra omnibus Real Estate living generation alpha education research REIV Conference divorce rate parenting GPO Queensland: QLD wealth and income etiquette school satisfaction meals mortgage university degree university Aussie millennials Channel 7 Wagga Wagga deloitte tea public holiday repayments WA year 12 australia volunteers Assistant Store Manager ashley mckenzie employment population map students cartodb Netflix affordable Kirsten Brewer litter cancelling event tips thrive transport cash educated mccrindle tea Valentine’s Day cloudy days REIV National Conference daily telegraph social researcher communication proactive generation urban taskforce Royals google internship perth overcast population growth entrepreneur domestic cost of living Sydney keynote speaker plans darwin Australia Day rain Gen X suburban living government 2020 professional insight clothing Crime Rates snapshot housing demographer workshop non profit Tuesday Trends summer financial future goal FOMO staff social trends ACT forecasting mobile newspaper HSC Australian demographics investment school wages social shifts baby Real Estate Institute of Victoria 2016 states FPA keynote speaker Northern beaches Event income authenticity internships Western Australia New Zeland society tableau australian communities trends report rich online hello fresh learning styles career publication rule keeper going out "know the times" brand experience public speaking hobart tv skills average aussie motivate 24,000,000 in the media house christianity Caregiver employers community engagement participants workplace culture 2014 royal salary google for education kate middleton housing trends Generation Y product focus group men demographic transformations optus my business awards student demographics neutral bay household resource apartment crows nest social geomapping thought leadership typical australian family marrickville insights training Financial Planning Association of Australia emerging generations christmas anzac divorce Population Clock baby name trends growing population define list baby boomers digital acf15 leadership seasons brand baby boom cooking relational Wodonga toys property intern Kiwi communicate increasing densification marriages earnings leadership workshop networking Scouts research data woolworths hornsby Merry Christmas small business tattoos narcissism names eliane miles collaborative learner entrepreneurs of today Australian Bureau of Statistics religion sydneysiders work-life unaffordable global socialites tuesday high density coffee national private wealth politics Australian Families lifestyle focus groups jobs of the future national wealth parents media Australian schools communications church Australians rise of local moreton bay in depth interviews households father's day conference speaker tertiary education work mates mythbusting 2017 Hornsby Shire Council young australians February 16 resilience Australian Trends Australian Dream schools students statistics global financial crisis census child care education future report brands royal baby 1994 ABS victoria sunny days technology future of work owning a home McCrindle Speakers rising house prices Christmas lunch presentation easy rider millionth youth children January 26th gen alpha grandparents manly community CBD Word Up teaching 24 million princess charlotte happiness baby name sydneycity village gold coast alpha baby names researcher jobs research pack Australia Day 2017 stats trends of 2016 families identity cultural diversity social life long weekend VIC ACF world menai celebration Queensland culture fears property price affordability demographic high density apartments data analyst Engineering Manager relevant economy ACF 2016 23 million society trends cold townhouses teleworking wolloomooloo greatness Financial Planning Association holiday area slideshare community event business System's Architect wealth distribution paying to work property market customer report energy DIY social lives mccrindle in the media financial independence ipswich ashley fell data curiosity language Tasmania blaxland poker master futurist marketing consumer future-proof emerging trends internet capital city award know the times Deaths optimistic qualitative research local eliane outsourcing infographic research land of the middle class ageing population teacher future proofing mother's day trends Australian Communities Trends debt New Zealand australians staying home more finance Myth workforce Bathburst not-for-profit Northern Beaches Christian School royal influence recap generations financial mining boom collaboration South Australia Adelaide home social commentator lalor park daily commute growth social commentary bondi follow survey design Sydney twentyseventeen selfie rent Australian communities Births urban living index professional development social media The ABC of XYZ world youth day city investor careers engage monarchy online shopping Tuesday Trend sunburnt country youth unemployment weather moderators guide safe debate pyrmont socialising gender optus priorities post rationalism Channel Seven sydney speaker criminal residents sustainable couple royal family 1975 year 7 australian communities forum schools Financial Planning Week mateship keynote hills shire urban study marriage high school graphs conference presentation trends of 2017 entrepreneurial program teach environment sports Christmas season not for profit personalities The Daily Edition offenders earn house price annual income water home owner housing affordability Generation X weekly earnings educhat food faux-cilise dare to dream dream sun responsive 1968 buildings state faux-ciliser Melbourne real emerging technologies social researchers TAS quote megatrends women generation Z low density Australian Home Christchurch learning stay home data visualisation IT Specialists sector wide study Duchess of Cambridge business index cancel plans English school students the changing face of future ease of travel NEETs shopper's pick

Archive