Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Kirsten Brewer annual income contiki balance case study society census data online shopping 2017 healthy future real spirituality thought leadership average sydneysider TEDx the hills demographic youth unemployment visualisation financial grave decision commuters innovative digital ACT Wellington litter social analysis financial planning eliane manly speakers pack wealth 24,000,000 geomapping training Melbourne Merry Christmas relevant Gen X insight brand young australians Wodonga Christmas season WA long weekend rain 10 years dreams urban living buildings pyrmont SA mccrindle in the media population map social shifts DIY keynote speaker proactive marriages cost of living resource collaborative public speaker dreaming emerging generations culture faux-cilising alpha purpose cost HSC 24 million tips forecast entrepreneur visual tertiary education infographic millionth communication dream kate middleton bus not for profit social media fresh perth cancel plans brand experience 1994 Charlotte plans Financial Planning Week CPI Adelaide apartments residents Caregiver professional goal sydney metro culturally diverse work wedding sector wide study mccrindle tea Wagga Wagga Crime Rates royal customer workplace budget village finance Skilling coffee baby staff snapshot cultural diveristy home builders focus group christianity baby name trends participants wage divorce rate energy ultimo 2016 townhouses Channel Seven meetings learning tattoos sentiments award group session hopes prince george apartment child care 23 million product debt Myth pharmacies acf15 neutral bay Duchess of Cambridge cash Australian Trends media activity christian 2012 NBRS sector sunny days urban living index trends analyst trends of 2017 women survey gen alpha toys marrickville renter of the future financial future australian social research brisbane population milestone slideshare teacher young people media the australian dream criminal supply and demand casual norwest research pack TED GPO REIV Conference teleworking career high density DESTEL megatrends new york times cold economic school students mentor engagement wolloomooloo omnibus internships moreton bay EFF Research Executive demographer equip population men woolworths research data entrepreneurs of today shopper's pick personal growth poor darwin generation Z ideas renting schools group shifts analysis earnings 2020 school satisfaction collaboration rich Western Australia royal baby online rental stress research report potts point Kiwi money retirement aged care puzzle baby boom infographic wall 2013 NT shopping mythbusting holidays census results workplace culture global financial crisis belief government social researchers optus poker master property price property market meals award winner gold coast micro apartments house price sydneysiders office space business performance investor Aussies Word Up repayments 1968 James Ward global mining boom Australian Bureau of Statistics program baby name mother's day crime happiness Scouts Northern Territory cartodb couple etiquette Channel 7 the hills shire NSW volunteer hornsby cancelling event jobs Territory teaching future state deloitte Tuesday Trends Australian Families anzac stats education public holiday social trends australian real estate twentyseventeen crows nest skills census 2016 society trends logan forecasting mover and shaker South Australia office opening future-proof friendship financial fears lalor park celebration Tuesday Trend mythbusters sports faux-ciliser breakfast Northern Beaches Christian School aged care national wealth water technology Australian Population Generation X careers overcast generational trends Sydney Hills Business Chamber wealth distribution huffington post high density living change faith Financial Planning Association travel weekly earnings ease of travel social Res Vis average aussie Australia street capital city christmas millennials future of work define social research follow demography story Australian Census IT Specialists the average aussie ACF17 economy university degree cloudy days emerging technologies high school global generations food financial dreams communities home owner trades commute baby names cooking suburban living professional services domestic innovation investing land of the middle class owning a home emerging trends salary care support Sydney keynote speaker home ownership housing trends student housing growth brands wealth and income distribution challenge Netflix cancelling plans social change growing population volunteering optimistic 2015 average Australian Australia Day Australian community trends capital cities house price rise living education future report Sydney mccrindle world Bathburst graphs professional presenters statistics conference speaker google schools students eliane miles NBRS Architecture Do It Yourself professional development wellbeing presentation future of education vegetarian community Queensland high density apartments earning data analyst employers unemployment household winter blues marriage know the times VET qualitative research quote ferry TDE debate daily telegraph parents event networking income generation alpha The Daily Edition wages screenage infographics storytelling trend tuesday experience education sector futurist 1975 family marketing research Vocational education menai Research Director grandparents study workshop father's day #censusfail easy rider Real Estate sustainable affordable spend ethnography Education Future Forum English education research news politics Royals children Canberra census forum New South Wales changing face of sydney communications dare to dream social lives social researcher Christmas lunch PSI stay home 40 million research visualisation Australian communities friends speaker increasing densification financial independence teachers rent conferences hills shire ageing population investment bureau VET sector ACF2017 live the dream Macquarie University personalities transport Births faux-cilise life tableau mobile entertainment baby name predictions gig ashley mckenzie socialites 2016 census results charities motivate 2016 census school rule keeper waverton royal family offenders conference ABS sydneysider car thrive impact greatness office World Water Day relational professional speaker house prices city micro Real Estate Institute of Victoria environmental scanning Population Clock future of shopping staying in trend the great screenage baby boomers New Zeland report conference presentation Aussie FOMO SMART internet local communities SRE lifestyle Mark McCrindle insights small business community engagement selfie events australian communities forum FPA identity social issues optus my business awards tuesday families keynote urban taskforce demographic transformations royal influence sun households millenials market research research services hills interactive world youth day Generation Y states australian communities trends report VIC year 7 results holiday The ABC of XYZ medicine hobart social commentator New Zealand new office tv daily commute 2014 Engineering Manager blaxland australia list mccrindle research seasons the changing face of typical australian in the media authenticity year 12 parenting Hills Shire Council data visualisation trends of 2016 TED talk priorities baby names report Christmas presents CBD local pharmacy generation travelling social commentary learning styles easter business index religion Queensland: QLD choice workers video bondi Australians housing affordability Australian Communities Trends Valentine’s Day REIV National Conference January 26th social enquiry summer jobs of the future learn fears sydney speaker ashley fell australians staying home more Australian Home focus groups mortgage urban middle class youth Andrew Duffin housing market sydney event Assistant Store Manager area socialising volunteers education future Christchurch suburbs media commentary speakers community event educhat Social Trend gen z teach princess charlotte in depth interviews intern Work place church university language JOMO consumerism NFP event trends volunteering data ageing educated population growth housing recap organisational culture work mates dessert survey design business curiosity System's Architect nfp Northern Beaches not-for-profit organisations charity Gen Y names affordability resilience winter local community "know the times" tea generations social life Australian demographics newspaper mateship vegemite facts Love victoria cars Northern beaches Event environment australian community trends report aussie culture leadership SMSF Australia Day 2017 February 16 learner census fail sydney hills Financial Planning Association of Australia suburb clothing consumer Geoff Brailey future proofing national crime rates cica cultural diversity publication post rationalism communicate Tasmania property 1980 safe click goals panel going out wealth inequality shopping centre demographic trends gig economy ACF national private wealth NEETs sunburnt country social impact Deaths earn McCrindle Speakers entrepreneurial chairty media release employment narcissism Hornsby Shire Council weather ACF 2016 leadership workshop unaffordable responsive outsourcing public speaking hello fresh researcher gender workforce engage leader TAS demographics google for education paying to work future proof presentations low density Australian Dream students rise of local wealth and income train showreel internship growth ipswich monarchy shbc non profit sector wide moderators guide baby names australia report australian house work-life data rising house prices sydneycity Australian schools divorce

Archive