Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Generation X nfp Education Future Forum Christchurch lalor park trades resilience ideas australians staying home more divorce qualitative research alpha Love australian communities forum Kirsten Brewer System's Architect baby name Channel 7 futurist urban living toys professional development litter sydneysider storytelling SRE The ABC of XYZ change impact baby name predictions infographic wall cica celebration winter blues school students ipswich organisations research report brand study financial dreams identity teaching train goal high density living media activity career sunny days goals baby hobart sports survey design Mark McCrindle global financial crisis group session educhat sector wide healthy future FPA australian social research menai forecasting hello fresh Sydney Hills Business Chamber debt budget suburban living survey 2016 census results cost Deaths Real Estate Institute of Victoria royal Australian Communities Trends Christmas season work-life cooking population renter of the future global generations holiday high school focus group Northern Territory hopes analysis poker master Generation Y unaffordable speakers pack dream 2016 urban teachers Aussie 2020 CPI Australia street prince george schools students Gen Y conferences affordability students Crime Rates pharmacy Wodonga average sydneysider education future report salary meals home ownership learner housing growth infographic spirituality monarchy earnings anzac socialising TDE optimistic baby names fears research services princess charlotte marketing contiki gen alpha networking world youth day data analyst Research Director wage professional presenters buildings SMSF cancelling event royal family perth Australian Trends life February 16 Northern beaches Event census fail know the times post rationalism Valentine’s Day local community motivate mccrindle in the media local communities IT Specialists McCrindle Speakers Northern Beaches Christian School long weekend interactive screenage technology urban living index speakers Financial Planning Association of Australia house prices customer future of work residents video repayments wealth and income apartments Bathburst woolworths etiquette graphs emerging trends Melbourne wellbeing demographics daily commute SA relational shifts micro trend tuesday generation alpha mother's day thought leadership story norwest greatness rent coffee easter ashley fell Andrew Duffin couple Charlotte insights year 7 brisbane youth unemployment Scouts village waverton mortgage keynote speaker selfie real transport skills staff Vocational education faux-cilise church wealth distribution conference presentation neutral bay Work place future wealth and income distribution communicate entrepreneurs of today NT year 12 omnibus business mccrindle tea events participants acf15 consumerism suburbs volunteers shopping centre Assistant Store Manager tips education urban taskforce housing market shopper's pick ferry typical australian low density VIC car purpose faux-ciliser population milestone financial independence internships forecast weather group curiosity 1975 New South Wales high density faith easy rider annual income World Water Day 1980 ashley mckenzie future of shopping business performance income increasing densification visualisation kate middleton men sun mentor NBRS social commentary ACF social impact 2014 program sector leadership workshop dessert growth energy going out report statistics Merry Christmas Financial Planning Association rise of local deloitte home owner teleworking hornsby public speaking pyrmont emerging technologies organisational culture community Australians January 26th apartment marrickville potts point media commentary 2012 Netflix property market plans financial future market research water insight DESTEL social vegetarian medicine Sydney trends mobile in the media FOMO researcher retirement society divorce rate challenge 2016 census safe personalities criminal Territory Australia Day financial finance rule keeper Australian Families visual rich happiness university degree responsive James Ward home thrive baby boom mccrindle Queensland: QLD Res Vis Population Clock Australian schools 2013 australia The Daily Edition logan renting sydney event learn marriages brand experience 40 million balance optus my business awards debate HSC New Zealand manly financial fears REIV Conference Word Up Do It Yourself CBD student entrepreneurial media investment case study sunburnt country relevant poor rental stress office space census 2016 royal influence politics owning a home faux-cilising pharmacies snapshot Australian communities communications culture school Kiwi 1994 education research holidays media release small business moreton bay winter social research innovative Financial Planning Week aged care puzzle social media jobs of the future rain collaborative social lives average Australian 10 years average aussie data wages click ageing population growing population child care blaxland darwin social issues quote future proof cloudy days wealth area property event English NBRS Architecture New Zeland demographic trends Skilling optus public holiday parents narcissism tea daily telegraph research visualisation Australian Census non profit experience office breakfast families clothing online shopping gen z travelling religion proactive trends of 2017 millionth weekly earnings generational trends new york times the great screenage engage authenticity hills shire award winner workshop training grave decision not for profit keynote millennials fresh mythbusting resource the australian dream food sydneycity infographics bus baby boomers teacher new office consumer staying in tv Macquarie University micro apartments meetings conference workplace culture social change household trend google for education tuesday baby names report census data youth Australian Bureau of Statistics trends of 2016 father's day future-proof world Tuesday Trends data visualisation state DIY christianity Engineering Manager cold Geoff Brailey collaboration cost of living royal baby speaker news charity house award city young australians Real Estate parenting learning intern South Australia demographic transformations focus groups the hills personal growth tableau sydney hills belief housing public speaker sydneysiders vegemite family brands Social Trend dare to dream commute affordable research data ageing high density apartments TAS demographer employers "know the times" in depth interviews research presentations #censusfail cartodb households wedding paying to work tertiary education education future the hills shire education sector cash house price rise middle class twentyseventeen geomapping Western Australia mythbusters social enquiry sector wide study christian university learning styles VET sector communities wolloomooloo social commentator educated huffington post follow community event capital city social trends Births recap investor REIV National Conference mccrindle research commuters earning dreaming cancelling plans sydney metro workforce spend local Australia Day 2017 census results australian communities trends report 23 million language WA national private wealth Australian Home ethnography supply and demand crows nest research pack cultural diversity 24 million marriage earn population growth rising house prices Australian demographics forum Sydney keynote speaker mining boom showreel names baby name trends economic megatrends jobs eliane miles presentation ease of travel social researcher school satisfaction Caregiver Australian Population sentiments gender workplace friendship moderators guide leader grandparents children outsourcing Adelaide bondi entertainment Canberra government Research Executive JOMO sydney speaker online eliane demographic population map list national crime rates newspaper crime housing trends census work mates Myth trends analyst tattoos baby names australia report professional Wellington generation Z Channel Seven VET 2017 shopping generation summer domestic business index hills product 2015 ABS mateship internet google stats gold coast entrepreneur Christmas lunch global office opening 1968 teach Wagga Wagga changing face of sydney stay home communication housing affordability victoria SMART NEETs land of the middle class panel ACT the average aussie cultural diveristy ACF 2016 society trends social researchers national wealth equip overcast community engagement travel millenials future proofing priorities internship property price digital ultimo builders suburb generations investing environment professional speaker townhouses engagement demography Aussies cars work conference speaker slideshare economy employment NSW not-for-profit lifestyle careers capital cities results young people facts environmental scanning emerging generations aged care offenders the changing face of social analysis Hills Shire Council living schools aussie culture mover and shaker leadership professional services GPO Gen X Royals Northern Beaches shbc Tasmania future of education define unemployment Tuesday Trend christmas cancel plans EFF bureau social life culturally diverse 24,000,000 sustainable Duchess of Cambridge PSI Queensland social shifts Christmas presents Hornsby Shire Council friends states house price seasons women Australian Dream innovation publication socialites